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# Consumer Insight Expert for BI

- **Company:** Midea Europe GmbH
- **Location:** Stuttgart, Germany
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Computer-Aided Design, Planning Software
- **Published:** November 12, 2026
- **Apply:** https://www.adzuna.de/details/5962002430

## About the Role

* Native or fluent German speaker with excellent English communication skills.
 * Bachelor's degree in Business, Marketing, Social Research, or a related field - or equivalent professional experience.
 * 5+ years' experience in consumer or market research, field research, retail marketing, or the kitchen/appliance industry in Germany.
 * Strong understanding of the kitchen retail ecosystem and built-in appliance buying process.
 * Proven ability to conduct field research and translate consumer and retail-channel insights into practical recommendations.
 * Experience with kitchen design software (e.g., CARAT, Winner, 2020 Design) is a strong plus.
 * Excellent interpersonal skills, able to build trust with diverse stakeholders from retail staff to senior management.
 * Self-driven, analytical, and solution-oriented.

## Description

* Conduct on-site visits, interviews, observation, and where appropriate mystery shopping at kitchen design studios, retailers, and showrooms to understand consumer needs and the built-in refrigerator sales process.
 * Identify and document factors influencing consumer choices and product recommendations, including brand awareness, product presentation, sales practices, design software, and installer preferences.
 * Map the consumer decision journey for built-in appliances in Germany, from initial kitchen design consultation and product comparison to recommendation and final purchase.
 * Conduct field-based competitor and retail-channel benchmarking, identifying consumer insights and effective retail practices.
 * Translate field research and consumer insights into actionable recommendations for marketing, product planning, sales, and R&D to improve Midea's positioning in the built-in segment.
 * Work with relevant internal teams and external partners to identify how kitchen-planning software and retail tools influence product visibility and consumer choice.
 * Track the impact of agreed actions on product visibility, recommendation patterns, and other available indicators of retail engagement and conversion.
 * Serve as the "voice of the consumer and retail channel" in cross-functional meetings, ensuring decisions are grounded in first-hand field research and market evidence.