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# Digital Analytics & UX Specialist (GA4)

- **Company:** Reed
- **Location:** Swindon, United Kingdom
- **Salary:** £32,500 - £33,800
- **Contract:** Temporary contract
- **Skills:** A/B Testing, Web Accessibility, Google Analytics, Web Content Accessibility Guidelines, Web Analytics, Web Performance Optimization, Google Tag Manager, Data Analytics, Tools for Reporting
- **Published:** November 12, 2026
- **Apply:** https://www.reed.co.uk/jobs/digital-analytics-ux-specialist-ga4/57553528

## About the Role

Essential

 * Strong hands-on experience using Google Analytics 4 (GA4)
 * Experience creating dashboards and stakeholder reports
 * Ability to analyse user journeys and website performance data
 * Strong analytical and problem-solving skills
 * Experience communicating insights to technical and non-technical audiences
 * Experience working within multidisciplinary digital teams

Desirable

 * Familiarity with Google Tag Manager
 * UX research or usability testing experience
 * Knowledge of digital accessibility and WCAG guidelines
 * Experience with A/B testing or digital optimisation
 * Experience supporting colleagues with analytics tools and reporting

## Description

This role is focused on using Google Analytics 4 (GA4) and other digital insight tools to understand website performance, analyse user behaviour, identify journey drop-offs and provide actionable recommendations that improve user experience and digital services., Working within a specialist UX team alongside UX Designers and key stakeholders across the organisation, you will use digital analytics and user insights to support evidence-based decision making and continuous improvement across a diverse digital estate., * Analyse website performance and user behaviour using GA4

 * Identify customer journey issues, trends and drop-off points
 * Create dashboards, reports and visualisations for stakeholders
 * Define and measure key digital performance metrics
 * Translate data into clear recommendations and insights
 * Support UX research activities including usability testing and user interviews
 * Assist with website experimentation and A/B testing
 * Work closely with UX, Development, Marketing and Communications teams
 * Support colleagues in making effective use of analytics data
 * Contribute to accessibility and digital experience improvements