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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Analyst, Digital Analytics & Experimentation, DTC Europe - **Company:** iFIT - **Location:** United Kingdom - **Experience:** Expert - **Salary:** £59,854 - **Contract:** Permanent contract - **Skills:** HTML, A/B Testing, Artificial Intelligence, Data Analysis, Data Warehousing, Google Analytics, Python (Programming Language), SQL Databases, Web Analytics, Usage Analysis, Stylesheet Language, Snowflake, Optimizely - **Published:** November 12, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5962869485 ## About the Role * Bachelor's in a quantitative field, business, marketing, or a related field. * 5+ years in analytics, CRO or product analytics, at least 3 in ecommerce, DTC or subscription businesses, including 2+ years running a statistically rigorous A/B testing programme. * Hands-on SQL on a data warehouse; Snowflake strongly preferred. * Proficient with AI tools for analysis, and able to validate everything they produce. * GA4 and a session-replay or digital experience tool (FullStory or similar). * Hands-on experience with an A/B testing platform, Kameleoon ideally (or AB Tasty, Optimizely, VWO). * Solid experiment statistics: power, MDE, significance, testing on low traffic. * A track record of sizing opportunities in revenue and building business cases that held up. * A proven record of accurate, reconciled numbers, with QA habits you can describe, and the ability to explain a number, its source and its caveats to executives. * High-ticket or long-consideration B2C ecommerce; connected fitness, consumer electronics or subscription hardware experience. * Clear, concise communication in English, in writing and in front of senior leadership. * Authorized to work in the UK without sponsorship. Preferred Qualifications * Experience with German markets. * Omnichannel experience (web plus assisted sales) or checkout with financing (BNPL). * Experience with multi-touch attribution tools. * Qualitative user research (interviews, user testing). * Python or R; HTML, CSS and JavaScript for building variants. ## Description * Diagnose performance changes by traffic source, product and funnel step; tell a page problem from a traffic problem, especially on landing pages, with Marketing. * Explain movements vs LY with causes, not just numbers. * Read web and Inside Sales as one journey, not two channels. * Keep documented KPI definitions for conversion and journey metrics, so every team works from one source of truth. Experimentation and CRO * Run the testing program end to end: hypothesis, design, QA, readout and decision. * Build and priorities the test backlog on impact, effort and statistical feasibility. * Design every test: hypothesis, primary KPI and guardrails, MDE, power calculation, duration. * Set up tests in Kameleon and build simple variants yourself; scope the complex ones with Digital Product. * Adapt the method to moderate volumes: pool markets where it's valid, use sequential or Bayesian approaches, and make the call when a test isn't worth running. * Report results with the correct statistical method, and state clearly what a result can and cannot support - winners, losers and inconclusive alike. * Keep the test log, turn results into learnings the team reuses, and build a testing culture across the team. Growth Opportunities and Subscription Economics * Spot growth opportunities at every level of the journey. * Size them in annualized revenue (exposed traffic × CVR uplift × AOV), with explicit assumptions and a low/high range. * Track and analyze subscription attach and customer lifetime value (LTV), and show which journey changes move them. * Build the business case for major initiatives and inform roadmap trade-offs. * Track the cumulative revenue and conversion impact of shipped tests, and hold real impact against the original estimate. Recommendations and Influence * Turn analysis into prioritized recommendations and specs Digital Product can ship. * Prepare executive-ready readouts of diagnostics, test results and business cases for the Head of DTC Europe and senior leadership, with the drivers behind every number. * Work with Inside Sales and Marketing so optimizations grow total revenue, not just the web conversion rate. Key Cross-Functional Relationships * Head of DTC Europe, for priorities, trade-offs and executive readouts. * Digital Product, on test build, complex variants and rollout. * Inside Sales, on the assisted-sales side of the journey. * Marketing, on traffic quality, campaigns and landing pages. * Data, Analytics and Finance, on Snowflake access, data quality and reconciling impact to the P&L., * Your work drives measurable top-line growth across the European sites, through higher conversion, subscription attach and customer lifetime value. * A prioritised roadmap of customer journey and CRO improvements is live across all six sites, with measured conversion lift. * The testing programme runs at a steady cadence, and its cumulative impact is sized in annualised revenue and confirmed after rollout. * Leadership trusts the numbers without double-checking them: journey and test KPIs are documented, and announced impact ties to the P&L.