> Markdown version of [/jobs/ext/4682186-vp-director-of-commerce-retail-media](https://www.wearedevelopers.com/jobs/ext/4682186-vp-director-of-commerce-retail-media). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # VP Director of Commerce (Retail Media) - **Company:** Digitas, Inc. - **Location:** New York, NY, United States - **Experience:** Experienced - **Salary:** $129,485 - **Contract:** Temporary contract - **Skills:** Midjourney, Microsoft Word, Microsoft Excel, Data Analysis, Microsoft Office, Microsoft PowerPoint, Generative AI, Google Gemini, GPT - **Published:** November 12, 2026 - **Apply:** https://careers-publicisgroupe.icims.com/jobs/181321/job ## About the Role Most importantly, you must possess a strong inner drive to bring your knowledge and hands-on self-serve expertise across Retail Search & Display. You should be able to explain to internal/client leadership complex Commerce media concepts in an easily digestible manner. The team will manage campaigns that will vary between hands-on self-serve as well as direct buys with retailers., * A four-year degree and 10+ years of digital media experience, 4+ years of Retail Media experience * Prior experience managing team of 8+ FTEs * Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. self-service search and display experience preferred). * Keen attention to detail and an analytical approach to achieving objectives. * Understanding and experience with campaign automation tools (i.e., Skai, Pacvue). * Solid quantitative and research skills, and proven data interpretation capability * Fluency with Microsoft Office (Word, PowerPoint, Excel). * Strong ability to understand client objectives and how they translate into search and media strategies. * Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others. * Willingness to travel as needed - you're open to new places, new faces and new ideas. * Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation ## Description As VP/D of Commerce (Retail Media), your strategic vision and retail search and retail display marketing leadership will help build the agency's retail media practice to support aggressive growth within the Commerce Media practice. You'll lead a teams of Associate Directors, Managers, Sr Analysts and Analysts within the Digitas Retail Media team to establish performance metrics, determine client strategies, report results and foster client and vendor relationships., Day to day your role includes: * Manage growing media team in the planning and activation of campaigns across retail media, search & display including: Amazon, Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo and Epsilon Retail Media, DoorDash, Instacart, Ahold, etc. * Lead the client businesses across retail media ensuring all activities across strategy, buying and measurement meet client business objectives and expectations * Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners * Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations. * Identifying client issues and opportunities to develop new business opportunities within existing business. * Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy). * Directing long-term and short-term strategic marketing efforts to meet both market share and sales goals. * Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision * Oversight of billing and operations * Understand and explain attribution model across retail search partners. * Developing and maintaining quality control procedures for campaign implementations. * Support JBP negotiations annually * Assessing and pursuing new business opportunities, while maintaining and growing the company's existing strengths. Support in any new business pitches and related work as required. * Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients * Contribute to Commerce COE to support capability development across the agency * Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly. * Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts. * Active knowledge sharing with capability and broader agency. * Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.