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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # IT PROFESSIONAL - APPLICATIONS (SALESFORCE & DIGITAL MARKETING SPECIALIST) - **Company:** The City of Houston - **Location:** Houston, TX, United States - **Experience:** Starter - **Salary:** $85,336 - $107,918 - **Contract:** Permanent contract - **Skills:** Application Programming Interfaces (APIs), Agile Methodology, Artificial Intelligence, Data Analysis, Software Applications, Application Services, Information Systems, Continuous Integration, Custom Software, Customer Data Management, Data Dictionary, Extract Transform Load (ETL), DevOps, Email Production, Middleware, Google Analytics, Automation of Marketing, Salesforce.Com, Software Engineering, Systems Integration, Web Analytics, Google Tag Manager, Apex Code, SOAPAPI, Reliability of Systems, Git, Visualforce, Information Technology, Marketing Cloud - **Published:** November 12, 2026 - **Apply:** https://www.careerbuilder.com/job-details/it-professional-applications-salesforce-digital-marketing-specialist-houston-tx--eb69dc5d-c659-4914-9ac3-fa2879bb9200 ## About the Role Salesforce.com, Online Marketing, Customer Support/Service, Information Technology & Information Systems, Automation, Marketing, Salesforce.com, Ecosystems, Online Marketing, Process Improvement, The position is physically comfortable; the individual has discretion about walking, standing, etc. Operates a motor vehicle. There are no major sources of discomfort, i.e., essentially normal office environment with acceptable lighting, temperature and air conditions. Significant time spent using computer display, keyboard, and mouse. Requires the ability to make closely coordinated eye/hand movements within very fine tolerance and/or calibration demands. Operates a motor vehicle. MINIMUM REQUIREMENTS EDUCATION REQUIREMENTS Requires a Bachelors degree in Computer Science, Management and Information Systems (MIS) or a closely related field. Information systems-specific technical certifications may be substituted for 1 year of either the education or the experience requirement, as applicable. Related professional Information Systems, experience may be substituted for the education requirement on a year-for-year basis. EXPERIENCE REQUIREMENTS At least five (5) years of technology experience supporting IT applications. A Master's degree in Computer Science, Management and Information Systems (MIS) or a closely related field may be substituted for two years of the experience requirement, * Experience with Salesforce Service Cloud, Sales Cloud, or Marketing Cloud. * Experience with Marketing Cloud Journey Builder, Automation Studio, Email Studio, and Data Extensions. * Salesforce Marketing Cloud Administrator, Email Specialist, or Consultant Certification * Experience configuring Flows, reports, dashboards, security models, and automation within Salesforce. * Experience integrating Salesforce with third-party applications and APIs. * Knowledge of digital marketing concepts including email marketing, campaign automation, lead nurturing, audience segmentation, analytics, and customer journey mapping. * Experience with Google Tag Manager, Google Analytics, SEO, SEM, social media marketing platforms, and marketing reporting tools. * Experience with CI/CD, DevOps practices, Git, and Agile methodologies. * Experience working with public sector, education, healthcare, or nonprofit organizations. * Strong analytical, communication, and problem-solving skills. * LICENSE REQUIREMENTS (Preferred) * Salesforce Administrator Certification. * Salesforce Platform App Builder Certification. * Salesforce Platform Developer I Certification., * High School Diploma/GED * Associates Degree * Bachelors Degree * Masters Degree 04 How many years of technology experience supporting IT applications do you have? * Less than 1 year Experience * 1 to less than 2 years experience * 2 years to less than 3 years experience * 3 years to less than 4 years experience * 4 years to less than 5 years experience * 5 years to years less 6 years experience * 6 years to years less 7 years experience * 7 years to years less 8 years experience * 8 years to years less 9 years experience * 9 years experience and beyond 05, How many years of hands-on experience do you have administering and developing solutions in Salesforce and Marketing Cloud? * 1 year to less than 3 years * 3 years to less than 4 years * 4 years to less than 5 years * 5 or More Years Experience * I do not have Experience ## Description The Information Technology Division is responsible for providing and maintaining the technology infrastructure, systems, and applications that act as a force multiplier to assist the Houston Airport System in pursuing its mission and vision. The Information Technology Division is further responsible for maintaining awareness of, and then sourcing and implementing technology, as and when it emerges, to keep the Houston Airport System at the vanguard for safety, efficiency, and above all, superior customer service., We are seeking a highly motivated Salesforce and Digital Marketing Solutions Specialist to administer, develop, and enhance our Salesforce ecosystem while supporting digital marketing initiatives and customer engagement strategies. This role combines Salesforce administration and development expertise with marketing technology, campaign automation, analytics, and customer journey optimization. The ideal candidate will have hands-on experience with Salesforce Service Cloud and/or Marketing Cloud, strong technical problem-solving skills, a passion for process improvement, and the ability to bridge the gap between technology and business stakeholders. "Candidates must be able to obtain all security required badge access including CBP access within 6 months from the hire date." The responsibilities of this position include, but are not limited to: Salesforce Administration & Development * Administer and maintain the Salesforce environment, including user setup, security, permissions, profiles, roles, field creation, workflows, flows, reports, and dashboards. * Provide day-to-day support by managing helpdesk tickets, troubleshooting issues, and ensuring system reliability and user satisfaction. * Design, develop, and enhance Salesforce solutions using declarative tools and custom development, including Apex, Lightning Web Components (LWC), Visualforce, and Flow. * Collaborate with business stakeholders to gather requirements and translate them into scalable Salesforce solutions. * Develop and maintain integrations with internal and external systems through REST and SOAP APIs, middleware platforms, and ETL processes. * Participate in solution architecture discussions, ensuring scalability, security, governance, and adherence to Salesforce best practices. * Support software development lifecycle activities, including requirements gathering, analysis, design, development, testing, deployment, and post-production support. * Create and maintain technical documentation, data dictionaries, process diagrams, and support materials. Marketing Technology & Digital Marketing * Support and optimize Salesforce Marketing Cloud and related marketing technology platforms. * Build and manage customer journeys, email campaigns, audience segmentation, forms, landing pages, and automated marketing workflows. * Collaborate with marketing and business teams to design data-driven campaigns that improve engagement, lead generation, and customer retention. * Develop and maintain campaign tracking mechanisms, dashboards, and performance reports to measure marketing effectiveness. * Analyze customer and campaign data to identify trends, opportunities, and recommendations for continuous improvement. * Assist in managing digital marketing channels, including email marketing, social media integrations, web analytics, and customer engagement platforms. * Support lead management processes and ensure proper integration between Salesforce CRM and marketing platforms. * Implement best practices for marketing automation, customer data management, consent management, and compliance requirements. Collaboration & Strategic Initiatives * Partner with technology teams, vendors, consultants, and business units to deliver integrated solutions. * Monitor system health, campaign performance, and key performance indicators (KPIs) to ensure operational excellence. * Serve as a trusted advisor to stakeholders by providing technical consultation, solution recommendations, and best practices. * Research emerging Salesforce, CRM, AI, and digital marketing technologies and recommend innovative solutions. * Contribute to strategic initiatives focused on improving customer experience, business processes, and organizational efficiency. * Act as a Salesforce subject matter expert and champion user adoption across the organization., Do you have experience using digital marketing analytics tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), or Salesforce campaign reporting? * Yes * No 08 Have you used customer data, campaign analytics, or marketing automation to improve customer engagement, conversion rates, or overall campaign performance? * Yes * No 09 Describe your experience working directly with business stakeholders to gather requirements and translate them into Salesforce or marketing technology solutions. ("See Resume" is not acceptable, if statement does not apply, please insert N/A) 10 Have you developed or maintained integrations between Salesforce CRM, Marketing Cloud, websites, or other marketing platforms? Please describe your experience. ("See Resume" is not acceptable, if statement does not apply, please insert N/A)