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# Social Media Specialist

- **Company:** TUI AG
- **Location:** Luton, United Kingdom
- **Contract:** Permanent contract
- **Skills:** Microsoft Word, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Facebook Ads Manager, Adobe, User Generated Content
- **Published:** November 13, 2026
- **Apply:** https://career5.successfactors.eu/careers?company=tuiinfotec&career_ns=job_application&jobPipeline=TUIcareers&career_job_req_id=141358

## About the Role

* You've got brilliant communication skills with a natural flair for writing and an eagle eye for detail.
 * Savvy with social media systems and tools (knowledge of Adobe, Google, Meta Ads Manager and Emplifi would be a bonus, but we can help you learn the ropes).
 * You understand what makes social media tick and can transform data insights into content that truly connects.
 * Thrive working independently and can juggle multiple tasks in our fast-paced cruise world, adapting quickly when priorities change course.
 * Bring sunshine and creative spark to everything you do as a customer-focused team player who knows when to challenge, influence and negotiate effectively.
 * Comfortable navigating MS Office including Word, Excel & PowerPoint.

## Description

As Social Media Specialist for Marella Cruises, you'll create engaging content that connects with our customers, driving brand preference while supporting our social media strategy in a dynamic cruise environment., * Take the helm of our cruise social media channels - planning, creating, and publishing content that makes a splash, while supporting our Organic Social Manager in keeping everything shipshape with our marketing strategy.

 * Work together with our contact teams to build your cruise knowledge and spot engagement opportunities, ensuring service excellence across all platforms while monitoring social communities as part of our wider sentiment tracking.
 * Create captivating content including TikToks and short-form videos, while working closely with our Social Campaign & Influencer Manager to support campaigns that showcase the best of Marella Cruises through authentic voices.
 * Organise creative competitions to surprise and delight our customers, building brand love and engagement across our platforms.
 * Create and submit creative briefs to the content team while collecting user-generated content and working closely with our Social Media Editors, participating in social shoots to help fill content gaps with social-first cruise moments.
 * Deliver weekly, monthly and quarterly reporting on platform performance, highlighting successes and identifying growth opportunities for our social channels.
 * Stay current with social media trends, platform developments, emerging opportunities and competitor activity, conducting regular channel audits to implement learnings in future content.
 * Support the social crisis team during business incidents, working on the frontline of customer response, with flexibility to travel a few times throughout the year to experience our product firsthand.