> Markdown version of [/jobs/ext/4702053-senior-analyst-involved-media-nyc](https://www.wearedevelopers.com/jobs/ext/4702053-senior-analyst-involved-media-nyc). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Analyst | Involved Media | NYC - **Company:** AMS Inc. - **Location:** New York, NY, United States - **Experience:** Expert - **Salary:** $100,000 - $125,000 - **Contract:** Permanent contract - **Skills:** Adobe Analytics, Data Analysis, Data Cleansing, Data Integration, Google Analytics, Statistical Hypothesis Testing, Python (Programming Language), SQL Databases, Test Data - **Published:** November 13, 2026 - **Apply:** https://www.careerbuilder.com/job-details/senior-analyst-involved-media-nyc-new-york-ny--9a52fc41-3461-446b-bb12-1b470a6cebf7 ## About the Role Analysis Skills, Leadership, Customer Support/Service, Analysis Skills, Retail, Funding, Media Buying and Planning, Nonprofit, Fundraising, Higher Education, * 3-5 years of experience in marketing analytics, performance marketing, advertising or a related field preferred. * Bachelor's degree in a quantitative or analytical field (economics, statistics, mathematics, engineering, finance or similar). * Strong statistical skills, including regression, forecasting, test design and significance testing. * Hands-on proficiency in SQL and Python or R, with the ability to pull and test data independently. * Working knowledge of MMM, multi-touch attribution and incrementality testing, including what each can and cannot measure, and the ability to evaluate vendor results. * Strong written and verbal communication skills, with the ability to translate data and research into strategic insights and recommendations. * Ability to present data-driven recommendations with confidence and to propose workable alternatives when a request is not feasible. Nice to Have * Experience in direct-to-consumer, healthcare, nonprofit or higher education marketing. * Linear TV and CTV measurement experience (post logs, response attribution, third-party TV measurement). * Experience with site analytics (Google Analytics, Adobe Analytics). * Master's degree or MBA with a quantitative focus. ## Description About the roleMost analytics roles report on what happened. This role helps clients decide what to do next, connecting media performance to the business results their leadership is measured on. The Senior Analyst develops a deep understanding of a portfolio of clients' businesses and uses that knowledge to guide what is measured and recommended. Clients span direct-to-consumer retail, healthcare, nonprofit fundraising and higher education, and each measures success differently: orders, enrollments, donations, applications. The role requires interpreting those results in the context of each client's overall business, not only its media plan. Examples of questions the Senior Analyst helps clients answer: * How many additional orders will another $500K in media drive during the holiday season? * Which markets should we expand into next year, and what will it cost to acquire a member there? * Is our marketing growing applications, or capturing students who would have applied anyway? * After a softer-than-expected quarter, how should we reforecast donations for the rest of the year? What you'll doAnalytics * Lead the analytical story for monthly and quarterly business reviews. * Analyze complex data sets to identify performance anomalies, market shifts and platform baseline trends, and translate findings into clear storylines for business reviews and executive presentations. * Use client, site and platform data to answer client business questions and develop practical recommendations. * Coordinate with cross-functional teams to streamline project timelines, document technical workflows and standardize best practices. * Use scripting to automate analysis, data cleansing and data integration tasks. Strategic Planning & Forecasting * Partner with data science and client service teams to build and maintain budget forecasting models that support media efficiency and account growth. * Partner with the Measurement team on each account's measurement approach, including what to test, which vendors to use and how to assess incremental impact. * Critically evaluate MMM, attribution and lift results, including vendor outputs. Client Partnership & Recommendations * Evaluate client data culture to author custom reporting design briefs for BI team implementation. You own the information strategy that will dive understanding and action for the account management. * Present and defend findings and recommendations to client marketing leaders, explaining complex results in a clear and useful way. * Proactively flag budget risks and growth opportunities based on performance and market or platform trends, with a clear recommendation and its tradeoffs.