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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # AVP, Digital Strategy - **Company:** Lincoln National Corporation - **Location:** Charlotte, NC, United States - **Experience:** Experienced - **Salary:** $152,250 - $243,600 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Data Transmissions, Systems Development Life Cycle, Web Platforms - **Published:** November 13, 2026 - **Apply:** https://www.careercircle.com/jobs/all/all/usa/pa/radnor/d2f65257-952c-40d9-8344-5c42124bc99b ## About the Role Billing Marketing Analytics Usability Annuities Leadership Automation Resilience Investments Wholesaling Fundraising Coordinating Multitasking Prioritization Tax Accounting Decision Making Social Security Product Strategy Virtual Training Product Planning Digital Marketing Usability Testing Scalability Design Marketing Materials Request For Proposal User Experience (UX) Technology Ecosystems Organizational Skills Digital Communications Digital Media Strategy Stakeholder Engagement Employment Applications Self Service Technologies Project Portfolio Management Employee Assistance Programs Health And Wellness Coaching At least 10 years, Must-haves: * 10+ years of experience in digital strategy, technology, digital marketing, or related disciplines that directly align with the responsibilities of the role * 4+ years of managerial, supervisory, and/or demonstrated leadership experience * Effectively and responsibly uses AI tools in daily work, validates AI-generated outputs, and identifies opportunities to improve productivity, decision-making, and outcomes for themselves, colleagues, and the organization * Demonstrates excellent organizational skills with the ability to prioritize workload and multi-task while maintaining strict attention to detail * 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) Nice-to-haves: * Experience with Group Benefits and/or Retirement Plans ## Description As the AVP, Digital Strategy, you will provide leadership and functional expertise across complex digital initiatives within Workplace Solutions. You will define and drive the multi-year digital vision across portal, mobile, text, and self-service channels, align AI and automation investments to business outcomes, and serve as a senior business voice in technology and product planning. You will own the strategy, roadmap, and performance of broker, plan sponsor, employer, and employee digital experiences, while directing platform initiatives through the full development lifecycle. What you'll be doing * Establishes and implements priorities, directs departmental performance, shares expertise, and develops talent through hiring, training, feedback, and stretch opportunities to ensure strong results. * Leads user and stakeholder engagement to understand user activities, needs and mindsets, as well as market and business requirements. * Establishes an integrated digital roadmap across broker, employer, and employee ecosystems, including strategy and roadmaps for portals and self-service capabilities such as onboarding, enrollment, billing, claims/service requests, reporting, and status. * Leads the coordination and creation of design mockups and complex UX designs, collaborating with internal and external stakeholders to ensure consistent experiences and scalable design patterns. * Drives modernization and enhancement of digital platforms and experiences across web and mobile, improving speed-to-market, accessibility, usability, resiliency, adoption, straight-through processing, and reducing call volume and manual touchpoints. * Creates and maintains the strategic narrative and executive-ready materials needed to support investment decisions. * Partners with Distribution leaders to ensure digital tools improve ease of doing business, advisor productivity, and retention. * Leverages VOC, analytics, usability testing, and journey measurement to identify friction and inform end-to-end journey design and optimization across acquisition, onboarding, service, renewal, and issue resolution. * Sets experience standards alongside CX across design, content, navigation, and identity/access, ensuring consistency across portals and customer-facing applications. * Identifies and directs updates to organizational initiatives and content for RFP responses, sales collateral, digital communications, and marketing materials, partnering with appropriate stakeholders to ensure consistent enterprise messaging and business alignment. * Supports product portfolio initiatives by ensuring digital experience, servicing, and reporting capabilities align with product strategy and market needs. * Champions internal technology and AI optimization, including leadership of the marketing technology team, with a focus on efficiency and improved delivery., This position may be subject to Lincoln's Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln's current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities. Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees. Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling (866) 922-6543. This Employer Participates in E-Verify. See the E-Verify notices.