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# Principal Software Engineer, Ads Format, Level 7

- **Company:** Snap Inc.
- **Location:** Seattle, WA, United States
- **Experience:** Experienced
- **Salary:** $276,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Software Debugging, Distributed Systems, Software Engineering, Multiplatform
- **Published:** June 3, 2026
- **Apply:** https://seeker-sp.worksourcewa.com/jobview/GetJob.aspx?JobID=293457358

## About the Role

+ Deep expertise in building and scaling ad formats or similar user-facing content delivery systems.

 + Excellent programming and software design skills, including debugging, performance analysis, and test design

 + Proven track record of operating highly-available systems at scale

 + Ability to proactively learn new concepts and technology and apply them at work

 + Skilled at solving ambiguous problems

 + Strong collaboration and mentorship skills

 + Ads domain experience

 + Client side and full stack experience preferred, + 10+ years of post-Bachelor's software development experience; or a Master's degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience

 + 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization

 + Experience in technical leadership/ownership and setting technical direction for engineering projects

 + Experience architecting, designing, and developing distributed systems

Preferred Qualifications

 + Experience with cross-platform development

 + Ability to promote product excellence and collaboration, driving a portfolio of concurrent engineering projects, from short-term critical feature launches to long-term research initiatives

 + Ability to create a compelling vision for the future, communicate clearly, and have a collaborative leadership approach

## Description

+ Design and implement highly automated systems for ad format serving, optimization, and A/B testing to maximize user engagement and advertiser ROI.

 + Lead the vision and strategy for our next-generation ad formats infrastructure, focusing on scalability, performance, and advertiser value.

 + Innovate and conceptualize new ad format ideas, leveraging market trends, user behavior, and advertiser needs.

 + Collaborate closely with cross-functional teams, including product management, design, data science, and other engineering teams, to deliver cohesive and impactful solutions.

 + Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management

 + Mentor and guide other engineers, fostering a culture of technical excellence and continuous learning within the team.


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