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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, Email Growth & App Acquisition - **Company:** Kayak Software Corporation - **Location:** Norwalk, CT, United States - **Experience:** Expert - **Salary:** $185,000.0 - $205,000.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Push Technology, Mobile Application Software, Web Platforms - **Published:** June 5, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=3ffdec1b438c0409 ## About the Role Do you have experience in Tooling?, Do you have a Bachelor's degree?, * 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing. * Proven track record managing high-performing engagement and acquisition programs at scale. * Deep expertise in CRM channels including email and push notifications. * Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing. * Experience owning paid acquisition and re-engagement campaigns across major digital platforms. * A data-informed approach to decision-making - you're comfortable analyzing campaign metrics, running experiments, and using insights to guide strategy. * Familiarity with lifecycle marketing platforms (e.g., Braze, Iterable, Leanplum, Airship) and mobile measurement tools (e.g., Adjust, AppsFlyer, Branch). * Proven experience building and leading CRM, lifecycle, or growth marketing teams. * Strong communication skills, with the ability to present strategies and results clearly to both technical and non-technical audiences. * Bachelor's degree or equivalent professional experience., * Experience in travel, e-commerce, or consumer technology. * Familiarity with A/B testing and experimentation frameworks for lifecycle or acquisition programs. * Experience working with globally distributed teams or across multiple markets. * Knowledge of privacy regulations and their impact on lifecycle marketing and mobile attribution. ## Description * Define and lead KAYAK's lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels - ensuring communications are timely, relevant, and personalized. * Own the app acquisition strategy, identifying and scaling channels that drive high-quality installs and long-term user engagement. * Analyze campaign performance data to identify trends, optimize programs, and share clear recommendations with cross-functional partners including product, engineering, and brand teams. * Build, test, and refine segmentation and personalization frameworks that improve user retention and re-engagement across the traveler journey. * Manage and develop a team, providing coaching, feedback, and growth opportunities that help each person do their best work. * Collaborate with creative, brand strategy, and performance marketing teams to ensure lifecycle and acquisition efforts align with broader marketing goals and KAYAK's brand voice. * Partner with product and engineering teams to improve marketing technology capabilities and implement new tools or integrations as needed. * Track and report on key metrics - including retention, conversion, lifetime value, and cost per acquisition - translating results into actionable insights for leadership. * Stay current on industry trends in lifecycle marketing, mobile growth, and consumer engagement, bringing fresh ideas and proven approaches to the team. ## Related Videos - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Project Fugu: Extending the web](https://www.wearedevelopers.com/videos/832-project-fugu-extending-the-web) - [Web Push: Turning Annoyance into Engagement](https://www.wearedevelopers.com/videos/2020-web-push-turning-annoyance-into-engagement) - [How to Build a Monetization Strategy Based on User's in-app Behavior](https://www.wearedevelopers.com/videos/174-how-to-build-a-monetization-strategy-based-on-user-s-in-app-behavior) - [Would You Buy Your Own HR? A Product Mindset for People Leaders](https://www.wearedevelopers.com/videos/1874-would-you-buy-your-own-hr-a-product-mindset-for-people-leaders) - [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified) ## Related Articles - [A Guide to Choosing the Right Tools for App Developers](https://www.wearedevelopers.com/magazine/391-a-guide-to-choosing-the-right-tools-for-app-developers) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Cross Platform Mobile Development Frameworks to Use in 2025](https://www.wearedevelopers.com/magazine/404-cross-platform-mobile-development-frameworks-to-use-in-2025) - [Where To Find Software Engineering Jobs](https://www.wearedevelopers.com/magazine/396-where-to-find-software-engineering-jobs)