> Markdown version of [/jobs/ext/514341-vice-president-of-digital-and-ecommerce](https://www.wearedevelopers.com/jobs/ext/514341-vice-president-of-digital-and-ecommerce). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Vice President of Digital and Ecommerce

- **Company:** Petite Plume, LLC
- **Location:** New York, NY, United States
- **Experience:** Experienced
- **Salary:** $225,000.0 - $250,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Artificial Intelligence, E-Business, Performance Monitor
- **Published:** June 12, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=8b1f22cf010b06fc

## About the Role

Do you have experience in Vendor relationship building?, * 15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level.

 * Proven track record of scaling a DTC business preferably in premium or luxury retail fashion.
 * Experience managing full P&L and driving profitability.
 * Strategic thinker with hands-on execution capability.
 * Exceptional leadership, communication, and stakeholder management skills.

## Description

The VP of Digital and Ecommerce will serve as the strategic and operational leader of Petite Plume's digital business. This VP level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience.

The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability., Strategic Leadership & P&L Ownership

 * Own the eCommerce P&L driving revenue, profitability, and customer lifetime value.
 * Develop and execute the digital growth strategy aligned with company goals and brand values.

 * Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations - all with an unwavering obsession for customer experience.
 * Lead cross-functional collaboration with Brand Marketing, Creative, Ecommerce, Merchandising, and Operations to ensure alignment on growth priorities.
 * Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion.
 * Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth.

Customer Experience

 * Oversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey.
 * Leverage analytics and A/B testing to continuously optimize conversion rates and AOV.
 * Lead performance reporting and insights that connect customer behavior to actionable growth initiatives.
 * Lead the strategy for customer service excellence by refining every touchpoint within the end-to-end journey.
 * Refine and scale best practices across the customer service organization by championing the integration of advanced data analytics and AI; leverage these insights to optimize operations, strengthen omnichannel execution, and elevate overall DTC performance and brand experience
 * Partner with Operations to ensure flawless execution from order to delivery.

Performance Marketing & Retention

 * Partner closely with Marketing and external agencies to drive traffic through paid media, SEO, email, and affiliate channels, as well as emerging acquisition channels.
 * Enhance retention strategies through CRM, loyalty, and personalization programs.


## Related Videos

- [Modern Headless Commerce with Vendure](https://www.wearedevelopers.com/videos/489-modern-headless-commerce-with-vendure)
- [Automate everything via NodeJS and Puppeteer](https://www.wearedevelopers.com/videos/322-automate-everything-via-nodejs-and-puppeteer)
- [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application)
- [Would You Buy Your Own HR? A Product Mindset for People Leaders](https://www.wearedevelopers.com/videos/1874-would-you-buy-your-own-hr-a-product-mindset-for-people-leaders)
- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [From Doubt to Confidence: How Sentry Uses Verdaccio to Bulletproof SDK Releases](https://www.wearedevelopers.com/videos/739-from-doubt-to-confidence-how-sentry-uses-verdaccio-to-bulletproof-sdk-releases)

## Related Articles

- [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)
- [ Dev Digest 213: Petrol Prices, Agentic Workflows, AI Skills and CODE100!](https://www.wearedevelopers.com/magazine/718-dev-digest-213-petrol-prices-agentic-workflows-ai-skills-and-code100)
- [Best Companies to Work For in Paris: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/190-best-companies-to-work-for-in-paris-top-25-companies-in-2023)
- [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift)
- [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers)
- [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline)