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# Digital Experience Specialist

- **Company:** Homeland Stores
- **Location:** Oklahoma City, OK, United States
- **Experience:** Experienced
- **Salary:** $70,000.0 - $80,000.0
- **Contract:** Permanent contract
- **Skills:** Push Technology, Mobile Application Software
- **Published:** June 14, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=c3e04a5dc2c51250

## About the Role

Do you have experience in Customer communication?, Do you have a Bachelor's degree?, * Bachelor's degree in Marketing, Business, Communications, E-Commerce, or related field preferred

 * 3-5+ years of experience in digital marketing, e-commerce, loyalty, or customer experience
 * Experience with email marketing platforms, mobile apps, CMS platforms, and loyalty systems
 * Strong understanding of digital customer behavior and omnichannel retail
 * Highly organized with strong project management skills
 * Ability to manage multiple priorities in a fast-paced environment
 * Strong analytical and communication skills
 * Grocery, retail, or consumer-facing experience preferred

## Description

The Digital Customer Journey & E-Commerce Manager is responsible for managing and improving the end-to-end digital customer experience across the company's website, mobile app, digital coupons, loyalty, email, push notifications, and e-commerce platforms. This role focuses on driving customer engagement, digital sales growth, loyalty adoption, and a seamless omnichannel experience from discovery to purchase., * Own and optimize the digital customer experience across web, app, email, push, loyalty, and e-commerce platforms

 * Map and improve the customer journey from awareness to purchase and retention
 * Identify friction points and recommend solutions to improve engagement, conversion, and retention
 * Ensure consistency of messaging, promotions, and branding across all digital touchpoints
 * Manage digital coupon setup, organization, testing, and customer experience
 * Oversee digital deal execution within loyalty and app platforms
 * Monitor coupon redemption performance and customer adoption trends

E-Commerce & Omnichannel

 * Manage homepage content, promotional updates, seasonal campaigns, and merchandising placement
 * Partner with internal teams and vendors to improve app and website functionality
 * Support curbside, delivery, and marketplace growth initiatives
 * Coordinate digital merchandising and promotional visibility across e-commerce platforms
 * Work with third-party partners including delivery marketplaces and technology vendors
 * Ensure customers have a consistent shopping experience across in-store and digital channels

Email, Push & Customer Communication

 * Build and execute customer communication plans through email and push notifications
 * Develop campaigns supporting weekly ads, holidays, loyalty initiatives, and e-commerce growth
 * Monitor open rates, click-through rates, and engagement performance

Analytics & Reporting

 * Track KPIs including digital sales, app engagement, coupon redemption, retention, and customer acquisition
 * Analyze customer behavior and campaign performance to identify opportunities


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