> Markdown version of [/jobs/ext/526085-principal-ux-designer-prime-video-experience](https://www.wearedevelopers.com/jobs/ext/526085-principal-ux-designer-prime-video-experience). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Principal UX Designer, Prime Video Experience... - **Company:** Amazon.com, Inc. - **Location:** Seattle, WA, United States - **Salary:** $164,000.0 - $221,800.0 - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), Adobe InDesign, Artificial Intelligence, Interaction Design, Python (Programming Language), Rapid Prototyping Process, Chatbots, Large Language Models, Prompt Engineering, Figma, Dynamic Content, Virtual Agents - **Published:** June 14, 2026 - **Apply:** https://www.juju.com/job/00000000g7yt50 ## About the Role * 12+ years of professional UX/product design experience, with demonstrated expertise in creating innovative, customer-centric experiences at scale * Strong portfolio showcasing bold, innovative design work with exceptional visual craft and attention to detail * Hands-on prototyping skills - you build, not just sketch. Comfortable coding, using design tools, and pulling in new technologies * Proven ability to thrive in high-ambiguity environments and define strategy from first principles * Track record of advocating for and shipping innovative experiences * Experience designing conversational interfaces, AI-powered experiences, or voice interactions * Ability to lead design direction and set a creative vision without management responsibilities * Excellent communication and presentation skills - can articulate complex thinking simply * Proficiency with modern design tools (Figma, Prototyping, etc.) and emerging generative AI tools Preferred Qualifications * Experience in entertainment, gaming, or streaming media * Portfolio evidence of AI, generative tech, or experimental product design * Background in designing for new platforms or emerging technologies * Experience with generative video, AI character design, or conversational AI * Familiarity with prompt engineering, LLM interaction design, or AI-driven personalization * Comfort with code - Python, JavaScript, or prototyping languages * Track record of influencing org-wide design culture or pushing the industry forward * Master's degree in Design, HCI, or equivalent ## Description Frontier Design & Experimentation: * Design end-to-end experiences at the edge of emerging technology - from AI conversational characters to generative video and dynamic content experiences * Partner closely with the team on ideation, prototyping, and risk-taking. This is high-ambiguity work; you thrive in ambiguity * Hypothesize bold, testable ideas. Design for learning, not just execution: what can we learn from prototyping this experience? Creative Prototyping & Tool Fluency: * Be an eager coder and prototyper - you're not just sketching; you're building interactive experiences that bring ideas to life quickly * Demonstrate fluency with emergent generative tools and platforms: Runway, Luma AI, generative imagery and video tools * Push the boundaries of what we can design with generative AI - conversation design, visual generation, adaptive experiences Conversational & AI-Driven Design: * Design conversational experiences that feel human, engaging, and true to character - whether that's dialogue with an AI character or natural interactions with an AI assistant * Partner with LLM/Science teams on conversation design, prompt engineering for character voice, and user intent flows * Bring strong design flair and craft to AI experiences - they should feel premium, not experimental Vision & Advocacy: * Be a thought leader on how Prime Video should evolve in an AI-first world. Don't just execute; push back and advocate for bold directions * Present work and strategic thinking to leadership. Help the organization see what's possible, not what's safe * Mentor and inspire other designers on the broader team - pull the frontier back into the core product * Raise the bar for how AI and generative technology are designed into experiences Strategic Collaboration: * Work independently on meaty, complex projects end-to-end, but also ideate and prototype rapidly with leadership * Partner with Product, Engineering, and Science teams to help them visualize new possibilities, Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. ## Related Videos - [Boost Productivity with AI: Figma & Playwright MCP Workflows - Aris Markogiannakis](https://www.wearedevelopers.com/videos/1768-boost-productivity-with-ai-figma-playwright-mcp-workflows-aris-markogiannakis) - [Insight into AI-Driven Design](https://www.wearedevelopers.com/videos/1016-insight-into-ai-driven-design) - [Chatbots are going to destroy infrastructures and your cloud bills](https://www.wearedevelopers.com/videos/1130-chatbots-are-going-to-destroy-infrastructures-and-your-cloud-bills) - [Designing the Future of Human<>Agent Collaboration](https://www.wearedevelopers.com/videos/1447-designing-the-future-of-human-agent-collaboration) - [Fireside Chat with Kris Rasmussen, CTO at Figma](https://www.wearedevelopers.com/videos/982-fireside-chat-with-kris-rasmussen-cto-at-figma) - [Design Patterns For AI Products in 2026](https://www.wearedevelopers.com/videos/100255-design-patterns-for-ai-products-in-2026) ## Related Articles - [The future is here: How artificial intelligence is influencing UX design](https://www.wearedevelopers.com/magazine/65-the-future-is-here-how-artificial-intelligence-is-influencing-ux-design) - [The Prompt Engineer ✍️](https://www.wearedevelopers.com/magazine/216-the-prompt-engineer) - [Prompt Engineering is a Job of the Past](https://www.wearedevelopers.com/magazine/342-prompt-engineering-is-a-job-of-the-past) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [From Prototype to Production: Build AI Agents with This Free 4-Course Learning Path](https://www.wearedevelopers.com/magazine/655-from-prototype-to-production-build-ai-agents-with-this-free-4-course-learning-path) - [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline)