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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Associate Director, Digital Activation - **Company:** Omnicom Media US OMD - **Location:** New York, NY, United States - **Experience:** Experienced - **Salary:** $90,000.0 - $125,000.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Ad Management, Computing Platforms, Automation of Marketing, Adserver - **Published:** June 11, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=d88c4f4a588c82af ## About the Role Do you have experience in TikTok?, Do you have a Bachelor's degree?, * Bachelor's degree in Marketing, Advertising, Communications, Business, or related field. * 6+ years of experience in programmatic and paid social media activation. * 2+ years of leadership or team management experience. * Hands-on keyboard experience executing campaigns within major DSPs and social platforms. * Experience trafficking campaigns and managing ad operations processes. * Strong knowledge of, * Experience managing substantial media budgets across multiple campaigns simultaneously. * Strong analytical, problem-solving, and organizational skills. * Advanced proficiency in Excel and campaign reporting tools., * Experience managing direct partner and publisher campaigns. * Familiarity with data clean rooms, audience onboarding, and measurement solutions. * Experience with verification, brand safety, and attribution platforms. * Understanding of retail media, connected TV (CTV), digital video, and emerging media channels. * Relevant platform certifications (Google, Meta, The Trade Desk, Amazon DSP). Key Competencies * Exceptional attention to detail * Budget management and financial stewardship * Campaign trafficking and quality assurance * Strategic thinking and execution * Platform expertise and technical proficiency * Communication and stakeholder management * Team leadership and mentorship * Problem-solving and decision-making * Time management and prioritization Success Measures * Consistent achievement of campaign KPIs and client objectives. * Accurate campaign setup and flawless execution. * Effective budget pacing and financial management. * Strong relationships with media partners and internal stakeholders. * Delivery of actionable insights and optimization recommendations. * Development of high-performing activation teams and operational excellence. This role is ideal for a highly detail-oriented digital media professional who enjoys balancing strategic leadership with hands-on campaign execution and platform management. ## Description The Associate Director, Programmatic & Social Activation is responsible for leading the execution, optimization, and delivery of programmatic and paid social media campaigns. This role combines strategic leadership with hands-on platform management, ensuring campaigns are accurately trafficked, efficiently managed, and optimized to achieve business objectives. The ideal candidate possesses deep expertise in programmatic and social activation platforms, exceptional attention to detail, strong budget management skills, and experience working directly with media partners and campaign stakeholders., Campaign Activation & Execution * Lead end-to-end activation of programmatic and paid social campaigns across multiple clients and business categories. * Execute and manage campaigns directly within DSPs, social platforms, ad servers, and third-party technology platforms. * Oversee campaign setup, trafficking, QA, launch, pacing, optimization, and reporting. * Ensure accurate implementation of audience targeting, tracking pixels, conversion events, and creative assets. * Troubleshoot delivery, tracking, and performance issues while proactively identifying solutions. Partner & Stakeholder Management * Serve as a primary point of contact for direct media partners and platform representatives. * Collaborate with agency teams, clients, vendors, and platform partners to ensure campaign success. * Build and maintain strong relationships with publisher and technology partners. * Participate in partner meetings, campaign reviews, and strategic planning discussions. * Communicate campaign performance, optimization recommendations, and insights to internal and external stakeholders. Budget & Financial Management * Manage campaign budgets across multiple accounts and channels. * Monitor pacing, spend delivery, and forecast accuracy to ensure campaigns meet financial goals. * Identify and resolve budget discrepancies, billing issues, and delivery concerns. * Ensure adherence to client investment strategies and agency financial processes. Optimization & Performance Management * Analyze campaign performance data and implement optimization strategies to improve KPIs. * Develop actionable insights and recommendations based on campaign results. * Leverage platform tools, audience insights, and performance trends to drive efficiency and effectiveness. * Monitor industry trends and emerging technologies to identify opportunities for innovation. Team Leadership & Development * Provide guidance and mentorship to activation specialists, analysts, and managers. * Review campaign setups and QA processes to ensure operational excellence. * Support training initiatives and knowledge sharing across activation teams. * Contribute to process improvements, workflow efficiencies, and best practices. ## Related Videos - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [In-depth .NET Azure Functions: Isolated mode, performance and durable AI agents](https://www.wearedevelopers.com/videos/100207-in-depth-net-azure-functions-isolated-mode-performance-and-durable-ai-agents) - [Introduction to Responsible AI: Balancing Value and Risk](https://www.wearedevelopers.com/videos/1972-introduction-to-responsible-ai-balancing-value-and-risk) - [The Talent Stage: Directing the Candidate Journey Like a Play?](https://www.wearedevelopers.com/videos/1338-the-talent-stage-directing-the-candidate-journey-like-a-play) - [From Syntax to Singularity: AI’s Impact on Developer Roles](https://www.wearedevelopers.com/videos/900-from-syntax-to-singularity-ai-s-impact-on-developer-roles) - [API Design - Getting Started](https://www.wearedevelopers.com/videos/33-api-design-getting-started) ## Related Articles - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [How to Respond to the “Why Do You Deserve a Promotion?” Question](https://www.wearedevelopers.com/magazine/416-how-to-respond-to-the-why-do-you-deserve-a-promotion-question) - [Should Tech Managers Be Developers First? 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