> Markdown version of [/jobs/ext/541752-data-scientist-ii-marketing-automation-performance-analytics](https://www.wearedevelopers.com/jobs/ext/541752-data-scientist-ii-marketing-automation-performance-analytics). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Data Scientist II - Marketing Automation Performance Analytics - **Company:** Expedia Inc. - **Location:** Seattle, WA, United States - **Experience:** Experienced - **Salary:** $112,000.0 - $179,000.0 - **Contract:** Permanent contract - **Skills:** Adobe Analytics, Artificial Intelligence, Business Analytics Applications, Data Analysis, Google Analytics, Python (Programming Language), Machine Learning, Automation of Marketing, SQL Databases, Systems Integration, Tableau (Software), Delivery Pipeline, Prompt Engineering, Generative AI, Information Technology, Data Management, GPT, Data Pipelines - **Published:** June 11, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=932000411f3a8840 ## About the Role Do you have experience in Website activity analysis?, Do you have a Master's degree?, * 2+ years of experience in a highly analytical role (marketing analytics, data science, business intelligence, marketing automation, or comparable product analytics role) * Bachelor's or Master's with analytical focus (Computer Science, Data Science, Mathematics, Economics, Statistics, etc.) or equivalent related professional experience * Proven ability to translate ambiguous business problems into structured, repeatable analytical solutions * Experience with marketing analytics platforms and datasets (Google Analytics, Adobe Analytics, Tableau, or similar BI tools); organic search (SEO/AEO) knowledge is a strong plus * Results-driven with an operational mindset, focused on building tools and systems that deliver sustained value, not just one-off analyses * Excellent communication and collaboration skills; able to work cross-functionally with analysts, product managers, and business stakeholders to co-design solutions * Self-directed learner who thrives in a fast-paced environment and is comfortable iterating on solutions based on feedback and changing requirements * Strong Skills in SQL and Python; comfortable building automated pipelines and integrating multiple data sources, * Demonstrated proficiency in AI and automation applications within analytics or marketing, specifically experience building workflows with GenAI to automate analysis, reporting, or insight generation. * Hands-on experience with prompt engineering, retrieval-augmented generation (RAG), embeddings, or multi-modal AI applications * Familiarity with organic search (SEO) or agentic search (AEO) performance drivers, ranking systems, and key metrics * Experience building or contributing to analytics platforms, data pipelines, or internal tools that scale analytical capabilities * Background in growth marketing, performance marketing, or e-commerce analytics * Knowledge of advanced statistical or machine learning techniques applied to marketing measurement or optimization problems ## Description Expedia Group is seeking an innovative Data Scientist to transform how we understand and optimize organic search performance across SEO and AEO (AI-enabled search). You'll build and maintain the AI and automation layer that powers performance intelligence for Expedia Group's retail brands including Expedia, Hotels.com, and Vrbo, enabling faster, deeper, and more scalable analysis without linearly scaling manual effort. This role sits at the intersection of analytics, automation, and AI. You'll design agent-assisted workflows, automate recurring performance analysis, build proactive anomaly detection systems, and create feedback loops that continuously improve how the team diagnoses performance drivers, identifies opportunities, and supports strategic decisions. You'll partner closely with marketing analysts and leadership to translate business questions into automated analytical workflows, leveraging tools like Claude, GPT, SQL, Python, and internal data platforms. If you're passionate about using AI to make analytics teams more effective, not just faster at doing the same work, this is your opportunity to build the operating model for marketing performance in the age of AI. In this role, you will: * Design, build, and maintain an automation and AI layer for recurring performance workflows including weekly/monthly reporting, anomaly detection, and performance deep dives * Develop agent-assisted analytical workflows that accelerate root-cause diagnosis, surface insights earlier * Partner with performance analysts to translate business questions into reusable, automated frameworks that improve over time through feedback loops * Create clear, actionable outputs (automated commentary, visualizations, structured insights) that reduce manual effort while maintaining analytical rigor and business context * Support performance deep dives with rapid data exploration, segmentation analysis, and diagnostic workflows that combine domain knowledge with technical automation * Continuously refine prompts, agent logic, and analytical outputs based on stakeholder feedback, changing KPIs, algorithm updates, and evolving business questions ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [ Evaluating AI models for code comprehension](https://www.wearedevelopers.com/videos/1462-evaluating-ai-models-for-code-comprehension) - [Your imaginations is (no longer) the limit: how Generative AI empowers people to be creative](https://www.wearedevelopers.com/videos/741-your-imaginations-is-no-longer-the-limit-how-generative-ai-empowers-people-to-be-creative) - [Hacking Your Vacation: Using Data for Fun](https://www.wearedevelopers.com/videos/585-hacking-your-vacation-using-data-for-fun) - [Speak, Code, Deploy: Transforming Developer Experience with Voice Commands](https://www.wearedevelopers.com/videos/1159-speak-code-deploy-transforming-developer-experience-with-voice-commands) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline) - [Dev Digest 132 - Binging WADFlix?](https://www.wearedevelopers.com/magazine/473-dev-digest-132-binging-wadflix) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany)