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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Creator Development Manager, TikTok Shop - **Company:** Nello Inc. - **Location:** Los Angeles, CA, United States (Remote available) - **Experience:** Starter - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Artificial Intelligence, Data Analysis, Collaborative Software, Content Analysis, Microsoft PowerPoint, Performance Monitor, GPT - **Published:** June 14, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=30dea8306ae074bd ## About the Role Do you have experience in Writing skills?, Required * 1-3+ years of experience in creator/influencer program management, affiliate management, or talent development at a brand or talent agency * Proven experience managing and developing creators or talent with measurable performance outcomes (video output, GMV, engagement, content quality) * Experience building or running creator coaching programs, content feedback systems, or structured development pipelines * Proficiency with creator management and content tracking tools: TikTok Shop Seller Center, Growi, Trybe, Kalodata, The Daily Virals or equivalent * AI fluent: hands-on experience with Claude, ChatGPT, Perplexity, or equivalent AI tools for workflow automation, content analysis, and performance reporting * Strong Excel and PowerPoint skills - able to build performance dashboards and present creator program results to leadership * Exceptional written and verbal communication - able to give clear, constructive creative feedback to creators at all levels * Based in or willing to relocate to Los Angeles, CA (preferred) Strongly Preferred * TikTok Shop affiliate management experience - direct familiarity with GMV tracking, commission structures, and posting requirements * TikTok-native content knowledge: strong understanding of what performs on the FYP, trending formats, hook writing, and creator coaching for short-form video; personal creator side experience is a big plus * Experience with Claude Cowork, Notion AI, or similar AI-powered collaboration tools * Talent management experience at a TikTok-focused agency or brand-side influencer partnerships role * Experience running coaching groups, creator workshops, or structured content feedback programs * Background in consumer brand, wellness, or DTC e-commerce * Existing network of TikTok creators, affiliates, or talent managers ## Description We are building a first-of-its-kind creator recruitment and development program at Nello, modeled after the best practices of software sales. This role sits at the center of that build. You will provide guidance to a team of 5-10 retainer and commission-based Account Managers who recruit top TikTok Shop affiliates through 1:1 calls - the same motion as a SaaS sales demo - and then you will be focused on managing ongoing creator development post-onboarding (coaching groups and weekly check-ins). This is a player-coach role. You will be deeply involved in the work: refining the AM playbook, supporting the pipeline, developing creator talent, deepening creator relationships and holding the team accountable to weekly GMV and video count KPIs. You will report directly to Hayton Oei, Director of TikTok Shop Growth, and work alongside the broader TikTok Shop team, brand influencer team, and agency partners. Responsibilities Team Coordination & Operations * Coordinate with and support 5-10 commission-based Account Managers (AMs) in TikTok discovery * Run weekly pipeline reviews with AMs: calls booked, conversion rate, affiliates recruited, GMV generated * Help track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention Creator Sales Pipeline * Provide initial guidance to AMs to ensure they are recruiting creators tightly aligned to Nello's ICP (female 18-35) and expansion segments (female 35+, Spanish-speaking, male 18-25) * Then owning the internal creator development program thereafter; placing them into coaching groups, and checking in 1:1 weekly with them to make sure they are producing content and providing data-driven insights and feedback on their content to make sure they are achieving KPIs * Refine creator briefing, retainer negotiation, and posting requirement frameworks on an ongoing basis * Manage the coaching group program: content coaching, pipeline accountability, and performance feedback CRM, Tooling & Reporting * Help manage and improve the system for the creator CRM: pipeline tracking, affiliate GMV attribution, AM performance, internal creator development program * Produce weekly and monthly reports on team performance for the TikTok Shop team and senior leadership * Use AI tools to automate reporting, draft outreach templates, identify high-performing creators, and surface insights * Collaborate with TikTok Shop team on prize campaign design, affiliate briefing, and creator incentive structure Cross-Functional Collaboration * Partner with the Brand Influencer team to align creator pipeline and campaign strategy * Work with agency partners on creator sourcing and campaign execution * Collaborate with founders and leadership on big-swing initiatives: brand collabs, bus tours, influencer events * Represent the creator development program in internal reviews and cross-functional planning ## Related Videos - [How I use public learning to kickstart my career - From marketing to full-stack in a 100 days](https://www.wearedevelopers.com/videos/579-how-i-use-public-learning-to-kickstart-my-career-from-marketing-to-full-stack-in-a-100-days) - [In-depth .NET Azure Functions: Isolated mode, performance and durable AI agents](https://www.wearedevelopers.com/videos/100207-in-depth-net-azure-functions-isolated-mode-performance-and-durable-ai-agents) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [ Evaluating AI models for code comprehension](https://www.wearedevelopers.com/videos/1462-evaluating-ai-models-for-code-comprehension) - [From Syntax to Singularity: AI’s Impact on Developer Roles](https://www.wearedevelopers.com/videos/900-from-syntax-to-singularity-ai-s-impact-on-developer-roles) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) ## Related Articles - [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline) - [The Prompt Engineer ✍️](https://www.wearedevelopers.com/magazine/216-the-prompt-engineer) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Dev Digest 132 - Binging WADFlix?](https://www.wearedevelopers.com/magazine/473-dev-digest-132-binging-wadflix) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine)