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# Senior Analyst, Programmatic (Embedded Role,...

- **Company:** Publicis Groupe
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $60,800.0 - $93,600.0
- **Contract:** Temporary contract
- **Skills:** Microsoft Excel, Artificial Intelligence, Data Analysis, Automation of Marketing, Microsoft Office
- **Published:** June 12, 2026
- **Apply:** https://www.juju.com/job/00000000g7qpr4

## About the Role

+ 1+ years of hands-on experience in programmatic media buying and campaign management.

 + Strong analytical skills with the ability to interpret data and provide actionable insights.

 + Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.

 + Strong understanding of programmatic metrics

 + Strong troubleshooting, QA discipline, and project management skills.

 + Ability to manage multiple projects in a fast-paced environment with attention to detail.

 + Resourceful, curious, and motivated with a passion for innovation and continuous learning.

 + Proficiency in Microsoft Office Suite; advanced Excel skills preferred.

 + Familiarity with digital workflow tools inclusive of leveraging traffic sheets, creative rotations, Prisma, billing, etc.

 + Bachelor's degree or higher preferred

## Description

As a Senior Analyst, Programmatic, you will own the strategic planning and execution of programmatic campaigns. This role blends strategic thinking with hands-on execution, requiring you to deliver actionable insights and optimize performance. You will translate approved plans into campaign builds and activations that achieve the goal and objective.

Responsibilities

 + Independently plan, launch, and optimize programmatic media campaigns across display, mobile, video, and social platforms).

 + Communicate strategies, insights, and recommendations clearly and persuasively to clients and internal stakeholders.

 + Support inventory assessments and contribute to proposals for new client opportunities.

 + Manage delivery of creative assets, insertion orders, and campaign artifacts for timely launches.

 + Oversee campaign QA in billing systems and support in builds where necessary

 + Oversee campaign QA processes to ensure flawless implementation, pacing, and performance. Support in builds where necessary

 + Develop client-facing performance reports, delivering actionable insights and strategic recommendations.

 + Collaborate with internal teams and technology partners to resolve campaign issues.

 + Apply advanced analytics and bid management techniques to maximize ROI and achieve KPIs.

 + Stay ahead of industry trends and participate in knowledge-sharing sessions to elevate team capabilities.

 + Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.

 + Build strong relationships with Activation, Strategy, and Analytics teams to drive integrated solutions.


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