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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Platform Manager (Technical Braze Specialist) - **Company:** ITV Consumer Limited 2024 - **Location:** London, UK - **Salary:** £45,000.0 - £55,000.0 - **Contract:** Temporary contract - **Skills:** HTML, Artificial Intelligence, Data Analysis, SQL Databases - **Published:** May 15, 2026 - **Apply:** https://careers.itv.com/jobs/crm-platform-manager-technical-braze-specialist-in-london.2370 ## About the Role * Technical CRM professional with a proven success working with multiple stakeholders in complex businesses. * Experienced in the Braze platform and its capabilities and integrations, with proven technical experience and certifications (required). * Experience with Liquid, SQL, and HTML is a plus. * Highly experienced in planning, executing and optimising CRM. * Strong communication skills with the ability to build strong relationships across a range of business areas. * Strong leadership skills with the ability to hold others accountable and enforce change where needed. * Highly data-literate with proven experience interpreting data to aid decision making and make recommendations. Other things we're looking for (key criteria) * Thrives in a fast-paced, dynamic environment. * Flexible and able to adapt to changing circumstances * A can-do, collaborative, get-things-done approach. * Strong understanding of data compliance requirements in electronic communications * A marketing related qualification is desirable. ## Description The CRM Platform Manager acts as the core Braze platform expert, delivering on key cross-functional and integration projects supporting the CRM team's needs throughout the remainder of 2026. This includes driving the automation of CRM activity such as journey orchestration, trigger automation, enhanced personalisation, and support on core channel operations, marketing campaigns, and workflows. Alongside maintenance and hygiene optimisation of the platform, integrations, and data consumption pipelines., * Work with the CRM team to deliver against marketing and viewing outcomes, reflecting the wider media strategy and supporting ITV business objectives. * Work with the Head of CRM, Senior CRM Manager, and MarTech team on viewer journey initiatives and touchpoints to improve viewer retention alongside the wider CRM marketing programme. * Lead on project work related to journey orchestration, triggered campaign activity, improved automation, and personalisation to increase our CRM maturity and effectiveness over a critical project-heavy period. * Harnessing Braze's evolving AI capabilities and driving team adoption of tooling and features to improve CRM effectiveness and maturity. * Interface with the MarTech team to monitor, optimise and document Braze platform consumption of data attributes and pipelines, helping ensure we are operating to best practices and within limits. * Keep up to date on the latest data-driven marketing trends and mentor the team to deliver innovative and impactful CRM activity, fostering a test and learn culture that accelerates optimisation and learning. * Ensure all CRM activity is high quality, taking ownership and where needed, and providing feedback to the team. * Ensure all CRM activity is in line with legal and privacy guidance and regulations. * Help monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs ## Related Videos - [Personal Branding & Job Search - The Most Practical Approach You'll Ever Find](https://www.wearedevelopers.com/videos/576-personal-branding-job-search-the-most-practical-approach-you-ll-ever-find) - [The Resilience of the World Wide Web](https://www.wearedevelopers.com/videos/1281-the-resilience-of-the-world-wide-web) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Unlocking the potential of Digital & IT at Vodafone](https://www.wearedevelopers.com/videos/602-unlocking-the-potential-of-digital-it-at-vodafone) - [NoLoJS - Avoiding JavaScript Cruft with HTML and CSS - Aaron T. Grogg](https://www.wearedevelopers.com/videos/1806-nolojs-avoiding-javascript-cruft-with-html-and-css-aaron-t-grogg) ## Related Articles - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Where To Find Software Engineering Jobs](https://www.wearedevelopers.com/magazine/396-where-to-find-software-engineering-jobs) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe)