> Markdown version of [/jobs/ext/585585-sr-product-manager-news-hyperlocal-crm](https://www.wearedevelopers.com/jobs/ext/585585-sr-product-manager-news-hyperlocal-crm). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Sr. Product Manager, News & Hyperlocal CRM - **Company:** Realtor.com Careers - **Location:** New York, NY, United States - **Experience:** Expert - **Salary:** $128,000.0 - $160,000.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Application Programming Interfaces (APIs), Data Architecture, DevOps, Push Technology, Machine Learning, Software Product Management, Data Analytics, Data Pipelines - **Published:** June 18, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=7efdb36ab4f290ba ## About the Role Do you have experience in Technical product management within tech?, Do you have a Bachelor's degree?, * 5+ years of product management and/or CRM marketing experience, ideally in a consumer tech or media environment * Hands-on experience with email, push notifications, and in-product surfaces (web and app) * Experience owning or closely partnering on editorial newsletter programs * Omnichannel CRM strategy experience - you've used segmentation and behavioral data to drive business outcomes across multiple channels * Proven track record designing and interpreting A/B tests on CRM campaigns, and turning results into actionable roadmap decisions * Demonstrated ability to present roadmaps and campaign performance to VP and C-suite stakeholders clearly and credibly * Fluency with CRM and MarTech tooling; hands-on experience with Braze or Cordial is a strong plus * Comfort navigating complex cross-functional environments with engineering, data science, and editorial dependencies * Bachelor's degree or equivalent experience; technical or analytics background a plus ## Description Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Realtor.com® reaches millions of home buyers and sellers each month. This role owns how we communicate with them - through news, hyperlocal insights, and personalized CRM - to turn casual visitors into lifelong users. As the Sr. Product Manager, News & Hyperlocal CRM, you'll own the end-to-end strategy, roadmap, and execution for our News & Insights campaigns and hyperlocal communications across email, push, SMS, and in-product surfaces. You'll sit at the intersection of editorial content, consumer data, and marketing technology - a rare combination that directly drives engagement, retention, and revenue at scale. This is a high-ownership IC role on a fast-moving team. You'll work closely with Editorial, Economics, Data Science, Machine Learning, MarTech Engineering, and CRM Operations to ship campaigns and features that matter to consumers and move the business. Why This Role: Most CRM PM roles are execution-focused. This one isn't. You'll shape the strategy for how Realtor.com® uses news and hyperlocal data to build relevance with millions of users - deciding what we say, to whom, when, and through which channel. The personalization infrastructure, the data architecture, the editorial calendar, the A/B testing roadmap - it all runs through you. What You'll Do: Strategy & Roadmap * Own the product strategy and roadmap for News & Hyperlocal CRM, balancing user experience innovation with revenue and retention goals * Define and prioritize experiments, campaigns, and features that drive measurable gains in engagement, LTV, and lead conversion * Use competitive intelligence, market trends, and consumer data to identify differentiation opportunities Execution & Delivery * Lead day-to-day execution across editorial campaigns (email, push, in-product), managing the full pipeline from brief to QA to reporting * Partner with MarTech Engineering and Marketing Dev Ops on data pipeline requirements and capacity planning * Write clear PRDs and briefs; get cross-functional buy-in and drive to launch Data & Analytics * Develop deep fluency in the consumer data and signals that power CRM journeys - available fields, APIs, segmentation logic, and data architecture * Design and interpret A/B tests; translate results into clear recommendations and presentation-ready summaries for senior stakeholders * Establish and track KPIs including revenue, engagement, retention, and lead conversion Cross-functional Leadership * Act as the product lead for cross-functional CRM squads - setting direction, driving accountability, and keeping long-term strategy and near-term execution in sync * Serve as the strategic voice of this business line with senior leaders, presenting roadmap direction, business impact, and performance with confidence How We Work: We balance creativity and innovation on a foundation of in-person collaboration. 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