> Markdown version of [/jobs/ext/591785-senior-director-media-analytics-commercial-strategy-acceleration](https://www.wearedevelopers.com/jobs/ext/591785-senior-director-media-analytics-commercial-strategy-acceleration). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Director, Media Analytics, Commercial Strategy & Acceleration - **Company:** Instacart - **Location:** United States (Remote available) - **Experience:** Expert - **Salary:** $274,000.0 - $315,500.0 - **Contract:** Permanent contract - **Skills:** Amazon Web Services, Data Governance, Identity and Access Management, Python (Programming Language), Sql Optimization, Snowflake, Model Validation, Information Technology, Databricks - **Published:** June 17, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=8c6fa21369886a9a ## About the Role Do you have experience in Team development?, Do you have a Bachelor's degree in statistics?, This role is ideal for a hands-on leader who thrives in a fast-paced, constantly evolving environment and enjoys working cross-functionally to solve complex problems at scale. New York is preferred, with flexibility for qualified candidates across the U.S.; periodic travel to New York City, client offices, and industry events is expected., * 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media. * 7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent. * Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale. * Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor. * Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Mathematics, Computer Science, Engineering) and proven experience influencing C-suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions., * Graduate degree (MS, MBA, or PhD) in statistics, econometrics, data science, or a related quantitative discipline. * Experience at a retail media network, major ad platform, or enterprise CPG/agency leading large-scale analytics and measurement programs. * Hands-on experience with privacy-safe measurement and clean rooms (e.g., AWS Clean Rooms, Snowflake, Databricks, LiveRamp Safe Haven) and identity solutions. * Proven success evaluating and integrating third-party MMM/attribution providers (e.g., Analytic Partners, Nielsen, Neustar) and reconciling with first-party signals. * Engagement with industry bodies (e.g., IAB, ARF, MMA) and recognized thought leadership through standards work, publications, or conference speaking. ## Description * Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions. * Lead, develop, and scale a ~30-person team (including managers and senior ICs) across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture. * Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale. * Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment. * Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability. * Define and manage OKRs, operating cadences, resourcing, and prioritization across a portfolio of analytics initiatives, focusing the team on the highest-impact work. * Lead third-party measurement partnerships (e.g., MMM providers, clean rooms) and integrate them with Instacart's first-party capabilities to deliver holistic, actionable insights. ## Related Videos - [Data Governance in the Era of AI](https://www.wearedevelopers.com/videos/1622-data-governance-in-the-era-of-ai) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Cutting LLM Costs Without Cutting Quality: How to Beat Proprietary LLMs with Fine-Tuned Open Source](https://www.wearedevelopers.com/videos/100151-cutting-llm-costs-without-cutting-quality-how-to-beat-proprietary-llms-with-fine-tuned-open-source) - [How Cisco embraced a DevOps culture within its network engineering team](https://www.wearedevelopers.com/videos/99-how-cisco-embraced-a-devops-culture-within-its-network-engineering-team) - [OLTP in the Lakehouse: Redefining Data for AI Workloads](https://www.wearedevelopers.com/videos/2038-oltp-in-the-lakehouse-redefining-data-for-ai-workloads) - [Hacking AI at the Edge of the Indian Ocean](https://www.wearedevelopers.com/videos/100177-hacking-ai-at-the-edge-of-the-indian-ocean) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)