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# Data Analyst - CDI H/F

- **Company:** Collective
- **Location:** Paris, France
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Agile Methodology, Python (Programming Language), SQL Databases, Databricks
- **Published:** May 14, 2026
- **Apply:** https://fr.indeed.com/viewjob?jk=ce88ff1d5485835a

## About the Role

* Expérience : 5 ans minimum en analytics, environnement plateforme à grande échelle ou marketing digital B2C
 * Formation : École d'ingénieur/commerce ou cursus quantitatif (stats, économétrie, maths)
 * Stack technique : SQL (expert), Python (expert), Databricks, Salesforce Marketing Cloud (SFMC)
 * Soft skills : Communication, rigueur, esprit de synthèse, méthode Agile
 * Langues : Français courant + anglais professionnel

## Description

Mission au sein du domaine Customer Relationship d'un grand retailer B2C, couvrant les périmètres CRM, insights clients, programme de fidélité et service client. L'équipe Digital Analytics recherche un profil senior pour piloter l'analyse du cycle de vie client et maximiser la valeur long terme (LTV).

Missions principales

 * Frameworks analytiques - Concevoir des modèles d'analyse scalables sur les thématiques : identité client, incrémentalité des campagnes, programme de fidélité, lookalike marketing.
 * Expérimentation - Construire et analyser des A/B tests et expérimentations en inférence causale.
 * Partenariat métier - Collaborer avec PMs, Business Managers, Data Engineers/Managers pour traduire les besoins en problématiques analytiques.
 * Stratégie client - Produire des études sur le churn, la segmentation, le CLTV, l'affinité et la pertinence pour identifier des leviers de croissance.

Livrables attendus

 * Études analytiques avancées avec recommandations actionnables
 * Rapports d'expérimentation (A/B tests, inférence causale)
 * Datasets nettoyés, documentés et conformes aux exigences RGPD


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