> Markdown version of [/jobs/ext/596564-principal-program-lead-national-campaigns](https://www.wearedevelopers.com/jobs/ext/596564-principal-program-lead-national-campaigns). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Principal Program Lead, National Campaigns - **Company:** Chick-Fil-A, Inc. - **Location:** Atlanta, GA, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Project Management Software, Tools for Reporting - **Published:** June 20, 2026 - **Apply:** https://www.juju.com/job/00000000g9iwi1 ## About the Role + 6+ years of related work experience + Proven ability to integrate business strategy, creative strategy, and media into cohesive campaign plans + Experience leveraging first-party data and audience segmentation to drive effectiveness + Demonstrated ability to lead through influence, synthesize complex inputs, and drive alignment across senior stakeholders + Strong analytical and strategic thinking skills, with the ability to translate data into action + Strong understanding of media planning, buying, and performance measurement with Experience working across modern media channels, including digital, social, influencer, and emerging platforms + Demonstrated ability to lead creative strategy and integrated campaign development + Strong understanding of data privacy and responsible data usage + Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders. + Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment. + Proficiency with advertising platforms, analytics tools, and project management software. Preferred Qualifications (Knowledge, Skills, & Abilities) + 10+ years of experience in advertising or marketing, including leadership of large-scale, multimillion-dollar national campaigns + Production experience Required Years of Experience6Preferred Years of Experience10Travel Requirements20%Required Level of EducationBachelor's degree or equivalent experiencePreferred Level of EducationMaster's DegreeRequired Major/ConcentrationMarketing, Advertising, Communications, or a related field. ## Description We are seeking an experienced and strategic Principal Program Lead to oversee and shape national advertising campaigns. This role leads the development, execution, and optimization of large-scale advertising, integrating audience strategy, first-party data, media, and creative to deliver insight-driven, high-impact marketing campaigns. This leader will define how campaigns come to life-driving business and creative strategy across advertising-ensuring alignment with brand and business objectives while driving measurable growth. Responsibilities + Develop national advertising strategies and guide concept development grounded in audience insights, first-party data, and business priorities. + Partner with analytics teams to translate market research, competitive analysis and behavioral data into actional campaign insights and inform campaign planning. + Lead creative strategy, including messaging, storytelling, and channel roles + Apply strong strategic judgment to evaluate inputs, challenge assumptions, and guide teams toward the most effective approach + Clearly articulate the "why" behind strategic and creative decisions to build alignment across stakeholders + Drive cross-functional alignment (brand, media, creative, analytics, product) to ensure fully integrated, insight-led campaigns + Plan and activate across a modern media ecosystem, including digital, social, and emerging platforms Campaign Leadership & Execution: + Lead the end-to-end lifecycle of national advertising campaigns, from commissioning and managing concept development with creative partners to post-launch analysis .ensuring alignment from insight and strategy through execution and optimization + Orchestrate internal teams and external agency partners to deliver cohesive, high-quality work + Synthesize input from senior leaders and cross-functional stakeholders into clear, actionable direction that strengthens the work and maintains momentum + Develop creative briefs that inspire breakthrough work, grounded in audience and business insights + Ensure creative is optimized for platform-specific performance across paid, owned, earned, and emerging media channels + Maintain the integrity of strategy and creative intent as work progresses through internal processes and feedback cycles. + Ensure adherence to brand guidelines, legal requirements, and industry best practices. Team Leadership & Development: + Foster a collaborative and high-performing team environment. + Operate effectively in ambiguity, proactively identifying gaps and driving progress + Demonstrate resilience and stamina in managing high-visibility work with multiple stakeholders and competing priorities + Provide clear direction, feedback, and support to team members + Conduct regular performance reviews and facilitate professional development opportunities. + Critical thinker who is proactive at filling gaps, communicating changes, and comfortable in the gray. Performance Analysis & Optimization: + Deliver on key performance indicators (KPIs) and establish robust measurement frameworks for all national campaigns. + Integrate paid, owned, and earned media into cohesive strategies + Inform and deliver on success metrics tied to business and customer outcomes + Lead test-and-learn strategies across audience, creative, and media + Translate performance into actionable insights and future strategy + Prepare and present regular performance reports to senior leadership. Budget Management: + Manage and track national advertising budgets, ensuring efficient allocation of resources and adherence to financial targets. + Lead agency partnerships (creative, media, production), providing clear direction and driving strategically aligned outcomes + Negotiate scopes and contracts to ensure effective and efficient delivery ## Related Videos - [Is HR dead? 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