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# Sr. Director, Ecommerce, Robotics

- **Company:** Faraday Future
- **Location:** El Segundo, CA, United States
- **Experience:** Expert
- **Salary:** $150,000.0 - $220,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, Routing, Shopify, Information Technology, Dynamic Content
- **Published:** June 24, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=b81d01d869a7004e

## About the Role

Do you have experience in Team development?, Do you have a Bachelor's degree?, 10+ years in ecommerce / digital DTC leadership for premium or high-consideration consumer products.

 * Education:
Bachelor's degree in business, computer science, marketing, or related discipline.

 * Revenue Track Record:
Demonstrated ownership of a digital storefront with USD $50M+ in annual revenue.

 * Platform Experience:
Hands-on experience with major ecommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, custom headless stacks) and CMS / CDP integrations.

 * Analytics:
Strong CRO and analytics chops; comfortable defining experiment design and reading results.

 * Leadership:
Track record leading cross-functional ecommerce teams of 15+ across product, ops, and merchandising., * Experience launching configurator-driven, high-ASP hardware or vehicle ecommerce.

 + Experience operating ecommerce across both US and Greater China platforms.
 + Familiarity with AI-native commerce surfaces (conversational commerce, agentic checkout).
 + Background integrating consumer financing and trade-in into the digital storefront.

## Description

* Ecommerce P&L:
Own digital storefront revenue, conversion, AOV, and gross margin for Robotics; deliver the annual ecommerce operating plan.

 * Site & Configurator:
Lead the Robotics product detail experience, configurator, comparison tools, and checkout flow, partnering with Product, Design, and Engineering.

 * Conversion Rate Optimization:
Run a continuous experimentation roadmap (A/B and multivariate) covering merchandising, pricing presentation, finance options, and checkout.

 * Personalization & AI:
Deploy AI-driven personalization across the site, including recommendation, dynamic content, and conversational commerce surfaces.

 * Pricing, Promotion & Finance:
Partner with Finance and Product to manage pricing presentation, promotional architecture, trade-in, and consumer financing offers.

 * Order, Fulfillment & Returns:
Own the digital order experience end-to-end with Operations and Service, including delivery promise, status communication, and returns.

 * Platform & Tech Roadmap:
Set the multi-year ecommerce platform roadmap; evaluate and own decisions on commerce platform, CMS, payment, fraud, and analytics.

 * Cross-Channel Routing:
Define how digital intent is routed to FF Par, Direct Sales, Content Commerce, and Community channels for high-consideration purchase paths.

 * Analytics & Reporting:
Own a single source of truth for digital funnel metrics; partner with Acquisition and User Operation on attribution and lifecycle reporting.

 * Team Leadership:
Build and lead a multi-disciplinary ecommerce team across product, merchandising, operations, CRO, and analytics.


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