> Markdown version of [/jobs/ext/61043-meta-ads-specialist](https://www.wearedevelopers.com/jobs/ext/61043-meta-ads-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Meta Ads Specialist - **Company:** Clients Blackbox, Inc. - **Location:** United States (Remote available) - **Experience:** Expert - **Salary:** $90,000.0 - $125,000.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Automation of Marketing, Routing, Conversion Tracking, Zapier - **Published:** May 26, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=de60dfb81466a484 ## About the Role Do you have experience in Social media advertising campaigns?, * 5+ years of experience in paid media, specifically Meta advertising * Experience managing multiple client accounts simultaneously * Proven track record of hitting performance targets and retaining clients * Strong copywriting skills with ability to write compelling ad copy and scripts * Experience with conversion tracking, pixels, and basic marketing automation Preferred Experience Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels. Skills and Attributes You take ownership. When something breaks, you fix it. You don't wait for someone to tell you what to do. Strong communicator who can explain performance data to non-technical clients. Detail-oriented but able to move fast. Comfortable with direct client interaction and accountability for results. You want to be the person responsible, not one of three people sharing responsibility. ## Description We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the math work for their practice. When we hit these metrics, everyone wins. We're going through a massive growth period and looking for a Senior Paid Media Strategist (aka Meta Ads Specialist) who owns their accounts end to end. The Opportunity This is not an execution-only role. You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist and the doer. If you want to hide behind a project manager and just push buttons in Ads Manager, this is not the role for you. You'll report to the Associate Director of Operations and have direct responsibility for client retention and results. Role and Responsibilities Client Ownership * Own client accounts and serve as the primary point of contact * Run bi-weekly client calls to review performance, discuss strategy, and align on next steps * Send bi-weekly performance reports 24 hours before scheduled calls * Build trust and relationships that drive renewals and referrals Paid Media Execution * Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking * Manage campaign budgets, audience targeting, bid strategies, and creative testing * Monitor daily performance and make adjustments to hit cost per appointment targets * Troubleshoot underperforming campaigns and develop intervention strategies Copy and Creative Strategy * Write ad copy and video sales letter scripts for financial services audiences * Develop hooks, angles, and messaging variations for testing * Collaborate with video editors on creative production * Use AI tools to accelerate copywriting while maintaining quality Technical Setup * Set up tracking, pixels, and conversion events * Configure Calendly integrations, Zapier automations, and lead routing * Troubleshoot technical issues between ad platforms and client systems ## Related Videos - [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/videos/1470-hr-robo-sapiens-decoding-ai-agents-and-workflow-automation-for-modern-recruitment) - [Creating bots with Dialogflow CX](https://www.wearedevelopers.com/videos/587-creating-bots-with-dialogflow-cx) - [Creating a routing app with Google Maps API from scratch](https://www.wearedevelopers.com/videos/831-creating-a-routing-app-with-google-maps-api-from-scratch) - [From conversational job search to AI agents, must we reinvent recruitment?](https://www.wearedevelopers.com/videos/100252-from-conversational-job-search-to-ai-agents-must-we-reinvent-recruitment) - [Create a Programmatic SEO Project Using Next.js and Static Site Generation](https://www.wearedevelopers.com/videos/449-create-a-programmatic-seo-project-using-next-js-and-static-site-generation) - [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts) ## Related Articles - [WebMCP: Empowering Agents as First-Class Citizens of the Web](https://www.wearedevelopers.com/magazine/696-webmcp-empowering-agents-as-first-class-citizens-of-the-web) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [How to start an AI project for a good cause and boost your career](https://www.wearedevelopers.com/magazine/15-how-to-start-an-ai-project-for-a-good-cause-and-boost-your-career) - [13 AI Tools You Have to Try](https://www.wearedevelopers.com/magazine/219-13-ai-tools-you-have-to-try) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [Dev Digest 187: Build Agents, pick MCPs and prove you're not a robot!](https://www.wearedevelopers.com/magazine/633-dev-digest-187-build-agents-pick-mcps-and-prove-you-re-not-a-robot)