> Markdown version of [/jobs/ext/613658-copywriter-ai-content-systems-designer](https://www.wearedevelopers.com/jobs/ext/613658-copywriter-ai-content-systems-designer). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Copywriter & AI Content Systems Designer - **Company:** Branch Insurance - **Location:** Columbus, OH, United States (Remote available) - **Experience:** Experienced - **Salary:** $68,040.0 - $97,200.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Web Pages, Prompt Engineering, Figma - **Published:** June 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=a7a304e422559702 ## About the Role Do you have experience in AI-driven automation?, * Demonstrated fluency building with AI writing tools, not just using them. You have built systems: prompt libraries, custom GPTs, brand-voice setups, or automated workflows. You can show or describe what you built and how you made it write the way you wanted. This is the core of the role. * A point of view on AI tooling. You stay current and can say what is worth adopting and what is hype. * Strong editorial instincts. You know what good copy looks like and can articulate why something is not working. * 2 to 4 years of copywriting experience. A traditional portfolio is welcome, and so is a body of AI systems work: prompts, custom GPTs, and workflows count as much as published copy here. * Comfort working across multiple brands, formats, and audiences simultaneously. * Curiosity and a bias toward figuring things out. This role will require building things that do not exist yet. * Excellent grammar, editing, and proofreading skills. Ability to adapt to feedback and edit copy to meet stakeholder expectations. * Bachelor's degree in English, Journalism, Marketing, or a related field. * Experience with Figma is a plus, but not required. * Experience in insurance, fintech, or a regulated industry is a plus but not required. ## Description We are looking for a copywriter who thinks like a systems builder. The center of this job is building and tuning the AI-powered systems that produce great copy at scale, so the team makes more, faster, without sacrificing quality. You will still write, and your taste and editorial judgment are essential, but the bigger part of the job is teaching the AI to write the way Branch writes. Think of it as leading a team of writers you build yourself. You design the prompts, encode the brand voice, set the guardrails, and keep improving the system until the output is right. This is production and systems work, not high-concept campaign creative. The day to day is member emails, product copy, social, B2B materials, and web, produced on brand and at volume. If your passion is chasing big-idea brand campaigns, this is not the seat. If you light up at building a clean, scalable content engine, it is. This is not a role for someone who uses AI as a shortcut. It is a role for someone who understands that the quality of the output depends on the quality of the system behind it. What You'll Do AI Systems & Prompt Engineering * Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality. * Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes. * Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips. * Stay current on AI tooling and bring a point of view on what is worth adopting and what is not. Writing & Content * Write clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and more. * Bring the brand voice to life consistently across every touchpoint and audience. * Work within regulatory constraints without letting them get in the way of good writing. Collaboration & Process * Work closely with designers, content strategists, and marketers to deliver copy that is right for the format, the channel, and the audience. * Contribute to building a scalable creative operation, one where AI handles volume and humans handle judgment., In light of recent hiring scams across the United States, here is what the process will look like with Branch (so you know it is us): * Please apply to open positions directly through our site. If you do not see it here, then it should not exist on another job board. If you are ever unsure about the legitimacy of a Branch job posting found on another site, please check the listings here to verify. * If you are selected to move onto the next phase of the hiring process, a member of our Branch talent team will reach out to you directly from the email domain @ourbranch.com to guide you through our process. * The process will include a number of interviews, which will all happen either over the phone or on video calls. * We will never ask for personal payment or require you to purchase equipment during our interview process. Always be sure to protect your personal information. ## Related Videos - [Boost Productivity with AI: Figma & Playwright MCP Workflows - Aris Markogiannakis](https://www.wearedevelopers.com/videos/1768-boost-productivity-with-ai-figma-playwright-mcp-workflows-aris-markogiannakis) - [The integrated AI experience: A New Paradigm in an Agentic World](https://www.wearedevelopers.com/videos/100093-the-integrated-ai-experience-a-new-paradigm-in-an-agentic-world) - [Blazing Fast Page Navigation with Speculation Rules](https://www.wearedevelopers.com/videos/1570-blazing-fast-page-navigation-with-speculation-rules) - [Same Words, Different Worlds: Who's in Control?](https://www.wearedevelopers.com/videos/2071-same-words-different-worlds-who-s-in-control) - [Designing the Future of Human<>Agent Collaboration](https://www.wearedevelopers.com/videos/1447-designing-the-future-of-human-agent-collaboration) - [Build Your First AI Assistant in 30 Minutes: No Code Workshop](https://www.wearedevelopers.com/videos/1498-build-your-first-ai-assistant-in-30-minutes-no-code-workshop) ## Related Articles - [How to Tell if Something Was Written by ChatGPT](https://www.wearedevelopers.com/magazine/314-how-to-tell-if-something-was-written-by-chatgpt) - [Prompt Engineering is a Job of the Past](https://www.wearedevelopers.com/magazine/342-prompt-engineering-is-a-job-of-the-past) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [The Prompt Engineer ✍️](https://www.wearedevelopers.com/magazine/216-the-prompt-engineer) - [Never delegate the understanding](https://www.wearedevelopers.com/magazine/749-never-delegate-the-understanding) - [13 AI Tools You Have to Try](https://www.wearedevelopers.com/magazine/219-13-ai-tools-you-have-to-try)