> Markdown version of [/jobs/ext/618554-loyalty-crm-specialist](https://www.wearedevelopers.com/jobs/ext/618554-loyalty-crm-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Loyalty & CRM Specialist - **Company:** Rural King - **Location:** Mattoon, IL, United States - **Experience:** Experienced - **Salary:** $44,000.0 - $49,000.0 - **Contract:** Permanent contract - **Skills:** Ad Management, Automation of Marketing, Multivariate Testing, Performance Monitor - **Published:** June 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=807c83f82c46bd38 ## About the Role Do you have experience in Marketing workflow automation?, * 2-4 years of experience in CRM, loyalty, email marketing, or related field * Experience working in retail, ecommerce, or loyalty programs preferred * Strong familiarity with CRM, ESP, CDP, or marketing automation platforms * Proven ability to independently manage campaign execution and timelines * High attention to detail with strong organizational and problem-solving skills * Ability to manage multiple priorities and meet deadlines in a fast-paced environment * Strong communication skills with experience working cross-functionally * Analytical mindset with comfort interpreting campaign performance data, * Ability to maintain a seated or standing position for extended durations. * Capability to lift 15 pounds periodically. * Ability to navigate and access all facilities. * Skill to effectively communicate verbally with others, both in-person and via electronic devices. * Close vision for computer-related activities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. ## Description The CRM and Loyalty Specialist is responsible for leading the execution and optimization of CRM and loyalty initiatives across customer channels. This role owns campaign operations end-to-end, ensures accuracy and efficiency in execution, and plays a key role in improving processes, driving performance, and supporting strategic loyalty initiatives. This position is designed for a detail-oriented and proactive professional looking to grow into advanced CRM and lifecycle marketing. Campaign Execution * Lead the build, QA, and deployment of CRM and loyalty campaigns across marketing platforms * Own offer configuration, promotional setup, and incentive structures with a high level of accuracy * Translate audience segmentation into execution, ensuring alignment with campaign strategy * Serve as the primary point of contact for campaign execution questions and troubleshooting * Ensure all campaigns meet business requirements, compliance standards, and deadlines Calendar & Workflow Support * Own and manage the campaign calendar, ensuring alignment across teams and priorities * Proactively identify risks to timelines and drive solutions to maintain on-time delivery * Coordinate cross-functional inputs including creative, approvals, and technical dependencies * Improve workflow efficiency and reduce execution bottlenecks Process & Documentation * Lead development, documentation, and ongoing improvement of CRM and loyalty SOPs * Identify gaps in current processes and implement scalable solutions * Standardize campaign setup procedures to ensure consistency and reduce errors * Support training and onboarding for new team members on campaign processes Cross-Functional Support * Partner closely with Marketing, Merchandising, IT, Finance, and external vendors * Provide input on offer strategy, execution feasibility, and campaign structure * Ensure alignment between campaign setup and broader business objectives * Act as a liaison between technical and business teams for loyalty initiatives Performance Monitoring Support * Monitor campaign performance and provide insights and recommendations * Support and execute A/B and multivariate testing strategies * Identify optimization opportunities based on data and campaign results * Partner with leadership to continuously improve customer engagement and retention ## Related Videos - [Automate everything via NodeJS and Puppeteer](https://www.wearedevelopers.com/videos/322-automate-everything-via-nodejs-and-puppeteer) - [Introduction to Responsible AI: Balancing Value and Risk](https://www.wearedevelopers.com/videos/1972-introduction-to-responsible-ai-balancing-value-and-risk) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [From Doubt to Confidence: How Sentry Uses Verdaccio to Bulletproof SDK Releases](https://www.wearedevelopers.com/videos/739-from-doubt-to-confidence-how-sentry-uses-verdaccio-to-bulletproof-sdk-releases) - [Empowering Retail Through Applied Machine Learning](https://www.wearedevelopers.com/videos/976-empowering-retail-through-applied-machine-learning) - [API Design - Getting Started](https://www.wearedevelopers.com/videos/33-api-design-getting-started) ## Related Articles - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [How to Respond to the “Why Do You Deserve a Promotion?” Question](https://www.wearedevelopers.com/magazine/416-how-to-respond-to-the-why-do-you-deserve-a-promotion-question) - [Best Paying Remote Jobs](https://www.wearedevelopers.com/magazine/255-best-paying-remote-jobs) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [How Developers Can Focus on Maintaining Satisfaction With Accessibility](https://www.wearedevelopers.com/magazine/109-how-developers-can-focus-on-maintaining-satisfaction-with-accessibility)