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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Manager, Digital Experience & Optimization - **Company:** Cultural Experiences Abroad, Inc. - **Location:** Phoenix, AZ, United States - **Experience:** Expert - **Salary:** $100,000.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Adobe Experience Manager, Artificial Intelligence, Data Analysis, Information Systems, Drupal, Google Analytics, Power BI, Salesforce.Com, Tableau (Software), User-Centered Design, Web Content Accessibility Guidelines, Web Analytics, WordPress, Google Data Studio, Sitecore - **Published:** June 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=55d37282d92ccea1 ## About the Role Do you have experience in Website maintenance?, * Bachelor's degree in Marketing, Digital Media, Business, Communications, Information Systems, or a related field * 5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar Web & Digital Expertise * Experience managing complex website ecosystems, including content strategy, UX, and conversion optimization * Experience with CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar * Strong understanding of UX/CX principles and customer journey design * Experience developing and executing SEO strategies, including familiarity with GEO and AEO best practices * Strong knowledge of content architecture, site taxonomy, navigation design, and digital governance Analytics & Execution * Experience using web analytics tools (Google Analytics, Looker Studio, Tableau, Power BI, or similar) * Proventrack recordmanaging vendors/agencies * Ability to manage multiple priorities and translate businessobjectivesinto effective digital solutions What Sets You Apart: * Experienceconsolidatingmultiple websites or brands into a unified platform * Familiarity with AI-driven personalization or automation tools * Exposure to Salesforce or broader marketing technology ecosystems * Background in higher education, travel, hospitality, or other consumer-facing industries ## Description As the Manager, Digital Experience & Optimization, you'll be responsible for the strategy, optimization, and day-to-day management of CEA CAPA's digital ecosystem, including website experience, ecommerce journeys, content architecture, SEO/GEO/AEO, and conversion optimization. You will serve as the product owner for CEA CAPA's digital experience, ensuring students, parents, partners, and internal stakeholders can efficiently discover, evaluate, and engage with programs and services. The role partners closely with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing digital experience that drives engagement, applications, and enrollment outcomes. This role is expected to help establish how the organization responsibly adopts AI in its digital practice to help accelerate research, testing, content workflows, and optimization. What You'll Do: Website & Digital Experience * Manage day-to-day ownership of the CEA CAPA website ecosystem * Support migration and consolidation of multiple legacy websites into a unified platform * Define andmaintainsite architecture, navigation, taxonomy, and user journeys * Partner with stakeholders to prioritize enhancements and functionality improvements * Manage website roadmap and backlog Ecommerce & Conversion Optimization * Own digital application and ecommerce flows * Optimizeconversion pathways across key student journeys * Identifyfriction points and opportunities to improve conversion rates * Support experimentation and A/B testing initiatives UX/CX Strategy * Develop and maintain UX/CX standards * Conduct usability reviews and customer journey analysis * Use behavioral and performance data to improve digital experiences * Ensure accessibility and user-centered design principles are embeddedand ensures sites meet WCAG guidelines Content Strategy & Governance * Partner with Brand and Content Strategy teams on content architecture * Maintain content governance standards * Support site-wide content planning and optimization * Ensure consistency across digital properties SEO / GEO / AEO * Own SEO strategy and execution * Develop GEO and AI-search optimization strategies * Monitor rankings, traffic, visibility, and discoverability * Partner with Growth Marketing on search performance initiatives Metrics & Reporting * Define digital experience KPIs * Monitor engagement, conversion, and ecommerce performance * Deliver actionable recommendations based on analytics ## Related Videos - [Decoupling 101 - Why decouple, when not to, progressive decoupling and success stories in decoupling](https://www.wearedevelopers.com/videos/266-decoupling-101-why-decouple-when-not-to-progressive-decoupling-and-success-stories-in-decoupling) - [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles) - [What If We Designed Employee Experience Like a Customer Journey?](https://www.wearedevelopers.com/videos/1824-what-if-we-designed-employee-experience-like-a-customer-journey) - [The Pragmatic Architect: Balancing Necessity vs. Sufficiency in React Systems](https://www.wearedevelopers.com/videos/2101-the-pragmatic-architect-balancing-necessity-vs-sufficiency-in-react-systems) - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) ## Related Articles - [How Developers Can Focus on Maintaining Satisfaction With Accessibility](https://www.wearedevelopers.com/magazine/109-how-developers-can-focus-on-maintaining-satisfaction-with-accessibility) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [Role of Web Developer in SEO in 2022](https://www.wearedevelopers.com/magazine/97-role-of-web-developer-in-seo-in-2022) - [Dev Digest 133 - Back to Front](https://www.wearedevelopers.com/magazine/474-dev-digest-133-back-to-front) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany)