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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Social Media and Digital Specialist - **Company:** Nelson - **Location:** Waxahachie, TX, United States - **Experience:** Starter - **Contract:** Permanent contract - **Skills:** Adobe Creative Cloud, Data Analysis, Asana, Data Transmissions, Digital Content, Performance Monitor - **Published:** June 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=bec8707ae526d87b ## About the Role Do you have experience in Research?, Do you have a Bachelor's degree?, * Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University. * Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field * Understanding of content strategy, branding, and audience segmentation * 1 - 2 years of professional experience in marketing or digital communications * Demonstrated hands-on experience managing social media channels for an organization or brand * Strong writing and editing skills with attention to voice, tone, and accuracy * Experience with content creation tools such as Canva and/or Adobe Creative Suite * Experience working with social media management and publishing platforms * Ability to manage multiple projects, priorities, and deadlines in a collaborative environment * Strong communication skills and comfort engaging with diverse audiences Preferred Qualifications * 3+ years of professional experience in marketing or digital communications * Experience creating digital content, including graphics, photography, and/or video * Experience working with content calendars and campaign planning * Familiarity with project management tools such as Asana * Experience managing or supporting interns, student workers, or ambassadors * Familiarity with higher education, nonprofit, or mission-driven organizations * Experience collaborating with cross-functional teams (e.g., marketing, admissions, IT) ## Description The Social Media and Digital Specialist executes the university's day-to-day social media presence, creating and publishing content across platforms including copywriting, photography, video, and basic graphic design. The role supports the VP of Marketing and Public Relations by assisting with the execution of digital marketing initiatives and tracking marketing and advertising performance. This position is highly hands-on and focused on content development, audience engagement, and performance reporting. Responsibilities Social Media Execution & Content Creation * Execute the university's official social media presence across platforms including but not limited to Facebook, Instagram, YouTube, X (Twitter), and LinkedIn. * Curate content and create original posts, including copywriting, photography, graphics, and video, to support university initiatives and campaigns. * Monitor social media channels daily and respond to questions and comments in a timely, brand-appropriate manner. Brand Consistency & Account Management * Manage and maintain university-affiliated social media accounts, ensuring brand standards, voice, and visual identity are consistent across channels. * Collaborate with internal departments to support social media needs and ensure messaging is accurate, timely, and on brand. Digital Advertising & Campaign Support * Support the VP of Marketing and Public Relations in executing marketing and advertising strategies. * Assist VP in maintaining relationships with current advertising partners and college listing sites, while researching potential new digital advertising opportunities. * Stay informed on market trends and emerging opportunities in digital advertising and social media. Analytics, Performance Tracking & Optimization * Establish and track key performance indicators for social media performance. * Analyze performance across social and advertising channels and prepare reports to support data-informed decisions. * Assist leadership in evaluating channel effectiveness and budget allocation based on performance insights. Collaboration & Student Engagement * Collaborate with department leaders and directors to ensure social media efforts align with institutional priorities. * Recruit, train, and manage a student social ambassador team and student worker to support content creation and campus engagement. ## Related Videos - [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals) - [The Digital Wellness Seminar: How NOT to Get Manipulated through Online Content](https://www.wearedevelopers.com/videos/1920-the-digital-wellness-seminar-how-not-to-get-manipulated-through-online-content) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [A Founder's Journey : From Startup Chaos to Purposeful Growth](https://www.wearedevelopers.com/videos/1926-a-founder-s-journey-from-startup-chaos-to-purposeful-growth) - [The impact of a personal brand on a Recruiter's career](https://www.wearedevelopers.com/videos/1053-the-impact-of-a-personal-brand-on-a-recruiter-s-career) - [Fireside Chat with Cloudflare's Chief Strategy Officer, Stephanie Cohen (with Mike Butcher MBE)](https://www.wearedevelopers.com/videos/1366-fireside-chat-with-cloudflare-s-chief-strategy-officer-stephanie-cohen-with-mike-butcher-mbe) ## Related Articles - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [Starter Kit For Job Applications For Developers](https://www.wearedevelopers.com/magazine/7-starter-kit-for-job-applications-for-developers) - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [System change: restart as developer?](https://www.wearedevelopers.com/magazine/39-system-change-restart-as-developer) - [How to Write a CV and Interview if You Don't Fully Qualify For The Job](https://www.wearedevelopers.com/magazine/183-how-to-write-a-cv-and-interview-if-you-don-t-fully-qualify-for-the-job)