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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Platforms & Technology Senior Analyst - **Company:** The Depository Trust & Clearing Corporation - **Location:** Jersey City, NJ, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** A/B Testing, Artificial Intelligence, Data Analysis, Data Structures, Decision Support Systems, Recommender Systems, Systems Integration, Strategies of Testing, Web Analytics, Web Platforms, Production Code, Data Analytics, Performance Monitor, Low-code, Tools for Reporting - **Published:** June 24, 2026 - **Apply:** https://ebxr.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/requisitions/preview/213967 ## About the Role * Minimum 3 years of related experience * Bachelor's degree preferred or equivalent experience Talents Needed for Success: * Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset. * Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization. * Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding. * Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms. * Strong communication skills to translate insights and technical concepts for non-technical stakeholders. ## Description We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI-driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI-enabled insights, experimentation, and performance measurement. The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI-powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact. While familiarity with coding concepts is beneficial, success depends on strong analytical thinking, understanding of data structures, workflows, and system integrations, and the ability to connect insights across platforms rather than writing production code. Your Primary Responsibilities: * Support day-to-day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements. * Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high-quality experience across pages, journeys, and audiences. * Design, configure, and support AI-powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support. * Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors. * Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans. * Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders * Analyze digital performance across web and related channels to identify trends and improvement opportunities. * Build and maintain dashboards and reports that transform data into actionable insights. * Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences. * Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation. * Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs. * Stay current on AI, digital experience optimization, and analytics tools and trends. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Reimagining app development with Low-code and AI](https://www.wearedevelopers.com/videos/1651-reimagining-app-development-with-low-code-and-ai) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Inside Bitpanda's Tech Stack: Scaling a European Fintech Leader - Markus Dorner](https://www.wearedevelopers.com/videos/1979-inside-bitpanda-s-tech-stack-scaling-a-european-fintech-leader-markus-dorner) - [What If Apps Built Themselves? AI-Powered Low-Code for the Industrial Enterprise](https://www.wearedevelopers.com/videos/2079-what-if-apps-built-themselves-ai-powered-low-code-for-the-industrial-enterprise) ## Related Articles - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [The 8 Best Code Testing Tools](https://www.wearedevelopers.com/magazine/402-the-8-best-code-testing-tools) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [System change: restart as developer?](https://www.wearedevelopers.com/magazine/39-system-change-restart-as-developer)