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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Structured Data Senior Lead - **Company:** PMG, Inc. - **Location:** Dallas, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Adaptable Database Systems, Artificial Intelligence, Data Analysis, Data Cleansing, Data Structures, Data Systems, Database Queries, Automation of Marketing, Marketing Information Systems, Integration Frameworks, Google Shopping - **Published:** June 24, 2026 - **Apply:** https://www.dice.com/job-detail/1160ba19-b839-4fdb-a6b8-1e0ec2d8bffd ## About the Role * 6+ years of experience in structured data, product feeds, commerce data, or marketing data engineering. * Hands-on experience supporting product-driven campaigns (e.g., Google Shopping, Meta Catalog, retail media networks, dynamic creative). * Strong understanding of structured data logic, schema design, and transformation workflows. * SQL proficiency strongly recommended; comfort working with feed management systems and rule-based transformations. * The ability to translate business and media requirements into scalable data structures. * Experience driving metadata enhancements or data enrichment initiatives tied to measurable outcomes. * Familiarity with AI or automation applied to structured workflows, with sound judgment on where it adds real value. * Comfort operating independently on highly complex initiatives involving multiple stakeholders. * Strong communication skills and the ability to influence cross-functional partners without formal authority. * Experience mentoring or guiding junior team members in a collaborative, hands-on way. * Curiosity about emerging commerce models, including how structured data can enable intelligent and automated systems. ## Description You'll be part of PMG's Applied Technology organization, focused on Structured Data and Product Feed strategy that powers product-driven media campaigns at scale. This team operates at the intersection of commerce, media, analytics, and platform innovation. You will work closely with: * Vertical Business Leads and Client Strategy teams to align structured data decisions with commercial goals * Media teams across Search, Social, Programmatic, and Retail Media to ensure feeds are built for performance * Analytics and Measurement teams to improve product-level visibility and reporting * Alli Product and Engineering teams to influence roadmap decisions around feed infrastructure, automation, and emerging AI capabilities You'll operate as a senior individual contributor with strong cross-functional influence-frequently internal client team-facing and external client-facing in strategic or technical conversations. What You'll Be Doing * As a Structured Data Senior Lead, you will architect and evolve structured data solutions that directly impact media performance, personalization, and automation. * Own and evolve structured data frameworks that support product-driven campaigns across search, social, programmatic, and retail media. * Translate business and media objectives into scalable data models, schemas, and transformation logic. * Identify and prioritize metadata enhancements that unlock measurable impact in match rates, impression quality, conversion performance, and automation inputs. * Elevate product feed practices from operational execution to strategic advantage-ensuring feeds are designed for performance, not just platform compliance. * Drive data augmentation and enrichment initiatives, including: * Attribute expansion and optimization * Product clustering and categorization strategies * Integration of margin, inventory, or lifecycle data * Contextual tagging to support bidding and creative logic * Design structured data systems that anticipate automation and emerging "agentic commerce" use cases, such as AI-generated creative testing, automated product selection, and intelligent merchandising workflows. * Partner with Alli Product and Engineering teams to influence feed infrastructure, governance standards, and automation capabilities. * Establish structured data standards, validation frameworks, and QA protocols to ensure scalability, transparency, and long-term integrity. * Mentor junior team members through guidance, review, and best-practice setting-raising the overall technical and strategic maturity of the function. * Use AI and automation thoughtfully to improve feed workflows, reduce manual effort, and enhance structured data quality. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Modern Data Architectures need Software Engineering](https://www.wearedevelopers.com/videos/1030-modern-data-architectures-need-software-engineering) - [From Messy Queries to Scalable Systems - How Data Engineering actually works](https://www.wearedevelopers.com/videos/100203-from-messy-queries-to-scalable-systems-how-data-engineering-actually-works) - [RPA in the Public Sector](https://www.wearedevelopers.com/videos/86-rpa-in-the-public-sector) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [The Data Mesh as the end of the Datalake as we know it](https://www.wearedevelopers.com/videos/156-the-data-mesh-as-the-end-of-the-datalake-as-we-know-it) ## Related Articles - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story) - [Everything a Developer Needs to Know About MCP with Neo4j](https://www.wearedevelopers.com/magazine/604-everything-a-developer-needs-to-know-about-mcp-with-neo4j) - [Graph and AI Trends 2026: Why Is AI Running but Not Yet Delivering?](https://www.wearedevelopers.com/magazine/680-graph-and-ai-trends-2026-why-is-ai-running-but-not-yet-delivering) - [How We Built a Worry-Free System That Runs for 10+ Years – And What We’d Do Again](https://www.wearedevelopers.com/magazine/751-how-we-built-a-worry-free-system-that-runs-for-10-years-and-what-we-d-do-again) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [Top Big Data Technologies That You Need to Know](https://www.wearedevelopers.com/magazine/108-top-big-data-technologies-that-you-need-to-know)