> Markdown version of [/jobs/ext/659467-business-lead-software-control](https://www.wearedevelopers.com/jobs/ext/659467-business-lead-software-control). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Business Lead, Software & Control - **Company:** Rockwell Automation, Inc. - **Location:** Mayfield, OH, United States (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Computer-Aided Design, Business Analytics Applications, Desktop Computing, Rslogix, Salesforce.Com, Systems Integration - **Published:** June 26, 2026 - **Apply:** https://diversityjobs.com/career/17400350/Business-Lead-Software-Control-Ohio-Cleveland ## About the Role * Bachelor's degree or equivalent experience * Ability to travel 50% of time or more * Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. * Current, valid Drivers License The Preferred - You might also have: * Deep knowledge of industry trends for manufacturing, industrial distribution, manufacturing operations, OEM market, System Integration market * Typically requires 5+ years of solution and application expertise, and related demonstrated sales experience. * Aware of competitors and trends * Prior or current experience working with all levels of a customer's organization: c-level, executive, plant management, Sellers, Customers, Owners, with knowledge of Automation technologies and services * Experience at planning and operationalizing execution to broad range of Sales, Business Unit, and Channel Members. ## Description Reporting to the Regional Manager for Software Controls, the Business Leader is a highly critical and visible role. Your territory will cover the Ohio territory - with travel up to 50%. You will be based in the territory and work both remotely and at Rockwell Automation offices. Business Unit Leaders are a commercial & technical resource for a segment or portion of Rockwell Automation portfolio (Software & Control). You will maximize and manage the sales of their portfolio within an assigned geography (Ohio mainly) by supporting sales activities, launching new products, ensuring RA Sales and channel to market product competency, providing commercial program support, and marketing activities. You will advise on proposals, pricing, and sales pursuit strategies and provide department feedback on product/service gaps and development needs for their assigned markets. Software & Control areas of expertise: Logix controllers and I/O platforms, Industrial networks switches, Operator interfaces (e.g. PanelView), Industrial Computers, Design Software (e.g. Studio 5000), Operation and Visualization Software (e.g. FactoryTalk products), Information & Analytics software. What you will do: Sales Preparation & Customer Facing * Ensure regional selling resources maintain the appropriate competencies across assigned products and services. * Co-operate with the sales force in promoting the product offering for which they are responsible. * Lead launch of new products to the sales force and channel. * Plan and execute commercial programs related to product responsibility. * Define and articulate product differentiators and values versus competition. * Provide timely information to support effective management of the business to all levels. * Analyze competitive product lines, have knowledge of competitor's strategy, further define competitive differentiators. * Participate in trade shows, seminars, Webinars and/or similar marketing activities. * Plan and execute training (technical and Commercial) for sales organizations and ecosystem to ensure they are enabled with the latest information to sell the value of assigned product lines to our customers * Ensure market access (System Integrators and Distributors) can articulate value and identify opportunities for new products and technologies within assigned product business. * Provide product gap and development feedback to appropriate team. ## Related Videos - [WebAssembly Revolution: Elevating JavaScript's Reach and Performance](https://www.wearedevelopers.com/videos/1149-webassembly-revolution-elevating-javascript-s-reach-and-performance) - [Robots are coming into the wild! 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