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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Web Analytics & Personalization Developer - **Company:** Colgate Palmolive - **Location:** Piscataway, NJ, United States - **Experience:** Starter - **Salary:** $94,000.0 - $137,000.0 - **Contract:** Permanent contract - **Skills:** HTML, JavaScript (Programming Language), A/B Testing, Adobe Experience Manager, Data Analysis, Cascading Style Sheets (CSS), Data Integrity, Software Debugging, Google Analytics, JQuery, SAS (Software), SQL Databases, Web Analytics, Web Performance Optimization, Google Tag Manager, Data Processing, Adobe Target, Data Layers, Script Language, Information Technology - **Published:** June 27, 2026 - **Apply:** https://www.dice.com/job-detail/c0080540-1494-4856-a9ba-c5df228c7310 ## About the Role * Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience * Expert knowledge of Google Analytics and Google Tag Manager * 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required * 3+ years of experience with web analytics process design, implementation and documentation management experience, * 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script. * 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL. * Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties. * Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights. ## Description * Analytics Implementation & Governance: Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices. * Tag Development & Maintenance: Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags. * Quality Assurance & Compliance: Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations. * Reporting & KPI Management: Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams. * Testing & Personalization: Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations. * Strategic Stakeholder Liaison: Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights., Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. 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