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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Director, Digital Insights - **Company:** Lions Gate - **Location:** Santa Monica, CA, United States - **Experience:** Expert - **Salary:** $165,000.0 - $175,000.0 - **Contract:** Franchise - **Skills:** Boolean Algebra, Spreadsheets, Data Integrity, Data Visualization, Data Warehousing, Presentation Programs, Tableau (Software), Snowflake, Tools for Reporting - **Published:** June 27, 2026 - **Apply:** https://jobs.lionsgate.com/Lionsgate/job/Santa-Monica-Senior-Director,-Digital-Insights-CA-90404/1403722200/ ## About the Role Reporting to the SVP of Global Research & Digital Insights, the ideal candidate is intellectually curious, highly analytical, detail-oriented, and comfortable balancing multiple complex projects in a fast-paced environment., * BS/BA required * 8+ years of experience in analytics, insights, social listening, or other intelligence roles, preferably within the media and entertainment industry * Strong proficiency with social listening and analytics tools (e.g., ListenFirst, Meltwater, Talkwalker, Netbase, Sprinklr) * Experience with Boolean logic and social listening taxonomies * Proven track record of using social media metrics to build benchmarks, measure ROI, and translate into clear strategic recommendations * Excellent written, verbal, and presentation skills * Highly collaborative, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment * Proficient in spreadsheets and presentation tools; experience with BI and data visualization tools (e.g., Sigma, Tableau) and data warehouses (e.g., Snowflake) is a plus ## Description Lionsgate is currently seeking a Senior Director of Digital Insights who will be responsible for driving social and earned media insights for the Motion Picture Group. This role will translate social conversation, sentiment, and marketplace signals into actionable insights that help shape marketing strategy, campaign optimization, and wider business decision-making., * Monitor real-time audience reactions, conversation trends, sentiment, and creative performance metrics across social platforms and other audience feedback sources to uncover insights that inform campaign strategy and tactics. * Lead the development of reporting infrastructure and dashboards to monitor KPIs and evaluate campaign performance across a title's lifecycle. * Translate complex data into clear, compelling narratives and serve as a strategic advisor to senior marketing leadership by providing recommendations that influence campaign decisions, audience targeting, and messaging. * Track industry trends, audience behavior, and platform dynamics to identify opportunities, risks, and strategic implications for upcoming film releases. * Oversee relationships with vendors and agency partners, ensuring data integrity, methodological rigor, and cost efficiency. * Work closely with counterparts in digital marketing, paid media, and marketing strategy to develop measurement frameworks and provide insights that inform business decisions. * Manage the full project lifecycle for multiple concurrent initiatives, including defining timelines, aligning stakeholders, and ensuring deliverables meet business objectives. * Manage and mentor the Associate Manager of Digital Insights, with a focus on growth, learning, analytical excellence, and professional development. * Lead the team's budget in partnership with the Associate Manager of Digital Insights and the Marketing Finance team, including vendor spend, renewals, and ongoing budget tracking. ## Related Videos - [Exploring 5 Key Applications of AI Abundance with Blockchain Assurance](https://www.wearedevelopers.com/videos/971-exploring-5-key-applications-of-ai-abundance-with-blockchain-assurance) - [Launching a marketplace on-time: A lesson in taking shortcuts using spreadsheets!](https://www.wearedevelopers.com/videos/477-launching-a-marketplace-on-time-a-lesson-in-taking-shortcuts-using-spreadsheets) - [How Cisco embraced a DevOps culture within its network engineering team](https://www.wearedevelopers.com/videos/99-how-cisco-embraced-a-devops-culture-within-its-network-engineering-team) - [OLAP for AI Applications and why you should care](https://www.wearedevelopers.com/videos/100212-olap-for-ai-applications-and-why-you-should-care) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) - [From Global Capability Centers to AI-Powered Command Centers](https://www.wearedevelopers.com/videos/100096-from-global-capability-centers-to-ai-powered-command-centers) ## Related Articles - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Dev Digest 132 - Binging WADFlix?](https://www.wearedevelopers.com/magazine/473-dev-digest-132-binging-wadflix)