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# Data Analyst - CDI H/F

- **Company:** Collective
- **Location:** Paris, France
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Python (Programming Language), Standard Sql, Databricks
- **Published:** May 23, 2026
- **Apply:** https://fr.indeed.com/viewjob?jk=e027817bdc86d0b2

## About the Role

* 3+ ans en plateforme grande échelle ou marketing digital B2C
 * Formation quantitative (stats, économétrie, maths, école d'ingé/commerce)
 * Solide expérience en conception et évaluation de tests A/B
 * Capacité à vulgariser pour des interlocuteurs non techniques
 * Connaissance de SFMC et ses modèles de données
 * Français courant + anglais professionnel, CompétenceNiveauSQLExpertPythonExpertMéthodes statistiques (A/B, significativité, échantillonnage)ExpertCommunicationExpertEsprit de synthèseExpertMéthode AgileExpert

## Description

Contexte - Retailer. Objectif : optimiser le cycle de vie client, prioriser les campagnes à fort impact business et maximiser la LTV., * Frameworks analytiques - Concevoir des frameworks scalables sur l'écosystème client/marketing (identité, incrémentalité, fidélité, lookalike)

 * Expérimentation - Concevoir, piloter et analyser des tests A/B
 * Partenariat métier - Qualifier les besoins, traduire en problématiques analytiques
 * Stratégie - Études comportementales et leviers de croissance (churn, CLTV, segmentation, affinité, pertinence)
 * Restitution - Études actionnables, bilans A/B (inférence causale), datasets fiables et documentés

Stack

SQL · Python · Databricks · Salesforce Marketing Cloud (SFMC)


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