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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Manager- Salesforce Marketing Cloud Lead - **Company:** EXL SERVICE - **Location:** United States (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), A/B Testing, Application Programming Interfaces (APIs), Artificial Intelligence, Cloud Computing, Cloud Engineering, Code Review, Customer Data Management, Data Mining, Software Debugging, Electronic Mailing, Middleware, JSON, Automation of Marketing, Performance Tuning, Recommender Systems, Release Management, Copado, Salesforce.Com, SQL Databases, Systems Integration, Web Platforms, Extensible Markup Language (XML), Data Ingestion, Server Side Scripting, Boomi, SOAPAPI, Git, Event Driven Architecture, Data Lakes, Dynamic Content, Api Design, Webhooks, Data Pipelines, Api Management, Marketing Cloud, User Identification, Mulesoft - **Published:** June 29, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=660c5f8e69141d88 ## About the Role Do you have experience in Salesforce Marketing Cloud?, + Journey Builder, Automation Studio, Contact Builder + Email Studio, Mobile Studio, Cloud Pages * Advanced proficiency in: + AMPScript (complex personalization logic) + SSJS (API integrations, automation extensions) + SQL (data extraction, segmentation) * Experience with: + Data ingestion, identity resolution, segmentation + Data modeling (DLO, DMO concepts) + Real-time audience activation * Strong understanding of customer data platforms (CDP concepts) * Deep experience in: + REST/SOAP APIs, JSON/XML + Event-driven architecture + Middleware (MuleSoft / Boomi) * Ability to design scalable, low-latency integrations * Hands-on or strong conceptual experience in: + AI-driven personalization + Next Best Action / recommendation systems + Automation of workflows using AI * Experience with: + CI/CD pipelines for Salesforce (Git, Copado, Gearset, etc.) + Release management and environment strategy * Strong debugging and performance tuning experience * Salesforce Certifications: + Marketing Cloud Developer / Consultant + Data Cloud * Preferred: Exposure to Marketing Cloud Next implementations, Real-time marketing ecosystems ## Description Job Description: We are seeking a dynamic and experienced Salesforce Marketing Technical Lead to serve as a key technology leader within our Banking and Capital Markets practice supporting a Marketing Org of a Fintech Client. This role focuses on driving collaboration across internal data, martech and campaign operations teams and clients to deliver integrated, Salesforce-powered solutions that create measurable business impact. As a Technology Lead, you will ensure alignment between advisory, technology, and operations while strengthening client relationships and supporting revenue growth across current and future client engagements. This position requires a blend of deep Salesforce Marketing Cloud Advanced, Agentforce and Data Cloud expertise, client relationship management, and strong business acumen to succeed in a fast-paced financial services environment., Responsibilities: 1. Hands-on Marketing Cloud Development * Design, build, and deploy end-to-end marketing journeys using: + Journey Builder (event-based & trigger-based journeys) + Automation Studio (file-based & API-based workflows) + Contact Builder (data modeling & relationships) * Develop highly personalized campaigns using: + AMPScript (dynamic content, personalization logic) + SSJS (server-side scripting, API integrations) + HTML/CSS for email templates & Cloud Pages * Build and optimize: + Triggered campaigns, drip journeys, lifecycle journeys + Transactional communications (real-time APIs) 2. Data Cloud Engineering & Activation * Design and implement Data Cloud pipelines and data models: + Data ingestion (APIs, batch, streaming connectors) + Data Lake Objects (DLOs) & Data Model Objects (DMOs) * Configure: + Identity Resolution rules + Unified customer profiles + Segments and calculated insights * Activate Data Cloud audiences into Marketing Cloud journeys and campaigns. 3. Integrations & API Development * Build and manage API-led integrations between: + Salesforce (MC, Core CRM, Data Cloud) + External systems (CDP, AdTech, Web platforms, call centers) * Strong experience with: + REST/SOAP APIs + Event-driven integrations (webhooks, streaming) + Middleware (MuleSoft / Boomi preferred) * Enable real-time event triggers for marketing journeys 4. Agentforce & AI-driven Automation * Implement Agentforce-powered marketing automation, including: + AI-driven segmentation and targeting + Next Best Action / Next Best Journey decisioning + Automated campaign orchestration * Integrate AI outputs into: + Journey decision splits + Personalization layers * Enable continuous optimization loops using AI signals and insights 5. Delivery Ownership & Technical Leadership Own end-to-end delivery lifecycle: Requirement breakdown Design Build SIT/UAT * + Go-Live * Lead a team of: + MC Developers + Data Cloud Engineers + Integration Specialists * Perform: + Code reviews (AMPScript, SSJS, SQL) + Performance optimization + Debugging complex journey/data issues 6. Performance Optimization & Monitoring * Monitor and optimize: + Campaign performance (open rate, CTR, conversion) + Journey execution performance and latency + Data pipeline health (latency, data quality) * Implement: + A/B testing frameworks + Continuous optimization strategies ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Tips and Tricks for Working with JSON](https://www.wearedevelopers.com/videos/1229-tips-and-tricks-for-working-with-json) - [How a Small Team Shrank a Microsoft Monorepo by 94%](https://www.wearedevelopers.com/videos/1236-how-a-small-team-shrank-a-microsoft-monorepo-by-94) - [From Global Capability Centers to AI-Powered Command Centers](https://www.wearedevelopers.com/videos/100096-from-global-capability-centers-to-ai-powered-command-centers) - [Introducing JSON Structure](https://www.wearedevelopers.com/videos/100219-introducing-json-structure) - [Git for Code Reviews](https://www.wearedevelopers.com/videos/429-git-for-code-reviews) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [Why Upskilling And Reskilling is Important For Developers](https://www.wearedevelopers.com/magazine/428-why-upskilling-and-reskilling-is-important-for-developers) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers)