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# Product Owner, Audience Platforms

- **Company:** IQVIA
- **Location:** Wayne, PA, United States
- **Experience:** Experienced
- **Salary:** $87,000.0 - $217,600.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Computing Platforms, Data Driven Tests, Software Engineering
- **Published:** June 29, 2026
- **Apply:** https://www.healthjobsnationwide.com/job/product-owner-audience-platforms-14807228

## About the Role

* 3-5 years of experience in product ownership, with a focus on ad tech or healthcare marketing software preferred.
 * Familiarity with healthcare data and/or marketing ecosystem
 * Experience with data analysis tools, ad tech tools, programmatic buying platforms, and media analytics is beneficial.
 * Strong ability to translate business needs into detailed product requirements for engineering teams.
 * Excellent communication and collaboration skills across technical and non-technical stakeholders.

## Description

* Owns and drives the vision and roadmap for software platform supporting healthcare marketers, ensuring alignment with business goals and growth opportunities.
 * Supports product strategy by staying current with healthcare marketing trends, compliance regulations, and understanding evolving customer needs in healthcare marketing
 * Monitors key success metrics and performs data-driven analysis to derive actionable insights, ensuring the media buying functionality drives value for users and aligns with partner team objectives.
 * Translates high-level product roadmap features into detailed requirements, including user stories, workflows, and acceptance criteria specifically tailored for marketing operations in healthcare.
 * Collaborates closely with engineering, marketing, sales, and other key stakeholders to ensure timely and high-quality execution of software development projects
 * Acts as a product expert, providing creative ad-hoc solutions for unique use cases in the healthcare marketing space and facilitating support for troubleshooting user issues.
 * Monitors and evaluates product progress, gathering internal and external feedback to make recommendations for continuous improvement, particularly for campaign creation, media channel integrations, and related features.
 * Works with cross-functional teams to mitigate risks and resolve blockers, ensuring successful completion of sprint and release goals.


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