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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Salesforce Marketing Cloud Manager - **Company:** Plymouth Rock - **Location:** Boston, MA, United States - **Experience:** Expert - **Salary:** $122,000.0 - $170,000.0 - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), A/B Testing, Application Programming Interfaces (APIs), Data Analysis, JIRA, Cloud Computing, Program Optimization, Data Transmissions, Data Structures, Automation of Marketing, Salesforce.Com, SQL Databases, Systems Integration, Information Technology, Data Analytics, Marketing Cloud - **Published:** June 29, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=8a012cdd637c254f ## About the Role Do you have experience in Salesforce Marketing Cloud?, Do you have a Bachelor's degree?, * 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio). * Strong working knowledge of AMPscript, SQL, SSJS, and APIs. * Proven success managing end-to-end marketing automation strategy and execution. * Bachelor's degree in Marketing, Computer Science, Information Technology, or related field. * Strong project management skills and ability to lead in a fast-paced environment. * Experience using Jira to manage backlogs and organize work. * Ability to communicate complex technical topics to business stakeholders. * Experience with Salesforce Data Cloud and Agentforce is a plus. * Salesforce Marketing Cloud Certifications are preferred. ## Description We're looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You'll be at the intersection of technology, marketing, and innovation-helping us elevate our digital experience and drive measurable results. Essential Functions and Responsibilities: Platform Ownership * Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC). * Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns. * Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases. * Maintain compliance with digital communication regulations (CAN-SPAM, TCPA). Drive Strategy * Serve as the Product Owner for SFMC-manage the vision, roadmap, and backlog to align with broader marketing and business goals. * Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion. Lead and Collaborate * Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence. * Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences. Execute High-Impact Campaigns * Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics. * Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features. Measure and Optimize * Build dashboards and reports to track KPIs-such as open rates, click-through rates, and conversion performance. * Use insights and root cause analysis to drive continuous improvement and marketing efficiency. Innovate * Stay ahead of industry trends, emerging technologies, and platform enhancements. * Identify new opportunities to enhance customer experience and improve ROI. * Bring artificial intelligence into the day-to-day workflow to further improve team outcomes. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) - [Improving quality with Agentic AI with Rovo Dev and Xray](https://www.wearedevelopers.com/videos/2005-improving-quality-with-agentic-ai-with-rovo-dev-and-xray) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [From Global Capability Centers to AI-Powered Command Centers](https://www.wearedevelopers.com/videos/100096-from-global-capability-centers-to-ai-powered-command-centers) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [From Prototype to Production: Build AI Agents with This Free 4-Course Learning Path](https://www.wearedevelopers.com/magazine/655-from-prototype-to-production-build-ai-agents-with-this-free-4-course-learning-path) - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [From developer to manager – what does it take to become an engineering manager?](https://www.wearedevelopers.com/magazine/42-from-developer-to-manager-what-does-it-take-to-become-an-engineering-manager) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [React Developer Salary [2023]](https://www.wearedevelopers.com/magazine/198-react-developer-salary-2023)