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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Head of AI Direction - **Company:** The BBC - **Location:** London, UK - **Experience:** Expert - **Salary:** £80,000.0 - £90,000.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Generative AI - **Published:** May 17, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=10156d9c6f46a241 ## About the Role Do you have experience in Communication skills?, * Strong experience of complex strategic delivery and business transformation within a large organisation. * Strong understanding of the AI landscape, including market developments, industry issues and the implications for media, content and audiences. * Proven experience of working with senior leadership to establish common positions on complex, multi-disciplinary issues. * Experience of leading complex, cross-functional programmes of work and managing sensitive issues with sound judgement. * Excellent communication, influencing and stakeholder management skills, with the credibility to work effectively with senior leaders and external partners Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer. ## Description The Head of Generative AI Direction will lead the BBC's organisation-wide approach to Generative AI. The role is responsible for providing clear direction across the BBC, driving BBC priorities and leading engagement with industry on external priorities., * Lead engagement on key industry issues and external priorities relating to AI, representing the BBC's interests clearly and credibly, including representing the BBC in key partnerships. * Set the BBC's approach to how our content is used in third-party AI systems, getting involved in delivery and relevant partnerships as required; and how the BBC can protect against unauthorised use of its content. * Lead key internal projects on the impact of AI on the BBC's operating environment; BBC services and audiences. * Lead analysis of market developments, opportunities and implications relating to Generative AI, and advise senior stakeholders on their relevance for the BBC.Provide expert support to the wider business on key AI issues, . * Form part of a high-performing team, ensuring effective delivery across a complex and evolving area of work. * Lead the Generative AI Direction team, setting clear priorities, ways of working and accountability across the function. ## Related Videos - [From conversational job search to AI agents, must we reinvent recruitment?](https://www.wearedevelopers.com/videos/100252-from-conversational-job-search-to-ai-agents-must-we-reinvent-recruitment) - [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai) - [Your imaginations is (no longer) the limit: how Generative AI empowers people to be creative](https://www.wearedevelopers.com/videos/741-your-imaginations-is-no-longer-the-limit-how-generative-ai-empowers-people-to-be-creative) - [AI is dead, long live AK](https://www.wearedevelopers.com/videos/1093-ai-is-dead-long-live-ak) - [The shadows that follow the AI generative models](https://www.wearedevelopers.com/videos/624-the-shadows-that-follow-the-ai-generative-models) - [Angstfreude - AI and Corporate Culture - The Thrill and the Threat](https://www.wearedevelopers.com/videos/100354-angstfreude-ai-and-corporate-culture-the-thrill-and-the-threat) ## Related Articles - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer) - [Should AI be Regulated? 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