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# Marketing Technology Specialist

- **Company:** Kaplan, Inc.
- **Location:** London, UK (Remote available)
- **Salary:** £35,000.0 - £40,000.0
- **Contract:** Permanent contract
- **Skills:** Agile Methodology, Data Analysis, Software Documentation, Data Integration
- **Published:** June 3, 2026
- **Apply:** https://www.reed.co.uk/jobs/marketing-technology-specialist/56979347

## About the Role

* Hands-on experience working with marketing technology platforms (forms, analytics, CMS, CRM, compliance and automation).
 * Strong technical problem-solving skills and attention to detail.
 * Experience implementing analytics, reporting, tracking, tagging and data capture solutions.
 * Experience of training non-technical users, and producing training materials, in uses of marketing technology platforms.
 * Ability to work across marketing, content, product, data and recruitment and admissions teams in a matrix environment.
 * Comfortable translating non-technical requirements into practical technical solutions.
 * Experience of working with agile development teams to scope and request enhancements, including writing requirements and testing documentation.
 * Experience supporting continuous improvement of digital journeys through testing and optimisation.

## Description

We're looking for a resourceful and creative Marketing Technology Specialist to join our team, and help empower students to realise their potential with an international education.

As a hands-on Martech specialist within Kaplan International Pathways, you'll own the day-to-day administration, development, optimisation and maintenance of marketing technology solutions, which power customer journeys across our study destination portfolio.

Working within the Global Brand & Digital team, you'll translate marketing, product, content and analytics requirements into scalable, high-performing MarTech solutions - ensuring seamless customer experiences across channels, platforms and data integrations.

Collaborating closely with Digital Product, Digital Marketing, Content, CRM, Data and IT teams, you'll play a key role in delivering reliable, efficient and effective end-to-end marketing technology capabilities.

Our ideal team member has technical experience with content, marketing automations and analytics across websites, forms, CMS and CRM, is comfortable training non-technical colleagues, and is continually looking to improve our working practices and outcomes.

This is an excellent opportunity for a Technical Marketing Specialist who is looking to expand their skills and build their career with an industry leader.


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