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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Paid Media Analyst - **Company:** Placr Recruitment - **Location:** Brighton and Hove, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** A/B Testing, Google AdWords, Artificial Intelligence, Google Analytics, Microsoft Office, Conversion Tracking, Working Model 2D, Google Tag Manager, Google Data Studio, Performance Monitor, Gsuite - **Published:** June 8, 2026 - **Apply:** https://www.careerjet.co.uk/jobad/gbce10dbcf87ec7f4792c184cb974dfad1 ## About the Role * Strong experience managing Google Ads and Microsoft Ads campaigns. * Excellent knowledge of Google Analytics 4. * Experience managing Search, Shopping, Performance Max and Remarketing campaigns. * Strong understanding of attribution models, conversion tracking and enhanced conversions. * Experience using Google Tag Manager, Consent Mode and tracking solutions. * Ability to interpret campaign data and provide actionable recommendations. * Experience with budget management, bid strategies and ROI optimisation. * Proficiency in Looker Studio and performance reporting. * Strong analytical and problem-solving skills. * Experience writing high-performing ad copy. * Knowledge of A/B testing methodologies. * Excellent communication and presentation skills. * Strong client relationship management experience. * Commercially aware with an understanding of wider business objectives. * Ability to manage multiple campaigns and priorities simultaneously. * Understanding of CRO principles and customer journey optimisation. * Knowledge of AI-driven campaign management and automation tools. * Proficiency with Microsoft Office and Google Workspace. Desirable * Experience with Paid Social platforms including Meta, LinkedIn or TikTok. * Experience with Programmatic Advertising. * Experience managing eCommerce campaigns. * Knowledge of Google Merchant Center and product feeds. * Experience in forecasting, media planning and budget management. ## Description Placr Recruitment are looking for an experienced Senior Paid Media Analyst to join a growing and innovative digital marketing agency based in Brighton. This is an excellent opportunity for a commercially minded Paid Media professional who is passionate about delivering outstanding results across a diverse portfolio of eCommerce and lead generation clients. This role offers genuine career progression, with the opportunity to move into either a people management or account management position in the future, whilst helping shape the strategic direction of the Paid Media department., * Create, manage and optimise Paid Media campaigns across Google Ads and Microsoft Ads. * Conduct keyword, audience and competitor research to support campaign strategy. * Collaborate with Organic, Data, Creative and Technical teams to deliver integrated marketing strategies. * Manage campaign budgets, pacing and bidding strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth. * Continuously optimise targeting, audience segmentation, ad copy, landing pages and account structures. * Monitor campaign performance daily, identifying trends, opportunities and areas for improvement. * Build strong client relationships and act as a trusted point of contact. * Analyse performance data using Google Analytics 4, Google Ads and Looker Studio. * Work alongside Data teams to ensure accurate tracking, attribution and reporting. * Conduct A/B testing across creative assets, landing pages, audiences and bidding strategies. * Support conversion rate optimisation (CRO) initiatives. * Produce detailed performance reports and present insights and recommendations to clients. * Assist with audits for existing and prospective clients. * Support forecasting, budget planning and seasonal campaign strategies. * Review and optimise product feeds within Google Merchant Center. * Stay up to date with industry trends, platform developments and AI-driven marketing tools. * Contribute to team development, knowledge sharing and process improvements. ## Related Videos - [AI Search Insights from OtterlyAI: What We Tested, What Failed, and What Actually Works](https://www.wearedevelopers.com/videos/100133-ai-search-insights-from-otterlyai-what-we-tested-what-failed-and-what-actually-works) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Would You Buy Your Own HR? 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