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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Social Media Specialist - **Company:** Duke Clinical Research Institute - **Location:** Durham, NC, United States - **Experience:** Experienced - **Salary:** $59,829.0 - **Contract:** Permanent contract - **Skills:** Adobe Creative Cloud, Data Analysis, Final Cut Pro - **Published:** June 9, 2026 - **Apply:** https://diversityjobs.com/career/17183238/Social-Media-Specialist-North-Carolina-Durham ## About the Role This role is ideal for a creative communicator who thrives at the intersection of strategy, storytelling, and analytics-and who is excited to shape how a leading academic institution shows up on social media., * Bachelor's degree in Journalism, English, Communications, or a related discipline-or an equivalent combination of education and experience. * At least two years of directly related writing or communications experience., * Bachelor's degree in English, Communications, Journalism, Visual Media, or a related field. * Two or more years of experience in social media content production and management; four or more years preferred, including experience in higher education. * Demonstrated experience planning, filming, editing, and publishing photo and video content for social media (portfolio or work samples encouraged). * Expertise in social media platforms, scheduling tools, and analytics. * Strong writing and editing skills with attention to detail and strategic storytelling. * Proficiency with tools such as Adobe Creative Suite, Canva, CapCut, and other socialfirst design platforms. * Ability to work independently, manage competing priorities, and deliver highquality work on deadline. * Comfort operating in fastpaced or highpressure environments. * Proven success collaborating across teams and stakeholders. Ready to Make a Difference? ## Description * Execute and help shape a comprehensive social media strategy aligned with Trinity's academic mission, institutional priorities, and brand voice. * Capture, edit, and produce high-quality shortform video, photography, graphics, and socialfirst content optimized for platforms such as Instagram and LinkedIn. * Translate educational, research, and institutional content into engaging, accessible social media storytelling. * Design branded templates and visual assets, including Instagram Stories, carousels, and promotional graphics supporting events, academic initiatives, and research activity. * Identify and adapt relevant social media trends, formats, and audience behaviors into content opportunities aligned with Trinity's goals. * Engage with audiences, monitor conversations related to Trinity, and identify potential reputational risks. * Collaborate with colleagues to adapt content from other platforms and uncover new opportunities for socialfirst storytelling. * Guide and support student workers in content ideation, production, publishing, and quality control. Reporting & Analytics * Lead the collection, analysis, and interpretation of social media analytics to evaluate performance, identify trends, and inform content strategy. * Monitor platform updates, algorithm changes, best practices, and emerging opportunities for growth and engagement. Governance & Best Practices * Develop and maintain documentation for social media best practices, brand and style guidelines, and content standards. * Ensure all content adheres to Duke and Trinity brand standards, including tone, visual identity, and accessibility. * Represent Trinity Communications in the universitywide Social Media Working Group and other professional forums, as assigned. * Maintain an inventory of Trinityaffiliated social media channels, updating records annually or as new channels emerge. * Provide strategic and creative social media guidance to Trinity departments and units promoting academic or crossdepartmental initiatives. 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