> Markdown version of [/jobs/ext/920446-digital-products-automation-lead](https://www.wearedevelopers.com/jobs/ext/920446-digital-products-automation-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Products & Automation Lead - **Company:** Hollywood Park - **Location:** Inglewood, CA, United States - **Experience:** Expert - **Salary:** $80,000.0 - $95,000.0 - **Contract:** Permanent contract - **Skills:** Application Programming Interfaces (APIs), Artificial Intelligence, Business Process Modeling, Digital Technology, Excel Formulas, Machine Learning, Salesforce.Com, Systems Integration, Large Language Models, Data Analytics, Data Pipelines - **Published:** June 13, 2026 - **Apply:** https://www.teamworkonline.com/arenas-facilities-jobs/hollywood-park-careers/hollywood-park-jobs/digital-products-automation-lead-2175730 ## About the Role * 3 - 5 years of digital technology & marketing experience. Masters degree a plus * Expertise with digital products (web, email, social, app), Salesforce is a plus. * Demonstrable technology experience, launching products, tools and/or experiences while optimizing for revenue and growth. * Ability to think strategically and tactically, with an integrated, omni-channel mindset and deep understanding of current digital marketing technologies. * Experience with AI programs, LLMs, Excel formulas, API triggers. * Detail-oriented with strong time management, organization and communication skills to streamline processes. * Passion for live events, digital technology, collaboration and storytelling preferred. * Fluent in English; multilingual abilities (specifically Spanish) a plus., In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate's education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range. ## Description We are seeking a highly motivated Digital Products and Automation Lead to support our digital marketing operations; with a focus on executing and implementing innovative technological strategies that maximize revenue, analyze critical data and streamline digital marketing efforts. In this highly impactful role, you will sit at the intersection of marketing strategy, technical innovation, and revenue maximization. This role requires an individual who thrives in a fast-paced environment and possesses a keen eye for both data-driven problem-solving and rigorous technical execution. More Specific Responsibilities Include, But Are Not Limited To… * Independently identify, select, and initiate new digital product and automation projects that drive revenue maximization and strategic goals. * Lead and drive data pipeline integrations, automations, API keys, and revenue tracking for digital marketing team efforts and initiatives. * Own analytics dashboards to effectively track and analyze deep analytics related to product engagement, retention and revenue. * Drive the optimization of website builds and maximize SEO and AEO to increase exposure and awareness. * Leverage AI, machine learning to streamline technology efficiencies, digital projects and product launches. * Manage and execute marketing automations, journeys, and Salesforce triggers. * Work closely with the brand marketing team to ideate, develop, and launch products and technology aligned with Hollywood Park initiatives. * Own the development and execution of new opportunities for digital/social marketing initiatives, including project management, analytics dashboards, and application of industry marketing trends. * Other duties as assigned. ## Related Videos - [What if your HR software adapted to you, not the other way around?](https://www.wearedevelopers.com/videos/100259-what-if-your-hr-software-adapted-to-you-not-the-other-way-around) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) - [HR ROBO SAPIENS: Decoding AI Agents and Workflow Automation for Modern Recruitment](https://www.wearedevelopers.com/videos/1470-hr-robo-sapiens-decoding-ai-agents-and-workflow-automation-for-modern-recruitment) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [Best Paying Jobs in Technology](https://www.wearedevelopers.com/magazine/256-best-paying-jobs-in-technology) - [Top-Paying Tech Jobs (with Salaries)](https://www.wearedevelopers.com/magazine/372-top-paying-tech-jobs-with-salaries) - [Software Engineer Salary London](https://www.wearedevelopers.com/magazine/252-software-engineer-salary-london) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer)