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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Consumer & Shopper Insights Analyst - **Company:** Utz Brands - **Location:** Chicago, IL, United States - **Experience:** Starter - **Salary:** $60,000.0 - $70,000.0 - **Contract:** Internship / Graduate position - **Skills:** Microsoft Excel, Artificial Intelligence, Data Analysis, Data Visualization, Instant Messaging Technology, Microsoft Office, Microsoft PowerPoint, Power BI, Data Streaming, Tableau (Software), Web Applications, Qualtrics, Data Management, Surveymonkey - **Published:** June 18, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=06460effcf4908a4 ## About the Role Do you have experience in Web-based survey tools?, Do you have a Bachelor's degree?, We are opened to new graduates with internship experience & a solid research or data analysis background! A prior background using PowerPoint and Excel is required., * Bachelor's degree required; ideally in Marketing, Research, Psychology, Communications, Statistics, or a related field. * 1-2+ years of professional experience in consumer insights, market research, brand strategy, or a related analytical role. * Internship experience in CPG or research is highly considered. * Ability to analyze data and translate findings into clear insights, recommendations, or brand strategy. * Strong storytelling skills; experience building compelling presentations that bring data to life. * Exposure to both qualitative (focus groups, IDIs, ethnographies) and quantitative (surveys, concept tests) research methodologies. * Proficiency in Microsoft Office Suite, especially PowerPoint and Excel. * Excellent written and verbal communication skills. * Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment. * Collaborative, can-do attitude: a team player who is proactive and solution-oriented. * Genuine passion for CPG, food & beverage, and/or the snacking category. * Familiarity with syndicated data platforms such as IRI/Circana or Nielsen. * Experience with survey platforms (Qualtrics, SurveyMonkey, or similar). * Exposure to research vendor management or agency partnership. * Experience with data visualization tools (Tableau, Power BI) a plus. * Curiosity about or experience using AI and generative AI tools to accelerate research, synthesis, and storytelling. ## Description * Design and execute custom/primary consumer and shopper research studies, including surveys, focus groups, in-depth interviews, concept tests, and ethnographic research. * Manage end-to-end research projects - from developing screeners/discussion guides to fielding studies and delivering final reports. * Partner with external research vendors and agencies to execute studies on time and within scope, serving as the primary day-to-day contact. * Leverage both qualitative and quantitative methodologies to develop a holistic understanding of consumer needs, attitudes, behaviors, and purchase drivers. * Synthesize research findings from multiple data sources into clear, concise, and compelling narratives that highlight key learnings and implications. * Translate data into actionable insights and recommendations that drive brand strategy, innovation pipelines, and marketing communications. * Create polished, presentation-ready reports that distill complex findings into digestible stories for internal stakeholders at all levels. * Connect consumer insight to business context, drawing meaningful conclusions that go beyond 'what' to explain 'why' and 'so what'. * Serve as an insights partner to Brand, bringing the consumer voice into key business decisions. * Support Innovation with new product development through concept testing and consumer validation. * Support Communications with consumer-informed positioning, messaging, and packaging feedback. * Support Category Management by integrating shopper data into category strategies. * Support vendor onboarding and contractual agreements in partnership with the in-house legal team to ensure company and intellectual property protections. * Analyze and synthesize syndicated data sources (e.g., Circana, Mintel, Numerator) to identify opportunities in the salty snack category and competitive landscape. * Monitor consumer trends, cultural shifts, and emerging behaviors relevant to the CPG and snacking space. * Stay current on the research vendor and partner landscape, identifying new and best-in-class suppliers, tools, and methodologies. * Integrate multiple data streams (custom/primary research, syndicated data, social listening) to build a comprehensive view of the consumer. * Manage a defined research budget, tracking spend across projects and ensuring efficient use of resources. * Prioritize and manage multiple research projects simultaneously. * Maintain organized documentation of research methodologies, findings/reports, and vendor relationships., * Easy Application (5 mins): Introduce yourself and answer a few key questions to get started. * Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours. * Live Interview: Selected candidates will meet with the hiring team to explore their alignment with the team and overall Utz company culture. ## Related Videos - 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