> Markdown version of [/jobs/ext/940902-svp-media-sciences-and-measurement](https://www.wearedevelopers.com/jobs/ext/940902-svp-media-sciences-and-measurement). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# SVP Media Sciences and Measurement

- **Company:** Citigroup, Inc.
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Data Presentation, Identity and Access Management, Web Analytics, Performance Monitor
- **Published:** June 30, 2026
- **Apply:** https://dejobs.org/x/x/4C869DE0668949C2BD758F8F8818F802/job/

## About the Role

* Minimum 10+ years' experience within media measurement and analytics, either on the client side, agency side or publisher side
 * Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
 * Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
 * Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
 * Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
 * Should be able to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
 * Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
 * Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
 * Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
 * Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
 * Proactive vision for the future of measurement, with demonstrated leadership in anticipating and navigating industry changes.
 * Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
 * Masters or Bachelor's degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred

## Description

* Lead the development and execution of Citi's media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
 * Stakeholder management: Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.
 * Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
 * Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
 * Leadership and Accountability: Own and lead the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
 * Strategic Leadership & Team Management: Lead, mentor, and develop a team of media science analysts. Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members.
 * Vendor Management: Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing in pilots. Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions.
 * Thought Leadership: This role will serve as a subject matter expert in measurement - ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org.


## Related Videos

- [Web-based Information Visualization](https://www.wearedevelopers.com/videos/84-web-based-information-visualization)
- [Scrape, Train, Predict: The Lifecycle of Data for AI Applications](https://www.wearedevelopers.com/videos/1652-scrape-train-predict-the-lifecycle-of-data-for-ai-applications)
- [Automate everything via NodeJS and Puppeteer](https://www.wearedevelopers.com/videos/322-automate-everything-via-nodejs-and-puppeteer)
- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [From Doubt to Confidence: How Sentry Uses Verdaccio to Bulletproof SDK Releases](https://www.wearedevelopers.com/videos/739-from-doubt-to-confidence-how-sentry-uses-verdaccio-to-bulletproof-sdk-releases)
- [Unlocking the potential of Digital & IT at Vodafone](https://www.wearedevelopers.com/videos/602-unlocking-the-potential-of-digital-it-at-vodafone)

## Related Articles

- [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023)
- [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland)
- [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers)
- [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk)
- [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)
- [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production)