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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Director, Amazon Measurements & Insights Analyst - **Company:** Dentsu Creative - **Location:** New York, NY, United States - **Experience:** Expert - **Salary:** $94,000.0 - $172,000.0 - **Contract:** Permanent contract - **Skills:** Application Programming Interfaces (APIs), Data Analysis, Data Visualization, Power BI, Tableau (Software), Data Ingestion, Tools for Reporting, Data Pipelines, Marketing Cloud - **Published:** June 13, 2026 - **Apply:** https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/New-York---150-E-42nd/Senior-Director--Amazon-Measurements---Insights-Analyst_R1117595 ## About the Role * 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise. * Hands-on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL-based queries * Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests) * Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client-ready reporting * Working knowledge of AMC APIs, data ingestion, and measurement data pipelines * Experience supporting or enabling buy-side platforms such as Pacvue, Skai, or Amazon native reporting tools * Proven ability to partner cross-functionally with activation, marketing effectiveness, and technology teams. * Agency, retailer, or commerce technology platform experience strongly preferred. ## Description The Senior Director, Amazon Commerce Measurement & Analytics is a senior individual-contributor and team-leading role focused exclusively on Amazon measurement across buy-side commerce media. This role directly supports the VP, Commerce Media Measurement & Analytics and is responsible for ensuring Amazon measurement excellence across planning, activation, optimization, and client decisioning., The Senior Director partners closely with Commerce & Retail Media Activation teams, Marketing Effectiveness, Data Experience, and Data & Technology (D&T) to ensure Amazon-specific measurement is embedded into operating workflows rather than treated as downstream reporting., * Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC). * Define and operationalize Amazon-specific KPI hierarchies tied to business outcomes including sales growth, share, new-to-brand, customer acquisition, and incrementality. * Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning. * Serve as the Amazon measurement subject-matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency. * Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows. * Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks. * Translate complex Amazon analytics into clear, activation-ready guidance for teams and clients * Partner with activation and platform teams to maximize value from buy-side tools such as Pacvue, Skai, and similar platforms. * Consult on Amazon measurement best practices for client teams. * Contribute to internal playbooks, POVs, and best-practice documentation focused on Amazon measurement. * Support training and upskilling of activation and analytics teams on Amazon measurement methodologies. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [When React Meets Reality: Building a Real-Time Control Room for Autonomous Vehicles](https://www.wearedevelopers.com/videos/2091-when-react-meets-reality-building-a-real-time-control-room-for-autonomous-vehicles) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles) ## Related Articles - [Making Data Warehouses Fast: A Developer’s Story](https://www.wearedevelopers.com/magazine/107-making-data-warehouses-fast-a-developer-s-story) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Your AI coding tool is getting used. 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