“Our ability to do great things with data will make a real difference in every aspect of our lives.”
Jennifer Pahlka, Founder and Executive Director for Code for America

The last two decades have seen an information revolution which has now extended to every aspect of our lives. The internet and smartphones have brought the world closer, and transformed every conceivable industry and service. Social media connects communities across the world in an instant. While multi-billion dollar companies, such as Airbnb and Uber, have opened economic opportunities and reinvented the tourism and transportation industries.

Did you know that the use of automation and data management systems, within industry, predates the internet? Well before Sir Tim Berners-Lee brought the World Wide Web to the masses, manufacturing and supply chains have consistently used data management systems to achieve industrial collaboration. Industrial Data Management through ERP systems, product data management and internet product catalogues has existed within companies for several decades. However, by combining an unattractive mix of complex interfaces, tedious usability and low levels of data interoperability and with huge software giants monopolising software systems, the increasing data protection and security concerns it’s hardly surprising that companies are now afraid to open their data to third party developers. This subsequent stagnation in innovation and competition means that industrial apps and software systems are still living in the digital dark ages!

The dark ages were broken by the industrial revolution, and the digital dark ages are no different. Ambrosus is spearheading the next industrial revolution by building the next generation of Data Management Platform – The AMB-NET.
AMB-NET is a versatile, scalable and feature rich mega-data ecosystem. It has the capability to balance data security, data availability and data interoperability by combining four revolutionary concepts:

  • The Blockchain
  • IOT Sensors
  • Open App Ecosystem
  • a viable Token Utility Model

But how? Let us now explain…

The Blockchain

Industries are now switched on to the advantages of putting all their data in one seamless repository. It makes sense really, if everything is in one place it is easy to access and use; easy to share with other companies; and open for others to develop innovative additional applications. Take Google for example: part of Google’s utility is that it can integrate every shred of personal data, whether it’s from emails, web searches or browsing habits. Using this data, it can provide its users with meaningful and personalised help. However, to achieve this, we must trust Google with our data, which imposes serious risks. Hence, industries have been traditionally reluctant when trusting all their data to a central authority, despite the benefits of universal data availability.
By harnessing the power of blockchain technology and combining it with advanced cryptography Ambrosus ensures product and business data remains distributed over AMB-NET. That data is stored neither by Ambrosus or any of its partners, but rather is on a distributed ledger over multiple nodes. Therefore, a business does not need to trust Ambrosus with its data in order to store it. AMB-NET protocol is open sourced thereby, every code logic can be audited. Advanced encryption ensures that the data cannot be accessed by any third party unless authorised by the data owner. Companies can develop granular access controls. This means that the company can choose the visibility of their product tracking and sensor data – is it visible only to collaborating companies or to the consumers too.

IOT Sensors

Automation, where trade and transactions will be done by AI and robots, is the future of business relations. For such a system to work, we need high quality sensors which are interfaced at every step of product flows, both inside and outside production facilities. Ambrosus has already set up a Sensor Lab in Lausanne that is partnering with sensor manufacturers all over the world to validate their sensors, ensure that they are tamper proof and to integrate them with the AMB-NET. As a result, Ambrosus makes sure it has sensor solutions available to meet every type of client need. In addition, it is currently developing Smart Tamper Proof Packages that will eliminate the threat of food fraud.

Ambrosus Lead Blockchain Developer Marek Kirejczyk leading a Blockchain-IoT hackathon in Valencia, where AMB-NET was put to action to develop new solutions for retailers.


Open App Ecosystem

When data is closed, there is little scope for innovators to develop new apps over it. Traditionally supply chain and enterprise planning systems had only one contracted firm developing software to meet customer specifications. This often led to boring interfaces and limited creativity and innovation. AMB-NET is built on open-data principles. Companies or consortiums can choose to make their data available for start-ups to develop innovative applications whether they are customer focussed or target enterprises. Therefore, businesses will be provided with a wider choice of apps and cheaper pay per use options.
Open data for example could enable the creation of smart business analytic solutions which could help industries make smarter decisions. Apps could emerge to help companies track performance and analyse real time consumer feedback about specific product lines in ways that were never thought before. Once data becomes universal, apps for automation of business relationships could become prevalent.
Ambrosus will have an Enterprise App Ecosystem based on supply chain data similar to that used by Android. While Android is targeted primarily at online services, Ambrosus will have a much larger economic impact. This is because it is connected to how products are produced, transported and consumed. AMB-NET will empower a multi-million dollar start-up industry fuelling creative solutions to problems that have existed on this planet for centuries. It will lead to an unheralded level of transparency for consumers. Quite correctly, humans are increasingly becoming more conscious and curious about the origins and quality of what they consume – Ambrosus could well be the ambrosia they seek.

Token Utility Model

The Ambrosus Ecosystem model is held together by the Token Utility Model of Amber (AMB). This model ensures that all stakeholders are incentivised, while also ensuring lower costs for industries. Start-ups who develop apps can be incentivised in Amber by companies that utilise their apps, thus ensuring the growth of a healthy and sustainable economy in which innovation can thrive.

Author: Ambrosus

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