> Markdown version of [/videos/100611-shipping-ai-features-people-actually-use?t=503](https://www.wearedevelopers.com/videos/100611-shipping-ai-features-people-actually-use?t=503). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Shipping AI Features People Actually Use Generating 99.5% accurate AI results is easy, but bridging that final 0.5% separates gimmicks from winners. Learn to move past demo hype and build features users actually adopt. - **Speakers:** [Ben Kus](https://www.wearedevelopers.com/@ben-kus), [Stefan Lederer](https://www.wearedevelopers.com/@stefan-lederer), [Wayne Liu](https://www.wearedevelopers.com/@wayne-liu), [Floriane Gramlich](https://www.wearedevelopers.com/@floriane-gramlich) - **Event:** World Congress 2026 North America - **Published:** September 25, 2026 - **Duration:** 29:36 - **URL:** https://www.wearedevelopers.com/videos/100611-shipping-ai-features-people-actually-use - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/1e10c6806047d6f3a0ad514e6be913ed/thumbnails/thumbnail.jpg?time=164429ms ## Access Playback and chapters for this video are available with a Free account. ## Related Moments - [Balancing AI investment with product shipping commitments](https://www.wearedevelopers.com/videos/100559-beyond-the-code-human-ai-synergies-in-product-development) (from "Beyond the Code: Human-AI Synergies in Product Development") - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/78829b5ca60a748da0fd6e30ecc8ed86/thumbnails/thumbnail.jpg?time=163907ms - [Expanding AI across the product development lifecycle](https://www.wearedevelopers.com/videos/100054-inside-mercedes-benz-140-years-of-heritage-meet-ai) (from "Inside Mercedes-Benz: 140 Years of Heritage meet AI") - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/7e1dd994b571e81f5d9b25d32bae0f13/thumbnails/thumbnail.jpg?time=341430ms - [Understanding core ingredients for successful AI adoption](https://www.wearedevelopers.com/videos/1473-ai-or-ko-is-hr-ever-going-to-use-intelligent-technology) (from "AI or KO: Is HR ever going to use intelligent technology?") - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/262f3fc5c40ef625098b0b29a5df44c4/thumbnails/thumbnail.jpg?time=30000ms - [Evaluating favorite AI tools and overhyped industry buzzwords](https://www.wearedevelopers.com/videos/1692-rethinking-customer-experience-in-the-age-of-ai) (from "Rethinking Customer Experience in the Age of AI") - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/c49a58093d09578c556bf452cb15e655/thumbnails/thumbnail.jpg?time=30000ms - [Navigating the four stages of AI adoption](https://www.wearedevelopers.com/videos/1929-we-rolled-out-github-copilot-how-do-we-prove-it-helps) (from "We Rolled Out GitHub Copilot… How Do We Prove It Helps?") - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/4c1fb61fd5166308bab4fd09178e7e20/thumbnails/thumbnail.jpg?time=11400ms - [Addressing the emotional layers of workplace AI transformation](https://www.wearedevelopers.com/videos/1996-partnering-with-ai-building-future-ready-teams) (from "Partnering with AI: Building Future-Ready Teams") - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/289939b2a398ccb3b51ff7462a3e18cd/thumbnails/thumbnail.jpg?time=80740ms ## Related Articles - [Stephan Gillich - Bringing AI Everywhere](https://www.wearedevelopers.com/magazine/489-stephan-gillich-bringing-ai-everywhere) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Why Your AI Tool Fails After the Demo](https://www.wearedevelopers.com/magazine/704-why-your-ai-tool-fails-after-the-demo) - [MLOps – What’s the deal behind it?](https://www.wearedevelopers.com/magazine/125-mlops-what-s-the-deal-behind-it) ## Related Jobs - [Principal Product Manager, Agentic Evals](https://www.wearedevelopers.com/jobs/48537-principal-product-manager-agentic-evals) at **Expedia** - [Principal Product Manager, Platform](https://www.wearedevelopers.com/jobs/ext/3926084-principal-product-manager-platform) at **GitHub** - [Principal AI Forward Deployed Engineer](https://www.wearedevelopers.com/jobs/48531-principal-ai-forward-deployed-engineer) at **Expedia** - [Staff Product Manager, Platform](https://www.wearedevelopers.com/jobs/ext/3919882-staff-product-manager-platform) at **GitHub** - [Senior Technical Product Manager - Growth Marketing](https://www.wearedevelopers.com/jobs/48535-senior-technical-product-manager-growth-marketing) at **Expedia** - [Commercial Excellence Manager & AI Driver, Customer Led Transformation](https://www.wearedevelopers.com/jobs/ext/3296003-commercial-excellence-manager-ai-driver-customer-led-transformation) at **PwC**