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<00:03:32.945>And <00:03:33.144>like <00:03:33.345>this, <00:03:33.545>we <00:03:33.745>can <00:03:33.945>make <00:03:34.144>it <00:03:34.345>quicker

83
00:03:35.225 --> 00:03:38.765
<00:03:35.225>and <00:03:35.424>go <00:03:35.625>to <00:03:35.825>product <00:03:36.025>market <00:03:36.225>fit <00:03:36.424>even <00:03:36.625>quicker.

84
00:03:39.385 --> 00:03:40.565
<00:03:39.385>So <00:03:39.739>the <00:03:40.093>three <00:03:40.447>points

85
00:03:40.705 --> 00:03:43.085
<00:03:40.704>for <00:03:40.880>empowering <00:03:41.054>the <00:03:41.230>design <00:03:41.404>teams <00:03:41.579>is <00:03:41.755>based <00:03:41.929>on <00:03:42.105>tailored

86
00:03:43.155 --> 00:03:45.845
<00:03:43.155>designs, <00:03:43.388>AI <00:03:43.621>for <00:03:43.855>creativity <00:03:44.088>and <00:03:44.321>intelligent <00:03:44.555>apps.

87
00:03:46.345 --> 00:03:49.165
<00:03:46.345>The <00:03:46.520>tailored <00:03:46.695>design <00:03:46.870>is <00:03:47.045>based <00:03:47.220>on <00:03:47.395>three <00:03:47.570>different <00:03:47.745>specifics,

88
00:03:49.165 --> 00:03:51.125
<00:03:49.165>which <00:03:49.398>is <00:03:49.631>the <00:03:49.864>personalized <00:03:50.098>scale, <00:03:50.331>which <00:03:50.565>can,

89
00:03:51.235 --> 00:03:54.005
<00:03:51.235>it's <00:03:51.390>based <00:03:51.546>on <00:03:51.701>the <00:03:51.857>metrics <00:03:52.012>that <00:03:52.168>we <00:03:52.323>can <00:03:52.479>use <00:03:52.635>to

90
00:03:54.525 --> 00:03:56.165
<00:03:54.525>leverage <00:03:54.875>this <00:03:55.225>kind <00:03:55.575>of <00:03:55.925>understanding

91
00:03:56.305 --> 00:03:59.365
<00:03:56.305>and <00:03:56.538>create <00:03:56.771>preferences <00:03:57.005>based <00:03:57.238>on <00:03:57.471>those <00:03:57.705>understandings,

92
00:03:59.655 --> 00:04:03.005
<00:03:59.655>based <00:03:59.795>on <00:03:59.935>how <00:04:00.075>the <00:04:00.215>user <00:04:00.355>is <00:04:00.495>interacting <00:04:00.635>to <00:04:00.775>with <00:04:00.915>our <00:04:01.055>tools

93
00:04:03.105 --> 00:04:05.725
<00:04:03.105>and <00:04:03.280>how <00:04:03.454>we <00:04:03.630>can <00:04:03.804>extract <00:04:03.980>that <00:04:04.155>data <00:04:04.329>quicker, <00:04:04.505>better,

94
00:04:05.985 --> 00:04:07.485
<00:04:05.985>and <00:04:06.255>in <00:04:06.525>a <00:04:06.795>more <00:04:07.065>analyzed <00:04:07.335>way.

95
00:04:07.785 --> 00:04:09.365
<00:04:07.785>And <00:04:08.065>then <00:04:08.345>the <00:04:08.625>design, <00:04:08.905>which <00:04:09.185>elements

96
00:04:09.365 --> 00:04:12.405
<00:04:09.365>with <00:04:09.565>the <00:04:09.765>individual <00:04:09.965>users <00:04:10.165>for <00:04:10.365>the <00:04:10.565>user <00:04:10.765>satisfaction,

97
00:04:12.685 --> 00:04:15.845
<00:04:12.685>retention <00:04:12.860>and <00:04:13.035>engagement, <00:04:13.210>bringing <00:04:13.385>more <00:04:13.560>RO <00:04:13.735>to <00:04:13.910>the <00:04:14.085>business.

98
00:04:16.305 --> 00:04:18.925
<00:04:16.305>And <00:04:16.480>then <00:04:16.655>of <00:04:16.829>course, <00:04:17.005>selling <00:04:17.180>a <00:04:17.355>better <00:04:17.530>our <00:04:17.704>product.

99
00:04:19.145 --> 00:04:21.205
<00:04:19.144>And <00:04:19.495>then <00:04:19.844>adaptive <00:04:20.195>user <00:04:20.544>interface,

100
00:04:21.375 --> 00:04:23.005
<00:04:21.375>which <00:04:21.608>can <00:04:21.841>help <00:04:22.075>us <00:04:22.308>in <00:04:22.541>many <00:04:22.775>ways

101
00:04:23.505 --> 00:04:26.325
<00:04:23.505>to <00:04:23.738>make <00:04:23.971>the <00:04:24.205>overall <00:04:24.438>product <00:04:24.671>more <00:04:24.905>intuitive

102
00:04:26.425 --> 00:04:30.125
<00:04:26.425>and <00:04:26.625>then <00:04:26.825>seamless <00:04:27.025>experience <00:04:27.225>to <00:04:27.425>create <00:04:27.625>this, <00:04:27.825>uh,

103
00:04:30.155 --> 00:04:32.645
<00:04:30.155>user <00:04:30.354>experience <00:04:30.554>that <00:04:30.755>is <00:04:30.955>better <00:04:31.155>for <00:04:31.354>our <00:04:31.554>user.

104
00:04:33.025 --> 00:04:35.685
<00:04:33.025>And <00:04:33.258>then <00:04:33.491>productivity <00:04:33.724>analytics, <00:04:33.958>which <00:04:34.191>is <00:04:34.424>something

105
00:04:35.685 --> 00:04:38.005
<00:04:35.685>that <00:04:35.918>we <00:04:36.151>already <00:04:36.385>do <00:04:36.618>with <00:04:36.851>psychology <00:04:37.085>based,

106
00:04:38.025 --> 00:04:40.645
<00:04:38.025>but <00:04:38.164>now <00:04:38.304>we <00:04:38.445>can <00:04:38.585>use <00:04:38.724>that <00:04:38.864>understanding <00:04:39.005>that <00:04:39.145>we <00:04:39.284>already <00:04:39.424>have

107
00:04:40.645 --> 00:04:42.485
<00:04:40.645>to <00:04:40.995>understand <00:04:41.344>the <00:04:41.695>psychology, <00:04:42.044>uh,

108
00:04:42.625 --> 00:04:44.445
<00:04:42.625>to <00:04:42.975>create <00:04:43.325>better <00:04:43.675>user <00:04:44.025>behavior

109
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<00:04:44.505>and <00:04:44.680>preferences, <00:04:44.855>for <00:04:45.030>example, <00:04:45.205>uh, <00:04:45.380>uh, <00:04:45.555>with <00:04:45.730>the <00:04:45.905>meat

110
00:04:48.205 --> 00:04:50.005
<00:04:48.205>of <00:04:48.438>user <00:04:48.671>needs, <00:04:48.905>that <00:04:49.138>is <00:04:49.371>always <00:04:49.604>changing.

111
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<00:04:50.505>We <00:04:50.705>can <00:04:50.905>give <00:04:51.105>this <00:04:51.305>information <00:04:51.505>to <00:04:51.705>the <00:04:51.905>AI

112
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<00:04:53.025>and <00:04:53.164>bring <00:04:53.304>our <00:04:53.445>product, <00:04:53.585>uh, <00:04:53.724>more <00:04:53.864>at <00:04:54.005>scale <00:04:54.145>by <00:04:54.284>doing <00:04:54.424>it.

113
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<00:04:57.585>And <00:04:57.784>then <00:04:57.984>AI <00:04:58.185>for <00:04:58.385>creativity, <00:04:58.585>which <00:04:58.784>has, <00:04:58.984>again,

114
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<00:05:00.565>three <00:05:00.765>different <00:05:00.965>but <00:05:01.165>more <00:05:01.365>slow, <00:05:01.565>more, <00:05:01.765>uh, <00:05:01.965>little

115
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<00:05:05.215>generative <00:05:05.448>design, <00:05:05.681>which <00:05:05.914>has <00:05:06.148>amazing, <00:05:06.381>uh, <00:05:06.614>ideas

116
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<00:05:09.665>and <00:05:09.865>projects <00:05:10.065>for <00:05:10.265>this, <00:05:10.465>which <00:05:10.665>can <00:05:10.865>help <00:05:11.065>us

117
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<00:05:12.235>with <00:05:12.375>the <00:05:12.515>initial <00:05:12.655>input <00:05:12.795>and <00:05:12.935>constraints <00:05:13.075>that <00:05:13.215>can <00:05:13.355>get <00:05:13.495>from <00:05:13.635>us.

118
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<00:05:16.185>Not <00:05:16.312>understanding <00:05:16.439>if <00:05:16.566>what <00:05:16.694>we <00:05:16.821>are <00:05:16.948>doing <00:05:17.075>is <00:05:17.203>going <00:05:17.330>to <00:05:17.457>go, <00:05:17.585>uh,

119
00:05:19.585 --> 00:05:21.045
<00:05:19.585>to <00:05:19.847>product <00:05:20.110>market <00:05:20.373>fit <00:05:20.636>or <00:05:20.899>not.

120
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<00:05:21.355>This <00:05:21.530>is <00:05:21.705>going <00:05:21.880>to, <00:05:22.055>uh, <00:05:22.230>decrease, <00:05:22.405>uh, <00:05:22.580>that, <00:05:22.755>uh,

121
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<00:05:26.035>barrier, <00:05:26.482>I <00:05:26.929>would <00:05:27.376>say.

122
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<00:05:27.585>And <00:05:27.760>then <00:05:27.935>create <00:05:28.109>creative <00:05:28.284>assistance, <00:05:28.460>which, <00:05:28.635>uh, <00:05:28.810>help <00:05:28.984>us

123
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<00:05:31.265>to <00:05:31.731>understand <00:05:32.198>the <00:05:32.664>ideas

124
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<00:05:33.185>and <00:05:33.360>the <00:05:33.535>concepts <00:05:33.710>behind <00:05:33.885>what <00:05:34.060>we <00:05:34.235>are <00:05:34.410>doing, <00:05:34.585>even

125
00:05:36.225 --> 00:05:39.125
<00:05:36.225>before <00:05:36.400>we <00:05:36.575>start <00:05:36.750>with <00:05:36.925>the <00:05:37.100>prototyping <00:05:37.275>and <00:05:37.450>so <00:05:37.625>on.

126
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<00:05:39.385>Uh, <00:05:39.618>bringing, <00:05:39.851>uh, <00:05:40.085>the <00:05:40.318>traditional <00:05:40.551>design <00:05:40.784>thinking

127
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<00:05:41.885>that <00:05:42.012>we <00:05:42.139>have <00:05:42.266>right <00:05:42.394>now <00:05:42.521>that <00:05:42.648>I <00:05:42.775>think <00:05:42.903>it's <00:05:43.030>a <00:05:43.157>great <00:05:43.284>base,

128
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<00:05:44.745>but <00:05:45.025>there <00:05:45.305>is <00:05:45.585>room <00:05:45.865>for <00:05:46.145>improvement.

129
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<00:05:46.565>And <00:05:46.740>right <00:05:46.915>now <00:05:47.090>we <00:05:47.265>have <00:05:47.440>that <00:05:47.615>opportunity. <00:05:47.790>So <00:05:47.965>yeah.

130
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<00:05:50.025>And <00:05:50.224>then <00:05:50.424>improve <00:05:50.625>visualization, <00:05:50.825>which <00:05:51.025>can <00:05:51.224>help <00:05:51.424>us

131
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<00:05:53.045>to <00:05:53.278>actually <00:05:53.511>have <00:05:53.745>a <00:05:53.978>visualization <00:05:54.211>of <00:05:54.445>the

132
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<00:05:55.865>before <00:05:56.145>going <00:05:56.425>to <00:05:56.705>high <00:05:56.985>fidelity, <00:05:57.265>uh,

133
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<00:05:58.835>helping <00:05:59.010>not <00:05:59.185>only <00:05:59.359>the <00:05:59.534>developers <00:05:59.710>not <00:05:59.885>to <00:06:00.060>start, <00:06:00.234>uh,

134
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<00:06:02.845>actually <00:06:03.195>developing <00:06:03.545>our, <00:06:03.895>uh, <00:06:04.245>designs,

135
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<00:06:05.945>but <00:06:06.145>to, <00:06:06.344>uh, <00:06:06.545>for <00:06:06.745>us <00:06:06.945>to <00:06:07.145>approve <00:06:07.344>before

136
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<00:06:09.505>and <00:06:09.738>have <00:06:09.971>a <00:06:10.205>better <00:06:10.438>communication <00:06:10.671>of <00:06:10.905>ideas

137
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<00:06:11.785>and <00:06:11.960>iterate <00:06:12.135>more <00:06:12.310>effectively <00:06:12.485>with <00:06:12.660>everyone <00:06:12.835>in <00:06:13.010>the <00:06:13.185>teams.

138
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<00:06:15.105>And <00:06:15.338>then <00:06:15.571>automated <00:06:15.805>prototyping, <00:06:16.038>this <00:06:16.271>is <00:06:16.505>something

139
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<00:06:17.645>that <00:06:17.820>is <00:06:17.995>becoming <00:06:18.169>more <00:06:18.344>and <00:06:18.520>more, <00:06:18.695>uh, <00:06:18.870>a <00:06:19.044>reality.

140
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<00:06:20.625>For <00:06:20.780>example, <00:06:20.936>with <00:06:21.091>the <00:06:21.247>tool <00:06:21.402>create <00:06:21.558>or <00:06:21.713>the <00:06:21.869>f <00:06:22.025>framer

141
00:06:24.545 --> 00:06:26.085
<00:06:24.545>or <00:06:24.891>UIs, <00:06:25.238>it <00:06:25.584>is <00:06:25.931>something

142
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<00:06:26.085>that <00:06:26.294>is <00:06:26.505>becoming <00:06:26.715>more <00:06:26.925>and <00:06:27.135>more <00:06:27.345>common.

143
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<00:06:27.865>Me <00:06:28.135>personally, <00:06:28.405>I <00:06:28.675>don't <00:06:28.945>use <00:06:29.215>it,

144
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<00:06:29.385>but <00:06:29.525>I <00:06:29.664>asked <00:06:29.805>some, <00:06:29.945>uh, <00:06:30.085>colleagues <00:06:30.224>how <00:06:30.365>they <00:06:30.505>like <00:06:30.645>the <00:06:30.784>tool.

145
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<00:06:33.825>And <00:06:34.058>from <00:06:34.291>my <00:06:34.525>understanding, <00:06:34.758>it <00:06:34.991>is <00:06:35.224>something

146
00:06:35.725 --> 00:06:36.805
<00:06:35.725>that <00:06:35.968>makes <00:06:36.211>the <00:06:36.454>process <00:06:36.697>quickly.

147
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<00:06:36.975>Right <00:06:37.175>now, <00:06:37.375>it's <00:06:37.575>not <00:06:37.775>a <00:06:37.975>hundred <00:06:38.175>percent <00:06:38.375>good,

148
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<00:06:39.065>but <00:06:39.265>like <00:06:39.465>everything <00:06:39.665>you <00:06:39.865>need <00:06:40.065>to <00:06:40.265>keep <00:06:40.465>testing

149
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<00:06:41.305>and <00:06:41.432>testing <00:06:41.559>in <00:06:41.686>order <00:06:41.814>to <00:06:41.941>become <00:06:42.068>more <00:06:42.195>relevant <00:06:42.323>to <00:06:42.450>who <00:06:42.577>is <00:06:42.705>using

150
00:06:45.505 --> 00:06:47.565
<00:06:45.505>and <00:06:45.784>then <00:06:46.065>efficient <00:06:46.344>in <00:06:46.625>repetitive <00:06:46.905>tasks.

151
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<00:06:47.635>This <00:06:47.889>is <00:06:48.143>something <00:06:48.397>very <00:06:48.652>good

152
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<00:06:48.765>because <00:06:48.998>when <00:06:49.231>you're <00:06:49.465>thinking <00:06:49.698>of <00:06:49.931>your <00:06:50.164>usual

153
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<00:06:51.225>or <00:06:51.575>traditional <00:06:51.925>design <00:06:52.275>process, <00:06:52.625>uh,

154
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<00:06:53.925>there's <00:06:54.125>always <00:06:54.325>certain <00:06:54.525>tasks <00:06:54.725>that <00:06:54.925>you <00:06:55.125>would <00:06:55.325>like

155
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<00:06:56.405>to <00:06:56.560>make <00:06:56.716>it <00:06:56.871>quicker <00:06:57.027>or <00:06:57.182>that <00:06:57.338>you <00:06:57.493>would <00:06:57.649>like <00:06:57.804>not

156
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<00:06:59.045>to <00:06:59.289>not <00:06:59.534>to <00:06:59.779>be <00:07:00.024>doing <00:07:00.269>it.

157
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<00:07:00.745>And <00:07:00.920>now <00:07:01.095>you <00:07:01.270>have <00:07:01.445>this, <00:07:01.620>for <00:07:01.795>example, <00:07:01.970>image <00:07:02.145>resizing,

158
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<00:07:03.455>color <00:07:03.734>correlation, <00:07:04.015>and <00:07:04.294>a <00:07:04.575>layout <00:07:04.854>adjustment,

159
00:07:05.815 --> 00:07:09.205
<00:07:05.815>which <00:07:05.970>is <00:07:06.126>something <00:07:06.281>that <00:07:06.437>sometimes <00:07:06.592>can <00:07:06.748>be <00:07:06.903>on <00:07:07.059>the <00:07:07.215>backend.

160
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<00:07:09.305>And <00:07:09.480>now <00:07:09.655>we <00:07:09.830>can <00:07:10.005>focus <00:07:10.180>more <00:07:10.355>on <00:07:10.530>the <00:07:10.705>strategic

161
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<00:07:11.505>and <00:07:11.784>creativity <00:07:12.065>aspects <00:07:12.344>of <00:07:12.625>our <00:07:12.905>work

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<00:07:13.945>and <00:07:14.145>have <00:07:14.344>the <00:07:14.545>details, <00:07:14.745>uh, <00:07:14.945>for <00:07:15.145>something <00:07:15.344>more,

163
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<00:07:17.945>um, <00:07:18.411>for <00:07:18.878>the <00:07:19.344>ai.

164
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<00:07:19.785>And <00:07:20.065>then <00:07:20.345>data <00:07:20.625>driven <00:07:20.905>design <00:07:21.185>decisions,

165
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166
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<00:07:24.745>to <00:07:25.091>make <00:07:25.438>this <00:07:25.784>informed <00:07:26.131>decisions.

167
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<00:07:26.825>Uh, <00:07:27.000>so <00:07:27.175>yeah, <00:07:27.349>I <00:07:27.525>think <00:07:27.700>that's <00:07:27.875>pretty <00:07:28.050>much, <00:07:28.224>uh,

168
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<00:07:30.035>self <00:07:30.735>explan <00:07:31.435>explanatory.

169
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<00:07:32.835>And <00:07:33.068>then <00:07:33.301>transforming <00:07:33.534>design <00:07:33.768>processes <00:07:34.001>with <00:07:34.234>ai,

170
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<00:07:36.025>which <00:07:36.375>is <00:07:36.724>AI <00:07:37.075>infuse <00:07:37.424>creativity.

171
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<00:07:38.355>Uh, <00:07:38.555>I <00:07:38.755>divided <00:07:38.955>into <00:07:39.155>three, <00:07:39.355>which <00:07:39.555>is <00:07:39.755>something

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<00:07:41.095>that <00:07:41.317>I <00:07:41.539>like <00:07:41.761>to <00:07:41.983>work <00:07:42.205>with, <00:07:42.427>with.

173
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<00:07:42.615>I <00:07:42.848>start <00:07:43.081>with <00:07:43.315>the <00:07:43.548>data <00:07:43.781>driven <00:07:44.015>inspiration

174
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<00:07:44.765>that <00:07:45.044>resonates <00:07:45.325>better <00:07:45.604>with <00:07:45.885>the <00:07:46.164>audits

175
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<00:07:47.055>and <00:07:47.316>then <00:07:47.577>the <00:07:47.838>deeper <00:07:48.099>level.

176
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<00:07:48.635>Uh, <00:07:48.762>right <00:07:48.889>now <00:07:49.016>with <00:07:49.144>these <00:07:49.271>tools, <00:07:49.398>we <00:07:49.525>can <00:07:49.653>do <00:07:49.780>it <00:07:49.907>for <00:07:50.034>example,

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<00:07:52.515>uh, <00:07:52.794>by <00:07:53.075>streamlining <00:07:53.354>our <00:07:53.635>understanding <00:07:53.914>of

178
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<00:07:55.335>what <00:07:55.594>we <00:07:55.853>have <00:07:56.112>on <00:07:56.371>the <00:07:56.631>research.

179
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<00:07:57.275>We <00:07:57.450>can <00:07:57.625>use <00:07:57.799>GPT <00:07:57.974>Maze <00:07:58.150>Gemini <00:07:58.325>to <00:07:58.500>do <00:07:58.674>this.

180
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<00:08:01.555>And <00:08:01.755>then <00:08:01.955>the <00:08:02.155>personalization, <00:08:02.355>which <00:08:02.555>can <00:08:02.755>be <00:08:02.955>tailored

181
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182
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<00:08:05.595>and <00:08:05.875>behavior, <00:08:06.155>like <00:08:06.435>I <00:08:06.715>said <00:08:06.995>previously.

183
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<00:08:07.635>And <00:08:07.914>then <00:08:08.195>the <00:08:08.474>pre <00:08:08.755>predictive <00:08:09.034>design

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<00:08:09.985>where <00:08:10.265>you <00:08:10.545>can <00:08:10.825>actually <00:08:11.105>anticipate <00:08:11.385>the

185
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<00:08:12.095>user <00:08:12.407>needs <00:08:12.719>and <00:08:13.031>preferences.

186
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<00:08:13.235>And <00:08:13.410>all <00:08:13.585>of <00:08:13.760>these <00:08:13.935>together <00:08:14.110>can <00:08:14.285>create, <00:08:14.460>uh, <00:08:14.635>always,

187
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188
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<00:08:20.785>And <00:08:20.985>then <00:08:21.185>for <00:08:21.385>the <00:08:21.585>streamline <00:08:21.785>lining <00:08:21.985>design <00:08:22.185>workflows,

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<00:08:23.605>I <00:08:23.780>also <00:08:23.955>divided <00:08:24.130>into <00:08:24.305>sections, <00:08:24.480>which <00:08:24.655>is <00:08:24.830>the <00:08:25.005>starting

190
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<00:08:27.755>with <00:08:28.209>the <00:08:28.664>efficiency

191
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<00:08:28.865>and <00:08:29.215>accuracy, <00:08:29.565>which <00:08:29.915>can <00:08:30.265>be

192
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<00:08:30.835>with <00:08:31.185>the <00:08:31.534>repetitive, <00:08:31.885>again, <00:08:32.235>tasks.

193
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<00:08:32.955>Something <00:08:33.095>that <00:08:33.235>I <00:08:33.375>like <00:08:33.515>to <00:08:33.655>do <00:08:33.795>with <00:08:33.935>the <00:08:34.075>repetitive <00:08:34.215>tasks <00:08:34.355>is,

194
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<00:08:36.265>uh, <00:08:36.465>having <00:08:36.664>research <00:08:36.865>on <00:08:37.064>it <00:08:37.265>that <00:08:37.465>helps <00:08:37.664>me

195
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<00:08:39.034>with <00:08:39.235>the <00:08:39.434>strategic <00:08:39.635>aspects <00:08:39.834>of <00:08:40.034>the <00:08:40.235>actual <00:08:40.434>project.

196
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<00:08:41.465>And <00:08:41.605>then <00:08:41.745>the <00:08:41.885>precision <00:08:42.025>in <00:08:42.165>the <00:08:42.305>sign, <00:08:42.445>which <00:08:42.585>is <00:08:42.725>published, <00:08:42.865>uh,

197
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<00:08:45.505>in <00:08:45.855>precise <00:08:46.205>outcomes <00:08:46.555>like <00:08:46.905>this.

198
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<00:08:47.925>I <00:08:48.064>don't <00:08:48.204>have <00:08:48.344>the <00:08:48.484>human <00:08:48.625>error <00:08:48.765>that <00:08:48.905>can <00:08:49.045>have <00:08:49.185>with <00:08:49.324>this

199
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<00:08:50.685>'cause <00:08:50.885>I <00:08:51.084>give <00:08:51.285>the <00:08:51.484>information <00:08:51.685>to <00:08:51.885>this <00:08:52.084>tool

200
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<00:08:52.965>to <00:08:53.245>help <00:08:53.525>me <00:08:53.805>create <00:08:54.085>better <00:08:54.365>products.

201
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<00:08:54.825>And <00:08:55.000>then <00:08:55.175>spitting <00:08:55.350>up <00:08:55.525>the <00:08:55.700>process <00:08:55.875>with <00:08:56.050>reduced <00:08:56.225>required

202
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<00:08:57.625>for <00:08:57.858>the <00:08:58.091>design <00:08:58.325>process <00:08:58.558>and <00:08:58.791>initial <00:08:59.025>content

203
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<00:08:59.805>into <00:09:00.309>final <00:09:00.813>prototype.

204
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<00:09:01.385>And <00:09:01.835>then <00:09:02.285>interactive <00:09:02.735>design.

205
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<00:09:03.155>This, <00:09:03.310>uh, <00:09:03.466>is <00:09:03.621>very <00:09:03.777>important <00:09:03.932>also <00:09:04.088>to <00:09:04.243>give <00:09:04.399>the, <00:09:04.555>the,

206
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<00:09:06.865>the <00:09:07.065>user <00:09:07.265>more <00:09:07.465>refined <00:09:07.665>and <00:09:07.865>improved, <00:09:08.065>uh, <00:09:08.265>design

207
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<00:09:10.065>and <00:09:10.415>user <00:09:10.765>centric, <00:09:11.115>uh, <00:09:11.465>testing.

208
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<00:09:12.505>So <00:09:12.680>the <00:09:12.855>testing <00:09:13.030>can <00:09:13.205>be <00:09:13.380>done <00:09:13.555>using <00:09:13.730>these <00:09:13.905>tools

209
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<00:09:15.665>to <00:09:16.141>first <00:09:16.619>understand

210
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<00:09:16.945>and <00:09:17.085>know <00:09:17.225>what <00:09:17.365>to <00:09:17.505>ask <00:09:17.645>when <00:09:17.785>you're <00:09:17.925>doing <00:09:18.065>the <00:09:18.205>user <00:09:18.345>research.

211
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<00:09:20.725>'cause <00:09:20.880>it, <00:09:21.036>uh, <00:09:21.191>gives <00:09:21.347>you <00:09:21.502>a <00:09:21.658>line <00:09:21.813>of <00:09:21.969>comprehension <00:09:22.125>even

212
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<00:09:23.425>before <00:09:23.625>you <00:09:23.824>start <00:09:24.025>speaking <00:09:24.224>with <00:09:24.425>the <00:09:24.625>actual <00:09:24.824>user.

213
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<00:09:27.305>And <00:09:27.574>then <00:09:27.844>the <00:09:28.114>data <00:09:28.385>back <00:09:28.655>decisions.

214
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<00:09:29.025>So <00:09:29.180>every <00:09:29.336>decision <00:09:29.491>is <00:09:29.647>important <00:09:29.802>to <00:09:29.958>have <00:09:30.113>this <00:09:30.269>concrete <00:09:30.425>data.

215
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<00:09:32.425>And <00:09:32.541>for <00:09:32.658>that <00:09:32.775>we <00:09:32.891>can <00:09:33.008>use <00:09:33.125>all <00:09:33.241>the <00:09:33.358>research <00:09:33.474>that <00:09:33.591>we <00:09:33.708>did <00:09:33.824>prior,

216
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<00:09:36.235>hand <00:09:36.503>in <00:09:36.771>hand <00:09:37.039>with <00:09:37.307>the <00:09:37.576>AI

217
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<00:09:37.985>to <00:09:38.140>have <00:09:38.296>these <00:09:38.451>informed <00:09:38.607>decisions <00:09:38.762>backed <00:09:38.918>by <00:09:39.073>the <00:09:39.229>concrete <00:09:39.385>data

218
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<00:09:40.685>that <00:09:40.964>we <00:09:41.244>have <00:09:41.525>anticipating <00:09:41.805>these <00:09:42.084>needs

219
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<00:09:42.565>and <00:09:42.765>user-centric <00:09:42.965>design <00:09:43.165>for <00:09:43.365>an <00:09:43.565>effective <00:09:43.765>design, <00:09:43.965>uh,

220
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<00:09:45.785>the <00:09:46.251>driven, <00:09:46.718>uh, <00:09:47.185>improvements.

221
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<00:09:47.825>And <00:09:48.000>then <00:09:48.175>the <00:09:48.350>design <00:09:48.525>for <00:09:48.700>tomorrow, <00:09:48.875>which <00:09:49.050>is <00:09:49.225>adapting

222
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<00:09:51.465>to <00:09:51.815>change <00:09:52.165>innovation <00:09:52.515>and <00:09:52.865>disruption

223
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<00:09:53.405>and <00:09:53.813>future <00:09:54.221>proof <00:09:54.629>designs.

224
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<00:09:55.185>So <00:09:55.385>design, <00:09:55.584>uh, <00:09:55.785>right <00:09:55.984>now <00:09:56.185>is <00:09:56.385>becoming <00:09:56.584>more

225
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<00:09:58.325>and <00:09:58.465>more, <00:09:58.605>uh, <00:09:58.745>a <00:09:58.885>partnership, <00:09:59.025>uh, <00:09:59.165>with <00:09:59.305>AI <00:09:59.445>in <00:09:59.585>some <00:09:59.725>sense

226
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<00:10:02.545>for <00:10:02.672>us <00:10:02.799>to <00:10:02.926>understand <00:10:03.054>how <00:10:03.181>we <00:10:03.308>can, <00:10:03.435>uh, <00:10:03.563>improve, <00:10:03.690>uh, <00:10:03.817>our <00:10:03.944>work

227
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<00:10:06.745>and <00:10:07.095>have <00:10:07.445>less, <00:10:07.795>uh, <00:10:08.145>constraints.

228
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<00:10:10.545>Uh, <00:10:10.719>for <00:10:10.895>this <00:10:11.069>we <00:10:11.245>can <00:10:11.420>adapt <00:10:11.594>by <00:10:11.770>starting <00:10:11.944>slow,

229
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<00:10:14.245>understanding <00:10:14.711>our <00:10:15.178>design <00:10:15.645>process

230
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<00:10:16.425>and <00:10:16.580>by <00:10:16.736>the <00:10:16.891>design <00:10:17.047>process, <00:10:17.202>seeing <00:10:17.358>on <00:10:17.513>the <00:10:17.669>design <00:10:17.824>process

231
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<00:10:19.755>what <00:10:19.882>is <00:10:20.009>taking <00:10:20.136>us <00:10:20.264>longer <00:10:20.391>and <00:10:20.518>how <00:10:20.645>we <00:10:20.773>can, <00:10:20.900>uh, <00:10:21.027>improve <00:10:21.155>this.

232
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<00:10:23.075>Something <00:10:23.230>that <00:10:23.386>I <00:10:23.541>like <00:10:23.697>to <00:10:23.852>do <00:10:24.008>for, <00:10:24.163>uh, <00:10:24.319>the <00:10:24.475>UI

233
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<00:10:25.885>and <00:10:26.060>graphic <00:10:26.235>design <00:10:26.410>is <00:10:26.585>used <00:10:26.760>for <00:10:26.935>example, <00:10:27.110>Canva <00:10:27.285>AI

234
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<00:10:29.705>or <00:10:30.055>image <00:10:30.405>creator <00:10:30.755>for <00:10:31.105>this.

235
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<00:10:31.865>And <00:10:32.020>then <00:10:32.176>of <00:10:32.331>course, <00:10:32.487>the <00:10:32.642>content <00:10:32.798>generation <00:10:32.953>from <00:10:33.109>write, <00:10:33.265>sonic

236
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<00:10:35.585>and <00:10:35.818>writer <00:10:36.051>and <00:10:36.285>then <00:10:36.518>harnessing <00:10:36.751>the <00:10:36.985>AI

237
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<00:10:39.485>for <00:10:39.857>using <00:10:40.229>static <00:10:40.601>design.

238
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<00:10:41.065>Uh, <00:10:41.240>basically, <00:10:41.415>uh, <00:10:41.590>it's <00:10:41.765>a, <00:10:41.940>a <00:10:42.115>flow <00:10:42.290>of <00:10:42.465>interactions

239
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<00:10:44.885>with <00:10:45.235>inclusive <00:10:45.585>and <00:10:45.935>accessibility <00:10:46.285>design

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<00:10:47.545>for <00:10:48.011>inclusivity <00:10:48.478>in <00:10:48.944>design.

241
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<00:10:49.125>It <00:10:49.325>can <00:10:49.525>help <00:10:49.725>us <00:10:49.925>with <00:10:50.125>a <00:10:50.325>broad <00:10:50.525>interaction

242
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<00:10:51.545>and <00:10:52.165>understanding <00:10:52.786>of

243
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<00:10:53.025>how <00:10:53.225>the <00:10:53.425>user <00:10:53.625>is <00:10:53.824>represented <00:10:54.025>in <00:10:54.225>different <00:10:54.425>culturals.

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<00:10:55.965>I <00:10:56.198>think <00:10:56.431>it's <00:10:56.665>very <00:10:56.898>important <00:10:57.131>for <00:10:57.365>us

245
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<00:10:57.985>to <00:10:58.387>have <00:10:58.789>this <00:10:59.191>comprehension

246
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<00:10:59.865>and, <00:11:00.145>uh, <00:11:00.425>not <00:11:00.705>having <00:11:00.985>bias, <00:11:01.265>uh,

247
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<00:11:02.245>towards <00:11:02.420>sometimes <00:11:02.595>we <00:11:02.770>do <00:11:02.945>have <00:11:03.120>it <00:11:03.295>without, <00:11:03.470>uh, <00:11:03.645>knowledge,

248
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<00:11:05.965>which <00:11:06.265>is <00:11:06.565>pretty <00:11:06.865>common.

249
00:11:07.105 --> 00:11:08.605
<00:11:07.105>We <00:11:07.442>come <00:11:07.780>from <00:11:08.117>different <00:11:08.455>cultures.

250
00:11:09.105 --> 00:11:10.925
<00:11:09.105>So <00:11:09.571>by <00:11:10.038>understanding, <00:11:10.505>uh,

251
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<00:11:10.945>and <00:11:11.120>giving <00:11:11.295>this <00:11:11.470>information <00:11:11.645>a <00:11:11.820>more <00:11:11.995>broad <00:11:12.170>perspective <00:11:12.345>can

252
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<00:11:15.045>actually <00:11:15.245>help <00:11:15.444>us <00:11:15.645>to <00:11:15.844>have <00:11:16.045>a <00:11:16.245>better <00:11:16.444>design

253
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<00:11:17.345>and <00:11:17.625>collaborative, <00:11:17.905>uh, <00:11:18.185>with <00:11:18.465>these <00:11:18.745>tools.

254
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<00:11:19.465>And <00:11:19.665>then <00:11:19.865>the <00:11:20.065>accessibility <00:11:20.265>consideration, <00:11:20.465>which <00:11:20.665>is <00:11:20.865>something

255
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<00:11:22.845>that <00:11:23.020>we <00:11:23.195>can <00:11:23.370>do <00:11:23.545>automatically <00:11:23.720>now <00:11:23.895>with <00:11:24.070>checklists, <00:11:24.245>uh,

256
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<00:11:27.065>by <00:11:27.298>giving <00:11:27.531>this <00:11:27.765>information <00:11:27.998>to <00:11:28.231>our <00:11:28.465>user.

257
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<00:11:30.265>And <00:11:30.498>then <00:11:30.731>the <00:11:30.965>voice <00:11:31.198>and <00:11:31.431>justice <00:11:31.665>control

258
00:11:32.505 --> 00:11:35.285
<00:11:32.505>and <00:11:32.738>real <00:11:32.971>time <00:11:33.205>applications <00:11:33.438>to <00:11:33.671>our <00:11:33.905>designs.

259
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<00:11:35.705>And <00:11:35.985>of <00:11:36.265>course <00:11:36.545>the <00:11:36.825>empathetic <00:11:37.105>design.

260
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<00:11:37.465>We <00:11:37.665>for, <00:11:37.865>uh, <00:11:38.065>we <00:11:38.265>are <00:11:38.465>already <00:11:38.665>very <00:11:38.865>empathetic.

261
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<00:11:40.825>Uh, <00:11:41.175>it's <00:11:41.525>from <00:11:41.875>our <00:11:42.225>culture,

262
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<00:11:42.705>but <00:11:42.905>the <00:11:43.105>user <00:11:43.305>sentiment <00:11:43.505>analysis, <00:11:43.705>context <00:11:43.905>aware <00:11:44.105>design

263
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<00:11:45.565>and <00:11:45.845>human <00:11:46.125>centered <00:11:46.405>ai, <00:11:46.685>it's <00:11:46.965>something

264
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<00:11:47.565>that <00:11:47.798>we <00:11:48.031>can <00:11:48.265>improve, <00:11:48.498>uh, <00:11:48.731>towards <00:11:48.965>others.

265
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<00:11:51.625>And <00:11:51.800>then <00:11:51.975>divided <00:11:52.150>by <00:11:52.325>the <00:11:52.500>ethical <00:11:52.675>AI <00:11:52.850>design <00:11:53.025>principles,

266
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<00:11:55.155>there's <00:11:55.505>the <00:11:55.855>prioritization <00:11:56.204>of <00:11:56.555>transparency

267
00:11:57.545 --> 00:11:58.845
<00:11:57.545>and, <00:11:58.130>uh, <00:11:58.715>accountability.

268
00:11:59.115 --> 00:12:01.765
<00:11:59.115>This <00:11:59.255>is <00:11:59.395>something <00:11:59.535>that <00:11:59.675>we <00:11:59.815>have <00:11:59.955>to <00:12:00.095>have <00:12:00.235>in <00:12:00.375>our <00:12:00.515>AI

269
00:12:02.065 --> 00:12:05.805
<00:12:02.065>to <00:12:02.181>make <00:12:02.298>sure <00:12:02.415>that <00:12:02.531>the <00:12:02.648>people <00:12:02.765>who <00:12:02.881>are <00:12:02.998>using <00:12:03.115>it <00:12:03.231>know <00:12:03.348>that <00:12:03.465>we,

270
00:12:05.945 --> 00:12:08.205
<00:12:05.945>uh, <00:12:06.145>are <00:12:06.345>using <00:12:06.545>this <00:12:06.745>in <00:12:06.945>order <00:12:07.145>to <00:12:07.345>help

271
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<00:12:08.665>and <00:12:08.898>have <00:12:09.131>better <00:12:09.365>decision <00:12:09.598>making <00:12:09.831>processes, <00:12:10.064>processes

272
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<00:12:12.465>and <00:12:12.640>account <00:12:12.815>accountable <00:12:12.990>for <00:12:13.165>their <00:12:13.340>impact <00:12:13.515>for <00:12:13.690>the <00:12:13.865>users.

273
00:12:15.865 --> 00:12:17.965
<00:12:15.865>And <00:12:16.098>then <00:12:16.331>the <00:12:16.565>fairness <00:12:16.798>and <00:12:17.031>bias <00:12:17.265>mitigation,

274
00:12:17.965 --> 00:12:20.845
<00:12:17.965>like <00:12:18.120>I <00:12:18.276>was <00:12:18.431>saying, <00:12:18.587>it's <00:12:18.742>based <00:12:18.898>on <00:12:19.053>fairness <00:12:19.209>and <00:12:19.365>inclusion.

275
00:12:20.985 --> 00:12:25.845
<00:12:20.985>We <00:12:21.125>need <00:12:21.265>this <00:12:21.405>in <00:12:21.545>order <00:12:21.685>to <00:12:21.825>have, <00:12:21.965>uh, <00:12:22.105>first <00:12:22.245>not <00:12:22.385>problems

276
00:12:25.955 --> 00:12:29.085
<00:12:25.955>with <00:12:26.110>what <00:12:26.266>we're <00:12:26.421>doing, <00:12:26.577>but <00:12:26.732>then <00:12:26.888>to <00:12:27.043>have <00:12:27.199>this <00:12:27.355>equitability

277
00:12:29.185 --> 00:12:31.965
<00:12:29.185>to <00:12:29.385>our <00:12:29.584>users <00:12:29.785>and <00:12:29.984>then <00:12:30.185>the <00:12:30.385>user <00:12:30.584>privacy

278
00:12:32.305 --> 00:12:34.445
<00:12:32.305>and <00:12:32.538>consent <00:12:32.771>in <00:12:33.005>order <00:12:33.238>for <00:12:33.471>the <00:12:33.704>user

279
00:12:34.465 --> 00:12:37.845
<00:12:34.465>to <00:12:34.605>know <00:12:34.745>the <00:12:34.885>pri <00:12:35.025>privacy <00:12:35.165>implications <00:12:35.305>of <00:12:35.445>what <00:12:35.585>we <00:12:35.725>are <00:12:35.865>doing

280
00:12:37.905 --> 00:12:41.565
<00:12:37.905>and <00:12:38.060>obtaining <00:12:38.216>this <00:12:38.371>by <00:12:38.527>the <00:12:38.682>user <00:12:38.838>consent <00:12:38.993>and <00:12:39.149>data <00:12:39.305>usage.

281
00:12:42.945 --> 00:12:44.245
<00:12:42.945>So <00:12:43.179>these <00:12:43.413>are <00:12:43.647>the <00:12:43.881>three <00:12:44.115>ones

282
00:12:44.245 --> 00:12:47.645
<00:12:44.245>that <00:12:44.400>I <00:12:44.556>take <00:12:44.711>into <00:12:44.867>consideration <00:12:45.022>every <00:12:45.178>time <00:12:45.333>I <00:12:45.489>am <00:12:45.645>designing.

283
00:12:49.065 --> 00:12:51.365
<00:12:49.065>So <00:12:49.298>to <00:12:49.531>end <00:12:49.765>design <00:12:49.998>for <00:12:50.231>human-centered <00:12:50.465>ai,

284
00:12:51.765 --> 00:12:54.125
<00:12:51.765>I <00:12:51.965>divide <00:12:52.165>it <00:12:52.365>into <00:12:52.564>three <00:12:52.765>different <00:12:52.965>preferences, <00:12:53.165>uh,

285
00:12:54.425 --> 00:12:56.525
<00:12:54.425>by <00:12:54.775>human <00:12:55.125>AI <00:12:55.474>collaboration, <00:12:55.824>uh,

286
00:12:56.525 --> 00:12:59.725
<00:12:56.525>integrating <00:12:56.725>the <00:12:56.925>human <00:12:57.125>creativity <00:12:57.324>with <00:12:57.525>AI <00:12:57.725>driven <00:12:57.925>insights,

287
00:12:59.785 --> 00:13:01.925
<00:12:59.785>you <00:12:59.940>can <00:13:00.096>have <00:13:00.251>a <00:13:00.407>lot <00:13:00.562>of <00:13:00.718>different, <00:13:00.873>in <00:13:01.029>a <00:13:01.185>lot

288
00:13:01.925 --> 00:13:05.125
<00:13:01.925>of <00:13:02.080>different <00:13:02.236>designs <00:13:02.391>where <00:13:02.547>you <00:13:02.702>want <00:13:02.858>some <00:13:03.013>kind <00:13:03.169>of <00:13:03.324>perspective

289
00:13:05.555 --> 00:13:08.445
<00:13:05.555>that <00:13:05.755>uh, <00:13:05.954>other <00:13:06.155>people <00:13:06.354>don't <00:13:06.555>have <00:13:06.755>the <00:13:06.954>time

290
00:13:08.445 --> 00:13:09.525
<00:13:08.445>to <00:13:08.688>help <00:13:08.931>you <00:13:09.174>doing <00:13:09.417>that.

291
00:13:09.795 --> 00:13:12.365
<00:13:09.795>This <00:13:09.969>can <00:13:10.145>help <00:13:10.319>us. <00:13:10.495>And <00:13:10.670>then <00:13:10.844>the <00:13:11.020>user <00:13:11.194>agency,

292
00:13:12.365 --> 00:13:13.525
<00:13:12.365>which <00:13:12.887>basically <00:13:13.409>controls

293
00:13:13.525 --> 00:13:15.805
<00:13:13.525>and <00:13:13.758>help <00:13:13.991>us <00:13:14.225>control, <00:13:14.458>uh, <00:13:14.691>our <00:13:14.925>interactions

294
00:13:15.805 --> 00:13:17.125
<00:13:15.805>with <00:13:16.201>AI <00:13:16.597>power <00:13:16.992>designs.

295
00:13:17.425 --> 00:13:19.045
<00:13:17.425>And <00:13:17.704>at <00:13:17.984>the <00:13:18.265>end, <00:13:18.545>the <00:13:18.824>sustainable

296
00:13:19.065 --> 00:13:21.965
<00:13:19.065>and <00:13:19.220>responsibility, <00:13:19.376>I <00:13:19.531>dunno <00:13:19.687>if <00:13:19.842>you <00:13:19.998>know <00:13:20.153>this, <00:13:20.309>but <00:13:20.465>GPT

297
00:13:22.145 --> 00:13:26.525
<00:13:22.145>and <00:13:22.319>uh, <00:13:22.495>other <00:13:22.670>tools <00:13:22.845>have <00:13:23.020>a <00:13:23.194>lot <00:13:23.370>of <00:13:23.545>energy

298
00:13:26.835 --> 00:13:29.365
<00:13:26.835>with <00:13:26.990>them <00:13:27.146>and <00:13:27.301>spend <00:13:27.457>a <00:13:27.612>lot <00:13:27.768>of <00:13:27.923>money <00:13:28.079>on <00:13:28.235>that.

299
00:13:29.665 --> 00:13:32.005
<00:13:29.665>And <00:13:29.839>that <00:13:30.015>can <00:13:30.189>be <00:13:30.365>bad <00:13:30.540>for <00:13:30.714>environment <00:13:30.890>as <00:13:31.064>well.

300
00:13:32.065 --> 00:13:35.925
<00:13:32.065>So <00:13:32.220>finding <00:13:32.376>ways <00:13:32.531>to <00:13:32.687>use <00:13:32.842>these <00:13:32.998>tools <00:13:33.153>without <00:13:33.309>overusing <00:13:33.465>them,

301
00:13:36.275 --> 00:13:37.285
<00:13:36.275>it's <00:13:36.729>very <00:13:37.184>important.

302
00:13:37.545 --> 00:13:40.125
<00:13:37.545>And <00:13:37.700>I <00:13:37.856>think <00:13:38.011>it's, <00:13:38.167>yeah, <00:13:38.322>it's <00:13:38.478>important <00:13:38.633>to <00:13:38.789>say <00:13:38.944>this.

303
00:13:40.665 --> 00:13:43.725
<00:13:40.665>Uh, <00:13:40.792>a <00:13:40.919>really <00:13:41.046>good <00:13:41.174>use <00:13:41.301>case <00:13:41.428>for <00:13:41.555>this <00:13:41.683>is <00:13:41.810>the <00:13:41.937>UBI <00:13:42.064>one.

304
00:13:43.725 --> 00:13:46.205
<00:13:43.725>If <00:13:43.925>you <00:13:44.125>want <00:13:44.325>to <00:13:44.525>take <00:13:44.725>the <00:13:44.925>QR <00:13:45.125>code

305
00:13:46.265 --> 00:13:48.685
<00:13:46.265>and <00:13:46.439>see <00:13:46.615>the, <00:13:46.790>the <00:13:46.965>study, <00:13:47.140>you <00:13:47.314>can <00:13:47.490>do <00:13:47.665>it.

306
00:13:49.235 --> 00:13:52.405
<00:13:49.235>It's <00:13:49.362>very <00:13:49.489>good. <00:13:49.616>It's <00:13:49.744>a <00:13:49.871>very <00:13:49.998>good <00:13:50.125>example <00:13:50.253>of <00:13:50.380>how <00:13:50.507>they <00:13:50.635>use,

307
00:13:52.785 --> 00:13:56.285
<00:13:52.785>uh, <00:13:52.925>these <00:13:53.064>new <00:13:53.204>tools <00:13:53.344>as <00:13:53.485>a <00:13:53.625>way <00:13:53.765>to <00:13:53.905>write <00:13:54.045>software <00:13:54.185>code,

308
00:13:56.565 --> 00:13:58.645
<00:13:56.565>discover <00:13:56.798>new <00:13:57.031>moleculars <00:13:57.265>and <00:13:57.498>train <00:13:57.731>chat <00:13:57.965>bots

309
00:13:58.645 --> 00:14:01.925
<00:13:58.645>with <00:13:58.800>enterprise <00:13:58.956>data <00:13:59.111>and <00:13:59.267>how <00:13:59.422>they <00:13:59.578>use <00:13:59.733>this <00:13:59.889>synthetic <00:14:00.045>data

310
00:14:02.225 --> 00:14:06.485
<00:14:02.225>to <00:14:02.365>actually <00:14:02.505>reverse <00:14:02.645>the, <00:14:02.785>a <00:14:02.925>ai <00:14:03.065>models <00:14:03.205>to <00:14:03.345>create <00:14:03.485>more <00:14:03.625>privacy

311
00:14:06.745 --> 00:14:07.845
<00:14:06.745>and <00:14:07.240>more <00:14:07.735>copywriting

312
00:14:08.345 --> 00:14:10.925
<00:14:08.345>and <00:14:08.625>create <00:14:08.905>overall <00:14:09.185>high <00:14:09.465>quality <00:14:09.745>products

313
00:14:10.995 --> 00:14:12.685
<00:14:10.995>with <00:14:11.461>synthetic <00:14:11.928>data <00:14:12.395>creation

314
00:14:12.785 --> 00:14:16.125
<00:14:12.785>and <00:14:12.985>AI <00:14:13.185>model <00:14:13.385>robustness <00:14:13.584>with <00:14:13.785>privacy <00:14:13.985>and <00:14:14.185>compliance.

315
00:14:16.425 --> 00:14:20.935
<00:14:16.425>So <00:14:16.599>yeah, <00:14:16.775>just <00:14:16.949>basically <00:14:17.125>training <00:14:17.300>our <00:14:17.474>chat <00:14:17.650>bots. <00:14:17.824>Okay.

316
00:14:21.275 --> 00:14:24.175
<00:14:21.275>So <00:14:21.430>thank <00:14:21.586>you. <00:14:21.741>If <00:14:21.897>you <00:14:22.052>want <00:14:22.208>to <00:14:22.363>connect, <00:14:22.519>it's <00:14:22.675>there.

317
00:14:24.635 --> 00:14:26.775
<00:14:24.635>The <00:14:24.985>Q <00:14:25.335>code. <00:14:25.685>Uh, <00:14:26.035>yeah.