WEBVTT

1
00:00:01.985 --> 00:00:03.445
<00:00:01.985>Yes, <00:00:02.247>thanks <00:00:02.510>for <00:00:02.773>having <00:00:03.036>me <00:00:03.299>today.

2
00:00:04.065 --> 00:00:07.805
<00:00:04.065>And, <00:00:04.265>um, <00:00:04.465>we'll <00:00:04.665>talk <00:00:04.865>about <00:00:05.065>today <00:00:05.265>why, <00:00:05.465>uh,

3
00:00:08.225 --> 00:00:10.045
<00:00:08.225>the <00:00:08.504>automobile <00:00:08.785>will <00:00:09.065>be <00:00:09.344>the <00:00:09.625>most

4
00:00:10.565 --> 00:00:12.405
<00:00:10.565>exciting <00:00:10.844>tech <00:00:11.125>product <00:00:11.405>of <00:00:11.684>the <00:00:11.965>future.

5
00:00:12.985 --> 00:00:16.605
<00:00:12.985>And, <00:00:13.140>um, <00:00:13.296>in <00:00:13.451>the <00:00:13.607>future, <00:00:13.762>software <00:00:13.918>will <00:00:14.073>define <00:00:14.229>the <00:00:14.385>vehicle

6
00:00:17.185 --> 00:00:18.765
<00:00:17.185>and <00:00:17.418>customers <00:00:17.651>will <00:00:17.884>love <00:00:18.118>it <00:00:18.351>even <00:00:18.584>more.

7
00:00:19.105 --> 00:00:22.365
<00:00:19.105>And <00:00:19.280>the <00:00:19.455>developer <00:00:19.630>community <00:00:19.805>will <00:00:19.980>love <00:00:20.155>it <00:00:20.330>even <00:00:20.505>more.

8
00:00:22.745 --> 00:00:27.445
<00:00:22.745>And <00:00:22.885>in <00:00:23.025>the <00:00:23.165>past, <00:00:23.305>tech <00:00:23.445>and <00:00:23.585>cars <00:00:23.725>didn't <00:00:23.865>really <00:00:24.005>find <00:00:24.145>together.

9
00:00:27.905 --> 00:00:31.165
<00:00:27.905>If <00:00:28.080>you <00:00:28.255>look <00:00:28.430>into <00:00:28.605>traditional <00:00:28.780>industries, <00:00:28.955>most <00:00:29.130>of <00:00:29.305>them,

10
00:00:31.635 --> 00:00:32.805
<00:00:31.635>they <00:00:31.986>have <00:00:32.337>somewhat <00:00:32.688>disappeared.

11
00:00:32.835 --> 00:00:35.965
<00:00:32.835>Yeah, <00:00:33.010>think <00:00:33.185>back, <00:00:33.360>many <00:00:33.535>of <00:00:33.710>us <00:00:33.885>probably <00:00:34.060>had <00:00:34.235>a,

12
00:00:36.045 --> 00:00:39.215
<00:00:36.045>a <00:00:36.325>OC <00:00:36.605>camera <00:00:36.885>based <00:00:37.165>on <00:00:37.445>technology.

13
00:00:39.215 --> 00:00:41.655
<00:00:39.215>It's <00:00:39.390>not <00:00:39.565>there <00:00:39.740>anymore. <00:00:39.915>Market <00:00:40.090>is <00:00:40.265>dominated <00:00:40.440>by <00:00:40.615>others.

14
00:00:41.995 --> 00:00:45.455
<00:00:41.995>Uh, <00:00:42.150>same <00:00:42.306>on <00:00:42.461>the <00:00:42.617>Nokia <00:00:42.772>phone, <00:00:42.928>but <00:00:43.083>think <00:00:43.239>about <00:00:43.394>cars.

15
00:00:45.595 --> 00:00:48.175
<00:00:45.595>The <00:00:45.828>traditional <00:00:46.061>brands <00:00:46.295>like <00:00:46.528>Audi, <00:00:46.761>Volkswagen, <00:00:46.995>P,

16
00:00:48.175 --> 00:00:51.735
<00:00:48.175>they're <00:00:48.302>still <00:00:48.429>there <00:00:48.556>and <00:00:48.684>they're <00:00:48.811>now <00:00:48.938>on <00:00:49.065>the <00:00:49.193>verge <00:00:49.320>on <00:00:49.447>the <00:00:49.574>move

17
00:00:52.195 --> 00:00:55.415
<00:00:52.195>to <00:00:52.428>become <00:00:52.661>tech <00:00:52.895>companies <00:00:53.128>in <00:00:53.361>that <00:00:53.595>business.

18
00:00:56.265 --> 00:00:58.525
<00:00:56.265>It <00:00:56.615>hasn't <00:00:56.965>fully <00:00:57.315>arrived <00:00:57.665>yet.

19
00:00:58.705 --> 00:01:00.245
<00:00:58.705>And <00:00:58.903>on <00:00:59.101>the <00:00:59.299>other <00:00:59.497>hand, <00:00:59.695>the <00:00:59.893>tech <00:01:00.090>players,

20
00:01:00.895 --> 00:01:04.045
<00:01:00.895>apple <00:01:01.128>has <00:01:01.361>stopped <00:01:01.595>their <00:01:01.828>car <00:01:02.061>project <00:01:02.295>Alphabet.

21
00:01:04.185 --> 00:01:06.445
<00:01:04.185>Yes, <00:01:04.360>there's <00:01:04.535>a <00:01:04.710>bit <00:01:04.885>of <00:01:05.060>way <00:01:05.235>more <00:01:05.410>of <00:01:05.585>self-driving,

22
00:01:06.545 --> 00:01:10.485
<00:01:06.545>but <00:01:06.685>all <00:01:06.825>of <00:01:06.965>them <00:01:07.105>haven't <00:01:07.245>really <00:01:07.385>emerged <00:01:07.525>into <00:01:07.665>the <00:01:07.805>car <00:01:07.945>market.

23
00:01:10.865 --> 00:01:13.325
<00:01:10.865>And <00:01:11.005>this <00:01:11.145>is <00:01:11.285>the <00:01:11.425>point <00:01:11.565>in <00:01:11.705>time, <00:01:11.845>the <00:01:11.985>point <00:01:12.125>in <00:01:12.265>history

24
00:01:13.855 --> 00:01:17.085
<00:01:13.855>where <00:01:14.135>technology <00:01:14.415>and <00:01:14.695>cars <00:01:14.975>will <00:01:15.255>converge.

25
00:01:17.465 --> 00:01:22.005
<00:01:17.465>And <00:01:17.592>this <00:01:17.719>is <00:01:17.846>also <00:01:17.974>why <00:01:18.101>the <00:01:18.228>car <00:01:18.355>will <00:01:18.483>become <00:01:18.610>the <00:01:18.737>most <00:01:18.865>exciting

26
00:01:22.515 --> 00:01:24.005
<00:01:22.515>tech <00:01:23.185>product <00:01:23.856>ever

27
00:01:24.005 --> 00:01:28.365
<00:01:24.005>because <00:01:24.145>the <00:01:24.285>car <00:01:24.425>will <00:01:24.565>be <00:01:24.705>defined <00:01:24.845>by <00:01:24.985>software <00:01:25.125>in <00:01:25.265>the <00:01:25.405>future.

28
00:01:28.585 --> 00:01:29.925
<00:01:28.585>That's <00:01:28.826>why <00:01:29.067>customers <00:01:29.308>will <00:01:29.549>love <00:01:29.791>it,

29
00:01:30.065 --> 00:01:33.485
<00:01:30.065>and <00:01:30.240>that's <00:01:30.414>why <00:01:30.590>the <00:01:30.765>developer <00:01:30.940>community <00:01:31.115>will <00:01:31.289>love <00:01:31.465>it.

30
00:01:33.825 --> 00:01:37.445
<00:01:33.825>So <00:01:34.000>what's <00:01:34.175>the <00:01:34.350>role <00:01:34.525>now <00:01:34.700>of <00:01:34.875>the <00:01:35.050>automotive <00:01:35.225>industry

31
00:01:37.445 --> 00:01:38.925
<00:01:37.445>and <00:01:37.635>what's <00:01:37.825>the <00:01:38.015>role <00:01:38.206>of <00:01:38.396>of <00:01:38.586>carry <00:01:38.777>It?

32
00:01:39.465 --> 00:01:43.285
<00:01:39.465>Um, <00:01:39.605>first <00:01:39.745>of <00:01:39.885>all, <00:01:40.025>we <00:01:40.165>are <00:01:40.305>creating, <00:01:40.445>in <00:01:40.585>the <00:01:40.725>Volkswagen <00:01:40.865>group,

33
00:01:43.305 --> 00:01:45.805
<00:01:43.305>we <00:01:43.505>are <00:01:43.705>creating <00:01:43.905>exciting <00:01:44.105>cars <00:01:44.305>for <00:01:44.505>excited <00:01:44.705>customers.

34
00:01:45.805 --> 00:01:48.525
<00:01:45.805>Yeah, <00:01:46.005>there <00:01:46.205>are <00:01:46.405>a <00:01:46.605>multitude <00:01:46.805>of <00:01:47.005>brands. <00:01:47.205>Yeah.

35
00:01:48.715 --> 00:01:51.965
<00:01:48.715>Whether <00:01:48.870>you <00:01:49.026>love <00:01:49.181>the <00:01:49.337>coder <00:01:49.492>more <00:01:49.648>or <00:01:49.803>the <00:01:49.959>Porsche <00:01:50.115>more,

36
00:01:52.105 --> 00:01:53.645
<00:01:52.104>or <00:01:52.382>whether <00:01:52.659>you <00:01:52.936>are <00:01:53.213>a <00:01:53.491>Volkswagen

37
00:01:53.645 --> 00:01:55.805
<00:01:53.645>or <00:01:53.820>Audi <00:01:53.995>customer, <00:01:54.170>depends <00:01:54.345>a <00:01:54.520>lot <00:01:54.695>on <00:01:54.870>your <00:01:55.045>lifestyle,

38
00:01:55.805 --> 00:01:57.005
<00:01:55.805>on <00:01:56.021>your <00:01:56.237>purpose <00:01:56.453>and <00:01:56.669>so <00:01:56.884>on.

39
00:01:57.815 --> 00:02:00.005
<00:01:57.815>Great <00:01:57.990>cars <00:01:58.164>are <00:01:58.340>coming, <00:01:58.515>most <00:01:58.690>of <00:01:58.865>them <00:01:59.039>are <00:01:59.215>electric.

40
00:02:00.005 --> 00:02:02.125
<00:02:00.005>The <00:02:00.160>only <00:02:00.316>one <00:02:00.471>which <00:02:00.627>is <00:02:00.782>not <00:02:00.938>fully <00:02:01.093>electric <00:02:01.249>is <00:02:01.405>the,

41
00:02:02.125 --> 00:02:04.205
<00:02:02.125>the <00:02:02.300>top <00:02:02.475>right, <00:02:02.650>the <00:02:02.825>new <00:02:03.000>Audi <00:02:03.175>A <00:02:03.350>five <00:02:03.525>here.

42
00:02:04.205 --> 00:02:06.005
<00:02:04.205>This <00:02:04.405>is, <00:02:04.605>uh, <00:02:04.804>still <00:02:05.005>a <00:02:05.205>hybrid <00:02:05.405>and <00:02:05.605>combustion,

43
00:02:06.005 --> 00:02:09.045
<00:02:06.005>but <00:02:06.179>the <00:02:06.354>large <00:02:06.530>part <00:02:06.705>of <00:02:06.880>the <00:02:07.054>portfolio <00:02:07.229>is <00:02:07.405>electrified

44
00:02:09.745 --> 00:02:12.965
<00:02:09.745>and <00:02:09.920>the <00:02:10.095>large <00:02:10.270>part <00:02:10.445>of <00:02:10.620>the <00:02:10.795>portfolio <00:02:10.970>is <00:02:11.145>already

45
00:02:13.815 --> 00:02:15.085
<00:02:13.815>quite <00:02:14.958>digital.

46
00:02:15.865 --> 00:02:19.325
<00:02:15.865>So <00:02:16.020>if <00:02:16.176>you, <00:02:16.331>if <00:02:16.487>you <00:02:16.642>look <00:02:16.798>into <00:02:16.953>our <00:02:17.109>latest <00:02:17.265>products

47
00:02:19.465 --> 00:02:23.405
<00:02:19.465>and <00:02:19.698>they <00:02:19.931>all <00:02:20.165>contain <00:02:20.398>carried <00:02:20.631>software, <00:02:20.865>um,

48
00:02:23.995 --> 00:02:27.965
<00:02:23.995>look <00:02:24.122>at <00:02:24.249>the <00:02:24.376>Volkswagen <00:02:24.504>ID <00:02:24.631>seven <00:02:24.758>or <00:02:24.885>the, <00:02:25.013>the <00:02:25.140>ODQ <00:02:25.267>six <00:02:25.395>tron.

49
00:02:28.515 --> 00:02:31.405
<00:02:28.515>They <00:02:28.748>have <00:02:28.981>advanced <00:02:29.214>automated <00:02:29.448>driving <00:02:29.681>functions. <00:02:29.915>Yeah.

50
00:02:31.425 --> 00:02:32.805
<00:02:31.425>So <00:02:31.632>you <00:02:31.839>have <00:02:32.046>a <00:02:32.253>triggered <00:02:32.460>lane <00:02:32.667>change.

51
00:02:32.805 --> 00:02:34.285
<00:02:32.805>It <00:02:33.071>does <00:02:33.337>the <00:02:33.604>lane <00:02:33.870>change <00:02:34.137>automatically.

52
00:02:34.305 --> 00:02:36.645
<00:02:34.305>If <00:02:34.505>you <00:02:34.705>drive, <00:02:34.905>you <00:02:35.105>have <00:02:35.305>an <00:02:35.505>AR <00:02:35.705>display.

53
00:02:36.665 --> 00:02:39.325
<00:02:36.665>So <00:02:36.804>if <00:02:36.945>there's <00:02:37.084>a <00:02:37.225>bent <00:02:37.364>a <00:02:37.505>couple <00:02:37.644>of <00:02:37.785>hundred <00:02:37.924>meters <00:02:38.065>away,

54
00:02:39.615 --> 00:02:42.645
<00:02:39.615>it'll <00:02:39.755>already <00:02:39.895>put <00:02:40.035>kind <00:02:40.175>of <00:02:40.315>a <00:02:40.455>virtual <00:02:40.595>sign <00:02:40.735>on <00:02:40.875>the <00:02:41.015>road

55
00:02:42.785 --> 00:02:44.205
<00:02:42.785>to <00:02:42.967>tell <00:02:43.150>you <00:02:43.332>to, <00:02:43.515>to <00:02:43.697>make <00:02:43.880>a <00:02:44.063>turn.

56
00:02:44.905 --> 00:02:48.205
<00:02:44.905>The <00:02:45.045>app <00:02:45.185>store, <00:02:45.325>the <00:02:45.465>Volkswagen <00:02:45.605>Group <00:02:45.745>app <00:02:45.885>store <00:02:46.025>has <00:02:46.165>all <00:02:46.305>major

57
00:02:48.235 --> 00:02:50.805
<00:02:48.235>apps <00:02:48.468>from <00:02:48.701>the <00:02:48.935>developer <00:02:49.168>community <00:02:49.401>in <00:02:49.635>there.

58
00:02:51.225 --> 00:02:52.965
<00:02:51.225>You <00:02:51.424>can <00:02:51.625>speak <00:02:51.825>to <00:02:52.025>your <00:02:52.225>car <00:02:52.424>not <00:02:52.625>only

59
00:02:52.965 --> 00:02:55.165
<00:02:52.965>through <00:02:53.165>a <00:02:53.365>voice <00:02:53.565>assistant, <00:02:53.765>like <00:02:53.965>open <00:02:54.165>the <00:02:54.365>window

60
00:02:55.385 --> 00:02:56.765
<00:02:55.385>or <00:02:55.798>decrease <00:02:56.213>the <00:02:56.626>temperature,

61
00:02:56.765 --> 00:02:59.885
<00:02:56.765>but <00:02:56.920>you <00:02:57.076>can <00:02:57.231>have <00:02:57.387>a <00:02:57.542>full <00:02:57.698>chat, <00:02:57.853>GPT <00:02:58.009>conversation <00:02:58.165>chat.

62
00:02:59.965 --> 00:03:01.165
<00:02:59.965>GPT <00:03:00.235>can <00:03:00.505>tell <00:03:00.775>you <00:03:01.045>stories,

63
00:03:01.305 --> 00:03:02.965
<00:03:01.305>can <00:03:01.505>integrate <00:03:01.705>all <00:03:01.905>the <00:03:02.105>knowledge <00:03:02.305>of <00:03:02.505>the <00:03:02.705>world.

64
00:03:03.305 --> 00:03:04.445
<00:03:03.305>And <00:03:03.510>if <00:03:03.715>you <00:03:03.920>do <00:03:04.125>route <00:03:04.331>planning,

65
00:03:04.825 --> 00:03:08.005
<00:03:04.825>it <00:03:05.058>exactly <00:03:05.291>calculates <00:03:05.524>when <00:03:05.758>you <00:03:05.991>should <00:03:06.225>recharge.

66
00:03:08.345 --> 00:03:10.685
<00:03:08.345>Is <00:03:08.520>there <00:03:08.695>a <00:03:08.870>free <00:03:09.045>charging <00:03:09.220>station? <00:03:09.395>What's <00:03:09.570>the <00:03:09.745>capacity?

67
00:03:10.905 --> 00:03:13.405
<00:03:10.905>How <00:03:11.045>much <00:03:11.185>energy <00:03:11.325>do <00:03:11.465>you <00:03:11.605>use? <00:03:11.745>Weather <00:03:11.885>conditions <00:03:12.025>and <00:03:12.165>so <00:03:12.305>on.

68
00:03:13.785 --> 00:03:17.045
<00:03:13.785>So <00:03:13.940>that's <00:03:14.096>already <00:03:14.251>what <00:03:14.407>carried <00:03:14.562>it <00:03:14.718>as <00:03:14.873>the <00:03:15.029>software <00:03:15.185>company

69
00:03:17.185 --> 00:03:19.885
<00:03:17.185>of <00:03:17.465>the <00:03:17.745>Volkswagen <00:03:18.025>Group <00:03:18.305>is <00:03:18.585>doing.

70
00:03:20.825 --> 00:03:25.115
<00:03:20.825>However, <00:03:21.024>these <00:03:21.225>solutions <00:03:21.424>are <00:03:21.625>quite <00:03:21.825>complex <00:03:22.024>to <00:03:22.225>integrate.

71
00:03:25.225 --> 00:03:29.115
<00:03:25.225>They <00:03:25.364>are <00:03:25.505>still <00:03:25.644>on <00:03:25.785>the <00:03:25.924>way <00:03:26.065>of <00:03:26.204>having <00:03:26.345>a <00:03:26.484>physical <00:03:26.625>vehicle

72
00:03:29.335 --> 00:03:31.155
<00:03:29.335>and <00:03:29.685>integrating <00:03:30.035>tech <00:03:30.385>onto <00:03:30.735>it.

73
00:03:31.155 --> 00:03:33.555
<00:03:31.155>And <00:03:31.295>I <00:03:31.435>will <00:03:31.575>tell <00:03:31.715>you <00:03:31.855>now <00:03:31.995>in <00:03:32.135>the <00:03:32.275>next <00:03:32.415>20 <00:03:32.555>minutes

74
00:03:33.935 --> 00:03:35.075
<00:03:33.935>how <00:03:34.277>this <00:03:34.619>will <00:03:34.960>change

75
00:03:35.655 --> 00:03:39.115
<00:03:35.655>and <00:03:35.855>why <00:03:36.055>this <00:03:36.255>is <00:03:36.455>a <00:03:36.655>really <00:03:36.855>exciting <00:03:37.055>change

76
00:03:39.135 --> 00:03:40.715
<00:03:39.135>and <00:03:39.334>why <00:03:39.535>we <00:03:39.734>are <00:03:39.935>in <00:03:40.135>the <00:03:40.334>middle <00:03:40.535>of

77
00:03:40.715 --> 00:03:43.555
<00:03:40.715>that <00:03:40.890>change <00:03:41.065>period <00:03:41.240>was <00:03:41.415>founded <00:03:41.590>only <00:03:41.765>four <00:03:41.940>years <00:03:42.115>ago,

78
00:03:44.335 --> 00:03:46.995
<00:03:44.335>and <00:03:44.490>we <00:03:44.646>found <00:03:44.801>all <00:03:44.957>that <00:03:45.112>software <00:03:45.268>in <00:03:45.423>the <00:03:45.579>Volkswagen <00:03:45.735>group

79
00:03:47.015 --> 00:03:48.075
<00:03:47.015>and <00:03:47.333>all <00:03:47.650>the <00:03:47.969>products

80
00:03:48.335 --> 00:03:51.715
<00:03:48.335>and <00:03:48.615>realized <00:03:48.895>that <00:03:49.175>implementing <00:03:49.455>these <00:03:49.735>technologies

81
00:03:51.715 --> 00:03:54.875
<00:03:51.715>that <00:03:51.948>you <00:03:52.181>see <00:03:52.415>here, <00:03:52.648>this <00:03:52.881>is <00:03:53.115>expensive.

82
00:03:55.825 --> 00:03:58.875
<00:03:55.825>It's <00:03:56.058>slow <00:03:56.291>compared <00:03:56.524>to <00:03:56.758>the <00:03:56.991>tech <00:03:57.225>industry

83
00:03:59.255 --> 00:04:01.075
<00:03:59.255>and <00:03:59.454>it's <00:03:59.655>not <00:03:59.855>close <00:04:00.055>enough <00:04:00.255>to <00:04:00.454>the <00:04:00.655>customer.

84
00:04:01.075 --> 00:04:04.435
<00:04:01.075>And <00:04:01.230>this <00:04:01.386>is <00:04:01.541>why <00:04:01.697>we <00:04:01.852>are <00:04:02.008>now <00:04:02.163>as <00:04:02.319>Volkswagen <00:04:02.475>Group

85
00:04:04.745 --> 00:04:09.595
<00:04:04.745>with <00:04:04.900>a <00:04:05.056>unique, <00:04:05.211>um, <00:04:05.367>software <00:04:05.522>unit <00:04:05.678>revolutionizing <00:04:05.833>the <00:04:05.989>way <00:04:06.145>how

86
00:04:09.595 --> 00:04:10.715
<00:04:09.595>to <00:04:09.931>develop <00:04:10.267>the <00:04:10.603>car.

87
00:04:10.895 --> 00:04:14.115
<00:04:10.895>And <00:04:11.175>this <00:04:11.455>is <00:04:11.735>a <00:04:12.015>global <00:04:12.295>playground.

88
00:04:15.055 --> 00:04:19.475
<00:04:15.055>Um, <00:04:15.230>Volkswagen <00:04:15.405>is <00:04:15.580>the <00:04:15.755>only <00:04:15.930>player <00:04:16.105>who <00:04:16.280>develops, <00:04:16.454>builds,

89
00:04:19.535 --> 00:04:21.675
<00:04:19.535>and <00:04:19.815>sells <00:04:20.095>cars <00:04:20.375>in <00:04:20.655>all <00:04:20.935>continents.

90
00:04:22.095 --> 00:04:26.835
<00:04:22.095>You <00:04:22.235>know, <00:04:22.375>um, <00:04:22.515>obviously <00:04:22.655>strong <00:04:22.795>in <00:04:22.935>Europe, <00:04:23.075>growing <00:04:23.215>in <00:04:23.355>the <00:04:23.495>US

91
00:04:26.855 --> 00:04:28.435
<00:04:26.855>and <00:04:27.088>the <00:04:27.321>very <00:04:27.555>strong <00:04:27.788>player <00:04:28.021>in <00:04:28.255>China,

92
00:04:28.775 --> 00:04:31.955
<00:04:28.775>and <00:04:29.008>especially <00:04:29.241>on <00:04:29.474>digital <00:04:29.708>technology, <00:04:29.941>on <00:04:30.174>software.

93
00:04:32.485 --> 00:04:36.315
<00:04:32.485>China <00:04:32.640>is <00:04:32.796>the <00:04:32.951>fitness <00:04:33.107>center, <00:04:33.262>the <00:04:33.418>gym <00:04:33.573>of <00:04:33.729>the <00:04:33.885>world

94
00:04:36.315 --> 00:04:38.435
<00:04:36.315>where <00:04:36.490>you <00:04:36.665>can <00:04:36.840>at <00:04:37.015>the <00:04:37.190>moment <00:04:37.365>learn <00:04:37.540>the <00:04:37.715>most.

95
00:04:38.585 --> 00:04:42.275
<00:04:38.585>Yeah. <00:04:38.740>Dunno <00:04:38.896>who <00:04:39.051>of <00:04:39.207>you <00:04:39.362>has <00:04:39.518>been <00:04:39.673>in <00:04:39.829>Shanghai <00:04:39.984>recently,

96
00:04:42.505 --> 00:04:44.395
<00:04:42.505>seen <00:04:42.738>what's <00:04:42.971>going <00:04:43.205>on <00:04:43.438>on <00:04:43.671>the <00:04:43.905>roads,

97
00:04:44.425 --> 00:04:47.075
<00:04:44.425>seen <00:04:44.565>what's <00:04:44.705>going <00:04:44.845>on <00:04:44.985>in <00:04:45.125>the <00:04:45.265>living <00:04:45.405>rooms <00:04:45.545>in <00:04:45.685>the <00:04:45.825>businesses

98
00:04:47.505 --> 00:04:48.835
<00:04:47.505>they <00:04:47.904>lead <00:04:48.303>the <00:04:48.702>way.

99
00:04:49.495 --> 00:04:53.875
<00:04:49.495>And, <00:04:49.622>um, <00:04:49.749>we <00:04:49.876>are <00:04:50.004>using <00:04:50.131>this <00:04:50.258>also <00:04:50.385>not <00:04:50.513>only <00:04:50.640>to <00:04:50.767>develop <00:04:50.895>there

100
00:04:53.875 --> 00:04:55.115
<00:04:53.875>and <00:04:54.014>I'll <00:04:54.154>tell <00:04:54.293>you <00:04:54.433>a <00:04:54.572>bit <00:04:54.712>more <00:04:54.851>about <00:04:54.991>that,

101
00:04:55.135 --> 00:04:59.315
<00:04:55.135>but <00:04:55.275>also <00:04:55.414>to <00:04:55.555>learn, <00:04:55.695>um, <00:04:55.835>how <00:04:55.974>to <00:04:56.115>bring <00:04:56.255>a <00:04:56.395>real <00:04:56.534>modern

102
00:05:00.035 --> 00:05:03.875
<00:05:00.035>software, <00:05:00.268>um, <00:05:00.501>ecosystem <00:05:00.735>into, <00:05:00.968>uh, <00:05:01.201>the <00:05:01.435>automobile.

103
00:05:04.415 --> 00:05:07.875
<00:05:04.415>And <00:05:04.590>our <00:05:04.765>vision, <00:05:04.940>obviously <00:05:05.115>is <00:05:05.290>to <00:05:05.465>make <00:05:05.640>the <00:05:05.815>car

104
00:05:08.815 --> 00:05:11.075
<00:05:08.815>the <00:05:09.048>best <00:05:09.281>place <00:05:09.515>where <00:05:09.748>you <00:05:09.981>can <00:05:10.215>be.

105
00:05:11.215 --> 00:05:14.355
<00:05:11.215>So <00:05:11.414>if <00:05:11.614>your, <00:05:11.815>if <00:05:12.015>your <00:05:12.215>child <00:05:12.414>asks <00:05:12.614>you,

106
00:05:14.375 --> 00:05:17.115
<00:05:14.375>can <00:05:14.550>I <00:05:14.725>do <00:05:14.900>my <00:05:15.075>online <00:05:15.250>game <00:05:15.425>in <00:05:15.600>your <00:05:15.775>car?

107
00:05:17.385 --> 00:05:18.715
<00:05:17.385>Then, <00:05:17.624>then <00:05:17.863>you <00:05:18.103>know <00:05:18.342>you're <00:05:18.582>there.

108
00:05:18.975 --> 00:05:20.435
<00:05:18.975>If <00:05:19.237>your <00:05:19.500>partner, <00:05:19.763>if <00:05:20.026>your <00:05:20.289>says,

109
00:05:20.695 --> 00:05:22.755
<00:05:20.695>can <00:05:20.870>I <00:05:21.045>do <00:05:21.219>my <00:05:21.395>business <00:05:21.570>call, <00:05:21.745>my <00:05:21.920>video <00:05:22.094>call?

110
00:05:22.755 --> 00:05:26.155
<00:05:22.755>Can <00:05:22.871>I <00:05:22.988>do <00:05:23.105>that <00:05:23.221>in <00:05:23.338>the <00:05:23.455>car? <00:05:23.571>Because <00:05:23.688>you <00:05:23.805>have <00:05:23.921>a <00:05:24.038>perfect <00:05:24.155>seating

111
00:05:26.355 --> 00:05:29.675
<00:05:26.355>position, <00:05:26.635>perfect <00:05:26.915>microphone, <00:05:27.195>perfect <00:05:27.475>camera <00:05:27.755>position.

112
00:05:29.985 --> 00:05:32.555
<00:05:29.985>This <00:05:30.160>is <00:05:30.335>something, <00:05:30.510>uh, <00:05:30.685>we <00:05:30.860>we <00:05:31.035>want <00:05:31.210>to <00:05:31.385>achieve.

113
00:05:33.505 --> 00:05:36.405
<00:05:33.505>If <00:05:33.855>your <00:05:34.205>mother <00:05:34.555>asks <00:05:34.905>you,

114
00:05:36.545 --> 00:05:39.125
<00:05:36.545>can <00:05:36.720>I <00:05:36.895>do <00:05:37.070>my <00:05:37.245>health <00:05:37.420>check <00:05:37.595>in <00:05:37.770>your <00:05:37.945>car?

115
00:05:39.125 --> 00:05:40.685
<00:05:39.125>Because <00:05:39.405>you're <00:05:39.685>in <00:05:39.965>a <00:05:40.245>defined <00:05:40.525>position,

116
00:05:40.685 --> 00:05:43.765
<00:05:40.685>you <00:05:40.860>have <00:05:41.035>all <00:05:41.210>the <00:05:41.385>sensors <00:05:41.560>that <00:05:41.735>measure <00:05:41.910>your <00:05:42.085>temperature,

117
00:05:43.835 --> 00:05:46.085
<00:05:43.835>your <00:05:43.974>heartbeat <00:05:44.114>to <00:05:44.255>see <00:05:44.395>that <00:05:44.534>whether <00:05:44.674>you're <00:05:44.815>fit <00:05:44.955>on <00:05:45.094>the <00:05:45.234>road

118
00:05:46.665 --> 00:05:50.005
<00:05:46.665>in <00:05:46.820>the <00:05:46.976>car, <00:05:47.131>that's <00:05:47.287>something, <00:05:47.442>uh, <00:05:47.598>we <00:05:47.753>want <00:05:47.909>to <00:05:48.065>achieve.

119
00:05:50.025 --> 00:05:53.165
<00:05:50.025>And <00:05:50.304>also, <00:05:50.585>um, <00:05:50.864>if <00:05:51.145>your <00:05:51.424>grandmother

120
00:05:53.305 --> 00:05:56.005
<00:05:53.305>or <00:05:53.460>your <00:05:53.616>kid <00:05:53.771>says, <00:05:53.927>can <00:05:54.082>the <00:05:54.238>car <00:05:54.393>take <00:05:54.549>me <00:05:54.705>autonomously

121
00:05:56.545 --> 00:05:58.045
<00:05:56.545>to <00:05:56.770>the <00:05:56.995>place <00:05:57.220>where <00:05:57.445>I <00:05:57.670>wanna <00:05:57.895>go?

122
00:05:58.045 --> 00:06:00.525
<00:05:58.045>Is, <00:05:58.161>so <00:05:58.278>to <00:05:58.395>show <00:05:58.511>off <00:05:58.628>a <00:05:58.745>little <00:05:58.861>bit, <00:05:58.978>this <00:05:59.095>is <00:05:59.211>what <00:05:59.328>we <00:05:59.445>want

123
00:06:00.525 --> 00:06:03.605
<00:06:00.525>to <00:06:00.664>achieve, <00:06:00.804>to <00:06:00.945>have <00:06:01.085>the <00:06:01.224>car <00:06:01.364>as <00:06:01.505>a, <00:06:01.645>as <00:06:01.784>a <00:06:01.924>part

124
00:06:03.865 --> 00:06:06.725
<00:06:03.865>of <00:06:04.331>your <00:06:04.798>digital <00:06:05.265>lifestyle.

125
00:06:07.525 --> 00:06:09.665
<00:06:07.525>The <00:06:07.758>question <00:06:07.991>is <00:06:08.224>how <00:06:08.458>to <00:06:08.691>get <00:06:08.924>there.

126
00:06:09.665 --> 00:06:11.465
<00:06:09.665>Because <00:06:10.015>the <00:06:10.365>automobile <00:06:10.715>is <00:06:11.065>typically

127
00:06:12.585 --> 00:06:16.705
<00:06:12.585>a <00:06:12.784>mechanical <00:06:12.984>metal <00:06:13.185>product <00:06:13.385>that <00:06:13.585>doesn't <00:06:13.784>speak <00:06:13.984>digital.

128
00:06:16.925 --> 00:06:20.145
<00:06:16.925>And <00:06:17.080>if <00:06:17.236>you <00:06:17.391>just <00:06:17.547>wanna <00:06:17.702>put <00:06:17.858>digital <00:06:18.013>technology <00:06:18.169>on <00:06:18.325>top,

129
00:06:20.535 --> 00:06:25.025
<00:06:20.535>then <00:06:20.651>you <00:06:20.768>will <00:06:20.885>end <00:06:21.001>up <00:06:21.118>like <00:06:21.235>Kodak <00:06:21.351>or <00:06:21.468>Nokia <00:06:21.585>did, <00:06:21.701>yeah, <00:06:21.818>try <00:06:21.935>hard

130
00:06:25.285 --> 00:06:27.305
<00:06:25.285>but, <00:06:25.751>uh, <00:06:26.218>didn't <00:06:26.685>succeed.

131
00:06:27.975 --> 00:06:32.185
<00:06:27.975>This <00:06:28.150>is <00:06:28.325>why <00:06:28.500>we <00:06:28.675>are <00:06:28.850>taking <00:06:29.025>a <00:06:29.200>step <00:06:29.375>change,

132
00:06:32.705 --> 00:06:36.545
<00:06:32.705>a <00:06:32.905>step <00:06:33.104>change <00:06:33.305>also <00:06:33.505>to <00:06:33.705>bring <00:06:33.905>our <00:06:34.104>traditional

133
00:06:37.305 --> 00:06:40.025
<00:06:37.305>European <00:06:37.538>automotive <00:06:37.771>industry <00:06:38.005>into <00:06:38.238>the <00:06:38.471>next <00:06:38.705>era.

134
00:06:40.445 --> 00:06:42.945
<00:06:40.445>And <00:06:40.645>I'll <00:06:40.844>introduce <00:06:41.045>you <00:06:41.245>to <00:06:41.445>three <00:06:41.645>step <00:06:41.844>changes.

135
00:06:43.605 --> 00:06:45.585
<00:06:43.605>We <00:06:43.838>are <00:06:44.071>currently <00:06:44.305>doing, <00:06:44.538>first <00:06:44.771>of <00:06:45.005>all,

136
00:06:46.265 --> 00:06:47.505
<00:06:46.265>a <00:06:46.637>software <00:06:47.009>first <00:06:47.381>approach.

137
00:06:47.645 --> 00:06:51.305
<00:06:47.645>So <00:06:47.772>if <00:06:47.899>we <00:06:48.026>develop <00:06:48.154>a <00:06:48.281>car, <00:06:48.408>we <00:06:48.535>first <00:06:48.663>think <00:06:48.790>about <00:06:48.917>the <00:06:49.044>customer

138
00:06:51.405 --> 00:06:53.065
<00:06:51.405>and <00:06:51.755>the <00:06:52.104>software <00:06:52.455>that's <00:06:52.804>required,

139
00:06:53.165 --> 00:06:54.225
<00:06:53.165>and <00:06:53.483>then <00:06:53.801>the <00:06:54.119>rest

140
00:06:54.225 --> 00:06:57.385
<00:06:54.225>of <00:06:54.400>the <00:06:54.575>development <00:06:54.750>starts <00:06:54.925>second <00:06:55.100>the <00:06:55.275>true <00:06:55.450>technology <00:06:55.625>boost.

141
00:06:57.485 --> 00:06:59.105
<00:06:57.485>So <00:06:57.765>say <00:06:58.045>goodbye <00:06:58.325>to <00:06:58.605>all <00:06:58.885>technologies.

142
00:06:59.555 --> 00:07:02.065
<00:06:59.555>Hello, <00:06:59.905>new <00:07:00.255>world, <00:07:00.605>hello <00:07:00.955>ai.

143
00:07:02.525 --> 00:07:06.025
<00:07:02.525>And <00:07:02.700>third, <00:07:02.875>thirdly, <00:07:03.049>a <00:07:03.224>totally <00:07:03.400>new <00:07:03.575>ways <00:07:03.750>of <00:07:03.924>working.

144
00:07:07.235 --> 00:07:10.455
<00:07:07.235>Let <00:07:07.410>me <00:07:07.585>quickly <00:07:07.760>introduce <00:07:07.935>you <00:07:08.110>to <00:07:08.285>the <00:07:08.460>first <00:07:08.635>step.

145
00:07:11.015 --> 00:07:12.655
<00:07:11.015>A <00:07:11.481>software <00:07:11.948>first <00:07:12.414>approach.

146
00:07:13.475 --> 00:07:16.575
<00:07:13.475>So <00:07:13.708>what <00:07:13.941>happened <00:07:14.175>in <00:07:14.408>the <00:07:14.641>past <00:07:14.875>was

147
00:07:17.935 --> 00:07:19.825
<00:07:17.935>look <00:07:18.135>at <00:07:18.335>the <00:07:18.535>left <00:07:18.735>side <00:07:18.935>of <00:07:19.135>the <00:07:19.335>chart.

148
00:07:20.055 --> 00:07:23.305
<00:07:20.055>That <00:07:20.230>was <00:07:20.405>the <00:07:20.580>way <00:07:20.755>how <00:07:20.930>a <00:07:21.105>product <00:07:21.280>was <00:07:21.455>developed.

149
00:07:23.305 --> 00:07:25.745
<00:07:23.305>You <00:07:23.505>first <00:07:23.705>had <00:07:23.905>a <00:07:24.105>kind <00:07:24.305>of <00:07:24.505>metal <00:07:24.705>box.

150
00:07:26.095 --> 00:07:28.905
<00:07:26.095>Yeah, <00:07:26.222>that <00:07:26.349>was <00:07:26.476>the <00:07:26.604>shape <00:07:26.731>of <00:07:26.858>the <00:07:26.985>car <00:07:27.113>in <00:07:27.240>form <00:07:27.367>of <00:07:27.495>the,

151
00:07:28.905 --> 00:07:30.985
<00:07:28.905>of <00:07:29.104>the <00:07:29.304>body, <00:07:29.505>what <00:07:29.705>beautiful <00:07:29.905>and <00:07:30.104>so <00:07:30.304>on.

152
00:07:31.415 --> 00:07:33.985
<00:07:31.415>Then <00:07:31.615>you <00:07:31.815>thought <00:07:32.015>about <00:07:32.215>the <00:07:32.415>chassis, <00:07:32.615>the <00:07:32.815>powertrain,

153
00:07:34.335 --> 00:07:35.425
<00:07:34.335>then <00:07:34.531>you <00:07:34.727>realized, <00:07:34.923>oh, <00:07:35.119>we <00:07:35.316>need

154
00:07:35.425 --> 00:07:38.305
<00:07:35.425>to <00:07:35.580>put <00:07:35.736>some <00:07:35.891>electronics <00:07:36.047>in <00:07:36.202>there, <00:07:36.358>uh, <00:07:36.513>for <00:07:36.669>the <00:07:36.825>screen,

155
00:07:38.725 --> 00:07:40.305
<00:07:38.725>for <00:07:39.191>the <00:07:39.658>engine <00:07:40.125>control,

156
00:07:40.335 --> 00:07:42.425
<00:07:40.335>chassis <00:07:40.614>control, <00:07:40.895>communications <00:07:41.174>and <00:07:41.455>so <00:07:41.734>on.

157
00:07:42.605 --> 00:07:45.665
<00:07:42.605>And <00:07:42.885>based <00:07:43.165>on <00:07:43.445>that <00:07:43.725>electronics <00:07:44.005>hardware,

158
00:07:45.665 --> 00:07:48.225
<00:07:45.665>you <00:07:45.840>created <00:07:46.015>some <00:07:46.190>code <00:07:46.365>and <00:07:46.540>then <00:07:46.715>you <00:07:46.890>showed <00:07:47.065>it

159
00:07:48.225 --> 00:07:51.785
<00:07:48.225>to <00:07:48.380>some <00:07:48.536>test <00:07:48.691>customers <00:07:48.847>and <00:07:49.002>said, <00:07:49.158>do <00:07:49.313>you <00:07:49.469>like <00:07:49.625>it?

160
00:07:52.285 --> 00:07:56.665
<00:07:52.284>Is <00:07:52.392>it <00:07:52.500>what <00:07:52.608>you <00:07:52.715>want? <00:07:52.823>Can <00:07:52.931>you <00:07:53.038>use <00:07:53.146>it? <00:07:53.254>How <00:07:53.361>does <00:07:53.469>the <00:07:53.577>UIX <00:07:53.684>feel?

161
00:07:56.925 --> 00:08:00.265
<00:07:56.925>So <00:07:57.158>this <00:07:57.391>is <00:07:57.625>the <00:07:57.858>traditional <00:07:58.091>way <00:07:58.325>how

162
00:08:01.515 --> 00:08:02.725
<00:08:01.515>hundred <00:08:02.604>thousands

163
00:08:03.065 --> 00:08:06.325
<00:08:03.065>of <00:08:03.265>engineers <00:08:03.465>develop <00:08:03.665>cars <00:08:03.865>in <00:08:04.065>the <00:08:04.265>traditional <00:08:04.465>industry.

164
00:08:07.525 --> 00:08:09.935
<00:08:07.525>What <00:08:07.758>we <00:08:07.991>are <00:08:08.224>now <00:08:08.458>starting <00:08:08.691>to <00:08:08.924>do,

165
00:08:09.955 --> 00:08:12.735
<00:08:09.955>and <00:08:10.110>this <00:08:10.266>is <00:08:10.421>also <00:08:10.577>how <00:08:10.732>we <00:08:10.888>are <00:08:11.043>still <00:08:11.199>creating <00:08:11.354>fascinating

166
00:08:12.735 --> 00:08:16.615
<00:08:12.735>products, <00:08:12.910>but <00:08:13.085>as <00:08:13.260>I <00:08:13.435>said, <00:08:13.610>it's <00:08:13.785>not <00:08:13.960>tech <00:08:14.135>speed

167
00:08:16.675 --> 00:08:20.055
<00:08:16.675>and <00:08:16.802>it's <00:08:16.929>not <00:08:17.056>the <00:08:17.184>level <00:08:17.311>of <00:08:17.438>innovation <00:08:17.565>you <00:08:17.693>could <00:08:17.820>have <00:08:17.947>if <00:08:18.075>you

168
00:08:20.055 --> 00:08:21.615
<00:08:20.055>would <00:08:20.335>really <00:08:20.615>bring <00:08:20.895>together <00:08:21.175>the <00:08:21.455>automotive

169
00:08:21.615 --> 00:08:22.735
<00:08:21.615>and <00:08:21.816>the, <00:08:22.018>and <00:08:22.219>the <00:08:22.421>tech <00:08:22.623>world.

170
00:08:23.115 --> 00:08:27.575
<00:08:23.115>So <00:08:23.290>what <00:08:23.465>we're <00:08:23.640>doing <00:08:23.815>now <00:08:23.990>is <00:08:24.165>turn <00:08:24.340>that <00:08:24.515>pyramid,

171
00:08:29.015 --> 00:08:32.085
<00:08:29.015>right, <00:08:29.170>turn <00:08:29.326>it <00:08:29.481>upside <00:08:29.637>down, <00:08:29.792>start <00:08:29.948>with <00:08:30.103>the <00:08:30.259>customer, <00:08:30.414>start

172
00:08:32.085 --> 00:08:33.165
<00:08:32.085>with <00:08:32.409>the <00:08:32.732>customer <00:08:33.057>experience.

173
00:08:33.165 --> 00:08:36.845
<00:08:33.164>With <00:08:33.365>the <00:08:33.564>customer <00:08:33.765>journey. <00:08:33.964>It's <00:08:34.164>every <00:08:34.365>morning <00:08:34.564>you're

174
00:08:36.965 --> 00:08:38.125
<00:08:36.965>bringing <00:08:37.226>your <00:08:37.486>kids <00:08:37.748>to <00:08:38.009>school.

175
00:08:38.315 --> 00:08:41.845
<00:08:38.315>It's <00:08:38.455>always <00:08:38.595>the <00:08:38.735>same <00:08:38.875>route. <00:08:39.015>Um, <00:08:39.155>there's <00:08:39.295>a <00:08:39.435>routine <00:08:39.575>in <00:08:39.715>there.

176
00:08:42.075 --> 00:08:43.685
<00:08:42.075>There's <00:08:42.541>certain <00:08:43.008>geo <00:08:43.475>position.

177
00:08:43.685 --> 00:08:46.365
<00:08:43.684>Your <00:08:43.824>doors <00:08:43.964>will <00:08:44.104>unlock <00:08:44.244>when <00:08:44.385>your <00:08:44.525>kid <00:08:44.665>is <00:08:44.805>in <00:08:44.944>the <00:08:45.084>car.

178
00:08:46.365 --> 00:08:48.845
<00:08:46.365>You <00:08:46.492>will <00:08:46.619>have <00:08:46.746>a <00:08:46.874>bit <00:08:47.001>of <00:08:47.128>a <00:08:47.255>warmer <00:08:47.383>temperature <00:08:47.510>when <00:08:47.637>you <00:08:47.765>left

179
00:08:48.845 --> 00:08:50.205
<00:08:48.845>your <00:08:49.151>kid <00:08:49.457>outside <00:08:49.763>the <00:08:50.069>car.

180
00:08:50.595 --> 00:08:54.485
<00:08:50.595>Temperature <00:08:50.795>will <00:08:50.995>drop, <00:08:51.195>um, <00:08:51.395>doors <00:08:51.595>will <00:08:51.795>lock <00:08:51.995>again.

181
00:08:54.865 --> 00:08:56.805
<00:08:54.865>Uh, <00:08:55.145>heavy <00:08:55.425>metal <00:08:55.705>music <00:08:55.985>will <00:08:56.265>play.

182
00:08:56.805 --> 00:08:59.445
<00:08:56.805>You <00:08:56.921>will <00:08:57.038>have <00:08:57.155>red <00:08:57.271>lights <00:08:57.388>in <00:08:57.505>the <00:08:57.621>car <00:08:57.738>to, <00:08:57.854>to <00:08:57.971>wake <00:08:58.088>you <00:08:58.204>up.

183
00:08:59.495 --> 00:09:03.445
<00:08:59.495>These <00:08:59.775>intelligent <00:09:00.055>ways, <00:09:00.335>um, <00:09:00.615>of, <00:09:00.895>um,

184
00:09:03.795 --> 00:09:07.125
<00:09:03.795>understanding <00:09:03.969>what <00:09:04.145>the <00:09:04.319>customer <00:09:04.495>wants, <00:09:04.670>what <00:09:04.844>the <00:09:05.020>user <00:09:05.194>wants.

185
00:09:07.745 --> 00:09:10.805
<00:09:07.745>Um, <00:09:07.861>when <00:09:07.978>is <00:09:08.095>the <00:09:08.211>next <00:09:08.328>meeting? <00:09:08.445>Do <00:09:08.561>we <00:09:08.678>need <00:09:08.795>to <00:09:08.911>take <00:09:09.028>a <00:09:09.145>shortcut?

186
00:09:11.515 --> 00:09:13.325
<00:09:11.515>This <00:09:11.795>is <00:09:12.074>where <00:09:12.355>we <00:09:12.635>typically <00:09:12.915>start.

187
00:09:13.995 --> 00:09:18.765
<00:09:13.995>Then <00:09:14.170>define <00:09:14.345>a <00:09:14.520>software <00:09:14.695>stack <00:09:14.870>that <00:09:15.045>as <00:09:15.220>a <00:09:15.395>manufacturer,

188
00:09:18.825 --> 00:09:20.005
<00:09:18.825>we <00:09:19.179>are <00:09:19.533>creating <00:09:19.887>ourselves

189
00:09:20.385 --> 00:09:22.085
<00:09:20.385>and <00:09:20.560>we <00:09:20.735>will <00:09:20.910>talk <00:09:21.085>about <00:09:21.260>that <00:09:21.435>in <00:09:21.610>a <00:09:21.785>minute.

190
00:09:23.235 --> 00:09:27.725
<00:09:23.235>Base <00:09:23.390>that <00:09:23.546>on <00:09:23.701>an <00:09:23.857>upgradable <00:09:24.012>architecture <00:09:24.168>that's <00:09:24.323>not <00:09:24.479>fit, <00:09:24.635>fit

191
00:09:27.725 --> 00:09:30.765
<00:09:27.725>for <00:09:27.900>today, <00:09:28.075>but <00:09:28.250>also <00:09:28.425>fit <00:09:28.600>for <00:09:28.775>tomorrow <00:09:28.950>for <00:09:29.125>later

192
00:09:31.605 --> 00:09:35.125
<00:09:31.605>software <00:09:31.780>updates <00:09:31.955>that <00:09:32.130>extend <00:09:32.305>the <00:09:32.480>life <00:09:32.655>of <00:09:32.830>the <00:09:33.005>product.

193
00:09:35.745 --> 00:09:38.045
<00:09:35.745>And <00:09:35.900>then <00:09:36.056>based <00:09:36.211>on <00:09:36.367>all <00:09:36.522>of <00:09:36.678>that, <00:09:36.833>the <00:09:36.989>customer <00:09:37.145>experience,

194
00:09:38.145 --> 00:09:41.845
<00:09:38.145>the <00:09:38.345>code, <00:09:38.545>the <00:09:38.745>electronic <00:09:38.944>hardware, <00:09:39.145>create <00:09:39.345>the <00:09:39.545>product

195
00:09:42.025 --> 00:09:45.205
<00:09:42.025>around <00:09:42.225>it, <00:09:42.425>that <00:09:42.625>is <00:09:42.824>the <00:09:43.025>software <00:09:43.225>defined <00:09:43.425>vehicle.

196
00:09:45.275 --> 00:09:47.125
<00:09:45.275>It's <00:09:45.508>a <00:09:45.741>totally <00:09:45.975>different <00:09:46.208>way <00:09:46.441>of <00:09:46.675>thinking.

197
00:09:47.275 --> 00:09:50.165
<00:09:47.275>It's <00:09:47.430>a <00:09:47.586>totally <00:09:47.741>different <00:09:47.897>way <00:09:48.052>of <00:09:48.208>creating <00:09:48.363>a <00:09:48.519>product, <00:09:48.675>not

198
00:09:50.425 --> 00:09:51.445
<00:09:50.425>for <00:09:50.884>tech <00:09:51.343>company,

199
00:09:51.905 --> 00:09:55.245
<00:09:51.905>but <00:09:52.079>for <00:09:52.255>our <00:09:52.430>traditional <00:09:52.605>industry <00:09:52.780>that <00:09:52.954>is <00:09:53.130>now <00:09:53.305>understood.

200
00:09:55.465 --> 00:09:57.725
<00:09:55.465>And <00:09:55.698>that <00:09:55.931>is <00:09:56.165>happening <00:09:56.398>at <00:09:56.631>the <00:09:56.865>moment.

201
00:09:58.105 --> 00:10:00.245
<00:09:58.105>And <00:09:58.338>as <00:09:58.571>you <00:09:58.805>can <00:09:59.038>imagine, <00:09:59.271>where, <00:09:59.505>where,

202
00:10:00.245 --> 00:10:02.885
<00:10:00.245>where <00:10:00.525>would <00:10:00.805>a <00:10:01.085>developer <00:10:01.365>sit <00:10:01.645>here?

203
00:10:03.075 --> 00:10:06.445
<00:10:03.075>Yeah. <00:10:03.250>The <00:10:03.425>developer <00:10:03.600>would <00:10:03.775>sit <00:10:03.950>at <00:10:04.125>the <00:10:04.300>very <00:10:04.475>top

204
00:10:07.025 --> 00:10:10.445
<00:10:07.025>in <00:10:07.258>the <00:10:07.491>widest <00:10:07.725>segment <00:10:07.958>of <00:10:08.191>that <00:10:08.425>process.

205
00:10:11.195 --> 00:10:15.005
<00:10:11.195>This <00:10:11.335>is <00:10:11.475>why <00:10:11.615>we <00:10:11.755>are <00:10:11.895>so <00:10:12.035>excited <00:10:12.175>about <00:10:12.315>the <00:10:12.455>developer <00:10:12.595>community

206
00:10:15.665 --> 00:10:17.325
<00:10:15.665>in <00:10:16.131>Germany, <00:10:16.598>in <00:10:17.064>Munich

207
00:10:17.325 --> 00:10:20.965
<00:10:17.325>and <00:10:17.500>Berlin <00:10:17.675>in, <00:10:17.850>um, <00:10:18.025>many <00:10:18.200>other <00:10:18.375>parts <00:10:18.550>of <00:10:18.725>Europe.

208
00:10:21.185 --> 00:10:25.325
<00:10:21.185>And <00:10:21.324>also <00:10:21.464>on <00:10:21.604>a <00:10:21.744>global <00:10:21.885>scale <00:10:22.025>with <00:10:22.165>large <00:10:22.305>software <00:10:22.444>hubs <00:10:22.584>in

209
00:10:26.095 --> 00:10:29.725
<00:10:26.095>California, <00:10:26.295>in <00:10:26.495>China, <00:10:26.695>where <00:10:26.895>we <00:10:27.095>are <00:10:27.295>now, <00:10:27.495>um,

210
00:10:30.365 --> 00:10:33.485
<00:10:30.365>bringing <00:10:30.565>this <00:10:30.765>into <00:10:30.965>the <00:10:31.165>center <00:10:31.365>of <00:10:31.565>our <00:10:31.765>business.

211
00:10:35.385 --> 00:10:37.925
<00:10:35.385>And <00:10:35.585>the <00:10:35.785>important <00:10:35.985>thing <00:10:36.185>also <00:10:36.385>for <00:10:36.585>the <00:10:36.785>customer,

212
00:10:37.985 --> 00:10:40.925
<00:10:37.985>but <00:10:38.265>also <00:10:38.545>for <00:10:38.825>the <00:10:39.105>manufacturer, <00:10:39.385>is

213
00:10:40.925 --> 00:10:43.125
<00:10:40.925>that <00:10:41.204>a <00:10:41.484>software <00:10:41.765>defined <00:10:42.045>vehicle <00:10:42.324>is

214
00:10:43.685 --> 00:10:45.805
<00:10:43.685>evolving <00:10:44.035>over <00:10:44.385>the <00:10:44.734>whole <00:10:45.084>lifecycle.

215
00:10:46.225 --> 00:10:48.565
<00:10:46.225>So <00:10:46.425>how <00:10:46.625>did <00:10:46.825>this <00:10:47.025>happen <00:10:47.225>in <00:10:47.425>the <00:10:47.625>past?

216
00:10:48.625 --> 00:10:51.845
<00:10:48.625>And <00:10:48.741>that's <00:10:48.858>the, <00:10:48.975>the <00:10:49.091>blue <00:10:49.208>part <00:10:49.325>of, <00:10:49.441>of <00:10:49.558>this <00:10:49.675>chart <00:10:49.791>on <00:10:49.908>on <00:10:50.025>top.

217
00:10:52.145 --> 00:10:55.965
<00:10:52.145>Um, <00:10:52.272>you <00:10:52.399>had <00:10:52.526>about <00:10:52.654>50 <00:10:52.781>months. <00:10:52.908>It's <00:10:53.035>a <00:10:53.163>very <00:10:53.290>long <00:10:53.417>time, <00:10:53.545>right?

218
00:10:56.095 --> 00:10:58.045
<00:10:56.095>50 <00:10:56.375>months <00:10:56.655>to <00:10:56.935>develop <00:10:57.215>a <00:10:57.495>car.

219
00:10:58.345 --> 00:11:03.005
<00:10:58.345>So <00:10:58.485>50 <00:10:58.625>months <00:10:58.765>before <00:10:58.905>it <00:10:59.045>first <00:10:59.185>hit <00:10:59.325>the <00:10:59.465>market, <00:10:59.605>the <00:10:59.745>dealer,

220
00:11:03.105 --> 00:11:04.845
<00:11:03.105>the <00:11:03.260>customer, <00:11:03.416>you <00:11:03.571>had <00:11:03.727>to <00:11:03.882>think, <00:11:04.038>what <00:11:04.193>should <00:11:04.349>it <00:11:04.505>be?

221
00:11:05.505 --> 00:11:08.085
<00:11:05.505>And <00:11:05.705>then <00:11:05.905>you <00:11:06.105>completed <00:11:06.305>the <00:11:06.505>product, <00:11:06.705>including <00:11:06.905>everything,

222
00:11:08.345 --> 00:11:09.805
<00:11:08.345>and <00:11:08.564>then <00:11:08.783>you <00:11:09.002>started <00:11:09.221>to <00:11:09.439>sell <00:11:09.659>it.

223
00:11:10.065 --> 00:11:12.405
<00:11:10.065>And <00:11:10.240>typically <00:11:10.415>you <00:11:10.590>sell <00:11:10.765>a <00:11:10.940>car <00:11:11.115>another <00:11:11.290>50 <00:11:11.465>months

224
00:11:12.585 --> 00:11:14.725
<00:11:12.585>before <00:11:13.051>the <00:11:13.518>successor <00:11:13.985>comes.

225
00:11:14.905 --> 00:11:19.405
<00:11:14.905>So <00:11:15.105>this <00:11:15.305>is <00:11:15.505>a <00:11:15.704>very <00:11:15.905>slow <00:11:16.105>lifecycle <00:11:16.305>management

226
00:11:19.705 --> 00:11:23.205
<00:11:19.705>for <00:11:19.860>a <00:11:20.016>tech <00:11:20.171>product, <00:11:20.327>but <00:11:20.482>everybody's <00:11:20.638>used <00:11:20.793>to <00:11:20.949>it, <00:11:21.105>right?

227
00:11:23.455 --> 00:11:25.525
<00:11:23.455>Every <00:11:23.630>three <00:11:23.805>years <00:11:23.980>you <00:11:24.155>get <00:11:24.330>your <00:11:24.505>new <00:11:24.680>lease <00:11:24.855>car

228
00:11:25.545 --> 00:11:26.885
<00:11:25.545>and <00:11:25.717>then <00:11:25.889>you <00:11:26.061>think, <00:11:26.234>is <00:11:26.406>there <00:11:26.578>something <00:11:26.751>new?

229
00:11:26.905 --> 00:11:28.445
<00:11:26.905>And <00:11:27.078>then <00:11:27.251>it <00:11:27.424>will, <00:11:27.598>will, <00:11:27.771>will <00:11:27.944>stay <00:11:28.117>the <00:11:28.291>same.

230
00:11:29.065 --> 00:11:31.565
<00:11:29.065>So <00:11:29.345>with <00:11:29.625>the <00:11:29.905>software <00:11:30.185>defined <00:11:30.465>approach,

231
00:11:31.845 --> 00:11:35.005
<00:11:31.845>I <00:11:32.000>just <00:11:32.156>explained <00:11:32.311>first <00:11:32.467>of <00:11:32.622>all, <00:11:32.778>the <00:11:32.933>development <00:11:33.089>time <00:11:33.245>shrinks

232
00:11:35.355 --> 00:11:37.405
<00:11:35.355>because <00:11:35.588>you <00:11:35.821>don't <00:11:36.055>need <00:11:36.288>to <00:11:36.521>create <00:11:36.755>something

233
00:11:37.405 --> 00:11:38.525
<00:11:37.405>that <00:11:37.656>that <00:11:37.909>will <00:11:38.161>stay <00:11:38.413>forever.

234
00:11:39.715 --> 00:11:42.285
<00:11:39.715>Then <00:11:40.065>with <00:11:40.415>a <00:11:40.765>continuous <00:11:41.115>integration

235
00:11:42.285 --> 00:11:44.365
<00:11:42.285>and <00:11:42.635>the <00:11:42.985>continuous <00:11:43.334>development <00:11:43.685>pipeline

236
00:11:44.675 --> 00:11:46.365
<00:11:44.675>with <00:11:45.025>dev <00:11:45.375>drops <00:11:45.724>every <00:11:46.074>day,

237
00:11:46.585 --> 00:11:48.725
<00:11:46.585>and <00:11:46.740>with <00:11:46.896>the <00:11:47.051>opportunity <00:11:47.207>to <00:11:47.362>bring <00:11:47.518>it <00:11:47.673>to <00:11:47.829>the <00:11:47.985>road

238
00:11:48.725 --> 00:11:51.645
<00:11:48.725>through <00:11:48.900>an <00:11:49.075>over <00:11:49.250>the <00:11:49.425>air <00:11:49.600>update, <00:11:49.775>there <00:11:49.950>will <00:11:50.125>be,

239
00:11:51.735 --> 00:11:54.965
<00:11:51.735>there <00:11:52.015>are <00:11:52.295>continuous <00:11:52.575>product <00:11:52.855>development <00:11:53.135>steps

240
00:11:55.185 --> 00:11:57.125
<00:11:55.185>and <00:11:55.418>continuous <00:11:55.651>steps <00:11:55.885>to <00:11:56.118>upgrade <00:11:56.351>the <00:11:56.584>customer

241
00:11:57.125 --> 00:11:58.725
<00:11:57.125>experience <00:11:57.825>every <00:11:58.525>month.

242
00:11:58.855 --> 00:12:00.485
<00:11:58.855>Could <00:11:59.135>be, <00:11:59.415>could <00:11:59.695>be <00:11:59.975>every <00:12:00.255>week.

243
00:12:00.715 --> 00:12:02.885
<00:12:00.715>That <00:12:00.915>extends <00:12:01.115>the <00:12:01.315>life <00:12:01.515>cycle <00:12:01.715>of <00:12:01.915>the <00:12:02.115>product

244
00:12:02.885 --> 00:12:04.005
<00:12:02.885>because <00:12:03.137>it <00:12:03.389>always <00:12:03.641>keeps <00:12:03.893>fresh,

245
00:12:04.025 --> 00:12:05.885
<00:12:04.025>it <00:12:04.258>makes <00:12:04.491>it <00:12:04.725>attractive <00:12:04.958>for <00:12:05.191>the <00:12:05.425>customer.

246
00:12:06.225 --> 00:12:08.925
<00:12:06.225>And <00:12:06.400>it <00:12:06.575>relaxes <00:12:06.750>also <00:12:06.925>the <00:12:07.100>creation <00:12:07.275>of <00:12:07.450>the <00:12:07.625>product.

247
00:12:08.925 --> 00:12:11.925
<00:12:08.925>Because <00:12:09.064>if <00:12:09.204>you're <00:12:09.344>not <00:12:09.484>ready <00:12:09.625>at <00:12:09.765>the <00:12:09.905>intended <00:12:10.045>start <00:12:10.185>of <00:12:10.324>of

248
00:12:11.985 --> 00:12:14.685
<00:12:11.985>of <00:12:12.185>production, <00:12:12.385>you <00:12:12.585>don't <00:12:12.785>need <00:12:12.985>to <00:12:13.185>postpone <00:12:13.385>it.

249
00:12:15.105 --> 00:12:16.165
<00:12:15.105>You <00:12:15.295>can <00:12:15.486>just <00:12:15.677>say, <00:12:15.868>all <00:12:16.059>right,

250
00:12:16.785 --> 00:12:19.845
<00:12:16.785>the <00:12:16.959>very <00:12:17.135>co <00:12:17.310>this <00:12:17.485>very <00:12:17.660>complex <00:12:17.834>self-driving <00:12:18.010>function <00:12:18.185>just

251
00:12:19.845 --> 00:12:22.685
<00:12:19.845>comes <00:12:20.020>with <00:12:20.195>the <00:12:20.370>next <00:12:20.545>death <00:12:20.720>drop <00:12:20.895>into <00:12:21.070>the <00:12:21.245>car.

252
00:12:22.995 --> 00:12:25.245
<00:12:22.995>This <00:12:23.345>a <00:12:23.695>totally <00:12:24.045>new <00:12:24.395>paradigm.

253
00:12:25.585 --> 00:12:26.965
<00:12:25.585>It <00:12:25.792>it <00:12:25.999>a <00:12:26.206>different <00:12:26.413>way <00:12:26.620>of <00:12:26.827>working.

254
00:12:27.265 --> 00:12:32.205
<00:12:27.265>And <00:12:27.420>this <00:12:27.576>36 <00:12:27.731>months, <00:12:27.887>um, <00:12:28.042>uh, <00:12:28.198>even <00:12:28.353>about <00:12:28.509>to <00:12:28.665>shrink,

255
00:12:33.185 --> 00:12:35.405
<00:12:33.185>we <00:12:33.359>will, <00:12:33.535>uh, <00:12:33.709>especially <00:12:33.885>if <00:12:34.060>you <00:12:34.234>look <00:12:34.410>to <00:12:34.584>China

256
00:12:35.775 --> 00:12:38.405
<00:12:35.775>where <00:12:35.930>everything <00:12:36.086>happens <00:12:36.241>at, <00:12:36.397>we <00:12:36.552>always <00:12:36.708>call <00:12:36.863>it <00:12:37.019>China <00:12:37.175>speed.

257
00:12:38.825 --> 00:12:43.725
<00:12:38.825>Um, <00:12:38.941>we <00:12:39.058>are <00:12:39.175>already <00:12:39.291>able <00:12:39.408>to <00:12:39.525>go <00:12:39.641>further <00:12:39.758>down <00:12:39.875>to <00:12:39.991>be <00:12:40.108>much <00:12:40.225>closer

258
00:12:43.785 --> 00:12:46.725
<00:12:43.785>to <00:12:43.985>the, <00:12:44.185>to <00:12:44.385>the <00:12:44.584>pulse <00:12:44.785>of, <00:12:44.985>um, <00:12:45.185>development.

259
00:12:47.225 --> 00:12:49.085
<00:12:47.225>The <00:12:47.575>difficulty <00:12:47.925>is <00:12:48.275>here <00:12:48.625>always

260
00:12:49.085 --> 00:12:51.365
<00:12:49.085>that <00:12:49.318>automotive <00:12:49.551>is <00:12:49.785>a <00:12:50.018>highly <00:12:50.251>regulated <00:12:50.485>business.

261
00:12:51.465 --> 00:12:53.805
<00:12:51.465>Uh, <00:12:51.815>there's, <00:12:52.165>uh, <00:12:52.515>outside <00:12:52.865>pharma,

262
00:12:53.815 --> 00:12:55.445
<00:12:53.815>there <00:12:54.015>are <00:12:54.215>not <00:12:54.415>many <00:12:54.615>industries <00:12:54.815>where <00:12:55.015>you <00:12:55.215>have

263
00:12:55.465 --> 00:12:59.205
<00:12:55.465>so <00:12:55.620>many <00:12:55.776>laws <00:12:55.931>regulations <00:12:56.087>not <00:12:56.242>only <00:12:56.398>on <00:12:56.553>on <00:12:56.709>data <00:12:56.865>safety,

264
00:12:59.645 --> 00:13:00.845
<00:12:59.645>security <00:13:00.725>privacy,

265
00:13:01.225 --> 00:13:04.365
<00:13:01.225>but <00:13:01.400>also <00:13:01.575>on, <00:13:01.750>uh, <00:13:01.925>emissions <00:13:02.100>crash <00:13:02.275>and <00:13:02.450>so <00:13:02.625>on.

266
00:13:04.705 --> 00:13:07.085
<00:13:04.705>Um, <00:13:05.055>that, <00:13:05.405>uh, <00:13:05.755>makes <00:13:06.105>this

267
00:13:07.925 --> 00:13:10.685
<00:13:07.925>a <00:13:08.275>highly <00:13:08.625>sophisticated <00:13:08.974>development <00:13:09.324>task.

268
00:13:11.585 --> 00:13:12.645
<00:13:11.585>So <00:13:12.062>that <00:13:12.539>was

269
00:13:13.425 --> 00:13:16.245
<00:13:13.425>how <00:13:13.580>do <00:13:13.736>you <00:13:13.891>develop <00:13:14.047>a <00:13:14.202>car <00:13:14.358>defined <00:13:14.513>from <00:13:14.669>the <00:13:14.824>software?

270
00:13:16.565 --> 00:13:19.165
<00:13:16.565>Secondly, <00:13:16.915>is <00:13:17.265>technology <00:13:17.615>boost? <00:13:17.965>Yeah.

271
00:13:19.265 --> 00:13:23.605
<00:13:19.265>So <00:13:19.465>we <00:13:19.665>are <00:13:19.865>eagerly, <00:13:20.064>um, <00:13:20.265>adding <00:13:20.465>every <00:13:20.665>bit

272
00:13:23.605 --> 00:13:25.005
<00:13:23.605>of <00:13:23.815>high <00:13:24.025>tech <00:13:24.235>that <00:13:24.445>we <00:13:24.655>can <00:13:24.865>find

273
00:13:25.005 --> 00:13:26.245
<00:13:25.005>and <00:13:25.191>think <00:13:25.377>how <00:13:25.563>can <00:13:25.749>we <00:13:25.935>apply <00:13:26.121>it

274
00:13:26.385 --> 00:13:28.205
<00:13:26.385>to <00:13:26.618>the <00:13:26.851>customer <00:13:27.085>experience <00:13:27.318>in <00:13:27.551>the <00:13:27.785>product?

275
00:13:28.205 --> 00:13:29.965
<00:13:28.205>Because <00:13:28.438>if <00:13:28.671>you <00:13:28.905>have <00:13:29.138>that <00:13:29.371>software <00:13:29.605>platform,

276
00:13:30.115 --> 00:13:32.565
<00:13:30.115>it's <00:13:30.395>much <00:13:30.675>easier, <00:13:30.955>um, <00:13:31.235>to <00:13:31.515>integrate.

277
00:13:33.485 --> 00:13:37.155
<00:13:33.485>First <00:13:33.640>of <00:13:33.796>all, <00:13:33.951>the <00:13:34.107>requirement <00:13:34.262>is <00:13:34.418>that <00:13:34.573>the <00:13:34.729>whole <00:13:34.885>way

278
00:13:37.175 --> 00:13:41.525
<00:13:37.175>how <00:13:37.314>a <00:13:37.454>car <00:13:37.594>is <00:13:37.734>done <00:13:37.875>is <00:13:38.015>changed <00:13:38.155>typically <00:13:38.295>in <00:13:38.435>the <00:13:38.574>automobile

279
00:13:42.505 --> 00:13:46.085
<00:13:42.505>had <00:13:42.660>a <00:13:42.816>very <00:13:42.971>high <00:13:43.127>number <00:13:43.282>of <00:13:43.438>highly <00:13:43.593>distributed <00:13:43.749>control <00:13:43.905>units.

280
00:13:46.345 --> 00:13:48.925
<00:13:46.345>So <00:13:46.485>every, <00:13:46.625>whether <00:13:46.765>it <00:13:46.905>was <00:13:47.045>your <00:13:47.185>electric <00:13:47.325>mirror <00:13:47.465>or <00:13:47.605>your <00:13:47.745>seat

281
00:13:48.945 --> 00:13:51.485
<00:13:48.945>or <00:13:49.100>everything, <00:13:49.256>had <00:13:49.411>a <00:13:49.567>a <00:13:49.722>had <00:13:49.878>a <00:13:50.033>little <00:13:50.189>silver <00:13:50.345>box.

282
00:13:52.065 --> 00:13:55.565
<00:13:52.065>And <00:13:52.192>that <00:13:52.319>silver <00:13:52.446>box, <00:13:52.574>it <00:13:52.701>was <00:13:52.828>a, <00:13:52.955>a <00:13:53.083>very <00:13:53.210>small <00:13:53.337>control <00:13:53.465>unit

283
00:13:55.955 --> 00:13:59.285
<00:13:55.955>that <00:13:56.095>was <00:13:56.235>hardwired <00:13:56.375>and <00:13:56.515>they <00:13:56.655>were <00:13:56.795>spread <00:13:56.935>all <00:13:57.075>over <00:13:57.215>the <00:13:57.355>car.

284
00:14:00.155 --> 00:14:01.725
<00:14:00.155>Each <00:14:00.435>of <00:14:00.714>them <00:14:00.995>was <00:14:01.275>a <00:14:01.555>black

285
00:14:01.745 --> 00:14:03.125
<00:14:01.745>box <00:14:01.952>'cause <00:14:02.159>you <00:14:02.366>couldn't <00:14:02.573>look <00:14:02.780>into <00:14:02.987>it.

286
00:14:03.195 --> 00:14:06.525
<00:14:03.195>Each <00:14:03.395>of <00:14:03.595>them <00:14:03.795>had <00:14:03.995>a <00:14:04.195>different <00:14:04.395>operating <00:14:04.595>system,

287
00:14:06.595 --> 00:14:09.085
<00:14:06.595>different <00:14:06.875>middleware <00:14:07.155>and <00:14:07.435>a <00:14:07.715>defined <00:14:07.995>interface.

288
00:14:09.585 --> 00:14:12.365
<00:14:09.585>And <00:14:09.725>then <00:14:09.865>you, <00:14:10.005>you, <00:14:10.145>you, <00:14:10.285>you <00:14:10.425>tried <00:14:10.565>to <00:14:10.705>connect <00:14:10.845>them <00:14:10.985>all

289
00:14:12.395 --> 00:14:13.765
<00:14:12.395>with <00:14:12.641>a <00:14:12.888>lot <00:14:13.134>of <00:14:13.381>wiring, <00:14:13.627>huh?

290
00:14:14.065 --> 00:14:15.285
<00:14:14.065>So <00:14:14.431>this <00:14:14.797>works <00:14:15.163>well.

291
00:14:16.795 --> 00:14:19.335
<00:14:16.795>It <00:14:17.074>worked <00:14:17.354>well <00:14:17.635>until <00:14:17.915>the <00:14:18.194>levels

292
00:14:19.395 --> 00:14:20.695
<00:14:19.395>of <00:14:19.629>functions <00:14:19.863>you <00:14:20.097>wanted <00:14:20.331>to <00:14:20.565>have.

293
00:14:21.025 --> 00:14:24.655
<00:14:21.025>Automotive, <00:14:21.305>autonomous <00:14:21.584>driving <00:14:21.865>infotainment, <00:14:22.145>everything <00:14:22.425>grew

294
00:14:24.675 --> 00:14:28.175
<00:14:24.675>so <00:14:24.849>much <00:14:25.025>that <00:14:25.199>this <00:14:25.375>became <00:14:25.550>not <00:14:25.724>only <00:14:25.900>very <00:14:26.074>complex,

295
00:14:28.355 --> 00:14:29.735
<00:14:28.355>but <00:14:28.665>also <00:14:28.976>slow <00:14:29.286>and <00:14:29.597>expensive.

296
00:14:29.915 --> 00:14:34.615
<00:14:29.915>So <00:14:30.089>innovation <00:14:30.265>always <00:14:30.439>means <00:14:30.615>get <00:14:30.790>on <00:14:30.964>a <00:14:31.140>totally <00:14:31.314>new

297
00:14:35.295 --> 00:14:37.135
<00:14:35.295>paradigm, <00:14:35.574>on <00:14:35.854>a <00:14:36.135>totally <00:14:36.415>new <00:14:36.694>curve

298
00:14:37.195 --> 00:14:38.415
<00:14:37.195>of <00:14:37.469>how <00:14:37.744>to <00:14:38.018>develop <00:14:38.293>something.

299
00:14:38.755 --> 00:14:39.895
<00:14:38.755>And <00:14:39.097>this <00:14:39.439>is, <00:14:39.781>um,

300
00:14:40.045 --> 00:14:42.895
<00:14:40.045>what <00:14:40.219>we <00:14:40.395>are <00:14:40.569>doing <00:14:40.745>in <00:14:40.920>the <00:14:41.094>automobile <00:14:41.270>as <00:14:41.444>well.

301
00:14:43.275 --> 00:14:46.735
<00:14:43.275>It <00:14:43.430>is <00:14:43.586>like <00:14:43.741>a <00:14:43.897>human, <00:14:44.052>the <00:14:44.208>car, <00:14:44.363>um, <00:14:44.519>now <00:14:44.675>has

302
00:14:46.795 --> 00:14:49.255
<00:14:46.795>and <00:14:47.028>will <00:14:47.261>have <00:14:47.495>a <00:14:47.728>central <00:14:47.961>compute <00:14:48.194>unit

303
00:14:49.445 --> 00:14:52.565
<00:14:49.445>that <00:14:49.645>has <00:14:49.845>all <00:14:50.045>the <00:14:50.245>intelligence, <00:14:50.445>all <00:14:50.645>the <00:14:50.845>components

304
00:14:52.565 --> 00:14:55.325
<00:14:52.565>around <00:14:52.740>in <00:14:52.915>the <00:14:53.090>car <00:14:53.265>don't <00:14:53.440>have <00:14:53.615>that <00:14:53.790>intelligence <00:14:53.965>anymore.

305
00:14:55.705 --> 00:14:59.525
<00:14:55.705>It <00:14:55.860>also <00:14:56.016>makes <00:14:56.171>them <00:14:56.327>cheaper <00:14:56.482>for <00:14:56.638>us, <00:14:56.793>lower <00:14:56.949>the <00:14:57.105>price

306
00:14:59.585 --> 00:15:02.445
<00:14:59.585>for <00:14:59.725>the <00:14:59.865>customer <00:15:00.005>and <00:15:00.145>allow <00:15:00.285>us <00:15:00.425>to <00:15:00.565>invest, <00:15:00.705>uh, <00:15:00.845>somewhere <00:15:00.985>else.

307
00:15:02.905 --> 00:15:07.085
<00:15:02.905>And <00:15:03.105>of <00:15:03.305>course, <00:15:03.505>this <00:15:03.704>central <00:15:03.905>compute <00:15:04.105>is <00:15:04.305>then

308
00:15:07.355 --> 00:15:10.685
<00:15:07.355>connected <00:15:07.588>and <00:15:07.821>linked <00:15:08.055>with <00:15:08.288>the <00:15:08.521>best <00:15:08.755>technology,

309
00:15:11.215 --> 00:15:12.965
<00:15:11.215>especially <00:15:11.681>with <00:15:12.148>the <00:15:12.615>cloud.

310
00:15:13.425 --> 00:15:16.565
<00:15:13.425>The <00:15:13.564>idea <00:15:13.704>is <00:15:13.844>to <00:15:13.984>have <00:15:14.125>the <00:15:14.265>same <00:15:14.405>middleware, <00:15:14.545>the <00:15:14.685>same <00:15:14.824>fabric

311
00:15:16.835 --> 00:15:18.485
<00:15:16.835>between <00:15:17.535>car <00:15:18.235>cloud

312
00:15:18.905 --> 00:15:23.645
<00:15:18.905>and <00:15:19.079>mobile <00:15:19.255>to <00:15:19.430>have <00:15:19.605>high <00:15:19.780>performance <00:15:19.954>SOCs, <00:15:20.130>especially <00:15:20.305>now

313
00:15:23.715 --> 00:15:26.885
<00:15:23.715>with, <00:15:23.890>uh, <00:15:24.065>the <00:15:24.240>requirement <00:15:24.415>of <00:15:24.590>AI <00:15:24.765>in <00:15:24.940>the <00:15:25.115>vehicle.

314
00:15:27.105 --> 00:15:30.285
<00:15:27.105>We <00:15:27.455>have <00:15:27.805>specialized <00:15:28.155>AI <00:15:28.505>NPUs.

315
00:15:30.665 --> 00:15:33.805
<00:15:30.665>Um, <00:15:30.820>machine <00:15:30.976>learning <00:15:31.131>doesn't <00:15:31.287>only <00:15:31.442>play <00:15:31.598>a <00:15:31.753>big <00:15:31.909>role <00:15:32.064>in

316
00:15:33.815 --> 00:15:36.485
<00:15:33.815>autonomous <00:15:34.015>driving, <00:15:34.215>but <00:15:34.415>also <00:15:34.615>in <00:15:34.815>the <00:15:35.015>whole <00:15:35.215>customer

317
00:15:36.635 --> 00:15:39.285
<00:15:36.635>interaction <00:15:36.810>in <00:15:36.985>the <00:15:37.160>car, <00:15:37.335>that <00:15:37.510>the <00:15:37.685>product <00:15:37.860>really <00:15:38.035>understands

318
00:15:39.285 --> 00:15:41.005
<00:15:39.285>what <00:15:39.485>you <00:15:39.685>think <00:15:39.885>what <00:15:40.084>you're <00:15:40.285>intending <00:15:40.485>to <00:15:40.685>do.

319
00:15:41.585 --> 00:15:45.485
<00:15:41.585>Um, <00:15:41.740>cybersecurity <00:15:41.896>is <00:15:42.051>much <00:15:42.207>better <00:15:42.362>under <00:15:42.518>control <00:15:42.673>if <00:15:42.829>you <00:15:42.985>have

320
00:15:45.675 --> 00:15:48.405
<00:15:45.675>such <00:15:45.830>a <00:15:45.986>centralized <00:15:46.141>system <00:15:46.297>and <00:15:46.452>you <00:15:46.608>can <00:15:46.763>be <00:15:46.919>much <00:15:47.074>faster.

321
00:15:49.145 --> 00:15:53.485
<00:15:49.145>And <00:15:49.300>of <00:15:49.456>course, <00:15:49.611>um, <00:15:49.767>mobile <00:15:49.922>comms <00:15:50.078>with <00:15:50.233>the <00:15:50.389>5G <00:15:50.545>networks

322
00:15:53.485 --> 00:15:56.965
<00:15:53.485>and <00:15:53.640>vehicle <00:15:53.796>to <00:15:53.951>X <00:15:54.107>protocols, <00:15:54.262>it <00:15:54.418>means <00:15:54.573>vehicle <00:15:54.729>can <00:15:54.885>communicate

323
00:15:57.435 --> 00:16:00.805
<00:15:57.435>between <00:15:57.635>each <00:15:57.834>other <00:15:58.035>and <00:15:58.234>between <00:15:58.435>the <00:15:58.635>infrastructure, <00:15:58.834>uh,

324
00:16:01.035 --> 00:16:02.205
<00:16:01.035>help <00:16:01.561>a <00:16:02.088>lot.

325
00:16:02.505 --> 00:16:05.005
<00:16:02.505>And <00:16:02.680>I <00:16:02.855>will <00:16:03.030>give <00:16:03.205>you, <00:16:03.380>um, <00:16:03.555>examples <00:16:03.730>on <00:16:03.905>that.

326
00:16:05.165 --> 00:16:08.645
<00:16:05.165>If <00:16:05.365>you <00:16:05.564>look <00:16:05.765>into <00:16:05.964>your <00:16:06.165>intelligent <00:16:06.365>cockpit <00:16:06.564>experience,

327
00:16:09.685 --> 00:16:14.185
<00:16:09.685>the <00:16:09.824>AI <00:16:09.964>avatar <00:16:10.104>that <00:16:10.244>you <00:16:10.385>talk <00:16:10.525>to, <00:16:10.665>yeah, <00:16:10.805>should <00:16:10.944>be <00:16:11.084>able

328
00:16:14.185 --> 00:16:16.065
<00:16:14.185>to <00:16:14.359>anticipate <00:16:14.535>what <00:16:14.709>you, <00:16:14.885>what <00:16:15.060>you <00:16:15.234>want <00:16:15.410>to <00:16:15.584>do.

329
00:16:16.065 --> 00:16:18.465
<00:16:16.065>What's <00:16:16.220>your <00:16:16.376>what, <00:16:16.531>what <00:16:16.687>in <00:16:16.842>your <00:16:16.998>calendar <00:16:17.153>in <00:16:17.309>your <00:16:17.465>phone,

330
00:16:18.465 --> 00:16:19.705
<00:16:18.465>what's, <00:16:18.744>what's <00:16:19.023>your <00:16:19.302>next <00:16:19.581>appointment?

331
00:16:20.205 --> 00:16:22.345
<00:16:20.205>Is <00:16:20.671>there <00:16:21.138>traffic <00:16:21.605>jam?

332
00:16:22.685 --> 00:16:25.225
<00:16:22.685>How <00:16:22.885>big <00:16:23.084>is <00:16:23.285>the <00:16:23.484>charge <00:16:23.685>of <00:16:23.885>your <00:16:24.084>battery?

333
00:16:25.685 --> 00:16:28.265
<00:16:25.685>What's <00:16:25.840>your <00:16:25.996>skin <00:16:26.151>temperature <00:16:26.307>today? <00:16:26.462>How <00:16:26.618>do <00:16:26.773>you <00:16:26.929>feel? <00:16:27.084>Yeah.

334
00:16:28.265 --> 00:16:29.585
<00:16:28.265>Should <00:16:28.562>we <00:16:28.859>calm <00:16:29.156>you <00:16:29.453>down

335
00:16:29.685 --> 00:16:33.065
<00:16:29.685>or <00:16:29.840>should <00:16:29.996>we <00:16:30.151>like <00:16:30.307>light <00:16:30.462>you <00:16:30.618>up <00:16:30.773>a <00:16:30.929>little <00:16:31.084>bit?

336
00:16:33.095 --> 00:16:34.225
<00:16:33.095>Yeah. <00:16:33.434>This <00:16:33.773>is, <00:16:34.112>uh,

337
00:16:34.645 --> 00:16:36.705
<00:16:34.645>the <00:16:34.845>connectivity <00:16:35.045>into <00:16:35.245>the, <00:16:35.444>into <00:16:35.645>the <00:16:35.845>whole <00:16:36.045>car.

338
00:16:36.705 --> 00:16:38.825
<00:16:36.705>And <00:16:36.905>maybe, <00:16:37.105>um, <00:16:37.305>if <00:16:37.505>you're <00:16:37.705>not <00:16:37.905>feeling <00:16:38.105>well,

339
00:16:38.825 --> 00:16:40.905
<00:16:38.825>you <00:16:39.000>get <00:16:39.175>a <00:16:39.350>little <00:16:39.525>massage <00:16:39.700>in <00:16:39.875>your <00:16:40.050>massage <00:16:40.225>seat

340
00:16:40.965 --> 00:16:42.505
<00:16:40.965>or <00:16:41.311>just <00:16:41.658>lowering <00:16:42.004>the <00:16:42.351>windows,

341
00:16:42.765 --> 00:16:45.065
<00:16:42.765>or <00:16:42.939>if <00:16:43.115>it's <00:16:43.290>smelly <00:16:43.465>outside <00:16:43.640>at <00:16:43.814>a <00:16:43.990>certain <00:16:44.165>point

342
00:16:45.065 --> 00:16:46.265
<00:16:45.065>that <00:16:45.281>you're <00:16:45.497>passing <00:16:45.713>by <00:16:45.929>every <00:16:46.145>day

343
00:16:46.605 --> 00:16:49.265
<00:16:46.605>and <00:16:46.838>twice <00:16:47.071>you've, <00:16:47.305>you've <00:16:47.538>pressed <00:16:47.771>the <00:16:48.005>circulation

344
00:16:49.265 --> 00:16:50.825
<00:16:49.265>button, <00:16:49.615>uh, <00:16:49.965>it'll <00:16:50.314>do <00:16:50.665>it.

345
00:16:51.205 --> 00:16:52.865
<00:16:51.205>Um, <00:16:51.485>yourself. <00:16:51.765>Um, <00:16:52.045>I <00:16:52.325>don't <00:16:52.605>need

346
00:16:52.865 --> 00:16:57.145
<00:16:52.865>to <00:16:53.005>tell <00:16:53.145>you <00:16:53.285>about <00:16:53.425>the <00:16:53.565>opportunities <00:16:53.705>that, <00:16:53.845>um, <00:16:53.985>lms, <00:16:54.125>um, <00:16:54.265>bring

347
00:16:57.365 --> 00:16:58.385
<00:16:57.365>to <00:16:57.824>the <00:16:58.283>vehicle

348
00:16:58.385 --> 00:17:02.665
<00:16:58.385>because, <00:16:58.560>um, <00:16:58.735>they're <00:16:58.910>not <00:16:59.085>only, <00:16:59.260>um, <00:16:59.435>allow <00:16:59.610>the <00:16:59.785>car

349
00:17:02.665 --> 00:17:04.905
<00:17:02.665>to <00:17:02.820>be <00:17:02.976>much <00:17:03.131>more <00:17:03.287>intelligent, <00:17:03.442>but <00:17:03.598>to <00:17:03.753>bring <00:17:03.909>in, <00:17:04.065>um,

350
00:17:04.905 --> 00:17:08.265
<00:17:04.905>if <00:17:05.138>they're <00:17:05.371>trained <00:17:05.605>properly, <00:17:05.838>uh, <00:17:06.071>any <00:17:06.305>kind

351
00:17:08.265 --> 00:17:12.345
<00:17:08.265>of <00:17:08.465>external <00:17:08.665>knowledge <00:17:08.865>to <00:17:09.065>outside, <00:17:09.265>uh, <00:17:09.465>condition <00:17:09.665>sites

352
00:17:12.365 --> 00:17:13.665
<00:17:12.365>and <00:17:12.598>so <00:17:12.833>on <00:17:13.067>into <00:17:13.300>the <00:17:13.534>car.

353
00:17:13.885 --> 00:17:15.625
<00:17:13.885>You <00:17:14.040>wanna <00:17:14.196>talk <00:17:14.351>to <00:17:14.507>your <00:17:14.662>car <00:17:14.818>in <00:17:14.973>a <00:17:15.129>natural <00:17:15.285>language

354
00:17:15.625 --> 00:17:19.585
<00:17:15.625>and <00:17:15.752>not <00:17:15.879>in <00:17:16.006>this <00:17:16.134>kind <00:17:16.261>of <00:17:16.388>slow <00:17:16.515>robotic <00:17:16.643>speed <00:17:16.770>to, <00:17:16.897>to, <00:17:17.025>um,

355
00:17:19.735 --> 00:17:21.665
<00:17:19.734>make <00:17:20.084>your <00:17:20.435>car <00:17:20.784>understand <00:17:21.135>you.

356
00:17:22.285 --> 00:17:24.985
<00:17:22.285>AR <00:17:22.412>will <00:17:22.539>play <00:17:22.666>a <00:17:22.794>very <00:17:22.921>important <00:17:23.048>role, <00:17:23.175>not <00:17:23.303>only <00:17:23.430>for <00:17:23.557>the <00:17:23.685>driver

357
00:17:25.045 --> 00:17:26.065
<00:17:25.045>as <00:17:25.228>I, <00:17:25.412>as <00:17:25.595>I <00:17:25.779>said <00:17:25.963>before,

358
00:17:26.065 --> 00:17:29.065
<00:17:26.065>but <00:17:26.240>also <00:17:26.415>for, <00:17:26.590>for <00:17:26.765>the <00:17:26.940>passengers <00:17:27.115>in <00:17:27.290>the <00:17:27.465>experience.

359
00:17:29.565 --> 00:17:33.065
<00:17:29.565>Uh, <00:17:29.720>they <00:17:29.876>are <00:17:30.031>having, <00:17:30.187>I <00:17:30.342>talked <00:17:30.498>about <00:17:30.653>intelligent, <00:17:30.809>uh, <00:17:30.965>sensors

360
00:17:33.065 --> 00:17:35.465
<00:17:33.065>and <00:17:33.298>especially <00:17:33.531>about <00:17:33.765>integrating <00:17:33.998>all <00:17:34.231>vehicle <00:17:34.465>functions.

361
00:17:35.805 --> 00:17:39.705
<00:17:35.805>So <00:17:35.932>if <00:17:36.059>you <00:17:36.186>are, <00:17:36.314>if <00:17:36.441>you <00:17:36.568>say <00:17:36.695>I <00:17:36.823>wanna <00:17:36.950>smoke <00:17:37.077>the <00:17:37.205>car,

362
00:17:39.795 --> 00:17:42.545
<00:17:39.795>opens <00:17:39.935>the <00:17:40.075>window, <00:17:40.215>but <00:17:40.355>it <00:17:40.495>also <00:17:40.635>offers <00:17:40.775>you <00:17:40.915>the <00:17:41.055>next <00:17:41.195>parking

363
00:17:42.645 --> 00:17:45.025
<00:17:42.645>lot <00:17:42.995>on, <00:17:43.345>um, <00:17:43.695>the <00:17:44.045>highway.

364
00:17:45.285 --> 00:17:46.425
<00:17:45.285>And <00:17:45.490>maybe <00:17:45.695>if <00:17:45.900>it's <00:17:46.105>a <00:17:46.311>routine,

365
00:17:46.425 --> 00:17:48.465
<00:17:46.425>because <00:17:46.552>you <00:17:46.679>always <00:17:46.806>smoke, <00:17:46.934>if <00:17:47.061>you <00:17:47.188>drop <00:17:47.315>your <00:17:47.443>kid <00:17:47.570>off <00:17:47.697>in <00:17:47.825>the

366
00:17:48.465 --> 00:17:50.365
<00:17:48.465>morning, <00:17:48.814>it'll <00:17:49.165>automatically <00:17:49.514>do <00:17:49.865>it

367
00:17:50.465 --> 00:17:53.085
<00:17:50.465>and <00:17:50.639>link, <00:17:50.814>um, <00:17:50.990>all <00:17:51.165>the <00:17:51.340>vehicle <00:17:51.514>functions <00:17:51.689>to <00:17:51.865>it,

368
00:17:53.085 --> 00:17:54.485
<00:17:53.085>which <00:17:53.337>was <00:17:53.589>very <00:17:53.841>difficult <00:17:54.092>when <00:17:54.344>you

369
00:17:54.485 --> 00:17:55.645
<00:17:54.485>had <00:17:54.745>all <00:17:55.006>these <00:17:55.268>different <00:17:55.529>boxes.

370
00:17:56.025 --> 00:18:00.525
<00:17:56.025>But <00:17:56.152>it's <00:17:56.279>very <00:17:56.406>simple <00:17:56.534>if <00:17:56.661>it's <00:17:56.788>a <00:17:56.915>connected <00:17:57.043>vehicle <00:17:57.170>with <00:17:57.297>a <00:17:57.425>APIs

371
00:18:00.525 --> 00:18:02.205
<00:18:00.525>and <00:18:00.875>access, <00:18:01.225>um, <00:18:01.575>to <00:18:01.925>everything.

372
00:18:02.505 --> 00:18:05.765
<00:18:02.505>And <00:18:02.645>of <00:18:02.785>course, <00:18:02.925>APIs <00:18:03.065>will <00:18:03.205>open <00:18:03.345>up <00:18:03.485>to <00:18:03.625>the <00:18:03.765>developer <00:18:03.905>community

373
00:18:05.785 --> 00:18:07.965
<00:18:05.785>to <00:18:06.485>allow <00:18:07.185>creativity

374
00:18:08.425 --> 00:18:10.925
<00:18:08.425>to <00:18:08.705>get <00:18:08.985>into <00:18:09.264>the <00:18:09.544>car <00:18:09.825>ecosystem.

375
00:18:11.735 --> 00:18:12.985
<00:18:11.735>Same <00:18:12.110>on <00:18:12.485>automated <00:18:12.860>driving.

376
00:18:13.725 --> 00:18:17.225
<00:18:13.725>Um, <00:18:13.899>automated <00:18:14.074>driving <00:18:14.250>means <00:18:14.425>there <00:18:14.600>is <00:18:14.774>a <00:18:14.949>perception <00:18:15.125>system,

377
00:18:17.275 --> 00:18:22.025
<00:18:17.275>radar <00:18:17.430>camera, <00:18:17.586>laser, <00:18:17.741>um, <00:18:17.897>that <00:18:18.052>is <00:18:18.208>fusioned <00:18:18.363>in <00:18:18.519>the <00:18:18.675>product

378
00:18:22.405 --> 00:18:25.265
<00:18:22.405>and <00:18:22.685>then <00:18:22.965>completely <00:18:23.245>understands <00:18:23.524>and, <00:18:23.805>and,

379
00:18:25.285 --> 00:18:27.945
<00:18:25.285>and, <00:18:25.460>uh, <00:18:25.635>merged <00:18:25.810>with <00:18:25.985>a <00:18:26.160>map <00:18:26.335>what's <00:18:26.510>going <00:18:26.685>on

380
00:18:27.965 --> 00:18:30.105
<00:18:27.965>and <00:18:28.314>then <00:18:28.665>automatically <00:18:29.014>drives <00:18:29.365>you

381
00:18:30.105 --> 00:18:31.945
<00:18:30.105>through <00:18:30.338>the <00:18:30.571>traffic <00:18:30.805>in <00:18:31.038>a <00:18:31.271>safer <00:18:31.505>way.

382
00:18:32.415 --> 00:18:33.905
<00:18:32.415>Then <00:18:32.683>you <00:18:32.951>would <00:18:33.219>do <00:18:33.487>it <00:18:33.755>all.

383
00:18:33.905 --> 00:18:36.905
<00:18:33.905>Corner <00:18:34.105>cases, <00:18:34.305>corner <00:18:34.504>case <00:18:34.705>could <00:18:34.905>be <00:18:35.105>an <00:18:35.305>elephant

384
00:18:37.585 --> 00:18:41.465
<00:18:37.585>crossing <00:18:37.712>the <00:18:37.839>road <00:18:37.966>or, <00:18:38.094>or <00:18:38.221>wet, <00:18:38.348>wet <00:18:38.475>tarmac <00:18:38.603>in <00:18:38.730>front <00:18:38.857>of <00:18:38.985>you.

385
00:18:42.005 --> 00:18:45.705
<00:18:42.005>Um, <00:18:42.285>being <00:18:42.565>learned <00:18:42.845>in, <00:18:43.125>um, <00:18:43.405>uh,

386
00:18:45.815 --> 00:18:48.225
<00:18:45.815>machine <00:18:46.095>learning <00:18:46.375>process <00:18:46.655>in <00:18:46.935>an <00:18:47.215>LLM

387
00:18:48.565 --> 00:18:51.025
<00:18:48.565>and, <00:18:48.720>uh, <00:18:48.876>made <00:18:49.031>accessible <00:18:49.187>to <00:18:49.342>the <00:18:49.498>brain <00:18:49.653>of <00:18:49.809>the <00:18:49.965>car.

388
00:18:51.045 --> 00:18:54.425
<00:18:51.045>And <00:18:51.185>this <00:18:51.325>is <00:18:51.465>why <00:18:51.605>you <00:18:51.745>are <00:18:51.885>getting <00:18:52.025>the <00:18:52.165>experience <00:18:52.305>of <00:18:52.445>millions

389
00:18:54.425 --> 00:18:55.985
<00:18:54.425>and <00:18:54.891>millions <00:18:55.358>of <00:18:55.825>kilometers

390
00:18:55.985 --> 00:18:59.225
<00:18:55.985>of <00:18:56.185>driving <00:18:56.385>into <00:18:56.584>your <00:18:56.784>automated <00:18:56.985>driving <00:18:57.185>system, <00:18:57.385>uh,

391
00:18:59.225 --> 00:19:02.465
<00:18:59.225>that <00:18:59.380>allows <00:18:59.536>the <00:18:59.691>product <00:18:59.847>to <00:19:00.002>drive <00:19:00.158>better, <00:19:00.313>uh, <00:19:00.469>than <00:19:00.625>you

392
00:19:02.765 --> 00:19:06.265
<00:19:02.765>to <00:19:02.920>interpret <00:19:03.076>certain <00:19:03.231>situations <00:19:03.387>in <00:19:03.542>a, <00:19:03.698>in <00:19:03.853>a <00:19:04.009>proper <00:19:04.165>way.

393
00:19:06.855 --> 00:19:11.385
<00:19:06.855>Plan <00:19:07.088>behaviors <00:19:07.321>and <00:19:07.555>trajectories <00:19:07.788>and <00:19:08.021>trajectory <00:19:08.255>planning.

394
00:19:11.385 --> 00:19:14.305
<00:19:11.385>Meaning <00:19:11.525>do, <00:19:11.665>do, <00:19:11.805>do <00:19:11.945>take <00:19:12.085>the <00:19:12.225>bend <00:19:12.365>exactly <00:19:12.504>as <00:19:12.645>you <00:19:12.785>should

395
00:19:14.325 --> 00:19:15.625
<00:19:14.325>or <00:19:14.520>are <00:19:14.715>you, <00:19:14.910>are <00:19:15.105>you <00:19:15.300>cutting <00:19:15.495>through?

396
00:19:15.935 --> 00:19:17.985
<00:19:15.935>This <00:19:16.215>is <00:19:16.495>something <00:19:16.774>we <00:19:17.054>are <00:19:17.335>developing

397
00:19:17.985 --> 00:19:19.905
<00:19:17.985>with <00:19:18.264>swarm <00:19:18.544>data <00:19:18.824>at <00:19:19.104>the <00:19:19.385>moment.

398
00:19:20.405 --> 00:19:24.225
<00:19:20.405>All, <00:19:20.638>um, <00:19:20.871>all <00:19:21.105>uh, <00:19:21.338>Volkswagen <00:19:21.571>ID <00:19:21.805>models,

399
00:19:24.445 --> 00:19:27.545
<00:19:24.445>if <00:19:24.620>you <00:19:24.794>agree <00:19:24.970>as <00:19:25.145>a <00:19:25.320>user <00:19:25.495>collect <00:19:25.669>swarm <00:19:25.845>data

400
00:19:28.045 --> 00:19:32.065
<00:19:28.045>to <00:19:28.220>train <00:19:28.395>these <00:19:28.570>automated <00:19:28.745>driving <00:19:28.920>systems <00:19:29.095>for <00:19:29.270>the <00:19:29.445>future

401
00:19:32.525 --> 00:19:35.425
<00:19:32.525>to <00:19:32.758>make, <00:19:32.991>um, <00:19:33.225>uh, <00:19:33.458>an <00:19:33.691>automated <00:19:33.925>car

402
00:19:35.425 --> 00:19:37.425
<00:19:35.425>or <00:19:35.705>a <00:19:35.985>semi-automated <00:19:36.264>car <00:19:36.544>as <00:19:36.825>well,

403
00:19:37.445 --> 00:19:40.745
<00:19:37.445>or <00:19:37.645>even <00:19:37.845>better <00:19:38.044>driving <00:19:38.245>then <00:19:38.445>the <00:19:38.645>average, <00:19:38.845>um,

404
00:19:41.945 --> 00:19:43.005
<00:19:41.945>the <00:19:42.263>average, <00:19:42.581>uh, <00:19:42.899>user.

405
00:19:43.665 --> 00:19:46.965
<00:19:43.665>So, <00:19:43.792>and <00:19:43.919>of <00:19:44.046>course, <00:19:44.174>um, <00:19:44.301>it's <00:19:44.428>in <00:19:44.555>the <00:19:44.683>end <00:19:44.810>all <00:19:44.937>about <00:19:45.065>the,

406
00:19:46.965 --> 00:19:49.005
<00:19:46.965>the <00:19:47.245>deaf <00:19:47.524>development, <00:19:47.804>the <00:19:48.084>deaf <00:19:48.365>environment,

407
00:19:49.265 --> 00:19:50.405
<00:19:49.265>um, <00:19:49.521>to <00:19:49.778>make <00:19:50.034>that <00:19:50.291>happen.

408
00:19:50.825 --> 00:19:54.685
<00:19:50.825>To <00:19:51.000>have <00:19:51.175>a <00:19:51.350>proper, <00:19:51.525>um, <00:19:51.700>management <00:19:51.875>for <00:19:52.050>data <00:19:52.225>collection

409
00:19:54.685 --> 00:19:57.485
<00:19:54.685>to <00:19:54.965>have <00:19:55.245>a <00:19:55.524>huge <00:19:55.804>simulation <00:19:56.085>capacity

410
00:19:57.825 --> 00:19:59.645
<00:19:57.825>to <00:19:58.175>simulate <00:19:58.525>all <00:19:58.875>these <00:19:59.225>developments

411
00:19:59.645 --> 00:20:01.525
<00:19:59.645>because <00:19:59.800>we <00:19:59.956>don't <00:20:00.111>want <00:20:00.267>to <00:20:00.422>only <00:20:00.578>do <00:20:00.733>trial <00:20:00.889>and <00:20:01.045>error.

412
00:20:01.525 --> 00:20:03.645
<00:20:01.525>We <00:20:01.758>want <00:20:01.991>to <00:20:02.225>predict <00:20:02.458>and <00:20:02.691>simulate, <00:20:02.925>um,

413
00:20:03.865 --> 00:20:08.045
<00:20:03.865>use <00:20:04.020>machine <00:20:04.176>learning <00:20:04.331>tools, <00:20:04.487>um, <00:20:04.642>do <00:20:04.798>a <00:20:04.953>lot <00:20:05.109>in <00:20:05.265>security

414
00:20:08.345 --> 00:20:11.205
<00:20:08.345>and <00:20:08.485>compliance <00:20:08.625>to <00:20:08.765>not <00:20:08.905>wake <00:20:09.045>up <00:20:09.185>when <00:20:09.325>the <00:20:09.465>car, <00:20:09.605>uh, <00:20:09.745>comes

415
00:20:11.205 --> 00:20:15.005
<00:20:11.205>to <00:20:11.321>the <00:20:11.438>market <00:20:11.554>that <00:20:11.671>is <00:20:11.788>not <00:20:11.905>compliant <00:20:12.021>to <00:20:12.138>let's <00:20:12.254>say <00:20:12.371>the <00:20:12.488>laws <00:20:12.605>of

416
00:20:15.865 --> 00:20:17.885
<00:20:15.865>Brazil <00:20:16.331>or <00:20:16.798>of <00:20:17.265>Taiwan.

417
00:20:18.385 --> 00:20:21.005
<00:20:18.385>Um, <00:20:18.665>so <00:20:18.945>this <00:20:19.225>is <00:20:19.504>highly <00:20:19.785>interesting

418
00:20:21.065 --> 00:20:23.045
<00:20:21.065>to <00:20:21.415>really <00:20:21.765>develop <00:20:22.115>global <00:20:22.465>products.

419
00:20:23.045 --> 00:20:24.685
<00:20:23.045>And <00:20:23.220>this <00:20:23.395>is <00:20:23.570>all <00:20:23.745>based <00:20:23.920>on <00:20:24.095>a <00:20:24.270>secure, <00:20:24.445>scalable,

420
00:20:24.865 --> 00:20:28.005
<00:20:24.865>and <00:20:25.040>AI <00:20:25.215>powered <00:20:25.390>tool <00:20:25.565>chain <00:20:25.740>that <00:20:25.915>we <00:20:26.090>are <00:20:26.265>using

421
00:20:28.545 --> 00:20:31.965
<00:20:28.545>in <00:20:28.745>developing <00:20:28.945>global <00:20:29.145>stacks <00:20:29.345>for, <00:20:29.545>for <00:20:29.745>our <00:20:29.945>products.

422
00:20:32.345 --> 00:20:34.245
<00:20:32.345>Now, <00:20:32.811>two <00:20:33.278>step <00:20:33.745>change.

423
00:20:34.545 --> 00:20:37.045
<00:20:34.545>Number <00:20:34.745>three, <00:20:34.945>this <00:20:35.145>is <00:20:35.345>new <00:20:35.545>ways <00:20:35.745>of <00:20:35.945>working.

424
00:20:37.625 --> 00:20:40.645
<00:20:37.625>So <00:20:37.825>the <00:20:38.025>typical <00:20:38.225>German <00:20:38.425>engineer <00:20:38.625>would <00:20:38.825>always <00:20:39.025>say,

425
00:20:40.805 --> 00:20:44.725
<00:20:40.805>I <00:20:40.921>either <00:20:41.038>do <00:20:41.155>it <00:20:41.271>all <00:20:41.388>myself <00:20:41.505>or <00:20:41.621>I <00:20:41.738>give <00:20:41.855>it <00:20:41.971>to <00:20:42.088>a <00:20:42.205>supplier

426
00:20:44.825 --> 00:20:45.845
<00:20:44.825>and <00:20:45.131>they <00:20:45.437>will <00:20:45.743>deliver

427
00:20:45.845 --> 00:20:49.645
<00:20:45.845>because <00:20:46.000>there's <00:20:46.156>a <00:20:46.311>big <00:20:46.467>automotive <00:20:46.622>supplier <00:20:46.778>system, <00:20:46.933>um, <00:20:47.089>in <00:20:47.245>our

428
00:20:50.325 --> 00:20:51.605
<00:20:50.325>European <00:20:50.901>auto <00:20:51.477>ecosystem.

429
00:20:52.385 --> 00:20:53.845
<00:20:52.385>That's <00:20:52.572>a <00:20:52.760>bit <00:20:52.948>the <00:20:53.135>story <00:20:53.323>of <00:20:53.511>the <00:20:53.699>past.

430
00:20:54.105 --> 00:20:58.925
<00:20:54.105>Um, <00:20:54.245>it <00:20:54.385>very <00:20:54.525>often <00:20:54.665>in <00:20:54.805>the <00:20:54.945>past <00:20:55.085>the, <00:20:55.225>the <00:20:55.365>development, <00:20:55.505>um,

431
00:20:59.195 --> 00:21:02.925
<00:20:59.195>process <00:20:59.350>was <00:20:59.506>you <00:20:59.661>write <00:20:59.817>a <00:20:59.972>set <00:21:00.128>of <00:21:00.283>specifications, <00:21:00.439>give <00:21:00.595>it

432
00:21:02.925 --> 00:21:05.925
<00:21:02.925>to <00:21:03.080>supplier, <00:21:03.236>and <00:21:03.391>the <00:21:03.547>supplier <00:21:03.702>brings <00:21:03.858>back <00:21:04.013>a <00:21:04.169>black <00:21:04.325>box

433
00:21:05.995 --> 00:21:09.295
<00:21:05.995>with <00:21:06.111>a <00:21:06.228>function <00:21:06.344>and <00:21:06.461>then <00:21:06.578>you <00:21:06.695>try <00:21:06.811>to <00:21:06.928>integrate <00:21:07.044>that <00:21:07.161>as <00:21:07.278>we <00:21:07.395>saw

434
00:21:09.295 --> 00:21:13.695
<00:21:09.295>before, <00:21:09.470>the <00:21:09.645>number <00:21:09.820>of <00:21:09.995>functionality <00:21:10.170>is <00:21:10.345>becoming <00:21:10.520>so <00:21:10.695>complex

435
00:21:14.165 --> 00:21:17.095
<00:21:14.165>that <00:21:14.340>you're <00:21:14.514>not, <00:21:14.690>it's <00:21:14.865>very <00:21:15.040>difficult <00:21:15.215>to <00:21:15.389>understand <00:21:15.565>how

436
00:21:17.095 --> 00:21:19.895
<00:21:17.095>that <00:21:17.250>all <00:21:17.406>fits <00:21:17.561>together <00:21:17.717>and <00:21:17.872>this <00:21:18.028>is <00:21:18.183>why <00:21:18.339>it's <00:21:18.495>carried.

437
00:21:19.995 --> 00:21:21.895
<00:21:19.995>We <00:21:20.228>decided <00:21:20.461>to <00:21:20.695>create <00:21:20.928>the <00:21:21.161>code <00:21:21.395>ourselves.

438
00:21:22.395 --> 00:21:24.295
<00:21:22.395>And <00:21:22.628>where <00:21:22.861>we <00:21:23.095>are <00:21:23.328>not <00:21:23.561>strong <00:21:23.795>enough

439
00:21:24.295 --> 00:21:26.335
<00:21:24.295>because <00:21:24.495>it's <00:21:24.695>a <00:21:24.895>technology <00:21:25.095>that <00:21:25.295>we <00:21:25.495>don't <00:21:25.695>own

440
00:21:26.335 --> 00:21:29.335
<00:21:26.335>or <00:21:26.451>that <00:21:26.568>we <00:21:26.685>are <00:21:26.801>not, <00:21:26.918>uh, <00:21:27.035>used <00:21:27.151>to, <00:21:27.268>we <00:21:27.385>will, <00:21:27.501>we <00:21:27.618>will <00:21:27.735>strongly

441
00:21:29.975 --> 00:21:31.935
<00:21:29.975>collaborate <00:21:30.175>with <00:21:30.375>the <00:21:30.574>best <00:21:30.774>partners <00:21:30.975>in <00:21:31.175>the <00:21:31.375>world

442
00:21:31.955 --> 00:21:34.015
<00:21:31.955>and <00:21:32.155>carry <00:21:32.355>in <00:21:32.554>Volkswagen, <00:21:32.754>it <00:21:32.955>was <00:21:33.155>quite <00:21:33.355>attractive

443
00:21:34.075 --> 00:21:35.695
<00:21:34.075>as <00:21:34.425>a <00:21:34.775>partner <00:21:35.125>because, <00:21:35.475>um,

444
00:21:36.335 --> 00:21:37.575
<00:21:36.335>software <00:21:36.558>is <00:21:36.781>the <00:21:37.004>ultimate <00:21:37.227>scale <00:21:37.451>game.

445
00:21:37.635 --> 00:21:38.775
<00:21:37.635>We <00:21:37.840>are <00:21:38.045>the <00:21:38.250>ultimate <00:21:38.455>scale <00:21:38.661>player

446
00:21:38.995 --> 00:21:41.335
<00:21:38.995>and <00:21:39.122>that's <00:21:39.249>where <00:21:39.376>you <00:21:39.504>want <00:21:39.631>to <00:21:39.758>be <00:21:39.885>if <00:21:40.013>you <00:21:40.140>want <00:21:40.267>your <00:21:40.395>technology

447
00:21:41.335 --> 00:21:42.935
<00:21:41.335>to <00:21:41.801>be <00:21:42.268>scaled <00:21:42.735>up.

448
00:21:43.725 --> 00:21:46.345
<00:21:43.725>And <00:21:43.880>one <00:21:44.036>example, <00:21:44.191>one <00:21:44.347>of <00:21:44.502>the <00:21:44.658>first <00:21:44.813>ones <00:21:44.969>was <00:21:45.125>a,

449
00:21:46.785 --> 00:21:50.625
<00:21:46.785>a <00:21:46.985>local <00:21:47.185>partnership <00:21:47.385>with <00:21:47.585>Bosch <00:21:47.785>on <00:21:47.985>autonomous <00:21:48.185>driving.

450
00:21:51.325 --> 00:21:56.135
<00:21:51.325>And, <00:21:51.525>um, <00:21:51.725>this <00:21:51.925>is <00:21:52.125>the <00:21:52.325>only <00:21:52.525>European <00:21:52.725>stack

451
00:21:56.405 --> 00:22:00.095
<00:21:56.405>that <00:21:56.580>can <00:21:56.754>do <00:21:56.930>automotive <00:21:57.105>driving <00:21:57.280>from <00:21:57.455>sensor <00:21:57.629>to <00:21:57.805>actors.

452
00:22:00.195 --> 00:22:03.145
<00:22:00.195>So <00:22:00.544>from <00:22:00.895>camera, <00:22:01.245>lidar, <00:22:01.595>radar

453
00:22:03.375 --> 00:22:07.705
<00:22:03.375>through <00:22:03.550>the <00:22:03.725>whole <00:22:03.900>tech <00:22:04.075>chain, <00:22:04.250>um, <00:22:04.425>to <00:22:04.600>then <00:22:04.775>steering,

454
00:22:08.105 --> 00:22:09.665
<00:22:08.105>throttle <00:22:08.805>and <00:22:09.505>brakes.

455
00:22:10.015 --> 00:22:11.865
<00:22:10.015>This <00:22:10.215>is <00:22:10.415>the <00:22:10.615>core <00:22:10.815>technology <00:22:11.015>of <00:22:11.215>the <00:22:11.415>future,

456
00:22:12.055 --> 00:22:13.505
<00:22:12.055>like <00:22:12.272>the <00:22:12.490>engine <00:22:12.707>was <00:22:12.925>in <00:22:13.142>the <00:22:13.360>past.

457
00:22:14.325 --> 00:22:18.065
<00:22:14.325>And <00:22:14.465>we <00:22:14.605>think, <00:22:14.745>first <00:22:14.885>of <00:22:15.025>all, <00:22:15.165>we <00:22:15.305>want <00:22:15.445>to <00:22:15.585>control <00:22:15.725>it

458
00:22:18.065 --> 00:22:21.225
<00:22:18.065>because <00:22:18.298>we <00:22:18.531>wanna <00:22:18.765>drive <00:22:18.998>our <00:22:19.231>customer <00:22:19.465>ourselves.

459
00:22:21.585 --> 00:22:24.545
<00:22:21.585>Secondly, <00:22:21.760>it's <00:22:21.935>a <00:22:22.110>huge <00:22:22.285>potential <00:22:22.460>to <00:22:22.635>differentiate <00:22:22.810>on <00:22:22.985>costs,

460
00:22:24.645 --> 00:22:27.825
<00:22:24.645>on <00:22:24.800>driving <00:22:24.956>dynamics <00:22:25.111>on <00:22:25.267>how <00:22:25.422>the <00:22:25.578>car <00:22:25.733>really, <00:22:25.889>really <00:22:26.045>behaves.

461
00:22:28.245 --> 00:22:30.785
<00:22:28.245>And <00:22:28.478>it's <00:22:28.711>also <00:22:28.945>a <00:22:29.178>strategic <00:22:29.411>control <00:22:29.645>question.

462
00:22:30.805 --> 00:22:35.545
<00:22:30.805>Do <00:22:30.945>you <00:22:31.085>wanna <00:22:31.225>rely <00:22:31.365>on <00:22:31.505>technology <00:22:31.645>from <00:22:31.785>China, <00:22:31.925>from <00:22:32.065>the <00:22:32.205>US

463
00:22:36.205 --> 00:22:38.785
<00:22:36.205>or <00:22:36.379>do <00:22:36.554>you <00:22:36.730>want <00:22:36.905>to <00:22:37.080>have <00:22:37.254>this <00:22:37.429>technology <00:22:37.605>in

464
00:22:38.865 --> 00:22:40.225
<00:22:38.865>your <00:22:39.476>European <00:22:40.089>ecosystem?

465
00:22:40.245 --> 00:22:43.105
<00:22:40.245>And <00:22:40.385>this <00:22:40.524>is <00:22:40.665>why <00:22:40.804>Bosch <00:22:40.945>is <00:22:41.084>the <00:22:41.225>largest <00:22:41.364>automotive <00:22:41.504>supplier <00:22:41.645>in

466
00:22:43.105 --> 00:22:45.305
<00:22:43.105>the <00:22:43.245>world <00:22:43.385>and <00:22:43.525>Volkswagen <00:22:43.665>is <00:22:43.805>the <00:22:43.945>largest <00:22:44.085>car <00:22:44.225>in <00:22:44.365>the <00:22:44.505>world

467
00:22:45.495 --> 00:22:46.865
<00:22:45.495>have <00:22:45.803>decided <00:22:46.111>to <00:22:46.419>partner <00:22:46.728>up.

468
00:22:47.165 --> 00:22:48.545
<00:22:47.165>And <00:22:47.475>this <00:22:47.786>is <00:22:48.096>in <00:22:48.407>development

469
00:22:48.805 --> 00:22:52.345
<00:22:48.805>and <00:22:48.945>this <00:22:49.085>is <00:22:49.225>not <00:22:49.365>like <00:22:49.505>this <00:22:49.645>a <00:22:49.785>hundred <00:22:49.925>thousand <00:22:50.065>dollars, <00:22:50.205>uh,

470
00:22:52.345 --> 00:22:53.825
<00:22:52.345>self-driving <00:22:52.567>system <00:22:52.789>for <00:22:53.011>a <00:22:53.233>robot, <00:22:53.455>robot <00:22:53.677>taxi.

471
00:22:53.895 --> 00:22:58.145
<00:22:53.895>This <00:22:54.035>is <00:22:54.175>a <00:22:54.315>system <00:22:54.455>that <00:22:54.595>will <00:22:54.735>go <00:22:54.875>into <00:22:55.014>your <00:22:55.155>average, <00:22:55.295>um,

472
00:22:58.615 --> 00:23:00.785
<00:22:58.615>Audi, <00:22:58.965>Volkswagen, <00:22:59.315>or <00:22:59.665>Koda <00:23:00.015>product

473
00:23:01.085 --> 00:23:03.785
<00:23:01.085>and <00:23:01.240>will <00:23:01.396>make <00:23:01.551>your <00:23:01.707>life <00:23:01.862>as <00:23:02.018>a <00:23:02.173>driver <00:23:02.329>much <00:23:02.485>easier

474
00:23:03.815 --> 00:23:07.185
<00:23:03.815>because <00:23:04.048>the <00:23:04.281>car <00:23:04.515>will <00:23:04.748>semi <00:23:04.981>automatically, <00:23:05.215>um,

475
00:23:07.315 --> 00:23:08.385
<00:23:07.315>guide <00:23:07.796>through <00:23:08.278>traffic.

476
00:23:09.195 --> 00:23:10.765
<00:23:09.195>Another <00:23:09.544>example <00:23:09.895>is <00:23:10.245>in <00:23:10.595>China.

477
00:23:11.175 --> 00:23:15.165
<00:23:11.175>China <00:23:11.350>is <00:23:11.524>really <00:23:11.700>leading <00:23:11.875>the <00:23:12.050>way <00:23:12.225>in, <00:23:12.399>um, <00:23:12.575>in,

478
00:23:15.425 --> 00:23:16.805
<00:23:15.425>in <00:23:15.673>high <00:23:15.921>tech <00:23:16.170>at <00:23:16.418>the <00:23:16.667>moment,

479
00:23:16.805 --> 00:23:18.165
<00:23:16.805>especially <00:23:17.111>in <00:23:17.417>the <00:23:17.723>automotive <00:23:18.029>sector.

480
00:23:18.705 --> 00:23:20.725
<00:23:18.705>And <00:23:18.938>we've <00:23:19.171>done <00:23:19.405>three <00:23:19.638>partnerships <00:23:19.871>in <00:23:20.105>China.

481
00:23:20.825 --> 00:23:23.405
<00:23:20.825>One <00:23:21.058>was <00:23:21.291>with <00:23:21.525>Thunders <00:23:21.758>sot <00:23:21.991>on, <00:23:22.225>um,

482
00:23:23.665 --> 00:23:26.885
<00:23:23.665>the <00:23:23.840>digital <00:23:24.014>cockpit <00:23:24.190>Thunders <00:23:24.365>sot <00:23:24.540>is <00:23:24.715>coming <00:23:24.889>from <00:23:25.065>the

483
00:23:27.575 --> 00:23:28.675
<00:23:27.575>mobile <00:23:28.070>phone <00:23:28.565>space.

484
00:23:28.935 --> 00:23:31.155
<00:23:28.935>So <00:23:29.110>they <00:23:29.284>were <00:23:29.460>not <00:23:29.635>able <00:23:29.810>to <00:23:29.985>go <00:23:30.159>into <00:23:30.335>automotive.

485
00:23:31.155 --> 00:23:32.275
<00:23:31.155>They <00:23:31.491>tried, <00:23:31.827>didn't <00:23:32.163>work.

486
00:23:32.575 --> 00:23:36.035
<00:23:32.575>We <00:23:32.750>tried <00:23:32.925>to <00:23:33.100>do <00:23:33.275>really <00:23:33.450>great <00:23:33.625>interior <00:23:33.800>cockpit <00:23:33.975>experiences,

487
00:23:36.665 --> 00:23:38.275
<00:23:36.665>also <00:23:37.014>good, <00:23:37.365>but <00:23:37.715>not <00:23:38.065>great.

488
00:23:38.575 --> 00:23:41.115
<00:23:38.575>And <00:23:38.775>by <00:23:38.975>partnering <00:23:39.175>up, <00:23:39.375>we <00:23:39.575>are <00:23:39.775>now <00:23:39.975>able

489
00:23:41.375 --> 00:23:43.275
<00:23:41.375>to <00:23:41.655>accelerate <00:23:41.935>thunders <00:23:42.215>sot <00:23:42.495>into <00:23:42.775>automotive

490
00:23:43.275 --> 00:23:44.955
<00:23:43.275>and <00:23:43.555>accelerate <00:23:43.835>the <00:23:44.115>Volkswagen <00:23:44.395>group <00:23:44.675>with,

491
00:23:45.005 --> 00:23:48.285
<00:23:45.005>carry <00:23:45.205>it <00:23:45.405>into <00:23:45.605>a <00:23:45.805>proper <00:23:46.005>digital <00:23:46.205>corporate <00:23:46.405>experience.

492
00:23:48.585 --> 00:23:52.365
<00:23:48.585>The <00:23:48.785>other <00:23:48.985>one <00:23:49.185>is <00:23:49.385>Horizon <00:23:49.585>robotics, <00:23:49.785>self-driving <00:23:49.985>stack.

493
00:23:52.895 --> 00:23:54.805
<00:23:52.895>Since <00:23:53.070>you <00:23:53.245>need <00:23:53.420>to <00:23:53.595>collect <00:23:53.770>a <00:23:53.945>lot <00:23:54.120>of <00:23:54.295>data

494
00:23:54.905 --> 00:23:56.765
<00:23:54.905>and <00:23:55.138>you <00:23:55.371>cannot <00:23:55.605>share <00:23:55.838>data <00:23:56.071>between <00:23:56.305>China

495
00:23:56.765 --> 00:23:59.125
<00:23:56.765>and <00:23:56.940>the <00:23:57.115>rest <00:23:57.290>of <00:23:57.465>the <00:23:57.640>world, <00:23:57.815>uh, <00:23:57.990>for, <00:23:58.165>for

496
00:24:00.065 --> 00:24:03.525
<00:24:00.065>for <00:24:00.220>export <00:24:00.376>control <00:24:00.531>reasons, <00:24:00.687>you're <00:24:00.842>building <00:24:00.998>up <00:24:01.153>an <00:24:01.309>own <00:24:01.465>stack

497
00:24:03.685 --> 00:24:05.925
<00:24:03.685>with <00:24:03.860>a <00:24:04.034>couple <00:24:04.210>of <00:24:04.385>hundred <00:24:04.560>developers <00:24:04.735>together <00:24:04.909>with <00:24:05.085>Horizon.

498
00:24:06.435 --> 00:24:08.245
<00:24:06.435>It's <00:24:06.668>the <00:24:06.901>best <00:24:07.135>AI <00:24:07.368>company <00:24:07.601>of <00:24:07.835>China.

499
00:24:08.245 --> 00:24:11.605
<00:24:08.245>They <00:24:08.400>will <00:24:08.556>have <00:24:08.711>their <00:24:08.867>IPO <00:24:09.022>on <00:24:09.178>the <00:24:09.333>stock <00:24:09.489>market <00:24:09.645>soon,

500
00:24:11.945 --> 00:24:14.725
<00:24:11.945>and <00:24:12.100>we're <00:24:12.256>developing <00:24:12.411>there <00:24:12.567>also <00:24:12.722>with <00:24:12.878>a <00:24:13.033>partner, <00:24:13.189>the <00:24:13.345>stack

501
00:24:14.905 --> 00:24:17.605
<00:24:14.905>and <00:24:15.105>the <00:24:15.305>top <00:24:15.504>picture <00:24:15.705>is <00:24:15.905>with <00:24:16.105>Ong <00:24:16.305>Xang.

502
00:24:17.875 --> 00:24:21.485
<00:24:17.875>This <00:24:18.050>is <00:24:18.225>our <00:24:18.400>architecture <00:24:18.575>partner <00:24:18.750>for <00:24:18.925>a <00:24:19.100>most <00:24:19.275>modern

503
00:24:22.045 --> 00:24:24.805
<00:24:22.045>software <00:24:22.220>architecture, <00:24:22.395>and <00:24:22.570>we <00:24:22.745>are <00:24:22.920>operating <00:24:23.095>as <00:24:23.270>one <00:24:23.445>team.

504
00:24:25.035 --> 00:24:28.005
<00:24:25.035>Even <00:24:25.190>though <00:24:25.346>some <00:24:25.501>guys <00:24:25.657>show <00:24:25.812>they're, <00:24:25.968>they're <00:24:26.123>working <00:24:26.279>for <00:24:26.435>Ong,

505
00:24:28.005 --> 00:24:29.165
<00:24:28.005>for <00:24:28.179>the, <00:24:28.353>they <00:24:28.527>do <00:24:28.701>the <00:24:28.875>X <00:24:29.049>Yeah,

506
00:24:29.165 --> 00:24:31.365
<00:24:29.165>but <00:24:29.398>overall <00:24:29.631>they're <00:24:29.865>in <00:24:30.098>one <00:24:30.331>team <00:24:30.565>together.

507
00:24:31.785 --> 00:24:34.405
<00:24:31.785>And <00:24:31.985>this <00:24:32.185>is <00:24:32.385>the <00:24:32.585>way <00:24:32.785>how <00:24:32.985>to <00:24:33.185>create

508
00:24:35.345 --> 00:24:36.885
<00:24:35.345>the <00:24:35.576>software <00:24:35.807>defined <00:24:36.038>vehicle <00:24:36.269>of <00:24:36.500>the <00:24:36.731>future,

509
00:24:37.035 --> 00:24:40.085
<00:24:37.035>pick <00:24:37.235>the <00:24:37.435>best <00:24:37.635>partners, <00:24:37.835>learn <00:24:38.035>as <00:24:38.235>a <00:24:38.435>team,

510
00:24:40.335 --> 00:24:41.845
<00:24:40.335>bring <00:24:40.674>the <00:24:41.014>best <00:24:41.354>developers <00:24:41.694>in,

511
00:24:42.105 --> 00:24:45.405
<00:24:42.105>and <00:24:42.280>then <00:24:42.455>create <00:24:42.630>a, <00:24:42.805>a, <00:24:42.980>a <00:24:43.155>leading <00:24:43.330>uh, <00:24:43.505>product.

512
00:24:45.705 --> 00:24:48.285
<00:24:45.705>And <00:24:45.860>our <00:24:46.016>most <00:24:46.171>recent <00:24:46.327>announcement <00:24:46.482>was <00:24:46.638>that <00:24:46.793>we <00:24:46.949>are <00:24:47.105>partnering

513
00:24:48.285 --> 00:24:51.205
<00:24:48.285>with <00:24:48.518>Rivian <00:24:48.751>also <00:24:48.985>on <00:24:49.218>the <00:24:49.451>architecture <00:24:49.685>base.

514
00:24:51.705 --> 00:24:54.245
<00:24:51.705>So <00:24:51.985>bring <00:24:52.264>in <00:24:52.544>a <00:24:52.824>modern <00:24:53.105>software

515
00:24:54.245 --> 00:24:57.045
<00:24:54.245>and <00:24:54.478>electronics, <00:24:54.711>hardware <00:24:54.945>architecture <00:24:55.178>into <00:24:55.411>our <00:24:55.645>products.

516
00:24:57.425 --> 00:24:59.045
<00:24:57.425>Um, <00:24:57.774>they <00:24:58.125>are <00:24:58.475>really <00:24:58.825>happy

517
00:24:59.345 --> 00:25:03.925
<00:24:59.345>and <00:24:59.500>intrigued <00:24:59.656>to <00:24:59.811>get <00:24:59.967>our, <00:25:00.122>um, <00:25:00.278>bridging <00:25:00.433>knowledge <00:25:00.589>to <00:25:00.745>bring

518
00:25:04.485 --> 00:25:06.005
<00:25:04.485>software <00:25:04.941>into <00:25:05.397>the <00:25:05.853>automobile.

519
00:25:06.425 --> 00:25:09.125
<00:25:06.425>We <00:25:06.600>are <00:25:06.774>happy <00:25:06.950>to <00:25:07.125>get <00:25:07.300>their <00:25:07.475>knowledge <00:25:07.649>on <00:25:07.825>a

520
00:25:09.125 --> 00:25:10.365
<00:25:09.125>modern <00:25:10.241>architecture.

521
00:25:10.365 --> 00:25:14.485
<00:25:10.365>This <00:25:10.505>is <00:25:10.645>the <00:25:10.785>next <00:25:10.925>step <00:25:11.065>to <00:25:11.205>create <00:25:11.345>a <00:25:11.485>really <00:25:11.625>successful, <00:25:11.765>um,

522
00:25:15.185 --> 00:25:18.605
<00:25:15.185>change <00:25:15.418>of <00:25:15.651>the <00:25:15.885>traditional <00:25:16.118>automotive <00:25:16.351>industry <00:25:16.585>together

523
00:25:18.605 --> 00:25:21.605
<00:25:18.605>with <00:25:18.885>partners <00:25:19.165>into <00:25:19.445>the <00:25:19.725>software <00:25:20.005>space.

524
00:25:22.185 --> 00:25:24.965
<00:25:22.185>And <00:25:22.385>of <00:25:22.585>course, <00:25:22.784>it's <00:25:22.985>not <00:25:23.185>only <00:25:23.385>about <00:25:23.585>partners

525
00:25:25.145 --> 00:25:26.205
<00:25:25.145>and <00:25:25.304>you <00:25:25.463>will <00:25:25.621>love <00:25:25.781>to <00:25:25.940>hear <00:25:26.099>that.

526
00:25:26.205 --> 00:25:27.845
<00:25:26.205>It's <00:25:26.554>also <00:25:26.905>about <00:25:27.254>open <00:25:27.605>source.

527
00:25:28.505 --> 00:25:33.485
<00:25:28.505>Um, <00:25:28.632>we <00:25:28.759>are <00:25:28.886>part <00:25:29.014>of <00:25:29.141>the <00:25:29.268>Eclipse <00:25:29.395>Foundation <00:25:29.523>on <00:25:29.650>lots <00:25:29.777>of, <00:25:29.905>uh,

528
00:25:33.555 --> 00:25:34.925
<00:25:33.555>tooling <00:25:33.966>and <00:25:34.377>networking <00:25:34.788>topics.

529
00:25:35.545 --> 00:25:38.485
<00:25:35.545>Uh, <00:25:35.685>we <00:25:35.825>are <00:25:35.965>part <00:25:36.105>of <00:25:36.245>the <00:25:36.385>Lu <00:25:36.525>Linux <00:25:36.665>Foundation, <00:25:36.805>um, <00:25:36.945>and,

530
00:25:38.485 --> 00:25:42.205
<00:25:38.485>and <00:25:38.640>driving <00:25:38.796>also <00:25:38.951>projects <00:25:39.107>like <00:25:39.262>the <00:25:39.418>open <00:25:39.573>chain <00:25:39.729>project, <00:25:39.885>um,

531
00:25:42.395 --> 00:25:44.005
<00:25:42.395>that <00:25:43.095>allows <00:25:43.795>compliance

532
00:25:44.025 --> 00:25:46.885
<00:25:44.025>and <00:25:44.258>security <00:25:44.491>along <00:25:44.725>the <00:25:44.958>software <00:25:45.191>supply <00:25:45.425>chain

533
00:25:46.885 --> 00:25:48.285
<00:25:46.885>to <00:25:47.095>really <00:25:47.305>understand <00:25:47.515>where <00:25:47.725>it's <00:25:47.935>coming <00:25:48.145>from.

534
00:25:48.785 --> 00:25:50.605
<00:25:48.785>And <00:25:49.065>we <00:25:49.345>most <00:25:49.625>recently, <00:25:49.905>trans <00:25:50.185>Zea

535
00:25:50.985 --> 00:25:54.565
<00:25:50.985>and, <00:25:51.159>um, <00:25:51.334>will <00:25:51.510>develop <00:25:51.685>a <00:25:51.860>real <00:25:52.034>time <00:25:52.209>operating <00:25:52.385>system

536
00:25:54.585 --> 00:25:58.565
<00:25:54.585>and <00:25:54.725>bring <00:25:54.865>this <00:25:55.005>to <00:25:55.145>an <00:25:55.285>automotive, <00:25:55.425>so <00:25:55.565>called <00:25:55.705>a <00:25:55.845>LD, <00:25:55.985>um,

537
00:25:59.085 --> 00:26:02.765
<00:25:59.085>security <00:25:59.285>standard, <00:25:59.485>which <00:25:59.685>also <00:25:59.885>brings <00:26:00.085>in <00:26:00.285>the <00:26:00.485>power

538
00:26:02.865 --> 00:26:07.045
<00:26:02.865>of <00:26:03.040>the <00:26:03.215>developer <00:26:03.390>community <00:26:03.565>into, <00:26:03.740>uh, <00:26:03.915>the <00:26:04.090>automotive <00:26:04.265>space.

539
00:26:07.425 --> 00:26:09.645
<00:26:07.425>So <00:26:07.891>to <00:26:08.358>summarize, <00:26:08.825>um,

540
00:26:10.625 --> 00:26:14.445
<00:26:10.625>the <00:26:10.780>step <00:26:10.936>change <00:26:11.091>from <00:26:11.247>automotive <00:26:11.402>to <00:26:11.558>tech <00:26:11.713>is <00:26:11.869>happening <00:26:12.025>now.

541
00:26:14.875 --> 00:26:18.165
<00:26:14.875>It's, <00:26:15.002>it's <00:26:15.129>almost <00:26:15.256>like <00:26:15.384>16 <00:26:15.511>years <00:26:15.638>ago <00:26:15.765>when, <00:26:15.893>when <00:26:16.020>the <00:26:16.147>app <00:26:16.275>store

542
00:26:18.265 --> 00:26:19.885
<00:26:18.265>of <00:26:18.545>Apple <00:26:18.825>was, <00:26:19.105>was <00:26:19.385>put <00:26:19.665>live.

543
00:26:19.915 --> 00:26:22.765
<00:26:19.915>This <00:26:20.042>is <00:26:20.169>now <00:26:20.296>the <00:26:20.424>moment, <00:26:20.551>it <00:26:20.678>was <00:26:20.805>the <00:26:20.933>moment <00:26:21.060>when <00:26:21.187>the, <00:26:21.315>when,

544
00:26:22.765 --> 00:26:25.005
<00:26:22.765>when <00:26:22.965>the <00:26:23.165>computer <00:26:23.365>and <00:26:23.565>mobile <00:26:23.765>phone <00:26:23.965>industry <00:26:24.165>shifted.

545
00:26:25.425 --> 00:26:28.405
<00:26:25.425>Now <00:26:25.580>it's <00:26:25.736>the <00:26:25.891>moment <00:26:26.047>when <00:26:26.202>the <00:26:26.358>automotive <00:26:26.513>industry <00:26:26.669>shifts <00:26:26.825>from

546
00:26:28.635 --> 00:26:30.645
<00:26:28.635>with <00:26:28.868>software <00:26:29.101>first, <00:26:29.335>with <00:26:29.568>the <00:26:29.801>technology <00:26:30.035>boost

547
00:26:31.025 --> 00:26:32.325
<00:26:31.025>and <00:26:31.259>with <00:26:31.493>new <00:26:31.727>ways <00:26:31.961>of <00:26:32.195>working.

548
00:26:32.985 --> 00:26:36.885
<00:26:32.985>And <00:26:33.185>of <00:26:33.385>course <00:26:33.584>the <00:26:33.784>software <00:26:33.985>defined <00:26:34.185>vehicle <00:26:34.385>is

549
00:26:37.625 --> 00:26:38.805
<00:26:37.625>the <00:26:37.979>ultimate <00:26:38.333>scale <00:26:38.687>game.

550
00:26:39.465 --> 00:26:41.285
<00:26:39.465>And <00:26:39.698>Volkswagen <00:26:39.931>Group <00:26:40.165>is <00:26:40.398>the <00:26:40.631>ultimate <00:26:40.865>scale

551
00:26:41.285 --> 00:26:42.765
<00:26:41.285>player. <00:26:41.507>And <00:26:41.729>this <00:26:41.951>is <00:26:42.173>why <00:26:42.395>we <00:26:42.617>are,

552
00:26:43.105 --> 00:26:47.165
<00:26:43.105>We <00:26:43.280>are <00:26:43.455>multiplying, <00:26:43.630>um, <00:26:43.805>we <00:26:43.980>are <00:26:44.155>multiplying, <00:26:44.330>um, <00:26:44.505>the,

553
00:26:48.065 --> 00:26:51.285
<00:26:48.065>the <00:26:48.265>scalable <00:26:48.465>technology <00:26:48.665>stack <00:26:48.865>with <00:26:49.065>unified <00:26:49.265>data <00:26:49.465>platform

554
00:26:51.425 --> 00:26:55.245
<00:26:51.425>and <00:26:51.625>with <00:26:51.825>an <00:26:52.024>open <00:26:52.225>app <00:26:52.425>ecosystem <00:26:52.625>into <00:26:52.825>something

555
00:26:55.475 --> 00:26:59.165
<00:26:55.475>that <00:26:55.615>we <00:26:55.754>think <00:26:55.895>will <00:26:56.034>be <00:26:56.175>the <00:26:56.314>next <00:26:56.455>big <00:26:56.594>thing <00:26:56.735>in <00:26:56.875>tech.

556
00:26:59.705 --> 00:27:03.245
<00:26:59.705>And <00:26:59.860>we <00:27:00.016>are <00:27:00.171>inviting <00:27:00.327>the <00:27:00.482>developer <00:27:00.638>community <00:27:00.793>to <00:27:00.949>join <00:27:01.105>us.

557
00:27:03.745 --> 00:27:06.685
<00:27:03.745>We <00:27:04.094>are <00:27:04.445>10,000 <00:27:04.794>developers <00:27:05.145>globally

558
00:27:07.185 --> 00:27:09.245
<00:27:07.185>and <00:27:07.418>this <00:27:07.651>is <00:27:07.885>where <00:27:08.118>the <00:27:08.351>action <00:27:08.585>happens.

559
00:27:09.455 --> 00:27:11.925
<00:27:09.455>Happy <00:27:09.595>to <00:27:09.735>chat <00:27:09.875>and <00:27:10.014>happy <00:27:10.155>to <00:27:10.294>see <00:27:10.435>you <00:27:10.574>in <00:27:10.715>our <00:27:10.855>booth

560
00:27:12.345 --> 00:27:14.805
<00:27:12.345>and, <00:27:12.545>uh, <00:27:12.745>create <00:27:12.945>the <00:27:13.145>future <00:27:13.345>of <00:27:13.545>mobility <00:27:13.745>together.