WEBVTT

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<00:00:02.125>I <00:00:02.280>said, <00:00:02.436>uh, <00:00:02.591>I'm <00:00:02.747>in <00:00:02.902>the <00:00:03.058>AI <00:00:03.213>Center <00:00:03.369>of <00:00:03.525>Excellence,

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<00:00:05.025>and <00:00:05.141>I <00:00:05.258>want <00:00:05.375>to, <00:00:05.491>uh, <00:00:05.608>shed <00:00:05.725>a <00:00:05.841>little <00:00:05.958>bit <00:00:06.075>of <00:00:06.191>practical <00:00:06.308>light <00:00:06.425>on,

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<00:00:09.185>hey, <00:00:09.360>what, <00:00:09.535>how <00:00:09.710>we <00:00:09.885>can <00:00:10.060>bring <00:00:10.235>AI <00:00:10.410>to <00:00:10.585>you,

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<00:00:14.145>to <00:00:14.300>all <00:00:14.456>of <00:00:14.611>the <00:00:14.767>applications <00:00:14.922>which <00:00:15.078>can <00:00:15.233>benefit <00:00:15.389>from <00:00:15.545>it.

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<00:00:19.105>So, <00:00:19.338>um, <00:00:19.571>this <00:00:19.805>is <00:00:20.038>my <00:00:20.271>legal <00:00:20.505>guy.

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<00:00:22.145>I'm <00:00:22.345>wanting <00:00:22.544>to <00:00:22.745>show <00:00:22.945>you <00:00:23.145>that, <00:00:23.345>that <00:00:23.544>some

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<00:00:23.845>of <00:00:24.078>the <00:00:24.311>things <00:00:24.544>I'm <00:00:24.778>saying <00:00:25.011>are <00:00:25.244>forward

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<00:00:25.725>looking <00:00:26.049>and <00:00:26.373>they <00:00:26.697>can <00:00:27.021>change.

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<00:00:28.225>So <00:00:28.365>every <00:00:28.505>company's <00:00:28.645>an <00:00:28.785>AI <00:00:28.925>company. <00:00:29.065>Would <00:00:29.205>you <00:00:29.345>agree <00:00:29.485>with <00:00:29.625>that?

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<00:00:33.015>Raise <00:00:33.170>your <00:00:33.326>hand. <00:00:33.481>You <00:00:33.637>every <00:00:33.792>company, <00:00:33.948>an <00:00:34.103>AI <00:00:34.259>company <00:00:34.415>today?

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<00:00:38.355>Well, <00:00:38.588>well, <00:00:38.821>yeah. <00:00:39.055>Well, <00:00:39.288>soon, <00:00:39.521>maybe, <00:00:39.754>right?

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<00:00:45.265>Um, <00:00:45.381>but <00:00:45.498>we <00:00:45.615>see <00:00:45.731>a <00:00:45.848>lot <00:00:45.965>of <00:00:46.081>potentially <00:00:46.198>in <00:00:46.315>ai <00:00:46.431>that's <00:00:46.548>very <00:00:46.665>clear.

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<00:00:49.825>Uh, <00:00:49.965>when <00:00:50.105>people <00:00:50.245>ask <00:00:50.385>me, <00:00:50.525>when <00:00:50.665>press <00:00:50.805>asks <00:00:50.945>me <00:00:51.085>about, <00:00:51.225>okay,

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<00:00:53.515>what <00:00:53.690>do <00:00:53.865>you <00:00:54.040>see <00:00:54.215>AI <00:00:54.390>in <00:00:54.565>terms <00:00:54.740>of <00:00:54.915>ranking

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<00:00:57.275>amongst <00:00:57.475>technologies <00:00:57.675>which <00:00:57.875>have <00:00:58.074>influence, <00:00:58.275>I <00:00:58.475>say, <00:00:58.675>well,

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<00:01:00.825>AI <00:01:01.000>has <00:01:01.175>a <00:01:01.350>similar <00:01:01.525>influence <00:01:01.700>than <00:01:01.875>the <00:01:02.050>internet <00:01:02.225>had

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<00:01:05.665>on <00:01:06.015>all <00:01:06.365>of <00:01:06.715>the <00:01:07.065>applications.

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<00:01:08.105>All <00:01:08.280>of <00:01:08.455>the <00:01:08.630>things <00:01:08.805>which <00:01:08.980>we <00:01:09.155>are <00:01:09.330>using <00:01:09.505>today,

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<00:01:10.235>basically <00:01:10.515>nothing, <00:01:10.795>which <00:01:11.075>is <00:01:11.355>in <00:01:11.635>compute,

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<00:01:12.505>is <00:01:12.971>not <00:01:13.438>networked <00:01:13.905>anymore.

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<00:01:14.865>Uh, <00:01:15.214>they're <00:01:15.565>all <00:01:15.914>networked, <00:01:16.265>right?

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<00:01:17.145>And <00:01:17.261>over <00:01:17.378>time, <00:01:17.494>I <00:01:17.611>think <00:01:17.728>we <00:01:17.845>will <00:01:17.961>see <00:01:18.078>AI <00:01:18.195>doing <00:01:18.311>the <00:01:18.428>same <00:01:18.545>thing.

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<00:01:20.745>It <00:01:20.978>will <00:01:21.211>go <00:01:21.445>into <00:01:21.678>our <00:01:21.911>daily <00:01:22.145>life,

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<00:01:25.145>and <00:01:25.464>in, <00:01:25.783>in, <00:01:26.103>in <00:01:26.423>business.

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<00:01:27.265>And <00:01:27.440>that, <00:01:27.615>um, <00:01:27.790>development, <00:01:27.965>however, <00:01:28.140>will <00:01:28.315>happen <00:01:28.490>much <00:01:28.665>faster

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<00:01:32.354>because <00:01:32.510>for <00:01:32.666>the <00:01:32.821>internet, <00:01:32.977>people <00:01:33.132>had <00:01:33.288>to <00:01:33.443>dig <00:01:33.599>the <00:01:33.755>ground,

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<00:01:36.384>put <00:01:36.618>cables <00:01:36.851>in <00:01:37.085>to <00:01:37.318>transport <00:01:37.551>the <00:01:37.785>bits.

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<00:01:38.945>But <00:01:39.145>for <00:01:39.345>ai, <00:01:39.544>what <00:01:39.744>we <00:01:39.945>need <00:01:40.145>is <00:01:40.345>software.

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<00:01:47.384>So <00:01:47.623>let's <00:01:47.862>look <00:01:48.100>at <00:01:48.339>that

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<00:01:48.825>and <00:01:49.000>look <00:01:49.175>a <00:01:49.350>little <00:01:49.525>bit <00:01:49.700>at <00:01:49.875>the <00:01:50.050>current <00:01:50.225>situation.

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<00:01:52.985>So <00:01:53.185>if <00:01:53.385>we <00:01:53.585>want <00:01:53.785>that <00:01:53.985>AI <00:01:54.185>goes <00:01:54.385>everywhere,

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<00:01:56.884>I <00:01:57.085>think <00:01:57.285>it's <00:01:57.484>worthwhile <00:01:57.684>to <00:01:57.884>look <00:01:58.085>at, <00:01:58.285>okay,

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<00:02:00.595>what <00:02:00.828>is <00:02:01.061>keeping <00:02:01.295>us <00:02:01.528>away <00:02:01.761>from <00:02:01.995>that?

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<00:02:03.345>And <00:02:03.625>a <00:02:03.905>few <00:02:04.185>data <00:02:04.465>points <00:02:04.745>here.

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<00:02:05.985>So <00:02:06.140>in <00:02:06.296>that <00:02:06.451>study, <00:02:06.607>which, <00:02:06.762>um, <00:02:06.918>converge.io <00:02:07.073>did, <00:02:07.229>which, <00:02:07.385>uh,

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<00:02:11.105>is <00:02:11.232>a, <00:02:11.359>is <00:02:11.486>a <00:02:11.614>part <00:02:11.741>of <00:02:11.868>Intel, <00:02:11.995>um, <00:02:12.123>they <00:02:12.250>asked, <00:02:12.377>okay, <00:02:12.505>um,

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<00:02:16.165>a <00:02:16.398>number <00:02:16.631>of <00:02:16.864>organizations <00:02:17.098>to <00:02:17.331>give <00:02:17.565>their,

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<00:02:18.495>their <00:02:18.695>voices <00:02:18.895>on <00:02:19.095>a <00:02:19.295>couple <00:02:19.495>of <00:02:19.695>key <00:02:19.895>questions.

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<00:02:21.905>And <00:02:22.080>in <00:02:22.255>that, <00:02:22.430>um, <00:02:22.605>came <00:02:22.780>out <00:02:22.955>that <00:02:23.130>only <00:02:23.305>10%

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<00:02:24.925>of <00:02:25.205>those <00:02:25.485>organizations <00:02:25.765>who <00:02:26.045>have <00:02:26.325>answered,

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<00:02:27.325>launched <00:02:27.558>a <00:02:27.791>gen <00:02:28.024>AI <00:02:28.258>solution <00:02:28.491>in <00:02:28.725>2023.

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<00:02:30.545>So <00:02:30.745>it's <00:02:30.945>a <00:02:31.145>pretty <00:02:31.345>low <00:02:31.545>number <00:02:31.745>in <00:02:31.945>production.

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<00:02:33.785>And <00:02:34.018>46, <00:02:34.251>almost <00:02:34.484>half <00:02:34.718>of <00:02:34.951>the, <00:02:35.185>uh,

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<00:02:37.115>respondents <00:02:37.395>have <00:02:37.675>voiced <00:02:37.955>that <00:02:38.235>the <00:02:38.515>infrastructure

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<00:02:41.305>is <00:02:41.505>the <00:02:41.705>biggest <00:02:41.905>challenge <00:02:42.105>of <00:02:42.305>productizing <00:02:42.505>gen <00:02:42.705>ai.

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<00:02:45.505>So <00:02:45.704>that <00:02:45.905>throw <00:02:46.105>up <00:02:46.305>a <00:02:46.505>number <00:02:46.704>of <00:02:46.905>questions.

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<00:02:48.025>So <00:02:48.165>what <00:02:48.305>are <00:02:48.445>the <00:02:48.585>barriers <00:02:48.725>that <00:02:48.865>we <00:02:49.005>can <00:02:49.145>bring <00:02:49.285>AI <00:02:49.425>everywhere?

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<00:02:52.015>Which <00:02:52.214>barriers <00:02:52.415>do <00:02:52.614>we <00:02:52.815>need <00:02:53.015>to <00:02:53.214>bring <00:02:53.415>down?

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<00:02:54.954>There's <00:02:55.110>also, <00:02:55.266>um, <00:02:55.421>other <00:02:55.577>voices <00:02:55.732>from <00:02:55.888>that <00:02:56.043>study <00:02:56.199>that <00:02:56.355>openness

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<00:02:59.465>and <00:02:59.698>choice <00:02:59.931>are <00:03:00.165>limited <00:03:00.398>today <00:03:00.631>in <00:03:00.865>terms

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<00:03:01.605>of <00:03:01.954>bringing <00:03:02.304>AI <00:03:02.655>solutions <00:03:03.005>together.

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<00:03:04.025>And <00:03:04.258>we <00:03:04.491>need <00:03:04.725>to <00:03:04.958>have <00:03:05.191>really <00:03:05.425>transparent

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<00:03:07.025>and <00:03:07.491>trustworthy <00:03:07.958>AI <00:03:08.425>solutions.

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<00:03:09.465>So <00:03:09.720>that's <00:03:09.976>a <00:03:10.231>few <00:03:10.487>data <00:03:10.743>points.

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<00:03:12.065>Now, <00:03:12.265>obviously, <00:03:12.465>one <00:03:12.665>key <00:03:12.865>area <00:03:13.065>where <00:03:13.265>we <00:03:13.465>want

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<00:03:16.685>to <00:03:16.965>bring <00:03:17.245>AI <00:03:17.525>is <00:03:17.805>the <00:03:18.085>enterprise.

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<00:03:19.704>So <00:03:20.054>not <00:03:20.404>necessarily <00:03:20.755>the <00:03:21.105>startups,

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<00:03:21.905>but <00:03:22.045>the <00:03:22.185>enterprise, <00:03:22.325>uh, <00:03:22.465>is <00:03:22.605>worth <00:03:22.745>a <00:03:22.885>look <00:03:23.025>in, <00:03:23.165>in <00:03:23.305>particular

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<00:03:26.405>because <00:03:26.580>startups <00:03:26.755>today <00:03:26.930>are <00:03:27.105>using <00:03:27.280>a <00:03:27.455>lot <00:03:27.630>of <00:03:27.805>ai,

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<00:03:29.625>and <00:03:29.854>we <00:03:30.084>will <00:03:30.313>hear <00:03:30.543>about

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<00:03:30.645>that <00:03:30.820>later <00:03:30.995>from <00:03:31.170>a <00:03:31.345>startup <00:03:31.520>we <00:03:31.695>are <00:03:31.870>working <00:03:32.045>with.

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<00:03:33.305>Um, <00:03:33.538>but <00:03:33.771>where, <00:03:34.005>how <00:03:34.238>about <00:03:34.471>the <00:03:34.705>enterprise?

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<00:03:37.025>So <00:03:37.165>when <00:03:37.305>we <00:03:37.445>look <00:03:37.585>at <00:03:37.725>that, <00:03:37.865>um, <00:03:38.005>what <00:03:38.145>the <00:03:38.285>situation <00:03:38.425>is,

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<00:03:41.145>we <00:03:41.378>can <00:03:41.611>roughly <00:03:41.845>see <00:03:42.078>three <00:03:42.311>phases <00:03:42.545>here.

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<00:03:44.865>And <00:03:45.005>I <00:03:45.145>think <00:03:45.285>we <00:03:45.425>are <00:03:45.565>very <00:03:45.705>much <00:03:45.845>in <00:03:45.985>the <00:03:46.125>first <00:03:46.265>phase

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<00:03:47.895>where <00:03:48.035>we <00:03:48.175>say <00:03:48.315>it's <00:03:48.455>the <00:03:48.595>age <00:03:48.735>of <00:03:48.875>AI <00:03:49.015>copilots, <00:03:49.155>that <00:03:49.295>means,

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<00:03:52.865>um, <00:03:53.065>persons <00:03:53.265>within <00:03:53.465>the <00:03:53.665>enterprise <00:03:53.865>are <00:03:54.065>using <00:03:54.265>AI

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<00:03:57.425>for <00:03:57.600>the <00:03:57.775>benefit <00:03:57.950>of <00:03:58.125>the <00:03:58.300>work <00:03:58.475>they <00:03:58.650>are <00:03:58.825>doing.

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<00:04:00.025>And <00:04:00.451>it's <00:04:00.877>pretty <00:04:01.303>isolated.

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<00:04:02.065>Um, <00:04:02.240>it's <00:04:02.415>driven <00:04:02.590>by <00:04:02.765>AI <00:04:02.940>copilots, <00:04:03.115>which <00:04:03.290>are <00:04:03.465>fed

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<00:04:05.065>by <00:04:05.204>public <00:04:05.345>data, <00:04:05.484>and <00:04:05.625>it's <00:04:05.765>a <00:04:05.905>bit <00:04:06.045>of <00:04:06.185>enterprise <00:04:06.325>data <00:04:06.465>for

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<00:04:08.885>that <00:04:09.316>individual <00:04:09.749>going <00:04:10.180>in.

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<00:04:10.865>But <00:04:10.972>if <00:04:11.080>it <00:04:11.188>goes <00:04:11.295>to <00:04:11.403>the <00:04:11.511>next <00:04:11.618>stage, <00:04:11.726>uh, <00:04:11.834>we <00:04:11.941>see <00:04:12.049>that <00:04:12.157>it's <00:04:12.265>more,

78
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<00:04:15.545>uh, <00:04:15.778>automation <00:04:16.011>of <00:04:16.245>workflows <00:04:16.478>within <00:04:16.711>enterprises, <00:04:16.945>uh,

79
00:04:19.755 --> 00:04:22.485
<00:04:19.755>that <00:04:19.954>means <00:04:20.154>things <00:04:20.355>get <00:04:20.555>a <00:04:20.755>bit <00:04:20.954>more <00:04:21.154>integrated.

80
00:04:22.595 --> 00:04:24.605
<00:04:22.595>It's <00:04:22.828>not <00:04:23.061>just <00:04:23.295>a <00:04:23.528>personal <00:04:23.761>thing, <00:04:23.995>uh,

81
00:04:24.605 --> 00:04:27.325
<00:04:24.605>helping <00:04:24.780>a <00:04:24.955>person <00:04:25.130>within <00:04:25.305>an <00:04:25.480>enterprise <00:04:25.655>with <00:04:25.830>their <00:04:26.005>tasks,

82
00:04:27.585 --> 00:04:28.885
<00:04:27.585>but <00:04:27.818>it's <00:04:28.053>a, <00:04:28.287>it's <00:04:28.521>a <00:04:28.755>group,

83
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<00:04:28.885>it's <00:04:29.164>a <00:04:29.445>workflow <00:04:29.724>within <00:04:30.005>an <00:04:30.284>enterprise.

84
00:04:32.065 --> 00:04:35.765
<00:04:32.065>And <00:04:32.205>then <00:04:32.344>what <00:04:32.485>we <00:04:32.625>need <00:04:32.765>for <00:04:32.905>that <00:04:33.045>is <00:04:33.185>more <00:04:33.325>domain <00:04:33.465>data,

85
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<00:04:36.034>because <00:04:36.543>the <00:04:37.052>data,

86
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<00:04:38.025>the <00:04:38.164>gen <00:04:38.304>AI <00:04:38.445>today <00:04:38.585>is <00:04:38.724>trained <00:04:38.864>on <00:04:39.005>will <00:04:39.145>not <00:04:39.284>be <00:04:39.424>sufficient

87
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<00:04:42.125>to <00:04:42.405>be <00:04:42.685>helpful <00:04:42.965>in <00:04:43.245>that <00:04:43.525>situation.

88
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<00:04:44.505>And <00:04:44.660>that <00:04:44.816>is <00:04:44.971>even <00:04:45.127>more <00:04:45.282>the <00:04:45.438>case <00:04:45.593>when <00:04:45.749>we <00:04:45.905>go

89
00:04:46.485 --> 00:04:50.205
<00:04:46.485>to <00:04:46.612>the <00:04:46.739>next <00:04:46.866>step <00:04:46.994>when <00:04:47.121>we <00:04:47.248>say, <00:04:47.375>okay, <00:04:47.503>we <00:04:47.630>have <00:04:47.757>an <00:04:47.885>age

90
00:04:50.325 --> 00:04:54.445
<00:04:50.325>of <00:04:50.480>AI <00:04:50.636>functions, <00:04:50.791>which <00:04:50.947>means <00:04:51.102>that, <00:04:51.258>uh, <00:04:51.413>the <00:04:51.569>AI <00:04:51.724>is,

91
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<00:04:54.585>is <00:04:54.784>automating <00:04:54.984>very <00:04:55.185>complex <00:04:55.385>functions, <00:04:55.585>very <00:04:55.784>complex <00:04:55.984>outcomes.

92
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<00:04:59.745>So <00:04:59.920>all <00:05:00.095>of <00:05:00.270>these <00:05:00.445>three <00:05:00.620>phases <00:05:00.795>are <00:05:00.970>driven <00:05:01.145>by

93
00:05:03.025 --> 00:05:04.845
<00:05:03.025>the <00:05:03.375>AI <00:05:03.724>capabilities <00:05:04.075>we <00:05:04.424>have.

94
00:05:05.345 --> 00:05:06.845
<00:05:05.345>And <00:05:05.682>that <00:05:06.020>is <00:05:06.357>two <00:05:06.695>things.

95
00:05:07.545 --> 00:05:10.165
<00:05:07.545>One <00:05:07.720>is <00:05:07.895>it's <00:05:08.070>the <00:05:08.245>hardware <00:05:08.420>and <00:05:08.595>the <00:05:08.770>software <00:05:08.945>stack.

96
00:05:10.265 --> 00:05:14.325
<00:05:10.265>We <00:05:10.420>are, <00:05:10.576>we <00:05:10.731>are <00:05:10.887>engineering <00:05:11.042>for <00:05:11.198>ai, <00:05:11.353>plus <00:05:11.509>the <00:05:11.664>availability

97
00:05:14.425 --> 00:05:16.965
<00:05:14.425>of <00:05:14.658>data <00:05:14.891>and <00:05:15.125>the <00:05:15.358>availability <00:05:15.591>of <00:05:15.825>data

98
00:05:17.465 --> 00:05:20.285
<00:05:17.465>and <00:05:17.640>getting <00:05:17.815>that <00:05:17.989>into <00:05:18.164>the <00:05:18.340>enterprise <00:05:18.515>stack <00:05:18.690>is <00:05:18.864>gonna

99
00:05:20.305 --> 00:05:21.525
<00:05:20.305>be <00:05:20.579>key <00:05:20.854>to <00:05:21.128>drive <00:05:21.402>that.

100
00:05:22.385 --> 00:05:25.005
<00:05:22.385>So <00:05:22.501>if <00:05:22.618>you <00:05:22.735>look <00:05:22.851>at <00:05:22.968>that <00:05:23.085>from <00:05:23.201>a <00:05:23.318>more <00:05:23.435>simplistic <00:05:23.551>point <00:05:23.668>of <00:05:23.784>view,

101
00:05:25.745 --> 00:05:29.165
<00:05:25.745>um, <00:05:25.945>what's <00:05:26.145>the <00:05:26.345>difference <00:05:26.545>between <00:05:26.745>enterprise <00:05:26.945>and <00:05:27.145>ai?

102
00:05:29.905 --> 00:05:31.725
<00:05:29.905>So <00:05:30.184>what <00:05:30.465>we <00:05:30.744>see <00:05:31.025>there <00:05:31.304>is

103
00:05:31.725 --> 00:05:34.005
<00:05:31.725>that <00:05:31.925>AI <00:05:32.125>models <00:05:32.325>are <00:05:32.525>trained <00:05:32.725>on <00:05:32.925>public <00:05:33.125>data.

104
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<00:05:34.745>Um, <00:05:34.945>we <00:05:35.145>have <00:05:35.345>a <00:05:35.545>number <00:05:35.745>of <00:05:35.945>open <00:05:36.145>models,

105
00:05:37.265 --> 00:05:38.805
<00:05:37.265>we <00:05:37.542>have <00:05:37.819>closed <00:05:38.096>models <00:05:38.373>as <00:05:38.651>well.

106
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<00:05:38.865>And <00:05:39.040>then <00:05:39.215>obviously <00:05:39.390>there's <00:05:39.565>a <00:05:39.740>rapid <00:05:39.915>change <00:05:40.090>in <00:05:40.265>terms

107
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<00:05:42.245>of <00:05:42.595>the <00:05:42.945>models <00:05:43.295>being <00:05:43.645>used.

108
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<00:05:44.605>I <00:05:44.712>mean, <00:05:44.820>tell <00:05:44.928>me <00:05:45.035>about <00:05:45.143>it <00:05:45.251>when <00:05:45.358>LLMs <00:05:45.466>come <00:05:45.574>out <00:05:45.681>at <00:05:45.789>a <00:05:45.897>two <00:05:46.005>week

109
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<00:05:49.585>period, <00:05:50.755>um,

110
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<00:05:51.065>and <00:05:51.205>then <00:05:51.344>the <00:05:51.485>next <00:05:51.625>best <00:05:51.765>comes <00:05:51.905>out <00:05:52.045>two <00:05:52.185>weeks <00:05:52.325>later, <00:05:52.465>right?

111
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<00:05:53.865>So <00:05:54.040>there's <00:05:54.215>a <00:05:54.390>rapid <00:05:54.565>change <00:05:54.740>still <00:05:54.915>today <00:05:55.090>in <00:05:55.265>enterprise

112
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<00:05:57.985>that's <00:05:58.327>a <00:05:58.669>bit <00:05:59.011>different.

113
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<00:05:59.315>There's <00:05:59.490>a <00:05:59.665>lot <00:05:59.840>of <00:06:00.015>emphasis <00:06:00.190>on <00:06:00.365>security <00:06:00.540>and <00:06:00.715>confidentiality.

114
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<00:06:03.115>There's <00:06:03.315>a <00:06:03.515>lot <00:06:03.715>of <00:06:03.915>data <00:06:04.115>locality <00:06:04.315>still <00:06:04.515>with

115
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<00:06:07.435>data <00:06:07.610>lakes <00:06:07.785>not <00:06:07.960>really <00:06:08.135>being <00:06:08.310>around <00:06:08.485>data <00:06:08.660>scattered <00:06:08.835>around

116
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<00:06:11.145>and <00:06:11.300>making <00:06:11.456>it <00:06:11.611>hard <00:06:11.767>to <00:06:11.922>use <00:06:12.078>it <00:06:12.233>for <00:06:12.389>AI <00:06:12.544>and,

117
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<00:06:14.185>and <00:06:14.465>they <00:06:14.745>want <00:06:15.025>to <00:06:15.305>have <00:06:15.585>mature

118
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<00:06:16.225>and <00:06:16.400>predictable <00:06:16.575>solutions <00:06:16.750>which <00:06:16.925>are <00:06:17.100>not <00:06:17.275>changing <00:06:17.450>every <00:06:17.625>day.

119
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<00:06:19.865>So <00:06:20.331>there's <00:06:20.798>some <00:06:21.265>differences.

120
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<00:06:22.425>Now <00:06:22.600>in <00:06:22.775>the <00:06:22.950>rest <00:06:23.125>of <00:06:23.300>the <00:06:23.475>talk, <00:06:23.650>we <00:06:23.825>going

121
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<00:06:24.245>to <00:06:24.372>look <00:06:24.499>a <00:06:24.626>little <00:06:24.754>bit <00:06:24.881>on <00:06:25.008>how <00:06:25.135>we <00:06:25.263>can <00:06:25.390>overcome <00:06:25.517>those <00:06:25.645>things

122
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<00:06:27.825>and <00:06:28.025>shed <00:06:28.224>a, <00:06:28.425>the <00:06:28.625>light <00:06:28.825>on <00:06:29.025>a <00:06:29.224>number

123
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<00:06:29.565>of <00:06:29.798>technologies <00:06:30.031>which <00:06:30.265>help, <00:06:30.498>uh, <00:06:30.731>with <00:06:30.965>that.

124
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<00:06:34.665>So <00:06:34.840>what <00:06:35.015>are <00:06:35.190>we <00:06:35.365>doing <00:06:35.540>from <00:06:35.715>an <00:06:35.890>Intel <00:06:36.065>perspective?

125
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<00:06:37.665>That's <00:06:37.878>what <00:06:38.091>I <00:06:38.304>want <00:06:38.517>to <00:06:38.730>go <00:06:38.943>first

126
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<00:06:39.355>because <00:06:39.510>I <00:06:39.666>said, <00:06:39.821>Hey, <00:06:39.977>we <00:06:40.132>want <00:06:40.288>to <00:06:40.443>bring <00:06:40.599>AI <00:06:40.755>everywhere.

127
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<00:06:42.475>Well, <00:06:42.615>that's <00:06:42.755>quite <00:06:42.895>a <00:06:43.035>statement, <00:06:43.175>but <00:06:43.315>how <00:06:43.455>are <00:06:43.595>we <00:06:43.735>doing <00:06:43.875>this?

128
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<00:06:46.945>So <00:06:47.224>we <00:06:47.505>have <00:06:47.784>four <00:06:48.065>pillars <00:06:48.344>here,

129
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<00:06:49.425>and <00:06:49.625>those <00:06:49.825>four <00:06:50.025>pillars <00:06:50.225>are <00:06:50.425>pretty <00:06:50.625>important <00:06:50.825>from

130
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<00:06:52.005>a, <00:06:52.377>from <00:06:52.749>our <00:06:53.121>perspective.

131
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<00:06:53.625>So <00:06:53.800>first <00:06:53.975>of <00:06:54.150>all, <00:06:54.325>we <00:06:54.500>want <00:06:54.675>to <00:06:54.850>accelerate <00:06:55.025>innovation.

132
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<00:06:56.585>So <00:06:56.760>that's <00:06:56.935>also <00:06:57.109>a <00:06:57.284>reason <00:06:57.460>why <00:06:57.635>we <00:06:57.810>are <00:06:57.984>here.

133
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<00:06:58.545>We, <00:06:58.685>because <00:06:58.825>we <00:06:58.965>believe <00:06:59.105>in <00:06:59.245>open <00:06:59.385>software <00:06:59.525>stacks, <00:06:59.665>which <00:06:59.805>a <00:06:59.945>lot

134
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<00:07:02.285>of <00:07:02.618>developers <00:07:02.951>can <00:07:03.284>work <00:07:03.616>on,

135
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<00:07:04.025>and <00:07:04.180>I'll <00:07:04.336>show <00:07:04.491>how <00:07:04.647>that <00:07:04.802>looks <00:07:04.958>like <00:07:05.113>in <00:07:05.269>a <00:07:05.424>second.

136
00:07:07.025 --> 00:07:10.605
<00:07:07.025>The <00:07:07.200>next <00:07:07.375>two <00:07:07.549>are <00:07:07.724>pretty <00:07:07.900>important <00:07:08.075>for <00:07:08.250>the <00:07:08.424>enterprises

137
00:07:10.625 --> 00:07:12.085
<00:07:10.625>and <00:07:10.953>all <00:07:11.282>businesses <00:07:11.610>out <00:07:11.938>there

138
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<00:07:12.475>because <00:07:12.825>it's <00:07:13.175>about <00:07:13.525>maximizing <00:07:13.875>value.

139
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<00:07:15.385>And <00:07:15.618>that <00:07:15.851>means <00:07:16.085>basically <00:07:16.318>what <00:07:16.551>kind <00:07:16.784>of

140
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<00:07:19.885>TCO <00:07:20.118>total <00:07:20.351>cost <00:07:20.585>of <00:07:20.818>ownership <00:07:21.051>you <00:07:21.284>have

141
00:07:23.025 --> 00:07:24.685
<00:07:23.025>for <00:07:23.375>building <00:07:23.724>an <00:07:24.075>AI <00:07:24.424>solution.

142
00:07:24.945 --> 00:07:28.405
<00:07:24.945>You <00:07:25.100>wanna <00:07:25.256>maximize <00:07:25.411>that <00:07:25.567>not <00:07:25.722>only <00:07:25.878>from <00:07:26.033>a <00:07:26.189>cost <00:07:26.344>perspective,

143
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<00:07:28.545>but <00:07:28.825>also <00:07:29.105>from <00:07:29.385>a <00:07:29.665>sustainability <00:07:29.945>perspective.

144
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<00:07:31.345>You <00:07:31.578>want <00:07:31.811>to <00:07:32.045>use <00:07:32.278>the <00:07:32.511>right <00:07:32.745>platforms,

145
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<00:07:33.825>not <00:07:34.291>overkill <00:07:34.758>the <00:07:35.224>solution.

146
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<00:07:36.305>And <00:07:36.585>that <00:07:36.865>implies <00:07:37.145>that <00:07:37.425>you <00:07:37.705>want

147
00:07:38.245 --> 00:07:41.685
<00:07:38.245>to <00:07:38.400>run <00:07:38.556>your <00:07:38.711>AI <00:07:38.867>workloads <00:07:39.022>not <00:07:39.178>just <00:07:39.333>in <00:07:39.489>the <00:07:39.645>cloud

148
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<00:07:42.185>or <00:07:42.447>in <00:07:42.710>a <00:07:42.973>private <00:07:43.236>data <00:07:43.498>center,

149
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<00:07:43.905>but <00:07:44.184>also <00:07:44.465>on <00:07:44.744>your <00:07:45.025>personal <00:07:45.304>devices,

150
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<00:07:47.745>possibly <00:07:48.042>in <00:07:48.339>a <00:07:48.636>hybrid <00:07:48.933>fashion.

151
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<00:07:50.045>And <00:07:50.245>last, <00:07:50.445>but <00:07:50.645>not <00:07:50.845>least, <00:07:51.045>as <00:07:51.245>I <00:07:51.445>said

152
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<00:07:51.945>before, <00:07:52.645>security <00:07:53.344>requirements

153
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<00:07:53.845>and <00:07:54.195>responsibility <00:07:54.545>use <00:07:54.895>responsible <00:07:55.245>use

154
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<00:07:56.705>of <00:07:56.860>AI <00:07:57.016>are <00:07:57.171>becoming <00:07:57.327>more <00:07:57.482>and <00:07:57.638>more, <00:07:57.793>uh, <00:07:57.949>thought <00:07:58.104>after.

155
00:08:01.065 --> 00:08:02.665
<00:08:01.065>I <00:08:01.265>mean, <00:08:01.465>you <00:08:01.665>know <00:08:01.865>about <00:08:02.065>the <00:08:02.265>AI <00:08:02.465>Act.

156
00:08:02.665 --> 00:08:07.585
<00:08:02.665>Who <00:08:02.781>has <00:08:02.898>heard <00:08:03.015>about <00:08:03.131>the <00:08:03.248>AI <00:08:03.365>act <00:08:03.481>here? <00:08:03.598>Hands <00:08:03.715>up. <00:08:03.831>Yeah, <00:08:03.948>a <00:08:04.065>few.

157
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<00:08:07.925>You <00:08:08.052>will <00:08:08.179>all <00:08:08.306>hear <00:08:08.434>about <00:08:08.561>it <00:08:08.688>if <00:08:08.815>you <00:08:08.943>are <00:08:09.070>developing <00:08:09.197>AI <00:08:09.325>very

158
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<00:08:11.015>soon <00:08:11.248>because <00:08:11.481>there <00:08:11.715>are <00:08:11.948>some <00:08:12.181>rules <00:08:12.414>coming

159
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<00:08:14.165>to <00:08:14.445>practically <00:08:14.725>support <00:08:15.005>the <00:08:15.285>AI <00:08:15.565>Act.

160
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<00:08:16.845>And <00:08:16.985>we <00:08:17.125>need <00:08:17.265>to <00:08:17.405>supply <00:08:17.545>the <00:08:17.685>technology <00:08:17.825>to <00:08:17.965>enable <00:08:18.105>data <00:08:18.245>privacy

161
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<00:08:22.245>as <00:08:22.420>well <00:08:22.595>as <00:08:22.770>fulfilling <00:08:22.945>those <00:08:23.120>regulations <00:08:23.295>which <00:08:23.470>are <00:08:23.645>around.

162
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<00:08:26.605>So <00:08:26.803>how <00:08:27.001>are <00:08:27.199>we <00:08:27.397>doing <00:08:27.594>that?

163
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<00:08:28.765>Um, <00:08:28.940>so <00:08:29.115>if <00:08:29.289>you <00:08:29.465>look <00:08:29.640>at <00:08:29.815>it <00:08:29.990>from <00:08:30.164>a,

164
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<00:08:30.935>from <00:08:31.135>a <00:08:31.335>very <00:08:31.535>high <00:08:31.735>level <00:08:31.935>perspective <00:08:32.135>to <00:08:32.335>come

165
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<00:08:34.765>to <00:08:35.044>those <00:08:35.324>three <00:08:35.605>things, <00:08:35.885>accelerating <00:08:36.164>innovation,

166
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<00:08:37.914>maximizing <00:08:38.265>value, <00:08:38.615>and <00:08:38.964>deploying <00:08:39.314>everywhere,

167
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<00:08:41.095>what <00:08:41.270>we <00:08:41.445>are <00:08:41.620>doing <00:08:41.795>is <00:08:41.970>we <00:08:42.145>are <00:08:42.320>looking <00:08:42.495>at

168
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<00:08:43.155>usage <00:08:43.834>scenarios <00:08:44.514>first.

169
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<00:08:45.445>And <00:08:45.620>there's <00:08:45.795>quite <00:08:45.970>different <00:08:46.145>usage <00:08:46.320>scenarios <00:08:46.495>when <00:08:46.670>it <00:08:46.845>comes

170
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<00:08:48.125>to <00:08:48.503>usage <00:08:48.881>of <00:08:49.259>ai

171
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<00:08:49.855>because <00:08:50.010>there's <00:08:50.166>users <00:08:50.321>who <00:08:50.477>are, <00:08:50.632>I <00:08:50.788>would <00:08:50.943>say, <00:08:51.099>power <00:08:51.255>users,

172
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<00:08:54.725>um, <00:08:54.925>of <00:08:55.125>ai, <00:08:55.325>which <00:08:55.525>are <00:08:55.725>training <00:08:55.925>AI <00:08:56.125>models,

173
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<00:08:57.365>which <00:08:57.565>are <00:08:57.765>training <00:08:57.965>these <00:08:58.165>LLMs, <00:08:58.365>which <00:08:58.565>we <00:08:58.765>use.

174
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<00:09:00.905>Um, <00:09:01.045>and <00:09:01.185>they <00:09:01.324>need <00:09:01.464>a <00:09:01.605>lot <00:09:01.745>of <00:09:01.885>dedicated <00:09:02.025>AI <00:09:02.165>compute <00:09:02.305>power

175
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<00:09:05.705>to <00:09:05.905>do <00:09:06.105>that <00:09:06.305>also <00:09:06.505>for <00:09:06.705>large <00:09:06.905>scale <00:09:07.105>inferencing.

176
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<00:09:09.025>And <00:09:09.165>then <00:09:09.305>there's <00:09:09.444>a <00:09:09.584>group <00:09:09.725>of <00:09:09.865>people <00:09:10.005>which <00:09:10.145>are <00:09:10.285>the <00:09:10.425>most,

177
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<00:09:11.585>or <00:09:12.023>companies <00:09:12.461>which <00:09:12.899>are,

178
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<00:09:13.725>I <00:09:13.880>would <00:09:14.036>say <00:09:14.191>they <00:09:14.347>are <00:09:14.502>general <00:09:14.658>purpose <00:09:14.813>users <00:09:14.969>of <00:09:15.125>ai.

179
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<00:09:16.865>So <00:09:17.040>they <00:09:17.215>occasionally <00:09:17.390>use <00:09:17.565>ai, <00:09:17.740>uh, <00:09:17.915>in <00:09:18.090>their <00:09:18.265>applications.

180
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<00:09:21.035>They <00:09:21.235>occasionally <00:09:21.435>go <00:09:21.635>and <00:09:21.834>use <00:09:22.035>an <00:09:22.235>LLM, <00:09:22.435>uh,

181
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<00:09:23.825>but <00:09:24.025>they <00:09:24.225>are <00:09:24.425>not <00:09:24.625>a <00:09:24.825>real <00:09:25.025>power <00:09:25.225>user.

182
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<00:09:26.145>Um, <00:09:26.345>and <00:09:26.545>that <00:09:26.745>means <00:09:26.944>they <00:09:27.145>have <00:09:27.345>different <00:09:27.545>requirements

183
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<00:09:29.195>because <00:09:29.428>they're <00:09:29.661>application <00:09:29.895>mix <00:09:30.128>is <00:09:30.361>really <00:09:30.595>different.

184
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<00:09:32.825>So <00:09:33.000>it's <00:09:33.175>maybe <00:09:33.350>80% <00:09:33.525>traditional <00:09:33.700>workloads <00:09:33.875>and <00:09:34.050>only <00:09:34.225>20

185
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<00:09:36.905>or <00:09:37.255>10% <00:09:37.605>AI <00:09:37.954>workloads, <00:09:38.305>whereas

186
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<00:09:39.635>with <00:09:39.835>the <00:09:40.035>other <00:09:40.235>scenario <00:09:40.435>it's <00:09:40.635>90% <00:09:40.835>AI <00:09:41.035>workloads.

187
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<00:09:43.105>And <00:09:43.280>we <00:09:43.455>want <00:09:43.630>to <00:09:43.805>offer <00:09:43.980>choice <00:09:44.155>from <00:09:44.330>that <00:09:44.505>perspective

188
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<00:09:46.915>that <00:09:47.115>they <00:09:47.314>have <00:09:47.515>choice <00:09:47.714>to <00:09:47.915>select <00:09:48.115>the <00:09:48.314>respective

189
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<00:09:50.765>platforms <00:09:50.965>which <00:09:51.165>are <00:09:51.365>optimal <00:09:51.564>to <00:09:51.765>maximize <00:09:51.965>value <00:09:52.165>here,

190
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<00:09:54.985>and <00:09:55.160>also <00:09:55.335>do <00:09:55.510>this <00:09:55.685>with <00:09:55.860>an <00:09:56.035>open <00:09:56.210>software <00:09:56.385>environment,

191
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<00:09:57.805>which <00:09:57.979>allows <00:09:58.155>us <00:09:58.329>to <00:09:58.505>support <00:09:58.680>this <00:09:58.854>multitude <00:09:59.030>of <00:09:59.204>products.

192
00:10:01.905 --> 00:10:03.165
<00:10:01.905>So <00:10:02.283>that's <00:10:02.661>the <00:10:03.039>principle.

193
00:10:03.305 --> 00:10:05.845
<00:10:03.305>And <00:10:03.479>if <00:10:03.655>you <00:10:03.829>don't <00:10:04.005>remember <00:10:04.180>anything <00:10:04.354>from <00:10:04.530>my <00:10:04.704>presentation

194
00:10:05.845 --> 00:10:07.885
<00:10:05.845>today, <00:10:06.195>please <00:10:06.545>remember <00:10:06.895>two <00:10:07.245>words.

195
00:10:08.905 --> 00:10:10.205
<00:10:08.905>We <00:10:09.197>want <00:10:09.490>to <00:10:09.782>offer <00:10:10.075>choice,

196
00:10:10.505 --> 00:10:14.205
<00:10:10.505>and <00:10:10.680>we <00:10:10.855>need <00:10:11.030>choice <00:10:11.205>for <00:10:11.380>AI <00:10:11.555>to <00:10:11.730>provide, <00:10:11.905>um,

197
00:10:15.535 --> 00:10:19.965
<00:10:15.535>maximizing <00:10:15.690>value <00:10:15.846>to <00:10:16.001>provide <00:10:16.157>lower <00:10:16.312>TCO <00:10:16.468>choice <00:10:16.623>in <00:10:16.779>the <00:10:16.935>products

198
00:10:20.425 --> 00:10:23.525
<00:10:20.425>and <00:10:20.580>openness <00:10:20.736>in <00:10:20.891>the <00:10:21.047>software <00:10:21.202>stack <00:10:21.358>to <00:10:21.513>enable <00:10:21.669>that <00:10:21.824>choice.

199
00:10:23.825 --> 00:10:26.845
<00:10:23.825>So <00:10:24.058>choice <00:10:24.291>and <00:10:24.525>openness, <00:10:24.758>two <00:10:24.991>key <00:10:25.225>things.

200
00:10:27.545 --> 00:10:29.605
<00:10:27.545>So <00:10:27.719>how <00:10:27.895>are <00:10:28.069>we <00:10:28.245>doing <00:10:28.420>this <00:10:28.594>in <00:10:28.770>practical <00:10:28.944>terms?

201
00:10:31.705 --> 00:10:33.605
<00:10:31.705>So <00:10:32.055>remember <00:10:32.405>that <00:10:32.755>picture <00:10:33.105>had

202
00:10:33.665 --> 00:10:36.605
<00:10:33.665>before <00:10:33.944>those <00:10:34.224>lines, <00:10:34.505>open <00:10:34.785>software <00:10:35.064>environment

203
00:10:36.665 --> 00:10:38.045
<00:10:36.665>and <00:10:36.913>then <00:10:37.161>the <00:10:37.410>products <00:10:37.658>we <00:10:37.906>have.

204
00:10:38.425 --> 00:10:41.725
<00:10:38.425>So <00:10:38.564>here <00:10:38.704>you <00:10:38.844>see <00:10:38.984>a <00:10:39.125>number <00:10:39.265>of <00:10:39.405>logos, <00:10:39.545>uh, <00:10:39.685>no <00:10:39.824>worries,

205
00:10:41.885 --> 00:10:43.805
<00:10:41.885>I <00:10:42.040>will <00:10:42.196>not <00:10:42.351>explain <00:10:42.507>all <00:10:42.662>of <00:10:42.818>the <00:10:42.973>products <00:10:43.129>we <00:10:43.285>have.

206
00:10:43.825 --> 00:10:46.565
<00:10:43.825>So <00:10:43.980>you <00:10:44.136>see <00:10:44.291>a, <00:10:44.447>a <00:10:44.602>variance <00:10:44.758>of <00:10:44.913>products <00:10:45.069>we <00:10:45.225>have,

207
00:10:46.885 --> 00:10:48.605
<00:10:46.885>I <00:10:47.118>only <00:10:47.351>grab <00:10:47.585>two <00:10:47.818>or <00:10:48.051>three <00:10:48.285>here.

208
00:10:49.265 --> 00:10:52.765
<00:10:49.265>So <00:10:49.392>the <00:10:49.519>first <00:10:49.646>one <00:10:49.774>is <00:10:49.901>if <00:10:50.028>you <00:10:50.155>are <00:10:50.283>an <00:10:50.410>AI <00:10:50.537>power <00:10:50.665>user.

209
00:10:54.115 --> 00:10:58.495
<00:10:54.115>So <00:10:54.290>what <00:10:54.465>you're <00:10:54.640>using <00:10:54.815>today <00:10:54.990>is <00:10:55.165>gpu, <00:10:55.340>most <00:10:55.515>likely.

210
00:10:59.435 --> 00:11:03.815
<00:10:59.435>So <00:10:59.574>what <00:10:59.714>we <00:10:59.854>have <00:10:59.994>here <00:11:00.135>is <00:11:00.275>a <00:11:00.415>specific <00:11:00.555>architecture <00:11:00.694>which <00:11:00.834>is

211
00:11:03.815 --> 00:11:06.975
<00:11:03.815>called <00:11:04.095>Intel <00:11:04.375>Gaudi, <00:11:04.655>which <00:11:04.935>is <00:11:05.215>tailored

212
00:11:07.475 --> 00:11:11.815
<00:11:07.475>to <00:11:07.650>run <00:11:07.825>the <00:11:08.000>AI <00:11:08.175>workloads, <00:11:08.350>which <00:11:08.525>are <00:11:08.700>most <00:11:08.875>demanding.

213
00:11:11.835 --> 00:11:15.935
<00:11:11.835>So <00:11:11.990>the <00:11:12.146>training <00:11:12.301>tasks <00:11:12.457>as <00:11:12.612>well <00:11:12.768>as <00:11:12.923>very <00:11:13.079>demanding <00:11:13.235>inference

214
00:11:15.935 --> 00:11:19.095
<00:11:15.935>of <00:11:16.109>very <00:11:16.285>large <00:11:16.459>models <00:11:16.635>in <00:11:16.810>a <00:11:16.984>very <00:11:17.160>optimized <00:11:17.334>fashion.

215
00:11:19.155 --> 00:11:20.495
<00:11:19.155>So <00:11:19.396>this <00:11:19.637>is <00:11:19.878>not <00:11:20.119>a <00:11:20.361>GPU,

216
00:11:20.715 --> 00:11:24.495
<00:11:20.715>but <00:11:20.855>it's <00:11:20.995>a <00:11:21.135>very <00:11:21.275>specific <00:11:21.415>piece <00:11:21.555>of <00:11:21.695>hardware <00:11:21.835>which <00:11:21.975>is <00:11:22.115>built,

217
00:11:24.915 --> 00:11:27.455
<00:11:24.915>uh, <00:11:25.265>to <00:11:25.615>accelerate <00:11:25.964>AI <00:11:26.314>workloads.

218
00:11:27.955 --> 00:11:29.655
<00:11:27.955>Uh, <00:11:28.155>we <00:11:28.355>are <00:11:28.555>at <00:11:28.755>Gaudi <00:11:28.955>two <00:11:29.155>right <00:11:29.355>now,

219
00:11:30.035 --> 00:11:32.855
<00:11:30.035>and <00:11:30.162>we <00:11:30.289>are <00:11:30.416>gonna <00:11:30.544>soon <00:11:30.671>launch <00:11:30.798>until <00:11:30.925>the <00:11:31.053>end <00:11:31.180>of <00:11:31.307>the <00:11:31.435>year,

220
00:11:32.985 --> 00:11:34.415
<00:11:32.985>Gaudi <00:11:33.242>three, <00:11:33.499>and <00:11:33.757>it's <00:11:34.014>a <00:11:34.271>very,

221
00:11:34.415 --> 00:11:37.615
<00:11:34.415>very <00:11:34.694>competitive <00:11:34.974>product <00:11:35.255>versus <00:11:35.535>the <00:11:35.814>GPUs,

222
00:11:37.615 --> 00:11:38.975
<00:11:37.615>which <00:11:37.921>are <00:11:38.227>out <00:11:38.533>there <00:11:38.839>today.

223
00:11:39.635 --> 00:11:41.975
<00:11:39.635>If <00:11:39.868>you <00:11:40.101>want <00:11:40.335>know <00:11:40.568>more <00:11:40.801>details <00:11:41.035>simulator.

224
00:11:42.915 --> 00:11:44.975
<00:11:42.915>And <00:11:43.148>then <00:11:43.381>there's <00:11:43.615>another <00:11:43.848>string <00:11:44.081>of, <00:11:44.314>uh,

225
00:11:45.375 --> 00:11:46.895
<00:11:45.375>products <00:11:45.717>in <00:11:46.059>the <00:11:46.401>general <00:11:46.742>purpose.

226
00:11:47.395 --> 00:11:48.855
<00:11:47.395>Um, <00:11:47.833>uh, <00:11:48.271>column <00:11:48.709>here,

227
00:11:49.315 --> 00:11:52.575
<00:11:49.315>and <00:11:49.455>I'll, <00:11:49.595>let <00:11:49.735>me <00:11:49.875>just <00:11:50.015>pick <00:11:50.155>two <00:11:50.295>for <00:11:50.435>the <00:11:50.575>data <00:11:50.715>center.

228
00:11:53.145 --> 00:11:57.925
<00:11:53.145>The <00:11:53.285>data <00:11:53.425>center <00:11:53.564>is <00:11:53.704>powered <00:11:53.845>by, <00:11:53.985>um, <00:11:54.125>a <00:11:54.265>number <00:11:54.405>of <00:11:54.545>CPUs

229
00:11:57.925 --> 00:12:00.605
<00:11:57.925>and <00:11:58.158>some <00:11:58.391>of <00:11:58.625>them <00:11:58.858>are, <00:11:59.091>so-called, <00:11:59.324>uh,

230
00:12:00.925 --> 00:12:02.685
<00:12:00.925>X <00:12:01.391>86 <00:12:01.858>architecture, <00:12:02.324>right?

231
00:12:03.105 --> 00:12:04.565
<00:12:03.105>And <00:12:03.324>we <00:12:03.543>have <00:12:03.762>the <00:12:03.981>C <00:12:04.200>on <00:12:04.419>there.

232
00:12:05.185 --> 00:12:09.405
<00:12:05.185>So <00:12:05.359>Intel <00:12:05.535>C <00:12:05.709>on, <00:12:05.885>um, <00:12:06.060>is <00:12:06.234>now <00:12:06.410>enhanced <00:12:06.584>with

233
00:12:10.775 --> 00:12:13.325
<00:12:10.775>built <00:12:11.125>in <00:12:11.475>acceleration <00:12:11.824>for <00:12:12.175>ai.

234
00:12:13.945 --> 00:12:17.965
<00:12:13.945>So <00:12:14.145>we <00:12:14.345>call <00:12:14.545>this, <00:12:14.745>um, <00:12:14.945>advanced <00:12:15.145>matrix <00:12:15.345>extensions.

235
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<00:12:18.405>A <00:12:18.545>MX <00:12:18.685>is <00:12:18.824>one <00:12:18.964>of <00:12:19.105>the <00:12:19.245>technologies <00:12:19.385>which <00:12:19.525>we <00:12:19.665>are <00:12:19.805>using

236
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<00:12:21.865>in <00:12:22.020>the <00:12:22.176>c <00:12:22.331>cion, <00:12:22.487>uh, <00:12:22.642>processors <00:12:22.798>since <00:12:22.953>the <00:12:23.109>fourth <00:12:23.265>generation,

237
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<00:12:26.465>uh, <00:12:26.815>to <00:12:27.165>accelerate <00:12:27.515>AI <00:12:27.865>workloads.

238
00:12:28.885 --> 00:12:33.365
<00:12:28.885>So <00:12:29.085>the <00:12:29.285>general <00:12:29.485>purpose <00:12:29.685>user <00:12:29.885>can <00:12:30.085>put <00:12:30.285>LLMs

239
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<00:12:33.745>for <00:12:34.095>inferencing <00:12:34.445>on <00:12:34.795>a <00:12:35.145>CO

240
00:12:36.465 --> 00:12:41.125
<00:12:36.465>and <00:12:36.592>really <00:12:36.719>run <00:12:36.846>that <00:12:36.974>with <00:12:37.101>a <00:12:37.228>SLA, <00:12:37.355>so <00:12:37.483>with <00:12:37.610>a <00:12:37.737>answering <00:12:37.865>time,

241
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<00:12:41.175>which <00:12:41.692>is <00:12:42.210>acceptable.

242
00:12:43.145 --> 00:12:44.485
<00:12:43.145>So <00:12:43.386>that's <00:12:43.627>for <00:12:43.868>the <00:12:44.109>data <00:12:44.351>center.

243
00:12:45.265 --> 00:12:49.235
<00:12:45.265>Now, <00:12:45.465>if <00:12:45.665>you <00:12:45.865>look <00:12:46.064>at <00:12:46.265>the <00:12:46.465>client, <00:12:46.665>then

244
00:12:50.105 --> 00:12:53.475
<00:12:50.105>what <00:12:50.221>you <00:12:50.338>want <00:12:50.455>is, <00:12:50.571>uh, <00:12:50.688>is <00:12:50.805>basically <00:12:50.921>some <00:12:51.038>of <00:12:51.155>the <00:12:51.271>AI <00:12:51.388>you <00:12:51.505>want

245
00:12:53.475 --> 00:12:57.595
<00:12:53.475>to <00:12:53.630>do <00:12:53.786>locally <00:12:53.941>on <00:12:54.097>your <00:12:54.252>pc, <00:12:54.408>on <00:12:54.563>your <00:12:54.719>laptop <00:12:54.875>maybe.

246
00:12:58.415 --> 00:13:00.435
<00:12:58.415>And <00:12:58.648>that <00:12:58.881>is <00:12:59.115>something <00:12:59.348>we <00:12:59.581>are <00:12:59.814>supporting

247
00:13:00.825 --> 00:13:04.635
<00:13:00.825>with <00:13:01.025>the <00:13:01.225>Intel <00:13:01.425>core <00:13:01.625>ultra, <00:13:01.825>which <00:13:02.025>is <00:13:02.225>integrating

248
00:13:05.215 --> 00:13:06.675
<00:13:05.215>beside <00:13:05.872>the <00:13:06.529>CPU

249
00:13:07.575 --> 00:13:11.155
<00:13:07.575>and <00:13:07.750>the <00:13:07.925>built <00:13:08.100>in <00:13:08.275>GPU <00:13:08.450>in <00:13:08.625>the <00:13:08.800>same <00:13:08.975>package.

250
00:13:11.575 --> 00:13:13.355
<00:13:11.575>We <00:13:11.808>also <00:13:12.041>put <00:13:12.275>into <00:13:12.508>that <00:13:12.741>package <00:13:12.975>a,

251
00:13:13.355 --> 00:13:17.995
<00:13:13.355>so-called <00:13:13.530>NPUA <00:13:13.705>new <00:13:13.880>processing <00:13:14.055>unit, <00:13:14.230>which <00:13:14.405>then <00:13:14.580>allows <00:13:14.755>us

252
00:13:18.535 --> 00:13:21.795
<00:13:18.535>to <00:13:18.768>enhance <00:13:19.001>AI <00:13:19.235>applications <00:13:19.468>also <00:13:19.701>from <00:13:19.935>a

253
00:13:21.815 --> 00:13:22.875
<00:13:21.815>low <00:13:22.292>power <00:13:22.769>perspective.

254
00:13:22.875 --> 00:13:25.435
<00:13:22.875>Because <00:13:23.050>in <00:13:23.225>a, <00:13:23.400>in <00:13:23.575>a <00:13:23.750>laptop, <00:13:23.925>you <00:13:24.100>don't <00:13:24.275>want

255
00:13:25.435 --> 00:13:28.235
<00:13:25.435>to <00:13:25.590>put <00:13:25.746>this <00:13:25.901>on <00:13:26.057>on <00:13:26.212>power <00:13:26.368>socket <00:13:26.523>all <00:13:26.679>the <00:13:26.834>time,

256
00:13:28.575 --> 00:13:31.875
<00:13:28.575>but <00:13:28.702>you <00:13:28.829>want <00:13:28.956>to <00:13:29.084>get <00:13:29.211>the <00:13:29.338>performance <00:13:29.465>also <00:13:29.593>when <00:13:29.720>you <00:13:29.847>are, <00:13:29.975>um,

257
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<00:13:32.985>offline, <00:13:33.265>uh, <00:13:33.545>off <00:13:33.825>the <00:13:34.105>power <00:13:34.385>socket.

258
00:13:35.375 --> 00:13:37.755
<00:13:35.375>And <00:13:35.530>this <00:13:35.686>is <00:13:35.841>what <00:13:35.997>the <00:13:36.152>NPU <00:13:36.308>can <00:13:36.463>do <00:13:36.619>for <00:13:36.775>you.

259
00:13:38.265 --> 00:13:40.155
<00:13:38.265>Very <00:13:38.731>specific <00:13:39.198>ai, <00:13:39.665>uh,

260
00:13:40.195 --> 00:13:42.915
<00:13:40.195>architecture <00:13:40.545>which <00:13:40.895>supports <00:13:41.245>AI <00:13:41.595>workloads.

261
00:13:43.215 --> 00:13:46.275
<00:13:43.215>So <00:13:43.322>just <00:13:43.430>a <00:13:43.538>few <00:13:43.645>examples, <00:13:43.753>as <00:13:43.861>I <00:13:43.968>don't <00:13:44.076>have <00:13:44.184>a <00:13:44.291>lot <00:13:44.399>of <00:13:44.507>time <00:13:44.615>here

262
00:13:46.975 --> 00:13:49.895
<00:13:46.975>now, <00:13:47.255>how <00:13:47.535>does <00:13:47.815>that <00:13:48.095>work <00:13:48.375>together?

263
00:13:49.955 --> 00:13:53.415
<00:13:49.955>Client <00:13:50.071>and <00:13:50.188>edge, <00:13:50.305>we <00:13:50.421>see <00:13:50.538>that <00:13:50.655>also <00:13:50.771>as <00:13:50.888>a, <00:13:51.005>as <00:13:51.121>an <00:13:51.238>element <00:13:51.355>of

264
00:13:53.415 --> 00:13:56.855
<00:13:53.415>that <00:13:53.648>choice <00:13:53.881>I <00:13:54.115>was, <00:13:54.348>uh, <00:13:54.581>postulating <00:13:54.814>before.

265
00:13:57.515 --> 00:14:02.015
<00:13:57.515>So <00:13:57.655>in <00:13:57.795>that <00:13:57.935>picture, <00:13:58.074>you <00:13:58.215>see <00:13:58.355>that <00:13:58.495>we <00:13:58.635>see, <00:13:58.775>uh, <00:13:58.915>scenarios

266
00:14:02.015 --> 00:14:06.095
<00:14:02.015>where <00:14:02.142>you <00:14:02.269>do <00:14:02.396>a <00:14:02.524>part <00:14:02.651>of <00:14:02.778>your <00:14:02.905>AI <00:14:03.033>workload <00:14:03.160>on <00:14:03.287>the <00:14:03.415>client

267
00:14:07.075 --> 00:14:09.575
<00:14:07.075>for <00:14:07.355>latency <00:14:07.635>reasons, <00:14:07.915>for <00:14:08.195>privacy <00:14:08.475>reasons,

268
00:14:10.195 --> 00:14:12.895
<00:14:10.195>and <00:14:10.335>then <00:14:10.475>other <00:14:10.615>parts <00:14:10.755>which <00:14:10.895>are <00:14:11.035>more <00:14:11.175>complex, <00:14:11.315>you <00:14:11.455>go <00:14:11.595>back

269
00:14:12.895 --> 00:14:16.535
<00:14:12.895>to <00:14:13.011>the <00:14:13.128>cloud, <00:14:13.245>use <00:14:13.361>a <00:14:13.478>use <00:14:13.595>a <00:14:13.711>c <00:14:13.828>owner <00:14:13.944>or <00:14:14.061>an <00:14:14.178>accelerator <00:14:14.295>there

270
00:14:16.555 --> 00:14:18.895
<00:14:16.555>or <00:14:16.755>GDI <00:14:16.954>there, <00:14:17.155>uh, <00:14:17.354>to <00:14:17.555>run <00:14:17.755>the <00:14:17.954>workload.

271
00:14:18.915 --> 00:14:22.815
<00:14:18.915>So <00:14:19.070>that's <00:14:19.226>a <00:14:19.381>principle <00:14:19.537>where <00:14:19.692>we, <00:14:19.848>uh, <00:14:20.003>look <00:14:20.159>at, <00:14:20.314>um,

272
00:14:23.355 --> 00:14:24.455
<00:14:23.355>as <00:14:23.850>hybrid <00:14:24.345>ai.

273
00:14:24.675 --> 00:14:27.375
<00:14:24.675>So <00:14:24.814>the <00:14:24.954>AI <00:14:25.094>workloads <00:14:25.234>are <00:14:25.375>not <00:14:25.515>just <00:14:25.655>on, <00:14:25.795>on <00:14:25.935>the <00:14:26.074>cloud

274
00:14:27.375 --> 00:14:28.495
<00:14:27.375>or <00:14:27.576>not <00:14:27.778>just <00:14:27.979>on <00:14:28.181>the <00:14:28.383>client,

275
00:14:28.795 --> 00:14:31.255
<00:14:28.795>but <00:14:29.028>they <00:14:29.261>are <00:14:29.495>basically <00:14:29.728>using <00:14:29.961>the <00:14:30.194>best

276
00:14:31.255 --> 00:14:33.215
<00:14:31.255>infrastructure <00:14:31.955>for <00:14:32.655>that.

277
00:14:33.755 --> 00:14:36.975
<00:14:33.755>And <00:14:33.955>that's <00:14:34.155>another <00:14:34.355>way <00:14:34.555>to <00:14:34.755>bring <00:14:34.955>AI <00:14:35.155>everywhere

278
00:14:36.975 --> 00:14:38.655
<00:14:36.975>and <00:14:37.255>offer <00:14:37.535>that <00:14:37.815>choice <00:14:38.095>of <00:14:38.375>products,

279
00:14:38.655 --> 00:14:40.695
<00:14:38.655>which <00:14:38.935>is <00:14:39.214>necessary <00:14:39.495>to <00:14:39.775>do <00:14:40.055>that.

280
00:14:40.875 --> 00:14:43.415
<00:14:40.875>And <00:14:41.015>there's <00:14:41.155>a <00:14:41.295>number <00:14:41.435>of <00:14:41.575>use <00:14:41.715>cases <00:14:41.855>which <00:14:41.995>are <00:14:42.135>listed <00:14:42.275>there,

281
00:14:43.715 --> 00:14:46.695
<00:14:43.715>uh, <00:14:43.890>which <00:14:44.065>are <00:14:44.240>in, <00:14:44.415>in, <00:14:44.590>for <00:14:44.765>instance, <00:14:44.940>healthcare <00:14:45.115>or,

282
00:14:46.915 --> 00:14:49.215
<00:14:46.915>or <00:14:47.115>in <00:14:47.314>enterprise <00:14:47.515>you <00:14:47.714>have <00:14:47.915>where <00:14:48.115>you <00:14:48.314>want

283
00:14:49.215 --> 00:14:51.925
<00:14:49.215>to <00:14:49.390>put <00:14:49.565>some <00:14:49.740>data <00:14:49.915>just <00:14:50.090>on <00:14:50.265>your <00:14:50.440>client <00:14:50.615>device

284
00:14:51.945 --> 00:14:53.645
<00:14:51.945>and <00:14:52.178>not <00:14:52.411>offer <00:14:52.645>it <00:14:52.878>to <00:14:53.111>the <00:14:53.345>cloud.

285
00:14:54.065 --> 00:14:55.805
<00:14:54.065>Um, <00:14:54.345>but <00:14:54.625>still <00:14:54.905>use <00:14:55.185>the <00:14:55.465>power

286
00:14:55.805 --> 00:14:57.845
<00:14:55.805>of <00:14:56.005>the <00:14:56.204>cloud <00:14:56.405>when, <00:14:56.604>when <00:14:56.805>you <00:14:57.005>need <00:14:57.204>it.

287
00:14:58.105 --> 00:15:00.125
<00:14:58.105>So <00:14:58.338>that's <00:14:58.571>the <00:14:58.805>principle <00:14:59.038>of <00:14:59.271>hybrid <00:14:59.505>ai.

288
00:15:00.785 --> 00:15:02.525
<00:15:00.785>Now, <00:15:01.018>let's <00:15:01.251>look <00:15:01.485>at <00:15:01.718>the <00:15:01.951>software <00:15:02.185>stack.

289
00:15:02.985 --> 00:15:04.085
<00:15:02.985>Um, <00:15:03.315>as <00:15:03.645>I <00:15:03.975>said

290
00:15:04.085 --> 00:15:07.445
<00:15:04.085>before, <00:15:04.240>um, <00:15:04.396>we <00:15:04.551>wanted <00:15:04.707>to <00:15:04.862>have <00:15:05.018>an <00:15:05.173>open <00:15:05.329>software <00:15:05.485>stack.

291
00:15:08.105 --> 00:15:09.805
<00:15:08.105>Um, <00:15:08.338>so <00:15:08.571>how <00:15:08.805>do <00:15:09.038>we <00:15:09.271>do <00:15:09.505>that?

292
00:15:10.305 --> 00:15:14.325
<00:15:10.305>So <00:15:10.421>it's, <00:15:10.538>it's <00:15:10.655>by <00:15:10.771>first <00:15:10.888>of <00:15:11.005>all, <00:15:11.121>for <00:15:11.238>all <00:15:11.354>of <00:15:11.471>these <00:15:11.588>three <00:15:11.704>phases

293
00:15:14.345 --> 00:15:18.325
<00:15:14.345>of <00:15:14.545>AI <00:15:14.745>workloads, <00:15:14.945>the <00:15:15.145>data <00:15:15.345>phase, <00:15:15.545>the <00:15:15.745>modeling

294
00:15:18.505 --> 00:15:21.005
<00:15:18.505>and <00:15:18.738>training <00:15:18.971>phase, <00:15:19.205>and <00:15:19.438>the <00:15:19.671>inferencing <00:15:19.905>phase

295
00:15:21.545 --> 00:15:23.845
<00:15:21.545>to <00:15:22.011>support <00:15:22.478>open <00:15:22.944>tools.

296
00:15:24.185 --> 00:15:26.485
<00:15:24.185>And <00:15:24.385>you'll <00:15:24.584>see <00:15:24.785>a <00:15:24.984>number <00:15:25.185>of <00:15:25.385>logos <00:15:25.584>here.

297
00:15:27.265 --> 00:15:28.885
<00:15:27.265>So <00:15:27.615>that's <00:15:27.965>the <00:15:28.314>first <00:15:28.665>principle.

298
00:15:29.315 --> 00:15:31.885
<00:15:29.315>When <00:15:29.490>we <00:15:29.665>think <00:15:29.840>that <00:15:30.015>those <00:15:30.190>tools <00:15:30.365>are <00:15:30.540>not <00:15:30.715>sufficient,

299
00:15:31.885 --> 00:15:33.365
<00:15:31.885>we <00:15:32.107>are <00:15:32.329>also <00:15:32.551>adding <00:15:32.773>our <00:15:32.995>own <00:15:33.217>tools.

300
00:15:33.465 --> 00:15:37.965
<00:15:33.465>For <00:15:33.605>instance, <00:15:33.745>open <00:15:33.885>vno <00:15:34.025>is <00:15:34.165>a <00:15:34.305>tool <00:15:34.445>to <00:15:34.585>take <00:15:34.725>trained, <00:15:34.865>uh,

301
00:15:38.505 --> 00:15:42.445
<00:15:38.505>AI <00:15:38.660>models <00:15:38.816>and <00:15:38.971>deploy <00:15:39.127>them <00:15:39.282>on <00:15:39.438>different <00:15:39.593>platforms, <00:15:39.749>on <00:15:39.905>all

302
00:15:42.445 --> 00:15:43.685
<00:15:42.445>of <00:15:42.817>those <00:15:43.189>different <00:15:43.560>platforms

303
00:15:43.685 --> 00:15:44.965
<00:15:43.685>that <00:15:43.877>I <00:15:44.069>have <00:15:44.261>been <00:15:44.453>showing <00:15:44.645>you <00:15:44.837>before.

304
00:15:45.925 --> 00:15:48.325
<00:15:45.925>Optimization <00:15:46.204>for <00:15:46.484>those <00:15:46.765>platforms <00:15:47.045>is <00:15:47.324>called,

305
00:15:48.585 --> 00:15:49.845
<00:15:48.585>is <00:15:48.963>done <00:15:49.341>with <00:15:49.719>Veo.

306
00:15:50.265 --> 00:15:54.045
<00:15:50.265>And <00:15:50.545>then <00:15:50.824>to <00:15:51.105>guarantee <00:15:51.385>that <00:15:51.665>all

307
00:15:54.045 --> 00:15:57.165
<00:15:54.045>of <00:15:54.185>these <00:15:54.324>tools <00:15:54.464>work <00:15:54.604>very <00:15:54.745>well <00:15:54.885>on <00:15:55.025>the <00:15:55.165>difference <00:15:55.305>of, <00:15:55.444>uh,

308
00:15:57.685 --> 00:16:00.005
<00:15:57.685>platforms, <00:15:57.918>the <00:15:58.151>difference <00:15:58.385>of <00:15:58.618>hardware <00:15:58.851>we <00:15:59.084>have,

309
00:16:00.385 --> 00:16:03.085
<00:16:00.385>we <00:16:00.540>have <00:16:00.696>a <00:16:00.851>middleware <00:16:01.007>layer, <00:16:01.162>which <00:16:01.318>is <00:16:01.473>called <00:16:01.629>one <00:16:01.785>API.

310
00:16:03.745 --> 00:16:05.685
<00:16:03.745>Now, <00:16:03.978>what <00:16:04.211>is <00:16:04.445>special <00:16:04.678>about <00:16:04.911>that <00:16:05.145>is

311
00:16:05.685 --> 00:16:09.045
<00:16:05.685>that <00:16:05.859>we <00:16:06.035>minimize <00:16:06.209>the <00:16:06.385>parts <00:16:06.560>which <00:16:06.734>are <00:16:06.910>actually <00:16:07.084>system

312
00:16:09.425 --> 00:16:11.845
<00:16:09.425>and <00:16:09.704>hardware <00:16:09.984>dependent <00:16:10.265>with <00:16:10.545>that <00:16:10.824>stack

313
00:16:12.305 --> 00:16:16.285
<00:16:12.305>and <00:16:12.421>keep <00:16:12.538>it <00:16:12.655>open <00:16:12.771>so <00:16:12.888>you <00:16:13.005>can <00:16:13.121>even <00:16:13.238>use <00:16:13.354>it <00:16:13.471>for <00:16:13.588>other <00:16:13.704>hardware,

314
00:16:16.415 --> 00:16:17.645
<00:16:16.415>which <00:16:16.691>we <00:16:16.968>are <00:16:17.245>not <00:16:17.521>doing.

315
00:16:18.225 --> 00:16:21.845
<00:16:18.225>So <00:16:18.365>that's <00:16:18.505>the <00:16:18.645>principle <00:16:18.785>we <00:16:18.925>have <00:16:19.065>with <00:16:19.205>that, <00:16:19.345>a <00:16:19.485>very <00:16:19.625>open

316
00:16:22.845 --> 00:16:25.845
<00:16:22.845>software <00:16:23.125>stack, <00:16:23.405>which <00:16:23.685>enables <00:16:23.965>this <00:16:24.245>choice.

317
00:16:26.005 --> 00:16:29.245
<00:16:26.005>I <00:16:26.132>was <00:16:26.259>saying <00:16:26.386>before <00:16:26.514>on <00:16:26.641>the <00:16:26.768>part, <00:16:26.895>uh, <00:16:27.023>on <00:16:27.150>the <00:16:27.277>other <00:16:27.405>hand,

318
00:16:29.295 --> 00:16:31.085
<00:16:29.295>Intel <00:16:29.495>is <00:16:29.694>also <00:16:29.895>doing <00:16:30.094>a <00:16:30.295>number <00:16:30.495>of <00:16:30.694>things,

319
00:16:31.085 --> 00:16:33.565
<00:16:31.085>which <00:16:31.260>we <00:16:31.435>have <00:16:31.610>under <00:16:31.785>our <00:16:31.960>Taba <00:16:32.135>brand <00:16:32.310>right <00:16:32.485>now,

320
00:16:33.695 --> 00:16:35.165
<00:16:33.695>which <00:16:33.959>I <00:16:34.224>only <00:16:34.488>wanted <00:16:34.753>to <00:16:35.018>mention.

321
00:16:35.545 --> 00:16:37.725
<00:16:35.545>For <00:16:35.745>instance, <00:16:35.944>we <00:16:36.145>have <00:16:36.344>the <00:16:36.545>Taba <00:16:36.745>developer <00:16:36.944>cloud,

322
00:16:38.145 --> 00:16:40.085
<00:16:38.145>we <00:16:38.495>have <00:16:38.845>several <00:16:39.194>software, <00:16:39.545>uh,

323
00:16:40.105 --> 00:16:43.165
<00:16:40.105>stacks <00:16:40.338>like <00:16:40.571>the <00:16:40.805>Edge <00:16:41.038>software <00:16:41.271>stack, <00:16:41.505>um,

324
00:16:43.305 --> 00:16:46.605
<00:16:43.305>and <00:16:43.460>we <00:16:43.616>have <00:16:43.771>also <00:16:43.927>tools <00:16:44.082>which <00:16:44.238>do <00:16:44.393>ML <00:16:44.549>ops <00:16:44.704>under

325
00:16:46.605 --> 00:16:47.685
<00:16:46.605>this <00:16:47.091>cyber <00:16:47.577>brand.

326
00:16:48.105 --> 00:16:50.365
<00:16:48.105>Um, <00:16:48.385>uh, <00:16:48.665>just <00:16:48.945>that <00:16:49.225>you <00:16:49.505>know,

327
00:16:50.385 --> 00:16:53.085
<00:16:50.385>and <00:16:50.560>if <00:16:50.735>you're <00:16:50.910>interested <00:16:51.085>in <00:16:51.260>that, <00:16:51.435>uh, <00:16:51.610>please <00:16:51.785>come

328
00:16:53.085 --> 00:16:54.205
<00:16:53.085>to <00:16:53.337>our <00:16:53.589>booth <00:16:53.841>later <00:16:54.093>on.

329
00:16:55.485 --> 00:17:00.465
<00:16:55.485>So <00:16:55.612>with <00:16:55.739>that, <00:16:55.866>um, <00:16:55.994>how <00:16:56.121>do <00:16:56.248>we <00:16:56.375>really <00:16:56.503>make <00:16:56.630>it <00:16:56.757>a <00:16:56.885>reality?

330
00:17:00.745 --> 00:17:03.985
<00:17:00.745>I <00:17:00.900>think <00:17:01.056>I've <00:17:01.211>talked <00:17:01.367>a <00:17:01.522>lot <00:17:01.678>about <00:17:01.833>technology <00:17:01.989>here, <00:17:02.145>hardware,

331
00:17:04.265 --> 00:17:08.345
<00:17:04.265>software <00:17:04.405>stacks, <00:17:04.545>and <00:17:04.685>what <00:17:04.825>the <00:17:04.965>intention <00:17:05.105>of <00:17:05.245>us <00:17:05.385>is <00:17:05.525>to <00:17:05.665>bring

332
00:17:08.345 --> 00:17:10.425
<00:17:08.345>that <00:17:08.625>out <00:17:08.905>to <00:17:09.185>have <00:17:09.464>AI <00:17:09.745>everywhere.

333
00:17:10.925 --> 00:17:12.425
<00:17:10.925>Now <00:17:11.117>how <00:17:11.310>do <00:17:11.503>we <00:17:11.696>make <00:17:11.889>it <00:17:12.082>a <00:17:12.274>reality?

334
00:17:14.555 --> 00:17:16.135
<00:17:14.555>We <00:17:14.788>are <00:17:15.021>here <00:17:15.255>at <00:17:15.488>a <00:17:15.721>developer <00:17:15.955>event.

335
00:17:16.155 --> 00:17:20.455
<00:17:16.155>So <00:17:16.295>I <00:17:16.435>wanted <00:17:16.575>to <00:17:16.714>bring <00:17:16.855>up, <00:17:16.994>um, <00:17:17.135>Mike <00:17:17.274>from <00:17:17.415>Touring <00:17:17.555>Tech.

336
00:17:20.485 --> 00:17:22.055
<00:17:20.484>It's <00:17:20.764>a <00:17:21.044>company <00:17:21.324>we're <00:17:21.604>working <00:17:21.885>with

337
00:17:22.915 --> 00:17:27.255
<00:17:22.915>and <00:17:23.115>they <00:17:23.315>actually <00:17:23.514>use <00:17:23.714>AI <00:17:23.915>in <00:17:24.115>software <00:17:24.315>development.

338
00:17:27.915 --> 00:17:30.695
<00:17:27.915>And <00:17:28.070>uh, <00:17:28.226>I <00:17:28.381>thought <00:17:28.537>that <00:17:28.692>is <00:17:28.848>a <00:17:29.003>nice <00:17:29.159>example <00:17:29.315>on

339
00:17:30.695 --> 00:17:33.775
<00:17:30.695>how <00:17:30.928>we <00:17:31.161>bring <00:17:31.395>this <00:17:31.628>technology <00:17:31.861>into <00:17:32.095>reality

340
00:17:33.955 --> 00:17:37.295
<00:17:33.955>to <00:17:34.235>really <00:17:34.514>helping, <00:17:34.794>uh, <00:17:35.074>the <00:17:35.355>users.

341
00:17:37.555 --> 00:17:40.935
<00:17:37.555>And <00:17:37.710>in <00:17:37.866>this <00:17:38.021>case, <00:17:38.177>the <00:17:38.332>users <00:17:38.488>are <00:17:38.643>developers <00:17:38.799>like <00:17:38.955>you.

342
00:17:41.395 --> 00:17:44.535
<00:17:41.395>So <00:17:41.522>Mike, <00:17:41.649>welcome <00:17:41.776>to <00:17:41.904>stage. <00:17:42.031>Yeah, <00:17:42.158>thank <00:17:42.285>you. <00:17:42.413>Good <00:17:42.540>to <00:17:42.667>see <00:17:42.795>you.

343
00:17:44.725 --> 00:17:47.335
<00:17:44.725>Yeah, <00:17:45.004>thank <00:17:45.284>you. <00:17:45.564>Um, <00:17:45.844>so <00:17:46.125>Mike,

344
00:17:47.565 --> 00:17:50.325
<00:17:47.565>tell <00:17:47.720>us <00:17:47.876>a <00:17:48.031>little <00:17:48.187>bit <00:17:48.342>about <00:17:48.498>you <00:17:48.653>and <00:17:48.809>Turrin <00:17:48.965>Tech.

345
00:17:51.425 --> 00:17:54.165
<00:17:51.425>So, <00:17:51.580>uh, <00:17:51.736>I'm <00:17:51.891>Mike. <00:17:52.047>I <00:17:52.202>am, <00:17:52.358>uh, <00:17:52.513>coming <00:17:52.669>from <00:17:52.825>London.

346
00:17:54.425 --> 00:17:58.205
<00:17:54.425>Uh, <00:17:54.580>Turrin <00:17:54.736>Tech <00:17:54.891>is <00:17:55.047>a <00:17:55.202>startup <00:17:55.358>that <00:17:55.513>focuses <00:17:55.669>on, <00:17:55.825>uh,

347
00:17:58.675 --> 00:18:01.125
<00:17:58.675>helping <00:17:59.141>developers <00:17:59.608>with, <00:18:00.075>uh,

348
00:18:01.965 --> 00:18:04.525
<00:18:01.965>tedious <00:18:02.165>tasks <00:18:02.365>like <00:18:02.564>code <00:18:02.764>refactoring, <00:18:02.965>a <00:18:03.165>code <00:18:03.365>optimization.

349
00:18:05.305 --> 00:18:06.725
<00:18:05.305>Uh, <00:18:05.560>so <00:18:05.816>we <00:18:06.071>have <00:18:06.327>a <00:18:06.582>platform

350
00:18:06.725 --> 00:18:09.445
<00:18:06.725>that <00:18:06.925>practically <00:18:07.125>allows <00:18:07.324>you <00:18:07.524>to <00:18:07.725>put <00:18:07.925>your <00:18:08.125>code.

351
00:18:09.615 --> 00:18:12.525
<00:18:09.615>We'll <00:18:09.770>find <00:18:09.926>the <00:18:10.081>places <00:18:10.237>in <00:18:10.392>the <00:18:10.548>code <00:18:10.703>that <00:18:10.859>are <00:18:11.015>inefficient

352
00:18:12.545 --> 00:18:14.805
<00:18:12.545>and <00:18:12.825>then <00:18:13.105>we'll <00:18:13.385>optimize <00:18:13.665>it <00:18:13.945>all.

353
00:18:14.985 --> 00:18:17.645
<00:18:14.985>Uh, <00:18:15.159>what <00:18:15.334>uh, <00:18:15.510>we <00:18:15.685>are <00:18:15.860>using <00:18:16.034>is <00:18:16.209>mostly <00:18:16.385>AI

354
00:18:17.645 --> 00:18:18.685
<00:18:17.645>techniques <00:18:17.956>to <00:18:18.269>achieve <00:18:18.581>it.

355
00:18:19.465 --> 00:18:21.485
<00:18:19.465>Thanks, <00:18:19.931>Mike. <00:18:20.398>So, <00:18:20.865>uh,

356
00:18:21.505 --> 00:18:24.205
<00:18:21.505>how <00:18:21.680>do <00:18:21.855>you <00:18:22.030>think <00:18:22.205>about <00:18:22.380>using <00:18:22.555>Gene <00:18:22.730>AI <00:18:22.905>in,

357
00:18:24.345 --> 00:18:25.645
<00:18:24.345>in <00:18:24.930>code <00:18:25.514>development?

358
00:18:25.665 --> 00:18:27.685
<00:18:25.665>Is <00:18:26.014>that <00:18:26.365>really <00:18:26.715>helping <00:18:27.065>and,

359
00:18:27.745 --> 00:18:29.485
<00:18:27.745>and <00:18:27.978>what <00:18:28.211>are <00:18:28.445>your <00:18:28.678>experiences <00:18:28.911>with <00:18:29.145>that?

360
00:18:30.105 --> 00:18:33.845
<00:18:30.105>So <00:18:30.305>of <00:18:30.505>course, <00:18:30.705>uh, <00:18:30.905>gen <00:18:31.105>AI <00:18:31.305>is <00:18:31.505>transforming.

361
00:18:34.245 --> 00:18:35.325
<00:18:34.245>I <00:18:34.439>think <00:18:34.633>one <00:18:34.828>of <00:18:35.022>the <00:18:35.217>areas

362
00:18:35.325 --> 00:18:37.525
<00:18:35.325>that <00:18:35.558>is <00:18:35.791>transforming <00:18:36.025>the <00:18:36.258>most <00:18:36.491>is <00:18:36.725>develop

363
00:18:38.075 --> 00:18:39.525
<00:18:38.075>development <00:18:39.380>co-development.

364
00:18:40.305 --> 00:18:44.565
<00:18:40.305>And <00:18:40.432>uh, <00:18:40.559>you <00:18:40.686>can, <00:18:40.814>you <00:18:40.941>have <00:18:41.068>two <00:18:41.195>trends <00:18:41.323>of <00:18:41.450>people, <00:18:41.577>you <00:18:41.705>know,

365
00:18:44.565 --> 00:18:48.045
<00:18:44.565>people <00:18:44.720>that <00:18:44.876>like <00:18:45.031>Gene <00:18:45.187>AI <00:18:45.342>solutions <00:18:45.498>and <00:18:45.653>they <00:18:45.809>use <00:18:45.965>it

366
00:18:48.305 --> 00:18:50.325
<00:18:48.305>and <00:18:48.655>they <00:18:49.005>are <00:18:49.355>very <00:18:49.705>positive

367
00:18:50.325 --> 00:18:54.375
<00:18:50.325>and <00:18:50.465>they <00:18:50.605>say, <00:18:50.745>I <00:18:50.885>cannot <00:18:51.025>code <00:18:51.165>anymore <00:18:51.305>without <00:18:51.445>any <00:18:51.585>such <00:18:51.725>GPT

368
00:18:54.375 --> 00:18:57.295
<00:18:54.375>or <00:18:54.655>GitHub <00:18:54.935>copilot <00:18:55.215>or <00:18:55.495>similar <00:18:55.775>solutions.

369
00:18:57.715 --> 00:19:00.335
<00:18:57.715>But <00:18:57.915>you <00:18:58.115>also <00:18:58.314>see <00:18:58.514>people <00:18:58.715>that <00:18:58.915>that <00:18:59.115>tried

370
00:19:00.355 --> 00:19:01.775
<00:19:00.355>and <00:19:00.674>they <00:19:00.994>are <00:19:01.313>very <00:19:01.633>unhappy

371
00:19:01.775 --> 00:19:04.335
<00:19:01.775>because <00:19:02.055>those <00:19:02.335>tools <00:19:02.615>are <00:19:02.895>very <00:19:03.175>earlier.

372
00:19:04.405 --> 00:19:07.295
<00:19:04.405>They <00:19:04.605>don't <00:19:04.805>give <00:19:05.004>you <00:19:05.205>the <00:19:05.405>good, <00:19:05.605>you <00:19:05.805>know,

373
00:19:07.295 --> 00:19:09.535
<00:19:07.295>quality <00:19:07.575>code <00:19:07.855>the <00:19:08.135>developers <00:19:08.415>are <00:19:08.695>working.

374
00:19:09.835 --> 00:19:14.455
<00:19:09.835>So <00:19:10.035>we <00:19:10.235>are <00:19:10.435>working <00:19:10.635>in <00:19:10.835>solving <00:19:11.035>the <00:19:11.235>problems

375
00:19:14.475 --> 00:19:16.455
<00:19:14.475>of <00:19:14.754>large <00:19:15.034>language <00:19:15.314>models <00:19:15.594>in <00:19:15.875>particular.

376
00:19:16.595 --> 00:19:20.895
<00:19:16.595>So <00:19:16.828>we <00:19:17.061>really <00:19:17.295>provide <00:19:17.528>meaningful <00:19:17.761>code <00:19:17.995>optimizations

377
00:19:21.035 --> 00:19:23.375
<00:19:21.035>to <00:19:21.210>the <00:19:21.385>developers, <00:19:21.560>so <00:19:21.735>make <00:19:21.910>them <00:19:22.085>more <00:19:22.260>efficient. <00:19:22.435>So

378
00:19:23.395 --> 00:19:24.395
<00:19:23.395>That's <00:19:23.845>great, <00:19:24.295>Mike.

379
00:19:24.515 --> 00:19:27.975
<00:19:24.515>Um, <00:19:24.670>so <00:19:24.826>my <00:19:24.981>last <00:19:25.137>question <00:19:25.292>to <00:19:25.448>you <00:19:25.603>on <00:19:25.759>what <00:19:25.915>kind

380
00:19:27.975 --> 00:19:29.855
<00:19:27.975>of <00:19:28.175>Intel <00:19:28.375>technology <00:19:28.574>are <00:19:28.774>you <00:19:28.975>using <00:19:29.175>for <00:19:29.375>that?

381
00:19:30.405 --> 00:19:34.655
<00:19:30.405>Yeah, <00:19:30.560>so <00:19:30.716>if <00:19:30.871>you're <00:19:31.027>focusing <00:19:31.182>on <00:19:31.338>really <00:19:31.493>optimizing <00:19:31.649>your <00:19:31.805>code

382
00:19:34.715 --> 00:19:38.615
<00:19:34.715>for <00:19:34.995>performance, <00:19:35.274>uh, <00:19:35.554>writing <00:19:35.834>general <00:19:36.115>code,

383
00:19:39.195 --> 00:19:42.615
<00:19:39.195>it <00:19:39.370>can <00:19:39.544>give <00:19:39.720>you <00:19:39.895>performance <00:19:40.070>on <00:19:40.245>until <00:19:40.419>one <00:19:40.595>level.

384
00:19:42.755 --> 00:19:45.375
<00:19:42.755>But <00:19:42.895>where <00:19:43.035>you <00:19:43.175>really <00:19:43.315>can <00:19:43.455>get <00:19:43.595>is <00:19:43.735>if <00:19:43.875>you <00:19:44.015>use <00:19:44.155>acceleration.

385
00:19:45.555 --> 00:19:47.095
<00:19:45.555>So <00:19:46.017>what <00:19:46.479>we <00:19:46.941>do

386
00:19:47.325 --> 00:19:50.815
<00:19:47.325>with <00:19:47.452>Intel <00:19:47.579>together <00:19:47.706>is <00:19:47.834>if <00:19:47.961>we <00:19:48.088>know <00:19:48.215>the <00:19:48.343>hardware <00:19:48.470>is <00:19:48.597>an <00:19:48.725>Intel

387
00:19:51.095 --> 00:19:54.935
<00:19:51.095>hardware <00:19:51.250>that <00:19:51.406>you're <00:19:51.561>gonna <00:19:51.717>run <00:19:51.872>your <00:19:52.028>application, <00:19:52.183>then <00:19:52.339>we <00:19:52.495>use

388
00:19:55.505 --> 00:19:59.465
<00:19:55.505>Intel <00:19:55.738>one <00:19:55.971>API, <00:19:56.205>uh, <00:19:56.438>to <00:19:56.671>translate <00:19:56.905>code

389
00:19:59.585 --> 00:20:02.865
<00:19:59.585>that <00:19:59.740>can <00:19:59.896>be <00:20:00.051>translated <00:20:00.207>with <00:20:00.362>Intel <00:20:00.518>one <00:20:00.673>API <00:20:00.829>for <00:20:00.985>example,

390
00:20:02.885 --> 00:20:05.505
<00:20:02.885>you <00:20:03.060>may <00:20:03.235>do <00:20:03.410>a <00:20:03.585>mathematical <00:20:03.760>calculation <00:20:03.935>with <00:20:04.110>four <00:20:04.285>loops,

391
00:20:05.885 --> 00:20:08.025
<00:20:05.885>but <00:20:06.165>one <00:20:06.445>MKL <00:20:06.725>is <00:20:07.004>highly <00:20:07.285>optimized

392
00:20:08.025 --> 00:20:10.465
<00:20:08.025>for <00:20:08.305>doing <00:20:08.585>a <00:20:08.865>mathematical <00:20:09.145>uh, <00:20:09.425>calculation.

393
00:20:10.565 --> 00:20:14.225
<00:20:10.565>So <00:20:10.720>we <00:20:10.876>try <00:20:11.031>to <00:20:11.187>like <00:20:11.342>do <00:20:11.498>that <00:20:11.653>code <00:20:11.809>translation <00:20:11.965>on

394
00:20:14.225 --> 00:20:15.505
<00:20:14.225>where <00:20:14.513>our <00:20:14.801>solution <00:20:15.089>is <00:20:15.377>deployed.

395
00:20:16.325 --> 00:20:18.825
<00:20:16.325>Uh, <00:20:16.525>it's <00:20:16.725>all <00:20:16.925>on <00:20:17.125>the <00:20:17.325>Intel <00:20:17.525>developer <00:20:17.725>cloud.

396
00:20:18.885 --> 00:20:21.345
<00:20:18.885>And <00:20:19.060>for <00:20:19.235>LLMs <00:20:19.410>we <00:20:19.585>are <00:20:19.760>using <00:20:19.935>Intel <00:20:20.110>Gaudi <00:20:20.285>two,

397
00:20:21.895 --> 00:20:23.105
<00:20:21.895>they're <00:20:22.167>very <00:20:22.439>good <00:20:22.711>at <00:20:22.984>serving

398
00:20:23.285 --> 00:20:24.785
<00:20:23.285>and <00:20:23.555>with <00:20:23.825>open <00:20:24.095>VIN <00:20:24.365>as <00:20:24.635>well,

399
00:20:24.885 --> 00:20:28.305
<00:20:24.885>we <00:20:25.040>can <00:20:25.196>even <00:20:25.351>have <00:20:25.507>a <00:20:25.662>local <00:20:25.818>version <00:20:25.973>of <00:20:26.129>our <00:20:26.285>platform.

400
00:20:28.725 --> 00:20:31.705
<00:20:28.725>So <00:20:28.880>we <00:20:29.036>are <00:20:29.191>incorporating <00:20:29.347>all <00:20:29.502>a <00:20:29.658>lot <00:20:29.813>of <00:20:29.969>those <00:20:30.125>products

401
00:20:31.705 --> 00:20:35.705
<00:20:31.705>to <00:20:31.905>really <00:20:32.105>have <00:20:32.304>accelerated, <00:20:32.504>you <00:20:32.705>know, <00:20:32.905>software, <00:20:33.105>uh,

402
00:20:35.845 --> 00:20:38.785
<00:20:35.845>and <00:20:36.078>which <00:20:36.311>is <00:20:36.545>empowered <00:20:36.778>practically <00:20:37.011>by, <00:20:37.245>uh,

403
00:20:38.785 --> 00:20:39.825
<00:20:38.785>large <00:20:39.253>language <00:20:39.721>models.

404
00:20:40.695 --> 00:20:43.225
<00:20:40.695>Okay, <00:20:40.895>Mike, <00:20:41.095>thanks <00:20:41.294>a <00:20:41.495>lot <00:20:41.695>for <00:20:41.895>explaining <00:20:42.095>that.

405
00:20:43.805 --> 00:20:47.765
<00:20:43.805>And <00:20:43.932>uh, <00:20:44.059>if <00:20:44.186>you <00:20:44.314>want, <00:20:44.441>uh, <00:20:44.568>to <00:20:44.695>see <00:20:44.823>that <00:20:44.950>in <00:20:45.077>action, <00:20:45.205>come

406
00:20:47.765 --> 00:20:50.485
<00:20:47.765>to <00:20:47.905>our <00:20:48.045>booth <00:20:48.185>'cause <00:20:48.325>his <00:20:48.465>mike <00:20:48.605>is <00:20:48.745>there <00:20:48.885>and <00:20:49.025>his <00:20:49.165>colleagues

407
00:20:50.485 --> 00:20:51.805
<00:20:50.485>and <00:20:50.654>they <00:20:50.824>can <00:20:50.994>show <00:20:51.163>you <00:20:51.333>how <00:20:51.503>that <00:20:51.673>works.

408
00:20:51.875 --> 00:20:56.725
<00:20:51.875>Yeah, <00:20:52.015>Mike, <00:20:52.155>thanks <00:20:52.295>a <00:20:52.435>lot. <00:20:52.575>Thank <00:20:52.715>you. <00:20:52.855>So, <00:20:52.995>um, <00:20:53.135>thank <00:20:53.275>you.

409
00:20:57.585 --> 00:21:00.885
<00:20:57.585>So <00:20:57.701>one <00:20:57.818>last <00:20:57.935>thing <00:20:58.051>about <00:20:58.168>that <00:20:58.285>is, <00:20:58.401>uh, <00:20:58.518>Tru <00:20:58.635>Tech <00:20:58.751>is <00:20:58.868>a <00:20:58.985>part

410
00:21:00.885 --> 00:21:02.165
<00:21:00.885>of <00:21:01.269>our <00:21:01.653>liftoff <00:21:02.037>program.

411
00:21:02.265 --> 00:21:05.845
<00:21:02.265>So <00:21:02.372>if <00:21:02.480>you <00:21:02.588>are <00:21:02.695>startup, <00:21:02.803>uh, <00:21:02.911>you <00:21:03.018>can <00:21:03.126>come <00:21:03.234>and <00:21:03.341>see <00:21:03.449>us <00:21:03.557>as <00:21:03.665>well

412
00:21:05.845 --> 00:21:09.325
<00:21:05.845>because <00:21:05.985>Liftoff <00:21:06.125>is <00:21:06.265>a <00:21:06.405>program, <00:21:06.545>a <00:21:06.685>good <00:21:06.825>friend <00:21:06.965>of <00:21:07.105>mine, <00:21:07.245>uh,

413
00:21:09.455 --> 00:21:13.445
<00:21:09.455>leads, <00:21:09.610>and <00:21:09.766>he's <00:21:09.921>always <00:21:10.077>interested <00:21:10.232>in <00:21:10.388>having <00:21:10.543>new <00:21:10.699>startups <00:21:10.855>in

414
00:21:13.445 --> 00:21:15.725
<00:21:13.445>their <00:21:13.620>program <00:21:13.794>and <00:21:13.970>we <00:21:14.145>help <00:21:14.320>them <00:21:14.495>like <00:21:14.669>Turrin <00:21:14.845>Tech

415
00:21:15.915 --> 00:21:18.925
<00:21:15.915>with <00:21:16.070>our <00:21:16.226>technology <00:21:16.381>to <00:21:16.537>achieve <00:21:16.692>what <00:21:16.848>they <00:21:17.003>want <00:21:17.159>to <00:21:17.315>do.

416
00:21:19.985 --> 00:21:21.125
<00:21:19.985>So <00:21:20.498>now, <00:21:21.011>um,

417
00:21:21.655 --> 00:21:25.045
<00:21:21.655>after <00:21:21.830>that <00:21:22.004>example, <00:21:22.180>let's <00:21:22.355>come <00:21:22.530>back <00:21:22.705>to <00:21:22.879>this <00:21:23.055>example

418
00:21:25.105 --> 00:21:27.005
<00:21:25.105>of <00:21:25.571>the <00:21:26.038>enterprise <00:21:26.505>problems.

419
00:21:27.915 --> 00:21:29.205
<00:21:27.915>I've <00:21:28.302>explained <00:21:28.688>that <00:21:29.076>already.

420
00:21:29.345 --> 00:21:33.125
<00:21:29.345>So <00:21:29.461>what <00:21:29.578>can <00:21:29.695>be <00:21:29.811>a <00:21:29.928>solution <00:21:30.045>for <00:21:30.161>that <00:21:30.278>which <00:21:30.395>we <00:21:30.511>can <00:21:30.628>actually <00:21:30.745>use

421
00:21:33.145 --> 00:21:35.565
<00:21:33.145>as <00:21:33.425>developers <00:21:33.705>to <00:21:33.985>overcome <00:21:34.264>that <00:21:34.545>problems?

422
00:21:36.065 --> 00:21:40.725
<00:21:36.065>And <00:21:36.205>you <00:21:36.345>might <00:21:36.485>have <00:21:36.625>heard <00:21:36.765>about <00:21:36.905>it, <00:21:37.045>um, <00:21:37.185>rag <00:21:37.325>like <00:21:37.465>retrieval,

423
00:21:40.725 --> 00:21:41.885
<00:21:40.725>augmented <00:21:41.769>generation.

424
00:21:42.585 --> 00:21:44.125
<00:21:42.585>Who, <00:21:42.862>who <00:21:43.139>has <00:21:43.416>heard <00:21:43.693>about <00:21:43.971>rac?

425
00:21:45.375 --> 00:21:48.265
<00:21:45.375>Okay, <00:21:45.550>that's <00:21:45.725>good <00:21:45.900>because <00:21:46.075>I <00:21:46.250>think <00:21:46.425>it's <00:21:46.600>a <00:21:46.775>fundamental

426
00:21:48.275 --> 00:21:49.945
<00:21:48.275>technology <00:21:48.625>which <00:21:48.975>can <00:21:49.325>help <00:21:49.675>us

427
00:21:50.245 --> 00:21:53.905
<00:21:50.245>to <00:21:50.419>overcome <00:21:50.594>those <00:21:50.770>problems <00:21:50.945>which <00:21:51.120>we <00:21:51.294>have <00:21:51.469>in <00:21:51.645>enterprise.

428
00:21:54.485 --> 00:21:57.465
<00:21:54.485>And <00:21:54.640>one <00:21:54.796>common <00:21:54.951>problem <00:21:55.107>in <00:21:55.262>enterprise <00:21:55.418>is <00:21:55.573>that <00:21:55.729>they <00:21:55.885>want

429
00:21:57.465 --> 00:22:00.265
<00:21:57.465>to <00:21:57.620>use <00:21:57.776>Gen <00:21:57.931>ai, <00:21:58.087>they <00:21:58.242>want <00:21:58.398>to <00:21:58.553>use <00:21:58.709>their <00:21:58.865>lms,

430
00:22:00.645 --> 00:22:02.865
<00:22:00.645>but <00:22:00.878>they <00:22:01.111>don't <00:22:01.345>want <00:22:01.578>compromise <00:22:01.811>their <00:22:02.045>data.

431
00:22:03.365 --> 00:22:04.465
<00:22:03.365>So <00:22:03.563>how <00:22:03.761>are <00:22:03.959>we <00:22:04.157>doing <00:22:04.355>that?

432
00:22:05.245 --> 00:22:08.425
<00:22:05.245>So <00:22:05.400>if <00:22:05.556>you <00:22:05.711>look <00:22:05.867>at <00:22:06.022>this <00:22:06.178>block <00:22:06.333>diagram, <00:22:06.489>it <00:22:06.645>basically

433
00:22:09.385 --> 00:22:11.105
<00:22:09.385>explains <00:22:09.735>the <00:22:10.085>principle <00:22:10.435>of <00:22:10.785>RAC

434
00:22:12.305 --> 00:22:17.165
<00:22:12.305>to <00:22:12.460>basically <00:22:12.616>use <00:22:12.771>a <00:22:12.927>Vector <00:22:13.082>database, <00:22:13.238>which <00:22:13.393>was <00:22:13.549>infused <00:22:13.705>with

435
00:22:17.165 --> 00:22:21.005
<00:22:17.165>that <00:22:17.398>enterprise <00:22:17.631>data, <00:22:17.865>which <00:22:18.098>the <00:22:18.331>enterprise <00:22:18.565>wants

436
00:22:21.065 --> 00:22:22.565
<00:22:21.065>to <00:22:21.402>keep <00:22:21.740>on <00:22:22.077>its <00:22:22.415>own

437
00:22:22.905 --> 00:22:25.365
<00:22:22.905>and <00:22:23.105>not <00:22:23.305>compromise <00:22:23.504>into <00:22:23.705>a <00:22:23.905>cloud <00:22:24.105>or <00:22:24.305>anywhere.

438
00:22:26.025 --> 00:22:29.165
<00:22:26.025>Um, <00:22:26.305>without <00:22:26.585>getting <00:22:26.865>into <00:22:27.145>the <00:22:27.425>model,

439
00:22:29.265 --> 00:22:33.325
<00:22:29.265>really <00:22:29.420>without <00:22:29.576>a <00:22:29.731>retraining, <00:22:29.887>we <00:22:30.042>can <00:22:30.198>use <00:22:30.353>the <00:22:30.509>most <00:22:30.665>UpToDate

440
00:22:34.125 --> 00:22:37.565
<00:22:34.125>database <00:22:34.358>they <00:22:34.591>have <00:22:34.825>on <00:22:35.058>their <00:22:35.291>enterprise <00:22:35.525>data,

441
00:22:38.395 --> 00:22:42.925
<00:22:38.395>like <00:22:38.570>the <00:22:38.745>latest <00:22:38.920>kind <00:22:39.095>of <00:22:39.270>construction, <00:22:39.445>uh, <00:22:39.620>um, <00:22:39.795>setup,

442
00:22:43.505 --> 00:22:46.765
<00:22:43.505>um, <00:22:43.705>whatever <00:22:43.905>data <00:22:44.105>they <00:22:44.305>have <00:22:44.505>on <00:22:44.705>their <00:22:44.905>products,

443
00:22:46.975 --> 00:22:49.805
<00:22:46.975>which <00:22:47.175>might <00:22:47.375>be <00:22:47.574>secret, <00:22:47.774>still <00:22:47.975>put <00:22:48.175>that <00:22:48.375>in

444
00:22:50.185 --> 00:22:53.045
<00:22:50.185>and <00:22:50.340>use <00:22:50.496>it <00:22:50.651>for <00:22:50.807>the <00:22:50.962>right <00:22:51.118>user <00:22:51.273>group <00:22:51.429>by <00:22:51.585>just

445
00:22:53.965 --> 00:22:57.275
<00:22:53.965>using <00:22:54.139>the <00:22:54.314>right <00:22:54.490>data <00:22:54.665>to <00:22:54.840>augment <00:22:55.014>the <00:22:55.189>LLM <00:22:55.365>with

446
00:22:57.585 --> 00:23:00.675
<00:22:57.585>that <00:22:57.760>technology, <00:22:57.935>we <00:22:58.110>think <00:22:58.285>this <00:22:58.460>is <00:22:58.635>a <00:22:58.810>really <00:22:58.985>forward

447
00:23:00.675 --> 00:23:02.195
<00:23:00.675>looking <00:23:02.043>technology.

448
00:23:02.345 --> 00:23:04.115
<00:23:02.345>It's <00:23:02.695>already <00:23:03.045>in <00:23:03.395>use, <00:23:03.745>um,

449
00:23:04.655 --> 00:23:06.555
<00:23:04.655>and <00:23:04.855>it <00:23:05.055>runs <00:23:05.254>on <00:23:05.455>a <00:23:05.655>number <00:23:05.855>of <00:23:06.055>platforms.

450
00:23:06.575 --> 00:23:08.955
<00:23:06.575>We, <00:23:06.730>we <00:23:06.886>have <00:23:07.041>shown <00:23:07.197>that <00:23:07.352>you <00:23:07.508>can <00:23:07.663>even <00:23:07.819>run <00:23:07.975>this

451
00:23:09.305 --> 00:23:13.595
<00:23:09.305>with <00:23:09.480>documents <00:23:09.655>you <00:23:09.830>use <00:23:10.005>as <00:23:10.180>databases <00:23:10.355>on <00:23:10.530>an <00:23:10.705>IPC,

452
00:23:13.725 --> 00:23:16.995
<00:23:13.725>which <00:23:13.899>we <00:23:14.074>power <00:23:14.250>with <00:23:14.425>this <00:23:14.600>Intel <00:23:14.774>core <00:23:14.949>Ultra <00:23:15.125>processor.

453
00:23:17.775 --> 00:23:19.315
<00:23:17.775>Now <00:23:18.052>this <00:23:18.329>is <00:23:18.606>a <00:23:18.883>good <00:23:19.161>principle.

454
00:23:19.895 --> 00:23:23.035
<00:23:19.895>So <00:23:20.050>we <00:23:20.206>thought <00:23:20.361>about, <00:23:20.517>hey, <00:23:20.672>how <00:23:20.828>do <00:23:20.983>we <00:23:21.139>work <00:23:21.295>together

455
00:23:23.105 --> 00:23:26.435
<00:23:23.105>with <00:23:23.385>others <00:23:23.665>to, <00:23:23.945>uh, <00:23:24.225>proliferate <00:23:24.505>that?

456
00:23:27.095 --> 00:23:30.235
<00:23:27.095>And <00:23:27.270>there's <00:23:27.445>an <00:23:27.620>organization <00:23:27.795>which <00:23:27.970>is <00:23:28.145>a <00:23:28.320>Linux <00:23:28.495>Foundation

457
00:23:30.235 --> 00:23:31.995
<00:23:30.235>organization, <00:23:30.584>which <00:23:30.935>we <00:23:31.284>are <00:23:31.635>backing

458
00:23:32.215 --> 00:23:35.835
<00:23:32.215>and <00:23:32.370>we, <00:23:32.526>which <00:23:32.681>we <00:23:32.837>helped <00:23:32.992>to, <00:23:33.148>uh, <00:23:33.303>come <00:23:33.459>to <00:23:33.615>fruition

459
00:23:36.455 --> 00:23:39.075
<00:23:36.455>is <00:23:36.688>the <00:23:36.921>open <00:23:37.155>platform <00:23:37.388>for <00:23:37.621>enterprise <00:23:37.855>ai.

460
00:23:39.455 --> 00:23:42.195
<00:23:39.455>So <00:23:39.610>if <00:23:39.766>you <00:23:39.921>wanna <00:23:40.077>know <00:23:40.232>more <00:23:40.388>about <00:23:40.543>that <00:23:40.699>scan, <00:23:40.855>uh,

461
00:23:42.855 --> 00:23:47.205
<00:23:42.855>the <00:23:42.995>barcode <00:23:43.135>here, <00:23:43.275>um, <00:23:43.415>then <00:23:43.555>you <00:23:43.695>get <00:23:43.835>to <00:23:43.975>this, <00:23:44.115>uh, <00:23:44.255>website

462
00:23:47.625 --> 00:23:49.925
<00:23:47.625>and <00:23:47.905>the <00:23:48.185>goal <00:23:48.465>of <00:23:48.745>OEA <00:23:49.025>is

463
00:23:49.925 --> 00:23:53.325
<00:23:49.925>to <00:23:50.205>simplify <00:23:50.485>enterprise <00:23:50.764>generative <00:23:51.044>AI <00:23:51.325>adoption.

464
00:23:53.585 --> 00:23:56.325
<00:23:53.585>And <00:23:53.740>it's <00:23:53.896>a <00:23:54.051>lot <00:23:54.207>about <00:23:54.362>using <00:23:54.518>RAG <00:23:54.673>as <00:23:54.829>a <00:23:54.985>technology.

465
00:23:56.355 --> 00:23:57.365
<00:23:56.355>It's <00:23:56.582>not <00:23:56.809>the <00:23:57.036>only <00:23:57.264>one,

466
00:23:57.545 --> 00:24:00.885
<00:23:57.545>but <00:23:57.720>it's <00:23:57.895>a <00:23:58.070>fundamental <00:23:58.245>element <00:23:58.420>to <00:23:58.595>build <00:23:58.770>those <00:23:58.945>solutions.

467
00:24:01.745 --> 00:24:05.245
<00:24:01.745>And <00:24:01.919>OEA <00:24:02.094>is <00:24:02.270>basically <00:24:02.445>offering <00:24:02.620>a <00:24:02.794>number <00:24:02.969>of <00:24:03.145>things.

468
00:24:05.925 --> 00:24:09.365
<00:24:05.925>I <00:24:06.100>think <00:24:06.274>the <00:24:06.450>most <00:24:06.625>important <00:24:06.800>ones <00:24:06.975>are <00:24:07.149>really <00:24:07.325>architecture

469
00:24:09.375 --> 00:24:11.845
<00:24:09.375>blueprints <00:24:09.841>and <00:24:10.308>reference <00:24:10.775>implementations.

470
00:24:12.585 --> 00:24:14.965
<00:24:12.585>So <00:24:12.785>that <00:24:12.985>might <00:24:13.185>be <00:24:13.385>very <00:24:13.585>interesting <00:24:13.785>for <00:24:13.985>you

471
00:24:14.985 --> 00:24:17.205
<00:24:14.985>and <00:24:15.159>your <00:24:15.334>customers <00:24:15.510>to <00:24:15.685>have <00:24:15.860>a <00:24:16.034>look <00:24:16.209>at <00:24:16.385>that

472
00:24:17.305 --> 00:24:21.085
<00:24:17.305>and <00:24:17.480>maybe <00:24:17.655>you <00:24:17.830>are, <00:24:18.005>uh, <00:24:18.180>willing <00:24:18.355>as <00:24:18.530>your <00:24:18.705>developer,

473
00:24:21.125 --> 00:24:23.565
<00:24:21.125>a <00:24:21.325>developer <00:24:21.525>company <00:24:21.725>to <00:24:21.925>really <00:24:22.125>work <00:24:22.325>in <00:24:22.525>OPI

474
00:24:23.905 --> 00:24:26.725
<00:24:23.905>to <00:24:24.105>supply <00:24:24.305>those <00:24:24.504>solutions <00:24:24.705>to <00:24:24.905>make <00:24:25.105>it <00:24:25.305>easier

475
00:24:27.305 --> 00:24:29.805
<00:24:27.305>for <00:24:27.585>the <00:24:27.865>enterprises <00:24:28.145>to <00:24:28.425>adopt <00:24:28.705>ai,

476
00:24:30.185 --> 00:24:33.765
<00:24:30.185>to <00:24:30.360>adopt <00:24:30.534>technologies <00:24:30.710>like <00:24:30.885>RAG <00:24:31.060>to <00:24:31.235>solve <00:24:31.409>their <00:24:31.585>problems.

477
00:24:35.225 --> 00:24:38.085
<00:24:35.225>So <00:24:35.380>that's, <00:24:35.536>um, <00:24:35.691>I <00:24:35.847>think <00:24:36.002>an <00:24:36.158>important <00:24:36.313>thing <00:24:36.469>to <00:24:36.625>do.

478
00:24:38.585 --> 00:24:41.605
<00:24:38.585>But <00:24:38.818>last <00:24:39.051>but <00:24:39.285>not <00:24:39.518>least, <00:24:39.751>I <00:24:39.985>wanted

479
00:24:41.625 --> 00:24:46.205
<00:24:41.625>to <00:24:41.752>also <00:24:41.879>have <00:24:42.006>a <00:24:42.134>word <00:24:42.261>on <00:24:42.388>the <00:24:42.515>last <00:24:42.643>of <00:24:42.770>those <00:24:42.897>four <00:24:43.025>pillars

480
00:24:46.725 --> 00:24:50.565
<00:24:46.725>I <00:24:46.880>was <00:24:47.036>describing <00:24:47.191>before <00:24:47.347>is <00:24:47.502>how <00:24:47.658>do <00:24:47.813>we <00:24:47.969>stay <00:24:48.125>secure?

481
00:24:50.945 --> 00:24:52.885
<00:24:50.945>How <00:24:51.294>do <00:24:51.645>we <00:24:51.995>stay <00:24:52.345>responsible?

482
00:24:53.465 --> 00:24:57.445
<00:24:53.465>So <00:24:53.592>from <00:24:53.719>our <00:24:53.846>perspective, <00:24:53.974>what <00:24:54.101>we <00:24:54.228>need <00:24:54.355>is <00:24:54.483>takeno <00:24:54.610>when <00:24:54.737>we <00:24:54.865>need

483
00:24:57.445 --> 00:24:59.685
<00:24:57.445>to <00:24:57.725>do <00:24:58.004>as <00:24:58.284>technology <00:24:58.564>companies, <00:24:58.845>hardware

484
00:24:59.685 --> 00:25:00.805
<00:24:59.685>or <00:25:00.189>software, <00:25:00.693>is

485
00:25:00.805 --> 00:25:03.885
<00:25:00.805>to <00:25:01.038>provide <00:25:01.271>the <00:25:01.505>infrastructure <00:25:01.738>for <00:25:01.971>doing <00:25:02.205>that.

486
00:25:04.625 --> 00:25:07.045
<00:25:04.625>And <00:25:04.825>what <00:25:05.025>we <00:25:05.225>do <00:25:05.425>as <00:25:05.625>intel <00:25:05.825>is, <00:25:06.025>uh,

487
00:25:07.915 --> 00:25:11.365
<00:25:07.915>some <00:25:08.090>things <00:25:08.264>which <00:25:08.440>we <00:25:08.615>build <00:25:08.790>into <00:25:08.965>hardware <00:25:09.139>like, <00:25:09.315>uh,

488
00:25:11.885 --> 00:25:15.365
<00:25:11.885>hardware <00:25:12.118>security <00:25:12.351>features <00:25:12.585>like <00:25:12.818>TDX, <00:25:13.051>which <00:25:13.285>then

489
00:25:15.475 --> 00:25:17.685
<00:25:15.475>with <00:25:15.754>the <00:25:16.034>right <00:25:16.314>software <00:25:16.594>enable <00:25:16.875>us

490
00:25:17.945 --> 00:25:21.125
<00:25:17.945>to <00:25:18.120>keep <00:25:18.294>data <00:25:18.470>private <00:25:18.645>in <00:25:18.820>all <00:25:18.995>of <00:25:19.169>the <00:25:19.345>phases.

491
00:25:21.585 --> 00:25:24.245
<00:25:21.585>We <00:25:21.760>need <00:25:21.935>to <00:25:22.110>keep <00:25:22.285>it <00:25:22.460>private <00:25:22.635>also <00:25:22.810>in <00:25:22.985>virtualized

492
00:25:24.245 --> 00:25:25.645
<00:25:24.245>environments, <00:25:24.875>for <00:25:25.504>instance.

493
00:25:26.425 --> 00:25:30.885
<00:25:26.425>So <00:25:26.552>that <00:25:26.679>is <00:25:26.806>something <00:25:26.934>which <00:25:27.061>I <00:25:27.188>think <00:25:27.315>is <00:25:27.443>the <00:25:27.570>foundation <00:25:27.697>to <00:25:27.825>keep

494
00:25:32.365 --> 00:25:33.365
<00:25:32.365>companies <00:25:33.265>secure

495
00:25:34.615 --> 00:25:37.555
<00:25:34.615>and <00:25:35.081>make <00:25:35.548>them <00:25:36.015>able

496
00:25:38.665 --> 00:25:42.485
<00:25:38.665>to <00:25:38.840>fulfill <00:25:39.014>the <00:25:39.190>compliance <00:25:39.365>goals <00:25:39.540>which <00:25:39.715>they <00:25:39.889>will <00:25:40.065>get

497
00:25:42.715 --> 00:25:46.485
<00:25:42.715>with <00:25:42.855>the <00:25:42.995>AI <00:25:43.135>Act <00:25:43.274>or <00:25:43.415>which <00:25:43.554>they <00:25:43.695>already <00:25:43.834>have <00:25:43.975>with <00:25:44.115>GDPR

498
00:25:46.865 --> 00:25:48.645
<00:25:46.865>and <00:25:47.565>other <00:25:48.265>legislations.

499
00:25:50.185 --> 00:25:54.685
<00:25:50.185>We <00:25:50.325>also <00:25:50.465>do <00:25:50.605>that <00:25:50.745>by, <00:25:50.885>uh, <00:25:51.024>bringing <00:25:51.165>together, <00:25:51.304>uh, <00:25:51.445>a <00:25:51.585>number

500
00:25:54.705 --> 00:25:58.445
<00:25:54.705>of <00:25:54.860>things, <00:25:55.016>uh, <00:25:55.171>to <00:25:55.327>help <00:25:55.482>that <00:25:55.638>with <00:25:55.793>the <00:25:55.949>intel <00:25:56.105>type

501
00:25:58.445 --> 00:25:59.445
<00:25:58.445>of <00:25:58.895>trust <00:25:59.345>services.

502
00:26:00.125 --> 00:26:01.725
<00:26:00.125>I <00:26:00.300>don't <00:26:00.475>want <00:26:00.650>to <00:26:00.825>go <00:26:01.000>into <00:26:01.175>detail <00:26:01.350>on <00:26:01.525>that,

503
00:26:01.825 --> 00:26:04.885
<00:26:01.825>but <00:26:01.952>we <00:26:02.079>are <00:26:02.206>doing <00:26:02.334>a <00:26:02.461>lot <00:26:02.588>from <00:26:02.715>a <00:26:02.843>hardware <00:26:02.970>and <00:26:03.097>a <00:26:03.225>software

504
00:26:05.225 --> 00:26:06.405
<00:26:05.225>and <00:26:05.579>a <00:26:05.933>service <00:26:06.287>perspective

505
00:26:06.745 --> 00:26:09.405
<00:26:06.745>to <00:26:07.024>enable <00:26:07.304>a <00:26:07.584>trusted <00:26:07.864>compute <00:26:08.145>environment.

506
00:26:09.515 --> 00:26:12.245
<00:26:09.515>Also <00:26:09.748>for <00:26:09.981>ai. <00:26:10.215>And <00:26:10.448>especially <00:26:10.681>for <00:26:10.915>AI

507
00:26:12.315 --> 00:26:15.965
<00:26:12.315>because <00:26:12.470>AI <00:26:12.626>is <00:26:12.781>working <00:26:12.937>with <00:26:13.092>a <00:26:13.248>lot <00:26:13.403>of <00:26:13.559>sensitive <00:26:13.715>data

508
00:26:16.465 --> 00:26:19.485
<00:26:16.465>and <00:26:16.605>that's <00:26:16.745>why <00:26:16.885>we <00:26:17.024>need <00:26:17.165>to <00:26:17.304>think <00:26:17.445>about <00:26:17.584>that <00:26:17.725>first <00:26:17.865>time

509
00:26:19.785 --> 00:26:22.645
<00:26:19.785>and <00:26:19.985>not <00:26:20.185>as <00:26:20.385>a <00:26:20.585>second <00:26:20.785>thought <00:26:20.985>after <00:26:21.185>that.